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    Palak Makhija
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    E-commerce is the buying and selling of goods over the Internet. Several factors impact the e-commerce industry in India including political and legal developments like the Digital India initiative and National E-commerce Policy, technological advancements in internet penetration and online payment methods, economic factors like disposable income and purchasing power, and social factors such as consumer buying patterns and demographics. During the COVID-19 pandemic, e-commerce sales grew significantly reaching $4.28 trillion in 2020, up from $3.35 trillion the prior year.

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    E-commerce is the buying and selling of goods over the Internet. Several factors impact the e-commerce industry in India including political and legal developments like the Digital India initiative and National E-commerce Policy, technological advancements in internet penetration and online payment methods, economic factors like disposable income and purchasing power, and social factors such as consumer buying patterns and demographics. During the COVID-19 pandemic, e-commerce sales grew significantly reaching $4.28 trillion in 2020, up from $3.35 trillion the prior year.

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    32 views13 pages

    Factors Impacting E-Commerce Industry

    Uploaded by

    Palak Makhija
    E-commerce is the buying and selling of goods over the Internet. Several factors impact the e-commerce industry in India including political and legal developments like the Digital India initiative and National E-commerce Policy, technological advancements in internet penetration and online payment methods, economic factors like disposable income and purchasing power, and social factors such as consumer buying patterns and demographics. During the COVID-19 pandemic, e-commerce sales grew significantly reaching $4.28 trillion in 2020, up from $3.35 trillion the prior year.

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    of 13

    Factors Impacting E-commerce

    Industry

    GROUP-6
    DIVYANSH SABHARWAL
    GOURAV CHATTERJEE
    KHUSHBOO KHANDELWAL
    MAHIM SHARMA
    JAGDEEP SINGH
    What is E-commerce?
    E-commerce is the activity of
    electronically buying or selling of
    products on online services or over
    the Internet.
    SHARE OF ONLINE RETAIL IN RETAIL MARKET SPACE

    10.7%

    4.7%

    2.5%

    2016 2020 2024


    Political and Legal Factors

    'GATI SHAKTI'
    Bharat Net and master plan-
    National Retail
    Digital India Increasing
    Policy
    connectivity.

    Indo-china
    National
    border dispute
    Sagar Mala raising concern E-commerce
    for Retail sector Policy

    DPIIT- launching
    Govt. E- 100% FDI
    Open Network for
    marketplace Digital Commerce allowed in B2B
    (Gem) (ONDC) platform. e-commerce
    Global Factors

    Foreign Exchange Rates


    Technological Factors
    Increase internet Online
    penetration- digital payment
    India Campaign gateways

    Rise in
    Automation -
    Rise of AI www e-commerce
    website

    5G Fiber Telecom
    Network Infrastructure
    Social Factors
    Consumer buying patterns

    Media

    Education

    Item 5 Item 1
    20% 20%

    Demographics Item 4
    20%
    Item 2
    20%

    Item 3
    20%

    Brand preferences

    Opinions and Attitudes


    ECONOMIC FACTORS

    Unemploye Disposable Taxation Interest Purchasing Ease of


    Inflation Consumer
    ment Rate Income Rates Power doing confidence
    - GST
    Parity Business

    Environmental Factors

    COVID-19
    Amidst the global pandemic,
    eCommerce sales reached
    unprecedented heights

    2019
    3.35 Trillion $ 20.2%
    2020
    4.28 Trillion $ 27.6%

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