1. Key factors for success of TA-Q-Bin service in Japan.

The concept of a service offering: “home pickup and next-day delivery of even a
single parcel with just a telephone call, with affordable rates and simple packaging’’
was proposed by Yamato Transport as TA-Q-BIN on January 20, 1976.

 “We deliver with a personal touch,”

Their service values the customers’ feelings, and therefore brings a feeling of
satisfaction for senders and receivers when they deliver the parcel.

 Delivery at a very fast speed

A logistic network including 4000 pickup and delivery centers in 2017 [1] has been
built across Japan, despite of remote areas. Therefore, it is convenient to transport
goods and parcels to everywhere in Japan. Besides, by utilizing digital platforms
such as bar codes, scanners, etc… they accelerate sorting and collecting process
in an accurate and efficient way. Their trucks have been designed exclusively to
bring convenience for drivers helping them work effectively. [As for the truck, walk
through truck was jointly developed with Toyota Motor Corporation in 1982
exclusively, which allows Sales Drivers to load and unload parcels without bending
down.] [1]

High-speed online telecommunications and wireless LAN allow them to process

customers’ orders and requirements quickly. 

 “We ‘all’ represent the company.”

[Tomoki Otani, General Manager of Human Resources and Administration at

Yamato Transport, says, “Our business is characterised by the close connection
with the local community, where production and consumption of the service occur
simultaneously. Because of this unique feature, every Sales Driver recognises how
their work is being evaluated by the customers.”]

Sale Drivers are considered as the spirits and representatives of the company.
Therefore, Sales Drivers are equipped with many skills to satisfy our customers.
They master how to use the mobile terminals, how to fill out forms, and about
various service offerings to work effectively without technology barrier. For
communication skills, they are trained how to interact with customers and service
quality. When drivers face the actual experiences with various situations, they can
deal with them best. Besides of being given the work responsibility, Sales Drivers
are judges via the customers.
Sales Drivers are divided into small groups to support and work together at the
same area. Members learn experiences and skills from their co-workers for
improvement, share information and ideas with each other, and deal with mistakes.
This creates professional and highly experienced drivers, increasing service
quality.

 Instant Innovation and creation.

The company has developed and launched new services and products over the
years to meet customers’ demand such as Ski TA-Q-BIN, Golf TA-Q-BIN, Collect
Payment Service, Cool TA-Q-BIN, and Time Zone Delivery [1].

For example, TA-Q-BIN Collect Payment and Cool TA-Q-BIN were services and
products that were generated on the basis of customers’ standpoint. TA-Q-BIN
Collect Payment is a service that collects payment from the customer on behalf of
the seller when the product is delivered. This service reduced concerns about
payment collection for mail order business operators, while saving the consumer
the trouble of making a money transfer [1].

The development of Cool TA-Q-BIN was developed to transport goods that needs
storage at low temperature to keep freshness such as fishery and agricultural
produce from production areas to consumers. This service promotes the circulation
of food as well as suits demand.

Because of these reasons mentioned above, Yamato Holdings company has

dominated the market of delivery service in Japn.

2. Differences between TA-Q-BIN and other similar delivery in Vietnam

Cash-on-delivery (COD) is the most common payment method in Vietnam as they

doubt the quality of goods online and the guarantee of online payment methods
between sellers and buyers.
Pick-up at home service is not familiar with people. They prefer to bring their
parcels to pick-up centers.
Many people choose to send their goods via private coach operated by family
business instead of service companies.
Delivery service companies in Vietnam have not valued customers’ satisfaction
and demand.
3.
I foresee the success of TA-Q-Bin service in other cities in Asia based on some
points.
  Innovative ideas to meet customers’ demand
 Co-creating value for the society
 Emphasize customers as a core
 Reasonable price and good service quality
Major barriers to launch the TA-Q-Bin service overseas.
 It bases on the infrastructure however, the low-quality infrastructure and low
rate of online payments transport in many Southeast Asian countries have
not yet improved, therefore it is difficult to deliver parcels at a quick speed.
 Internet and mobile flatforms are still limited and many people cannot
access to these platforms or they unable to do it in rural and remote areas
which accounts for a large percentage of population.
 Addresses of homes are not located exactly such as no home number, no
street name in villages. It is difficult for drivers to exactly find the locations of
parcels, resulting in time-consuming and inefficient process.
 Middle-aged people are familiar with traditional delivery methods it is
challenging to change their habits.
 Human resources are the important factor to boost the development of
delivery service. However, developing countries still lacks a team of skilled
professionals with enough knowledge and the ability to effectively participate
in the logistics chain process. [2]
[1]https://www.tandfonline.com/doi/full/10.1080/14778238.2018.1496810?
scroll=top&needAccess=true.
[2]https://researchrepository.rmit.edu.au/esploro/outputs/conferenceProceeding
/Last-Mile-Delivery-as-a-Competitive/9921861060001341.