Terry's Chocolate Orange

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Terry's Chocolate Orange
Terrys-Chocolate-Orange.jpg
Product type Confection
Owner Carambar & Co
Country England
Introduced 1932
Markets Worldwide
Previous owners
Terry's
Kraft General Foods
Kraft Foods
Mondelez International
Terry's Chocolate Orange is a chocolate product created by Terry's in 1932 at
Terry's Chocolate Works in York, England. The brand has changed ownership several
times, and production was moved to Eastern Europe in 2005. Since 2018, the Terry�s
Chocolate Orange is produced in Strasbourg, France, by Carambar.

Contents
1 Development
2 Structure
2.1 Spin-offs
3 Advertising
4 Product range
5 Changes to product weight in 2016
6 References
7 External links
Development
Main article: Terry's
In 1823, chemist Joseph Terry joined a York sweets company, where he developed new
lines of chocolate, candied peel, and marmalade.[1] In 1830, he became sole owner
of the business[2] and following his death it was eventually passed to his sons,
including Joseph Jr. who managed the company.[3] In 1895, it became Joseph Terry
and Sons Ltd., with directors including Joseph Jr. and his own son Thomas.[4] The
company opened the Art Deco-style factory known as Terry's Chocolate Works[5][6] in
1926, and began launching new products.[7] These included the Dessert Chocolate
Apple (1926), Terry's All Gold (1931) and the Chocolate Orange (1932).[8] At the
onset of World War II, confectionery production was immediately halted. The factory
was taken over by F. Hills and Sons of Manchester as a shadow factory to
manufacture and repair aircraft propeller blades. With the factory handed back to
the company post-war, production was difficult due to continued rationing in the
United Kingdom, and limited imports of raw cocoa. In 1954, production of the
chocolate apple was phased out in favour of increased production of the chocolate
orange.[7] In 1979, Terry's launched the Chocolate Lemon, but it was withdrawn
three years later.[8]

Sculpture of a Terry's Chocolate Orange at The Chocolate Works site

In the North American market, where it has had a variety of importers over the
years, it was briefly sold as a Tobler (maker of the Toblerone) product.

Chocolate oranges appeared on the South Korean market in the GS25 chain of
convenience stores in 2017.

2005 saw the closure of the Terry's factory in York, and Chocolate Orange
manufacturing was moved to continental Europe by then-owner Kraft Foods.[9]
Following the 2016 sale of the brand by Mondelez to investment company Eurazeo,
manufacture was consolidated in 2018 in Strasbourg, France, as a product of
Carambar & Co.[10]

Structure

Terry's Chocolate Orange Bar, a chocolate bar version of the Chocolate Orange
The Terry's Chocolate Orange comprises an orange-shaped ball of chocolate mixed
with orange oil, divided into 20 segments, similar to a real orange, and wrapped in
orange-skin patterned foil. When packaged, the segments are stuck together firmly
in the centre; therefore, prior to unwrapping, the ball is traditionally tapped
severely on a hard surface to cause the segments to separate from each other
(dubbed "Tap and Unwrap" or "Whack and Unwrap").

Spin-offs
There have been a number of spin-off products, currently including:

Chocolate Orange bar: a bar of six segments, initially produced with smooth
vertical segments (similar to a Toblerone bar), then, later, with textured segments
that mimic those of the traditional orange shape.
Chocolate Orange minis: a bag of small segments
Chocolate Orange White Eggs: egg-shaped white chocolate versions of Chocolate
Orange that were available for one Easter
Segsations: individual segments of chocolate in different flavours, including: milk
chocolate, puffed rice, honeycomb, cornflake and a "double seg" of layered milk and
dark chocolate, all flavoured with orange oil.
Segsations Mini Eggs: individual foil-wrapped eggs of chocolate in same flavours as
Segsations, for Easter
Chocolate Orange � Egg & Spoon: a milk chocolate egg filled with an orange fondant
filling (similar to Cadbury's Creme Egg)
Advertising
The Chocolate Orange product is known for its unusual marketing, which is usually
at its heaviest around Christmas. At one time it was estimated that the Chocolate
Orange was found in a tenth of British Christmas stockings.[11] Actress Dawn French
has fronted numerous campaigns for the brand, often in a posed scene of defending
and hiding "her" Chocolate Orange from others. Famous marketing phrases include:

Tap it and unwrap it (since replaced with "whack and unwrap")

It's not Terry's, it's mine
Don't tap it... Whack it!
More recent advertisements (after the rebranding) do not feature French and contain
the new slogan "Round but not round for long" (some include the Countdown timer
music). The newest advertising campaign in the United Kingdom features various
situations in which people are trying to break the segments of their Terry's
Chocolate Orange apart with the slogan "Smash it to pieces, love it to bits".

A new advert in 2020, featuring voiceover by Brian Blessed, explains how the
Chocolate Orange is a catalyst for "British Unsquaredness", along with a new
slogan, "Deliciously Unsquare".

Product range
A "tapped and unwrapped" Terry's Chocolate Orange
Terry's Dessert Chocolate Apple (1926�1954; precursor to the Orange)[8]
Terry's Chocolate Lemon (short-lived 1979-1980s variant)[8]
Terry's Chocolate Orange Dark (formerly 'Plain')
Terry's Chocolate Orange Milk
Terry's Chocolate Orange Snowball (white chocolate)
Terry's Chocolate Orange Mint (discontinued 2012)
Terry's Chocolate Orange Toffee
Terry's Chocolate Orange Bars (chocolate bars, either individual or sharing bar)
Terry's Chocolate Orange Mini segments/Segsations (individually wrapped segments)
Terry's Chocolate Orange White Egg
Terry's Chocolate Orange Flavour Carte D'Or ice cream (no longer in production)
Terry's Chocolate Orange Tangy
Terry's Chocolate Orange Cookies
Terry's Chocolate Orange Exploding Candy
Terry's Chocolate Orange Siesta
Terry's Chocolate Orange Hazelnut
Terry's Chocolate Orange Raspberry
Terry's Chocolate Orange White Chocolate Smasher
Terry's Chocolate Orange Toffee Crunch
Terry's Chocolate Orange Birthday Cake
Terry's Chocolate Orange Orange
Terry's Chocolate Orange Ice-Creams (currently sold as limited edition)
Changes to product weight in 2016
On 29 May 2016, the UK product size was reduced from 175g to 157g by changing the
moulded shape of each segment to leave an air gap between each piece. Despite this,
the price doubled in some retail outlets.[12] This, along with changes to products
such as Toblerone chocolate, is cited as an example of Shrinkflation in Britain
following economic uncertainty around Brexit.[13]

References
"Terry's Chocolate Orange | Carambar & Co"
. Carambar&Co. Retrieved 11 November 2019.
"No. 18691"
. The London Gazette. 18 June 1830. p. 1224.
Chrystal, Paul; Dickinson, Joe (24 August 2012). History of Chocolate in York
. Grub Street Publishers. ISBN 978-1-78159-749-1 � via Google Books.
Chrystal, Paul; Dickinson, Joe (24 August 2012). History of Chocolate in York
. Grub Street Publishers. ISBN 978-1-78159-749-1 � via Google Books.
Chrystal, Paul; Dickinson, Joe (24 August 2012). History of Chocolate in York
. Grub Street Publishers. ISBN 9781781597491 � via Google Books.
British Association for the Advancement of Science (1932). Report of the Annual
Meeting
. J. Murray. � via Google Books.
"The Chocolate Works"
. NeolithicSea.co.uk. Retrieved 27 June 2012.
"Terry's Confections (Courtesy of Kraft Foods Archives)"
. docslide.us. Retrieved 7 January 2016.
Wainwright, Martin (20 April 2004)"Chocs away... York mourns loss of Terry's
" The Guardian. Retrieved 17 January 2020.
Todd, Stuart. (22 November 2018) "Carambar & Co. completes plant centralisation
after EUR35m investment
" Just-Food. Retrieved 17 January 2020.
"Chocolate history"
. VisitYork.org. Retrieved 27 June 2012.
"Terry's Chocolate Orange doubles in price in some supermarkets"
. inews.co.uk. Retrieved 24 October 2019.
"Brexit bites: more than 200 products subject to shrinkflation, says ONS"
. The Guardian. 21 January 2019. Retrieved 18 April 2021.
External links
Media related to Terry's Chocolate Orange at Wikimedia Commons
vte
Terry's
Products
All GoldChocolate AppleChocolate LemonChocolate OrangeNeapolitansPyramintYork
Fruits
Manufacturer
Carambar & CoMondelez InternationalTangerine Confectionery
Other
Sir Joseph TerryThe Chocolate WorksGoddards House and Garden
Categories: Brand name chocolateBritish confectioneryBritish brandsYorkshire
cuisineMondelez International brandsProducts introduced in 1932CandyCitrus dishes
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