Professional Documents
Culture Documents
Questionnaire Outline: PAD Tracker 2H21 - US, UK, BE, DE, NL 211551 December 08, 2021
Questionnaire Outline: PAD Tracker 2H21 - US, UK, BE, DE, NL 211551 December 08, 2021
Questionnaire Outline: PAD Tracker 2H21 - US, UK, BE, DE, NL 211551 December 08, 2021
The contents of this document are the confidential property of Lieberman Research Worldwide. No part of this document may be
reproduced or distributed in any form without the express written permission of Lieberman Research Worldwide.
QUESTIONNAIRE OUTLINE
DEFAULT ORDER.
1. Wave 1
2. Wave 2
3. Wave 3
11. Wave 3b
4. Wave 4
5. Wave 5
6. Wave 6
7. Wave 7
8. Wave 8
9. Wave 9
10. Wave 10
12. Wave 11
13. Wave 12
14. Wave 13
15. Wave 14
[DV_PanelRiver]
- Hidden Question. Applies to all.
DV_PanelRiver Punch based on panel or river
.
Select one response.
DEFAULT ORDER.
1. Panel
2. River
[DV_Provider]
- Hidden Question. Applies to all.
DV_Provider. Punch based on sample provider
Select one response.
DEFAULT ORDER.
1. SoapBox Sample
2. Research Now
3. Toluna
[DV_SubPanel]
- Hidden Question. Applies to all.
DV_SubPanel. hidden var to capture dynata subpanel
Select one response.
DEFAULT ORDER.
1. Dynata (open)
2. Dynata (Loyalty)
3. Dynata (Integrated)
[DV_LinkType]
- Hidden Question. Applies to all.
DV_LinkType. DV to punch whether respondent is from Gen Pop or augment link
Select one response.
DEFAULT ORDER.
1. Gen pop
2. Social Spender Augment
3. Deliberate Decider Augment
4. Conventional Brand Qualify
5. Berlin augment
6. Munich augment
DEFAULT ORDER.
1. US
2. United Kingdom
3. Belgium
4. Germany
5. Netherlands
6. Canada
[IntroBE]
- Show if respondent selected any codes [3, 5] at DV_Country.
S1_IntroBE. In welke taal zou u dit onderzoek willen invullen?
Dans quelle langue souhaitez-vous répondre à ce sondage?
DEFAULT ORDER.
1. Nederlands
2. Français
3. English
[IntroCAN]
- Show if respondent selected code [6] at DV_Country.
S2_IntroCAN. Dans quelle langue souhaitez-vous répondre à ce sondage?
In which languages would you be comfortable taking this survey?
Select one response.
DEFAULT ORDER.
2. Français (CAN)
3. English
[DV_Language]
- Hidden Question. Applies to all.
DV_Language. Punch based on selection at IntroBE and DV_Country
Select one response.
DEFAULT ORDER.
1. English (US) Autocode if respondent selected code [1] at
DV_Country OR respondent selected code [3] at
S1_IntroBE OR respondent selected code [3] at
S2_IntroCAN.
2. English (UK) Autocode if respondent selected code [2] at
DV_Country.
3. German Autocode if respondent selected code [4] at
DV_Country.
4. French Autocode if respondent selected code [2] at
S1_IntroBE.
5. Dutch (BE) Autocode if respondent selected code [1] at
S1_IntroBE AND respondent selected code [3] at
DV_Country.
6. Dutch (NL) Autocode if respondent selected code [1] at
S1_IntroBE AND respondent selected code [5] at
DV_Country.
7. French (CAN) Autocode if respondent selected code [2] at
S2_IntroCAN.
[Intro]
- Show to all.
DT_Intro. We appreciate your interest in our survey. Please be assured that this survey is completely confidential, and we will only use this
information for research purposes.
Please answer each question before proceeding to the next screen. Once you complete a page, you will not be able to go back,
so please consider your answers carefully before making your selection.
RANDOMIZE LIST.
1. Bought cleaning products
2. Bought clothes
3. Bought concert tickets
4. Bought a new Smartphone
5. Bought a new vehicle
6. Bought new appliances for your home (refrigerator,
washing machine, etc.)
7. Made a major investment in a new business
8. Gave birth to or adopted a child
9. Retired from work
98. None of the above ANCHOR. EXCLUSIVE.
[PurchaseP12M]
- Show to all.
- Programmer Comment: If DV_Country = US, Must select at least 2 of stubs 1-5 [CleaningProducts, LaundryProducts,
DishCleaning, PersonalCareProducts, AirCareSprays] to continue, otherwise hard term.
If DV_Country is NOT US, Must select at least 2 of stubs 1-4 [CleaningProducts, LaundryProducts, DishCleaning,
PersonalCareProducts] to continue, otherwise hard term.
- Note to client: In wave 12, revised qualification so that air care is among the 5 qualifying categories in the US only.
S5_PurchaseP12M. Which of the following items, if any, have you bought for your home within the past 12 months?
Select all that apply.
RANDOMIZE LIST.
1. Household cleaning products
2. Laundry products
3. Dish cleaning products
4. Personal care products (body wash, hand wash, etc.)
5. Air care (sprays, candles, etc.)
6. Furniture
7. Kitchen appliances
8. Electronics (new TV, sound system, etc.)
9. Bedding (sheets, blankets, etc.)
98. None of these ANCHOR. EXCLUSIVE.
[DecisionMaker]
- Show to all.
- Terminate Immediately if respondent did NOT select codes [1-2] at S6_DecisionMaker.
S6_DecisionMaker. How would you describe your role when it comes to purchasing household goods (such as cleaning, laundry, personal
care supplies, etc.) for your home?
Select one response.
DEFAULT ORDER.
1. I am the primary decision maker
2. I share decision making responsibility with someone else
3. I am not involved in the decision
[Age]
- Show to all.
- Terminate Immediately if respondent selected any codes [1, 7] at S7_Age.
S7_Age. How old are you?
Select one response.
DEFAULT ORDER.
1. Less than 18 years old Terminate immediately. PC: Term
2. 18-24 years old
3. 25-34 years old
4. 35-44 years old
5. 45-54 years old
DEFAULT ORDER.
1. Millenial Autocode if respondent selected any codes [2-3]
at S7_Age.
2. Gen X Autocode if respondent selected any codes [4-5]
at S7_Age.
3. Boomers Autocode if respondent selected code [6] at
S7_Age.
[Gender]
- Show to all.
S9_Gender. What is your gender?
Select one response.
RANDOMIZE LIST.
1. Male
2. Female
[DV_GenderAge]
- Hidden Question. Applies to all.
DV_GenderAge. Derived variable to capture age nested in gender variable.
Select one response.
DEFAULT ORDER.
1. Male 18-24 years old Autocode if (respondent selected code [2] at
S7_Age AND respondent selected code [1] at
S9_Gender).
2. Male 25-34 years old Autocode if (respondent selected code [3] at
S7_Age AND respondent selected code [1] at
S9_Gender).
3. Male 35-44 years old Autocode if (respondent selected code [4] at
S7_Age AND respondent selected code [1] at
S9_Gender).
4. Male 45-54 years old Autocode if (respondent selected code [5] at
S7_Age AND respondent selected code [1] at
S9_Gender).
5. Male 55-64 years old Autocode if (respondent selected code [6] at
S7_Age AND respondent selected code [1] at
S9_Gender).
6. Female 18-24 years old Autocode if (respondent selected code [2] at
S7_Age AND respondent selected code [2] at
S9_Gender).
7. Female 25-34 years old Autocode if (respondent selected code [3] at
S7_Age AND respondent selected code [2] at
S9_Gender).
8. Female 35-44 years old Autocode if (respondent selected code [4] at
S7_Age AND respondent selected code [2] at
S9_Gender).
9. Female 45-54 years old Autocode if (respondent selected code [5] at
S7_Age AND respondent selected code [2] at
S9_Gender).
10. Female 55-64 years old Autocode if (respondent selected code [6] at
S7_Age AND respondent selected code [2] at
S9_Gender).
[Ethnicity]
- Show if respondent selected code [1] at DV_Country.
S11_Ethnicity. Which of the following best describes your ethnicity?
Select one response.
DEFAULT ORDER.
1. Caucasian or White
2. African American or Black
3. Asian or Pacific Islander
4. Hispanic or Latino
5. Other or Mixed
99. Prefer not to share
[ZipCode]
- Show if respondent selected code [1] at DV_Country.
- Programmer Comment: Allow 3 chances to provide legitimate zip code, otherwise hard term.
S12_ZipCode. Please enter your zip code.
Enter a numeric response.
[DV_State]
- Show if respondent selected code [1] at DV_Country.
- Hidden Question.
DV_State. Derived variable to capture state based on zip at S7_ZipCode.
Select one response.
DEFAULT ORDER.
1. Alabama
2. Alaska
3. Arizona
4. Arkansas
5. California
6. Colorado
7. Connecticut
8. Delaware
9. Florida
10. Georgia
11. Hawai'i
12. Idaho
13. Illinois
14. Indiana
15. Iowa
16. Kansas
17. Kentucky
18. Louisiana
19. Maine
20. Maryland
21. Massachusetts
22. Michigan
23. Minnesota
24. Mississippi
25. Missouri
26. Montana
27. Nebraska
28. Nevada
29. New Hampshire
30. New Jersey
31. New Mexico
32. New York
33. North Carolina
34. North Dakota
35. Ohio
36. Oklahoma
37. Oregon
38. Pennsylvania
39. Rhode Island
40. South Carolina
41. South Dakota
42. Tennessee
43. Texas
44. Utah
45. Vermont
46. Virginia
47. Washington
48. Washington, D.C.
49. West Virginia
50. Wisconsin
51. Wyoming
DEFAULT ORDER.
1. Northeast
2. Midwest
3. South
4. West
[HHIncomeNEW]
- Show if respondent selected code [1] at DV_Country.
- Show if respondent selected code [1] at DV_Country.
S15_HHIncomeNEW. We know coronavirus and its impact on the economy affected a lot of people’s incomes. Think back before the
pandemic. In 2019, which category best described your total household income, before taxes?
Select one response.
DEFAULT ORDER.
1. Under $25,000
2. $25,000 to $34,999
3. $35,000 to $49,999
4. $50,000 to $64,999
5. $65,000 to $79,999
6. $80,000 to $99,999
7. $100,000 to $149,999
8. $150,000 or more
99. Prefer not to share
[RegionUK]
- Show if respondent selected code [2] at DV_Country.
S16_RegionUK. In what region do you live?
Select one response.
DEFAULT ORDER.
1. North East
2. North West
3. Yorkshire & the Humber
4. West Midlands
5. East Midlands
6. East of England
7. South West
8. South East
9. London
10. Wales
11. Scotland
12. Northern Ireland
13. Other ANCHOR.
[DV_UKRegionNETS]
- Show if respondent selected code [2] at DV_Country.
- Hidden Question. Applies if respondent selected code [2] at DV_Country.
DV_UKRegionNETS. Hidden variable to capture region bucket for UK respondents
Select one response.
DEFAULT ORDER.
1. England Autocode if respondent selected any codes [1-9]
at S16_RegionUK.
2. Wales Autocode if respondent selected code [10] at
S16_RegionUK.
3. Scotland Autocode if respondent selected code [11] at
S16_RegionUK.
[HHIncomeUK]
- Show if respondent selected code [2] at DV_Country.
- Show if respondent selected code [2] at DV_Country.
S17_HHIncomeUK. We know coronavirus and its impact on the economy affected a lot of people’s incomes. Think back before the
pandemic. In 2019, which category best described your total annual household income, before taxes?
Select one response.
DEFAULT ORDER.
1. Less than £9,999
2. £10,000 - £16,999
3. £17,000 - £22,999
4. £23,000 - £29,999
5. £30,000 - £39,999
6. £40,000 - £49,999
7. £50,000 - £74,999
9. £75,000 - £99,999
10. £100,000 - £124,999
11. £125,000 or more
98. Prefer not to answer
[DV_UKIncomeNETS]
- Show if respondent selected code [2] at DV_Country.
- Hidden Question. Applies if respondent selected code [2] at DV_Country.
DV_UKIncomeNETS. Hidden variable to capture income bucket for UK respondents
Select one response.
DEFAULT ORDER.
1. Less than 16,999 pounds Autocode if respondent selected any codes [1-2]
at S17_HHIncomeUK.
2. 17,000 pounds - 39,999 pounds Autocode if respondent selected any codes [3-5]
at S17_HHIncomeUK.
3. 40,000 pounds or more Autocode if respondent selected any codes [6-7,
9-11] at S17_HHIncomeUK.
4. Prefer not to answer Autocode if respondent selected code [98] at
S17_HHIncomeUK.
[RegionBE]
- Show if respondent selected code [3] at DV_Country.
S18_RegionBE. In what region do you live?
Select one response.
DEFAULT ORDER.
1. Antwerp
2. Brussels Capital Region
3. East Flanders
4. Flemish Brabant
5. Limburg
6. Hainaut
7. Liege
8. Luxembourg
9. Namur
10. Walloon Brabant
11. West Flanders
DEFAULT ORDER.
1. Up to €10.000
2. €10.001 to €20.000
3. €20.001 to €30.000
4. €30.001 to €40.000
5. €40.001 to €50.000
6. More than €50.000
98. Prefer not to answer
[State_DE_New]
- Show if respondent selected code [4] at DV_Country.
- Terminate Immediately if (respondent selected code [5] at DV_LinkType AND respondent did NOT select code [5] at
S20_State_DE_New) OR (respondent selected code [6] at DV_LinkType AND respondent did NOT select code [4] at
S20_State_DE_New).
S20_State_DE_New. Which state do you live in?
Select one response.
DEFAULT ORDER.
1. Baden-Württemberg: ohne-Stuttgart
2. Baden-Württemberg: Stuttgart
3. Bayern: ohne-München
4. Bayern: München
5. Berlin
6. Brandenburg
7. Bremen
8. Hamburg
9. Hessen: ohne-Frankfurt
10. Hessen: Frankfurt
11. Mecklenburg-Vorpommern
12. Niedersachsen
13. Nordrhein-Westfalen: ohne-Düsseldorf und ohne-Köln
14. Nordrhein-Westfalen: Düsseldorf
15. Nordrhein-Westfalen: Köln
16. Rheinland-Pfalz
17. Saarland
18. Sachsen
19. Sachsen-Anhalt
20. Schleswig-Holstein
21. Thüringen
[DV_Germany_Region]
- Show if respondent selected code [4] at DV_Country.
- Hidden Question. Applies if respondent selected code [4] at DV_Country.
DV_Germany_Region. Holds Region
Select one response.
DEFAULT ORDER.
1. North Autocode if respondent selected any codes [5-8,
11-12, 19-20] at S20_State_DE_New.
2. Centre Autocode if respondent selected any codes [9-10,
13-18, 21] at S20_State_DE_New.
3. South Autocode if respondent selected any codes [1-4]
at S20_State_DE_New.
DEFAULT ORDER.
1. Less than 1000 Euros
2. 1,000 to 1,499 Euros
3. 1,500 to 1,999 Euros
4. 2,000 to 2,499 Euros
5. 2,500 to 2,999 Euros
6. 3,000 to 3,999 Euros
7. 4,000 to 4,999 Euros
8. 5,000 Euros or more
[DV_DEIncomeNETS]
- Show if respondent selected code [4] at DV_Country.
- Hidden Question. Applies if respondent selected code [4] at DV_Country.
DV_DEIncomeNETS. Hidden variable to capture income bucket for DE respondents
Select one response.
DEFAULT ORDER.
1. Less than 1,000 euros Autocode if respondent selected code [1] at
S21_IncomeDE2.
2. 1,000 - 2,499 euros Autocode if respondent selected any codes [2-4]
at S21_IncomeDE2.
3. 2,500 euros or more Autocode if respondent selected any codes [5-8]
at S21_IncomeDE2.
[ProvinceNL]
- Show if respondent selected code [5] at DV_Country.
S22_ProvinceNL. What is the area name that best describes where you live?
Select one response.
DEFAULT ORDER.
1. Drenthe
2. Flevoland
3. Friesland
4. Gelderland
5. Groningen
6. Limburg
7. North Brabant
8. North Holland
9. Overijssel
10. Utrecht
11. Zeeland
12. South Holland
[DV_RegionNL]
- Show if respondent selected code [5] at DV_Country.
- Hidden Question. Applies if respondent selected code [5] at DV_Country.
DV_RegionNL. Captures NL Region
Select one response.
DEFAULT ORDER.
1. Region NL1 (North Netherlands): Groningen, Friesland, Autocode if respondent selected any codes [1, 3,
Drenthe 5] at S22_ProvinceNL.
2. Region NL2 (East Netherlands): Overijssel, Gelderland, Autocode if respondent selected any codes [2, 4,
Flevoland 9] at S22_ProvinceNL.
3. Region NL3 (West Netherlands): Utrecht, North Holland, Autocode if respondent selected any codes [8, 10-
South Holland, Zeeland 12] at S22_ProvinceNL.
[HHIncomeNL]
- Show if respondent selected code [5] at DV_Country.
- Show if respondent selected code [5] at DV_Country.
S23_HHIncomeNL. We know coronavirus and its impact on the economy affected a lot of people’s incomes. Think back before the
pandemic. In 2019, which category best described your total annual household income before taxes?
Select one response.
DEFAULT ORDER.
1. Under €10.000
2. €10.000 - €19.999
3. €20.000 - €29.999
4. €30.000 - €39.999
5. €40.000 - €49.999
6. €50.000 - €99.999
9. €100.000 - €149.999
10. €150.000 - €199.999
8. €200.000 or more
[DV_HHIncomeNLNETS]
- Show if respondent selected code [5] at DV_Country.
- Hidden Question.
DV_HHIncomeNLNETS. Captures NL income nets
Select one response.
DEFAULT ORDER.
1. NL - Under €20,000 Autocode if respondent selected any codes [1-2]
at S23_HHIncomeNL.
2. NL - €20,000 - €29,999 Autocode if respondent selected code [3] at
S23_HHIncomeNL.
3. NL - €30,000 - €49,999 Autocode if respondent selected any codes [4-5]
at S23_HHIncomeNL.
4. NL - €50,000 - €99,999 Autocode if respondent selected code [6] at
S23_HHIncomeNL.
5. NL - €100,000 or more Autocode if respondent selected any codes [8-10]
at S23_HHIncomeNL.
[Canada_postal]
- Show if respondent selected code [6] at DV_Country.
S24_Canada_postal. What is your postal code?
Enter your response in the box.
MIN: 1. MAX: 8.
[DV_Canada_Provinces]
- Show if respondent selected code [6] at DV_Country.
- Hidden Question.
DV_Canada_Provinces. Classify into regions based on postal code
Select one response.
DEFAULT ORDER.
1. Alberta
2. British Columbia
3. Manitoba
4. New Brunswick
5. Newfoundland and Labrador
6. Northwest Territories / Nunavut
7. Nova Scotia
8. Ontario
9. Prince Edward Island
10. Quebec
11. Saskatchewan
12. Yukon
DEFAULT ORDER.
1. Atlantic Autocode if respondent selected any codes [4-5, 7,
9] at DV_Canada_Provinces.
2. Central - Quebec Autocode if respondent selected code [10] at
DV_Canada_Provinces.
6. Central - Ontario Autocode if respondent selected code [8] at
DV_Canada_Provinces.
3. Prairie Autocode if respondent selected any codes [1, 3,
11] at DV_Canada_Provinces.
4. West - British Columbia Autocode if respondent selected code [2] at
DV_Canada_Provinces.
5. North Autocode if respondent selected any codes [6, 12]
at DV_Canada_Provinces.
[DV_QuebecQuota]
- Show if respondent selected code [6] at DV_Country.
- Hidden Question.
DV_QuebecQuota. DV to code whether respondent lives in Quebec
Select one response.
DEFAULT ORDER.
1. Quebec Autocode if respondent selected code [10] at
DV_Canada_Provinces.
2. Not Quebec Autocode if respondent selected any codes [1-9,
11-12] at DV_Canada_Provinces.
[Canada_Income_PreCOV]
- Show if respondent selected code [6] at DV_Country.
- Note to client: Updated verbiage December 2020 to ask about current income. This question should be used in conjunction with
Pre-COVID question and DV_Income_COVChange from Screener library template to provide complete income picture. Factor for
low end of income based on 80% of value, factor for high end of income based on 120% of value.
S25_Canada_Income_PreCOV. We know coronavirus and its impact on the economy affected a lot of people’s incomes. Think back before
the pandemic. In 2019, what was your total annual household income, before taxes?
Select one response.
DEFAULT ORDER.
1. Less than $35,000
2. $35,000 to $49,999
3. $50,000 to $74,999
4. $75,000 to $99,999
5. $100,000 or more
[DV_CanadaIncomeNETS]
- Show if respondent selected code [6] at DV_Country.
- Hidden Question.
DV_CanadaIncomeNETS. Hidden variable to capture income bucket for Canada
Select one response.
DEFAULT ORDER.
1. Less than $35,000 Autocode if respondent selected code [1] at
S25_Canada_Income_PreCOV.
2. $35,000 - $74,999 Autocode if respondent selected any codes [2-3]
at S25_Canada_Income_PreCOV.
3. $75,000 or more Autocode if respondent selected any codes [4-5]
at S25_Canada_Income_PreCOV.
[Cold]
- Show to all.
- Terminate Immediately if respondent did NOT select code [1] at S27_Cold.
S27_Cold. And one more silly question. What is the opposite of hot?
Select one response.
RANDOMIZE LIST.
1. Cold
2. Tree
3. House
4. Fish
[DV_UnaidedAwareInsert]
- Hidden Question. Applies to all.
- Note to client: Added in W12
DV_UnaidedAwareInsert. Dictates which text is shown in the US vs. EU markets at the beginning of the next question
Select one response.
DEFAULT ORDER.
1. Thank you for your answers so far. For the next few Autocode if respondent selected any codes [1, 6]
questions, please think specifically about household at DV_Country.
products like cleaning, laundry, air care, and personal
care items.
2. Thank you for your answers so far. For the next few Autocode if respondent did NOT select codes [1,
questions, please think specifically about household 6] at DV_Country.
products like cleaning and laundry.
[UnaidedAware]
- Show to all.
S28_UnaidedAware. Thank you for your answers so far. For the next few questions, please think specifically about household products
like cleaning, laundry, air care, and personal care items.
What brand comes to mind first when you think about these types of products?
Enter your response in the box.
[DV_QCFlag_3]
- Hidden Question. Applies to all.
DV_QCFlag_3 Derived variable to capture whether not aware of any brands in S28 and S29.
.
Select one response.
DEFAULT ORDER.
1. Not aware of any brands PC: Punch if S28 = 99 (DontKnow) and S29 = 99
(DontKnow).
2. Aware of at least 1 brand Autocode if respondent did NOT select code [1] at
DV_QCFlag_3.
For US & UK: use ecover image, for other markets, used ecover_EU image for ecover
For Persil: See separate images for DE & UK
S30_AidedAware. Which of the following brands, if any, have you heard of before today?
Select all that apply.
RANDOMIZE LIST.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Palmolive
7. Persil
8. Frosch
9. Ariel
10. Mrs. Meyer's
11. Lysol
12. Clorox
13. Softsoap
14. Tide
15. Dawn
16. Dial
17. Gain
18. Cascade
19. Love Home And Planet
20. Everspring
21. Home Made Simple
22. Raw Sugar
23. Fairy
24. Bio D
25. Alkimi
26. Kinn
27. Zoflora
28. Pril
29. Sodasan
30. Lenor
31. Perwoll
32. Souldrops
33. Dash
34. Mister Proper
35. Dreft
36. Seepje
37. Marcel's Green Soap
38. Ajax
39. Ocean Saver
40. Smol
41. Cif
42. Flash
43. Love Nature
44. Claro
45. Live Clean
46. Nature Clean
47. EcoMax
48. Attitude
49. BioVert
50. Sapadilla
51. Scrubbing Bubbles
52. Blueland
53. Ecos
54. Dropps
55. Honest
56. EC30
57. Neat
58. Spruce
59. Homethings
60. Everdrop
98. None of these ANCHOR. EXCLUSIVE.
DEFAULT ORDER.
1. US qualify Autocode if (respondent selected code [1] at
DV_Country AND respondent selected any codes
[1-2, 5, 10-11, 13-15, 19-21] at S30_AidedAware).
2. UK qualify Autocode if (respondent selected code [2] at
DV_Country AND respondent selected any codes
[1-3, 5, 7, 23-24] at S30_AidedAware).
3. BE quality Autocode if (respondent selected code [3] at
DV_Country AND respondent selected any codes
[1-5, 8, 33-35] at S30_AidedAware).
4. DE qualify Autocode if (respondent selected code [4] at
DV_Country AND respondent selected any codes
[1-2, 5, 7-8, 28-29, 44] at S30_AidedAware).
5. NL qualify Autocode if (respondent selected code [5] at
DV_Country AND respondent selected any codes
[1-6, 9, 35-38] at S30_AidedAware).
6. CA qualify Autocode if (respondent selected code [6] at
DV_Country AND respondent selected any codes
[1, 5, 10-11, 13, 45] at S30_AidedAware).
7. Do not qualify based on awareness Autocode if respondent did NOT select codes [1-6]
at DV_AwarenessQualify
Terminate immediately.
DEFAULT ORDER.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Palmolive
7. Persil
8. Frosch
9. Ariel
10. Mrs. Meyer's
11. Lysol
12. Clorox
13. Softsoap
14. Tide
15. Dawn
16. Dial
17. Gain
18. Cascade
19. Love Home And Planet
20. Everspring
21. Home Made Simple
22. Raw Sugar
23. Fairy
24. Bio D
25. Alkimi
26. Kinn
27. Zoflora
28. Pril
29. Sodasan
30. Lenor
31. Perwoll
32. Souldrops
33. Dash
34. Mister Proper
35. Dreft
36. Seepje
37. Marcel's Green Soap
38. Ajax
39. Ocean Saver
40. Smol
41. Cif
42. Flash
43. Love Nature
44. Claro
45. Live Clean
46. Nature Clean
47. EcoMax
48. Attitude
49. BioVert
50. Sapadilla
51. Scrubbing Bubbles
52. Blueland
53. Ecos
54. Dropps
55. Honest
56. EC30
57. Neat
58. Spruce
59. Homethings
60. Everdrop
98. None of these ANCHOR. EXCLUSIVE.
DEFAULT ORDER.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Palmolive
7. Persil
8. Frosch
9. Ariel
10. Mrs. Meyer's
11. Lysol
12. Clorox
13. Softsoap
14. Tide
15. Dawn
16. Dial
17. Gain
18. Cascade
19. Love Home And Planet
20. Everspring
21. Home Made Simple
22. Raw Sugar
23. Fairy
24. Bio D
25. Alkimi
26. Kinn
27. Zoflora
28. Pril
29. Sodasan
30. Lenor
31. Perwoll
32. Souldrops
33. Dash
34. Mister Proper
35. Dreft
36. Seepje
37. Marcel's Green Soap
38. Ajax
39. Ocean Saver
40. Smol
41. Cif
42. Flash
43. Love Nature
44. Claro
45. Live Clean
46. Nature Clean
47. EcoMax
48. Attitude
49. BioVert
50. Sapadilla
51. Scrubbing Bubbles
52. Blueland
53. Ecos
54. Dropps
55. Honest
56. EC30
57. Neat
58. Spruce
59. Homethings
60. Everdrop
98. None of these ANCHOR. EXCLUSIVE.
DEFAULT ORDER.
1. Have not used any brands Autocode if respondent selected code [98] at
S31_UsedP12M.
2. Have used at least one brand Autocode if respondent did NOT select code [1] at
DV_UsedNoBrands.
DEFAULT ORDER.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Palmolive
7. Persil
8. Frosch
9. Ariel
10. Mrs. Meyer's
11. Lysol
12. Clorox
13. Softsoap
14. Tide
15. Dawn
16. Dial
17. Gain
18. Cascade
19. Love Home And Planet
20. Everspring
21. Home Made Simple
22. Raw Sugar
23. Fairy
24. Bio D
25. Alkimi
26. Kinn
27. Zoflora
28. Pril
29. Sodasan
30. Lenor
31. Perwoll
32. Souldrops
33. Dash
34. Mister Proper
35. Dreft
36. Seepje
37. Marcel's Green Soap
38. Ajax
39. Ocean Saver
40. Smol
41. Cif
42. Flash
43. Love Nature
44. Claro
45. Live Clean
46. Nature Clean
47. EcoMax
48. Attitude
49. BioVert
50. Sapadilla
51. Scrubbing Bubbles
52. Blueland
53. Ecos
54. Dropps
55. Honest
56. EC30
57. Neat
58. Spruce
59. Homethings
60. Everdrop
98. None of these ANCHOR. EXCLUSIVE.
DEFAULT ORDER.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Palmolive
7. Persil
8. Frosch
9. Ariel
10. Mrs. Meyer's
11. Lysol
12. Clorox
13. Softsoap
14. Tide
15. Dawn
16. Dial
17. Gain
18. Cascade
19. Love Home And Planet
20. Everspring
21. Home Made Simple
22. Raw Sugar
23. Fairy
24. Bio D
25. Alkimi
26. Kinn
27. Zoflora
28. Pril
29. Sodasan
30. Lenor
31. Perwoll
32. Souldrops
33. Dash
34. Mister Proper
35. Dreft
36. Seepje
37. Marcel's Green Soap
38. Ajax
39. Ocean Saver
40. Smol
41. Cif
42. Flash
43. Love Nature
44. Claro
45. Live Clean
46. Nature Clean
47. EcoMax
48. Attitude
49. BioVert
50. Sapadilla
51. Scrubbing Bubbles
52. Blueland
53. Ecos
54. Dropps
55. Honest
56. EC30
57. Neat
58. Spruce
59. Homethings
60. Everdrop
98. None of these ANCHOR. EXCLUSIVE.
DEFAULT ORDER.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Palmolive
7. Persil
8. Frosch
9. Ariel
10. Mrs. Meyer's
11. Lysol
12. Clorox
13. Softsoap
14. Tide
15. Dawn
16. Dial
17. Gain
18. Cascade
19. Love Home And Planet
20. Everspring
21. Home Made Simple
22. Raw Sugar
23. Fairy
24. Bio D
25. Alkimi
26. Kinn
27. Zoflora
28. Pril
29. Sodasan
30. Lenor
31. Perwoll
32. Souldrops
33. Dash
34. Mister Proper
35. Dreft
36. Seepje
37. Marcel's Green Soap
38. Ajax
39. Ocean Saver
40. Smol
41. Cif
42. Flash
43. Love Nature
44. Claro
45. Live Clean
46. Nature Clean
47. EcoMax
48. Attitude
49. BioVert
50. Sapadilla
51. Scrubbing Bubbles
52. Blueland
53. Ecos
54. Dropps
55. Honest
56. EC30
57. Neat
58. Spruce
59. Homethings
60. Everdrop
98. None of these ANCHOR. EXCLUSIVE.
DEFAULT ORDER.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Palmolive
7. Persil
8. Frosch
9. Ariel
10. Mrs. Meyer's
11. Lysol
12. Clorox
13. Softsoap
14. Tide
15. Dawn
16. Dial
17. Gain
18. Cascade
19. Love Home And Planet
20. Everspring
21. Home Made Simple
22. Raw Sugar
23. Fairy
24. Bio D
25. Alkimi
26. Kinn
27. Zoflora
28. Pril
29. Sodasan
30. Lenor
31. Perwoll
32. Souldrops
33. Dash
34. Mister Proper
35. Dreft
36. Seepje
37. Marcel's Green Soap
38. Ajax
39. Ocean Saver
40. Smol
41. Cif
42. Flash
43. Love Nature
44. Claro
45. Live Clean
46. Nature Clean
47. EcoMax
48. Attitude
49. BioVert
50. Sapadilla
51. Scrubbing Bubbles
52. Blueland
53. Ecos
54. Dropps
55. Honest
56. EC30
57. Neat
58. Spruce
59. Homethings
60. Everdrop
98. None of these ANCHOR. EXCLUSIVE.
DEFAULT ORDER.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Palmolive
7. Persil
8. Frosch
9. Ariel
10. Mrs. Meyer's
11. Lysol
12. Clorox
13. Softsoap
14. Tide
15. Dawn
16. Dial
17. Gain
18. Cascade
19. Love Home And Planet
20. Everspring
21. Home Made Simple
22. Raw Sugar
23. Fairy
24. Bio D
25. Alkimi
26. Kinn
27. Zoflora
28. Pril
29. Sodasan
30. Lenor
31. Perwoll
32. Souldrops
33. Dash
34. Mister Proper
35. Dreft
36. Seepje
37. Marcel's Green Soap
38. Ajax
39. Ocean Saver
40. Smol
41. Cif
42. Flash
43. Love Nature
44. Claro
45. Live Clean
46. Nature Clean
47. EcoMax
48. Attitude
49. BioVert
50. Sapadilla
51. Scrubbing Bubbles
52. Blueland
53. Ecos
54. Dropps
55. Honest
56. EC30
57. Neat
58. Spruce
59. Homethings
60. Everdrop
98. None of these ANCHOR. EXCLUSIVE.
DEFAULT ORDER.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Palmolive
7. Persil
8. Frosch
9. Ariel
10. Mrs. Meyer's
11. Lysol
12. Clorox
13. Softsoap
14. Tide
15. Dawn
16. Dial
17. Gain
18. Cascade
19. Love Home And Planet
20. Everspring
21. Home Made Simple
22. Raw Sugar
23. Fairy
24. Bio D
25. Alkimi
26. Kinn
27. Zoflora
28. Pril
29. Sodasan
30. Lenor
31. Perwoll
32. Souldrops
33. Dash
34. Mister Proper
35. Dreft
36. Seepje
37. Marcel's Green Soap
38. Ajax
39. Ocean Saver
40. Smol
41. Cif
42. Flash
43. Love Nature
44. Claro
45. Live Clean
46. Nature Clean
47. EcoMax
48. Attitude
49. BioVert
50. Sapadilla
51. Scrubbing Bubbles
52. Blueland
53. Ecos
54. Dropps
55. Honest
56. EC30
57. Neat
58. Spruce
59. Homethings
60. Everdrop
98. None of these ANCHOR. EXCLUSIVE.
DEFAULT ORDER.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Frosch
7. Ariel
8. Mrs. Meyers
9. Lysol
10. Softsoap
11. Tide
12. Dawn
13. Love Home And Planet
14. Zoflora
15. Seepje
16. Smol
17. Cif
18. Live Clean
[DV_BrandAssigned]
- Hidden Question. Applies if respondent selected code [1] at DV_Country. Autocode row stubs selected at DV_BrandsQualified.
- Programmer Comment: Assign respondents to rate up to 2 brands from DV_BrandsQualified. If DV_BrandsQualified = 1 (Method)
and 2 (Ecover), assign both. If one of Method or Ecover qualifies (DV_BrandsQualified = 1 or 2), assign and randomly assign 1 more
brand from DV_BrandsQualified.
If one or zero brands qualify, randomly assign remaining brand(s) from DV_BrandsQualified. If only 1 brand qualified total at
DV_BrandsQualified, respondent will only rate one brand. If quota closed, assign to open brand within priority tier. If no open
brands within priority tier, move to next tier.
DEFAULT ORDER.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Frosch
7. Ariel
8. Mrs. Meyers
9. Lysol
10. Softsoap
11. Tide
12. Dawn
13. Love Home And Planet
14. Zoflora
15. Seepje
16. Smol
17. Cif
18. Live Clean
NOTE: Meyer's is not in step 1 prioritization in the US (in step 2 group instead). It is in the step 1 prioritization group in Canada.
DV_BrandsAssignedSimp. Assigner
Select all that apply.
Step 1:
Assignment type: Random
Maximum number of categories that can be assigned to this step: 1
Only assign specific categories?: Yes, one or more stubs from the eligibility variable
method
ecover
Mrs. Meyers
Step 2:
Assignment type: Random
Maximum number of categories that can be assigned to this step: 1
Only assign specific categories?: Yes, one or more stubs from the eligibility variable
Seventh Generation
Frosch
Ariel
Love Home And Planet
Zoflora
Seepje
Smol
Cif
Live Clean
Step 3:
Assignment type: Random
Maximum number of categories that can be assigned to this step: 1
Only assign specific categories?: No, anything eligible can be assigned
[IIM]
- Only show row stubs selected at DV_BrandAssigned.
IIM. IIM
Iterations:
DEFAULT ORDER.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Frosch
7. Ariel
8. Mrs. Meyers
9. Lysol
10. Softsoap
11. Tide
12. Dawn
13. Love Home And Planet
14. Zoflora
15. Seepje
16. Smol
17. Cif
18. Live Clean
Questions:
[IIM]
- Show to all.
- Programmer Comment: Use logos for brands. Show for each brand assigned (loop iterations).
DEFAULT ORDER.
1. Placeholder
- Programmer: For wave 14 only, if DV_Country = Belgium or Netherlands, end survey here
Iterations:
DEFAULT ORDER.
1. method
2. ecover
3. Dettol
4. Finish
5. Seventh Generation
6. Frosch
7. Ariel
8. Mrs. Meyers
9. Lysol
10. Softsoap
11. Tide
12. Dawn
13. Love Home And Planet
14. Zoflora
15. Seepje
16. Smol
17. Cif
18. Live Clean
Questions:
[NEW_ProductFeatures]
- Show to all.
C2_NEW_ProductFeatures. Which of these attributes describe the [Insert current iteration] brand and its products?
Select all that apply.
RANDOMIZE LIST.
RANDOMIZE WITHIN.
1. Gives back to the community/good causes PC: Suppressed in Wave 13
2. Is constantly searching for more environmentally friendly PC: Suppressed in Wave 13
ways to produce its products
3. Takes care of its employees PC: Suppressed in Wave 14
RANDOMIZE WITHIN.
4. Uses safe ingredients in their products
5. Uses natural ingredients in their products
6. Does not include unnecessary chemicals in their products
7. Made with ingredients that are good for me PC: Suppressed in Wave 14
8. Works really well
RANDOMIZE WITHIN.
9. Comes in a nice looking bottle or package
10. Comes in a bottle or package that is easy to use
19. Their bottles or packages are made with sustainable
materials
RANDOMIZE WITHIN.
11. Has fragrances I love
12. Has a strong fragrance PC: Suppressed in Wave 14
13. Has a gentle fragrance
RANDOMIZE WITHIN.
14. Offers products at an affordable price
15. Is honest and open about its business practices
16. Is a brand for people like me
17. Comes in a bottle or package I would proudly display in
my home
18. Is worth paying more for
19. Removes harmful germs and viruses
20. Is a forward-thinking brand
RANDOMIZE LIST.
RANDOMIZE WITHIN.
1. I feel happy when I use them
2. I feel like I'm on top of things PC: Suppressed in Wave 14
3. I feel like I'm treating myself
RANDOMIZE WITHIN.
4. It shows others that I appreciate nicer things
5. It shows that I do things differently than others PC: Suppressed in Wave 14
6. It shows others that I care about doing my part to make
the world better
7. It shows that I have a good sense of style
RANDOMIZE WITHIN.
8. I feel inspired
9. I feel creative
10. I feel proud
RANDOMIZE WITHIN.
11. I feel less stressed PC: Suppressed in Wave 14
12. It helps simplify my life
RANDOMIZE WITHIN.
13. I feel like I'm taking good care of my home
14. It makes me feel healthier PC: Suppressed in Wave 14
15. It makes me hopeful that the world can be a better place
RANDOMIZE WITHIN.
16. It connects me to a time when life was more simple
17. Reminds me of my childhood PC: Suppressed in Wave 14
18. It makes me feel connected to others who share my PC: Suppressed Wave 13
values
19. It makes me feel like I'm ahead of the curve
20. It engages all my senses PC: Suppressed in Wave 14
21. I feel like I’m protecting myself and my family
22. I feel like I’m part of a community who shares my values
23. I feel like I’m making a positive difference
98. None of these ANCHOR. EXCLUSIVE.
RANDOMIZE LIST.
1. The brand is more ethical than most other brands
2. The brand is environmentally friendly
3. The brand is active in my local community
4. The brand campaigns for a cause I believe in
5. The brand is independent rather than multinational
6. I think their products look great/I love the design
7. I enjoy using their products
8. The brand donates some or all of its profits to a cause I
believe in
9. That brand has advertising that I like that feels genuine
and down-to-earth
10. The brand is the best brand for the job, regardless of its PC: Suppressed in Wave 14
advertising or its contribution to society
11. The brand has similar values to mine
12. The brand is organic or more natural PC: Suppressed Wave 13
13. The brand is cruelty-free
14. I like the story behind how the brand started/about the PC: Suppressed Wave 14
people who founded the brand
15. The brand is transparent and honest about what it’s doing PC: Suppressed Wave 13
16. I see myself in the brand
17. The brand is open to and pays attention to feedback
18. The brand is authentic
19. The brand is making a positive impact in the world
20. Is a brand that takes action against plastic waste
21. Is a brand that helps me live a more sustainable lifestyle
22. The brand is more sustainable than most other brands
23. The brand speaks to me as a person, not just as a
customer
24. The brand is caring
25. The brand embraces inclusivity
99. None of these describe this brand ANCHOR. EXCLUSIVE.
[DV_SecondAssignEligible]
- Hidden Question. Applies to all.
DV_SecondAssignEligible. Assigner will assign a brand for the category usage questions
Select all that apply.
DEFAULT ORDER.
1. method Autocode if (respondent selected any codes [1-2,
5-6] at DV_Country AND respondent selected code
[1] at DV_BrandsQualified).
2. Mrs. Meyer's Autocode if (respondent selected any codes [1, 6]
at DV_Country AND respondent selected code [8]
at DV_BrandsQualified).
3. ecover Autocode if (respondent selected any codes [2-5]
at DV_Country AND respondent selected code [2]
at DV_BrandsQualified).
Step 1:
Assignment type: Random
Maximum number of categories that can be assigned to this step: 1
Only assign specific categories?: No, anything eligible can be assigned
[CatFamiliarity]
- Show if respondent selected code [1] at DV_CatFunnelBrandAssign.
- Note to client: Beginning Wave 12, hide the following stubs in EU markets: Air fresheners, Deodorant, Body lotion,
Shampoo/conditioner, Bar soap, Shaving cream
Hide the following stubs for Canada: AirCare, Deodorant, Body lotion, Shampoo/conditioner, Bar soap, Shaving cream
C4_CatFamiliarity. You mentioned you know the Method brand. Which types of Method products have you personally seen or heard of
before today? (Note: Some of these may not be available in your area)
Select all that apply.
RANDOMIZE LIST.
1. Hand Soap
2. Laundry Products (e.g. laundry detergent, fabric
softeners)
3. All Purpose/Surface Cleaners
4. Floor Cleaners
6. Bathroom/Toilet Cleaners
7. Dish Cleaning (e.g. dish detergent, dishwasher tablets)
8. Glass Cleaners
9. Specialty Surface Cleaners (e.g. wood, stainless steel,
granite)
10. Air Care (e.g. room sprays, candles)
RANDOMIZE WITHIN.
5. Liquid Body Wash
11. Deodorant
12. Body Lotion
13. Shampoo/Conditioner
14. Bar Soap
15. Shaving Cream
96. Other (please specify)__________ ANCHOR.
DEFAULT ORDER.
1. Hand Soap
2. Laundry Products (e.g. laundry detergent, fabric
softeners)
3. All Purpose/Surface Cleaners
4. Floor Cleaners
6. Bathroom/Toilet Cleaners
7. Dish Cleaning (e.g. dish detergent, dishwasher tablets)
8. Glass Cleaners
9. Specialty Surface Cleaners (e.g. wood, stainless steel,
granite)
10. Air Care (e.g. room sprays, candles)
RANDOMIZE WITHIN.
5. Liquid Body Wash
11. Deodorant
12. Body Lotion
13. Shampoo/Conditioner
14. Bar Soap
15. Shaving Cream
96. Other (please specify)__________ ANCHOR.
97. I have never used a Method product ANCHOR. EXCLUSIVE.
[CatConsideration]
- Show if respondent selected code [1] at DV_CatFunnelBrandAssign.
- Show if respondent did NOT select code [96] at C4_CatFamiliarity. Only show row stubs selected at C4_CatFamiliarity.
- Programmer Comment: Show stubs in same order as R4_CatFamiliarity
C6_CatConsideration. Of these Method products, which ones (if any) would you consider using in the future?
Select all that apply.
DEFAULT ORDER.
1. Hand Soap
2. Laundry Products (e.g. laundry detergent, fabric
softeners)
3. All Purpose/Surface Cleaners
4. Floor Cleaners
6. Bathroom/Toilet Cleaners
7. Dish Cleaning (e.g. dish detergent, dishwasher tablets)
8. Glass Cleaners
9. Specialty Surface Cleaners (e.g. wood, stainless steel,
granite)
10. Air Care (e.g. room sprays, candles)
RANDOMIZE WITHIN.
5. Liquid Body Wash
11. Deodorant
12. Body Lotion
13. Shampoo/Conditioner
14. Bar Soap
15. Shaving Cream
96. Other (please specify)__________ ANCHOR.
DEFAULT ORDER.
1. Hand Soap
2. Laundry Products (e.g. laundry detergent, fabric
softeners)
3. All Purpose/Surface Cleaners
4. Floor Cleaners
6. Bathroom/Toilet Cleaners
7. Dish Cleaning (e.g. dish detergent, dishwasher tablets)
8. Glass Cleaners
9. Specialty Surface Cleaners (e.g. wood, stainless steel,
granite)
10. Air Care (e.g. room sprays, candles)
RANDOMIZE WITHIN.
5. Liquid Body Wash
11. Deodorant
12. Body Lotion
13. Shampoo/Conditioner
14. Bar Soap
15. Shaving Cream
96. Other (please specify)__________ ANCHOR.
[OtherCatUsage]
- Show if respondent selected any codes [2-3] at DV_CatFunnelBrandAssign.
- Only show row stubs selected at C7_OtherCatFamiliarity.
- Programmer Comment: Show stubs in same order as R4_CatFamiliarity
C8_OtherCatUsage. And of those, which types of [Insert response from DV_CatFunnelBrandAssign] products (if any) have you ever
used?
Select all that apply.
DEFAULT ORDER.
1. Hand Soap
2. Laundry Products (e.g. laundry detergent, fabric
softeners)
3. All Purpose/Surface Cleaners
4. Floor Cleaners
6. Bathroom/Toilet Cleaners
7. Dish Cleaning (e.g. dish detergent, dishwasher tablets)
8. Glass Cleaners
9. Specialty Surface Cleaners (e.g. wood, stainless steel,
granite)
10. Air Care (e.g. room sprays, candles)
RANDOMIZE WITHIN.
5. Liquid Body Wash
11. Deodorant
12. Body Lotion
13. Shampoo/Conditioner
14. Bar Soap
15. Shaving Cream
96. Other (please specify)__________ ANCHOR.
97. I have never used a [Insert response from ANCHOR. EXCLUSIVE.
DV_CatFunnelBrandAssign] product
DEFAULT ORDER.
1. Hand Soap
2. Laundry Products (e.g. laundry detergent, fabric
softeners)
3. All Purpose/Surface Cleaners
4. Floor Cleaners
6. Bathroom/Toilet Cleaners
7. Dish Cleaning (e.g. dish detergent, dishwasher tablets)
8. Glass Cleaners
9. Specialty Surface Cleaners (e.g. wood, stainless steel,
granite)
10. Air Care (e.g. room sprays, candles)
RANDOMIZE WITHIN.
5. Liquid Body Wash
11. Deodorant
12. Body Lotion
13. Shampoo/Conditioner
14. Bar Soap
15. Shaving Cream
96. Other (please specify)__________ ANCHOR.
97. I would not consider using a [Insert response from ANCHOR. EXCLUSIVE.
DV_CatFunnelBrandAssign] product
DEFAULT ORDER.
1. Where do you typically shop for household products (like Autocode if respondent selected any codes [1, 6]
cleaning, laundry, air care, and personal care items)? at DV_Country.
1. Where do you typically shop for household cleaning and Autocode if respondent selected any codes [2-5]
laundry products? at DV_Country.
RANDOMIZE LIST.
1. Mass Merchandisers/Super Center Stores or their
websites (Walmart/walmart.com, Target/target.com, etc.)
2. Grocery Stores (Kroger, Publix, Safeway, etc.)
3. Natural or Alternative Grocery Stores (Whole Foods,
Sprouts, etc.)
4. Club Stores (Costco/Costco.com, Sam’s/samsclub.com,
BJ’s/bjs.com, etc.)
5. Drug Stores (CVS/cvs.com, Walgreens/walgreens.com,
Rite Aid/riteaid.com, etc.)
6. Home Hardware Stores (Home Depot/homedepot.com,
Lowe’s/lowes.com, etc.)
7. Online Stores (Amazon, Grove.com, Jet.com, etc.)
8. Mass Merchandisers / Super Center Stores (i.e., Tesco,
Asda, etc.)
9. Supermarkets (i.e., Tesco, Sainsburys, Morrisons,
Waitrose, Asda, etc.)
10. Natural or Health Supplement Stores (i.e., Planet
Organic, Wholefoods, Holland & Barrett, etc.)
11. Cash and Carry (i.e., Costco, Makro, Booker, etc.)
12. Pharmacies (i.e., Superdrug, etc.)
13. Home Hardware Stores (i.e., B&Q, Homebase, etc.)
14. Online Stores (i.e., Ocado.com, Amazon.com, Ebay.com,
etc.)
15. Discount Stores (i.e., Aldi, Lidl, Poundland,
Poundstretcher, etc.)
16. Local Convenience Stores (i.e., SPAR, Co-op, etc.)
17. Mass Merchandisers / Super Center Stores (i.e., Colruyt,
Delhaize, Carrefour hypermarkets, etc.)
18. Supermarkets (i.e., Carrefour market, AD Delhaize,
Intermarche, etc.)
19. Natural or Health Supplement Stores (i.e., Bio-planet,
etc.)
20. Cash and Carry (i.e., Makro, Metro, etc.)
21. Pharmacies / Drugstores (i.e., Lloyds Pharmacy,
Kruidvat, etc.)
22. Home Hardware Stores (i.e., Brico, Gamma, etc.)
23. Online Stores (i.e., bol.com, Amazon.com, Ebay.com,
etc.)
24. Discount Stores (i.e., Action, Lidl, etc.)
25. Local Convenience Stores (i.e., Carrefour Express,
Delhaize city, etc.)
26. Health Foods Markets (i.e., Aleco, Basic, Bio Company,
etc.)
27. Drug Stores (i.e., Budnikowsky, Müller, etc.)
28. Supermarkets (i.e., Edeka, Globus, Wasgua, etc.)
29. Online Stores (i.e., Amazon.de, Bio-Natural.de, etc.)
30. Mass Merchandisers/Super Center Stories (Makro, enz.)
31. Supermarkets (Jumbo, Vomar, Albert Heijn, enz.)
32. Natural or Health Supplement Stores (Ekoplaza, Holland
& Barrett, Vitaminstore, enz.)
33. Cash and Carry (Makro, enz.)
34. Pharmacies (Etos, Kruidvat, enz.)
35. Home Hardware Stores (Karwei, Hornbach, enz.)
36. Online Stores (Bol.com, Amazon.nl, Ebay.nl, enz.)
37. Discount Stores (Action, Big Bazar, enz.)
38. Local Convenience Stores (SPAR, Coop, enz.)
39. Mass Merchandisers/Super Center Stores (Walmart, Real
Canadian Superstore, Real Atlantic Superstore, etc.)
40. Natural or Alternative Grocery Stores (Whole Foods, etc.)
41. Club Stores (Costco, etc.)
42. Drug Stores (Shopper's Drug Mart, Rexall, etc.)
43. Home Hardware Stores (Canadian Tire, Home Hardware,
etc.)
44. Online Stores (Amazon.ca, Well.ca, etc.)
45. Grocery Stores (Sobeys / IGA, Loblaws, Metro, etc.)
97. Other__________ ANCHOR.
DEFAULT ORDER.
RANDOMIZE WITHIN. Header: US.
RANDOMIZE WITHIN. Header: Mass Merchandise/Super
Center Stores.
1. Walmart
2. Target
3. Meijer
4. Other ANCHOR.
RANDOMIZE WITHIN. Header: Grocery Stores.
10. Aldi
11. Kroger
12. Publix
13. Giant
14. Giant Eagle
15. Safeway
16. Fred Meyer
17. Harris Teeter
18. H-E-B
19. Stop & Shop
20. Wegmans
21. Jewel
22. Other ANCHOR.
RANDOMIZE WITHIN. Header: Natural or Alternative Grocery
Stores.
34. Whole Foods
35. Trader Joe's
36. Sprouts
37. The Fresh Market
38. Other ANCHOR.
RANDOMIZE WITHIN. Header: Club Stores.
45. Costco
46. BJ's
47. Sams
48. Other ANCHOR.
RANDOMIZE WITHIN. Header: Drug Stores.
56. CVS
57. Walgreens
58. Rite Aid
59. Duane Read
60. Other ANCHOR.
RANDOMIZE WITHIN. Header: Home Hardware Stores.
67. Home Depot
68. Lowe's
69. Menard's
70. Other ANCHOR.
RANDOMIZE WITHIN. Header: Online Stores.
77. Amazon.com
78. Jet.com
79. Drugstore.com
80. iherb.com
81. Vitacost.com
82. Grove.com
Please read each pair of statements and decide which one you agree with more than the other. If you agree with
it MUCH more, select the button closest to the appropriate statement. If you agree (or disagree) with both, select
one of the middle buttons that is closer to the statement that better describes your views.
Select one response for each.
DEFAULT ORDER.
Somewhat Somewhat
Much More More More Much More
1. I tend to shop at larger, I tend to shop at smaller,
1 2 3 4
chain stores local stores
The best brands give back
2. The best brands make
1 2 3 4 and make the world a
amazing products
better place
3. I want things that are I want things that are
1 2 3 4
really easy to use beautifully designed
4. I will switch between I'll pay more for the brand
cleaning brands to save 1 2 3 4 of cleaning product that I
money really like
Certain areas of my home,
5. I use natural cleaners
1 2 3 4 like the bathroom, require
for all areas in my home
strong cleaners
6. When it comes to hand I like it when people notice
soap, I buy the most 1 2 3 4 the nicer hand soaps I
practical ones have in my home
7. I like it when my Any smells in cleaning
cleaning products leave a 1 2 3 4 products should go away
fragrance behind quickly
8. Laundry detergent must Laundry detergent must
1 2 3 4
be free of chemicals work really well
9. Laundry products
Laundry products should
should make my clothes 1 2 3 4
not have a fragrance
smell great
10. Natural body washes
Natural body washes &
& soaps are not worth the 1 2 3 4
soaps are higher quality
extra money
I can see big differences
11. All natural brands are
1 2 3 4 among brands of natural
basically the same
products
12. I am very concerned I trust that as a society we
about my personal impact 1 2 3 4 will find solutions to keep
on the planet our planet healthy
[DV_PADsegment]
- Hidden Question. Applies to all.
- Terminate Immediately if (respondent selected code [2] at DV_LinkType AND respondent did NOT select code [3] at
DV_PADsegment) OR (respondent selected code [3] at DV_LinkType AND respondent did NOT select code [2] at DV_PADsegment).
- Programmer Comment: For Social Spender Augment link AND Deliberate Decider Augment link, please move with
D3_PADSegmentInputs to keep after QD3,which in this link now follows DV_UsedNobrands
DV_PADsegment. Punch based on PASsegmentInputs.
Select one response.
DEFAULT ORDER.
1. Segment 1
2. Segment 2
3. Segment 3
4. Segment 4
5. Segment 5
6. Segment 6
DEFAULT ORDER.
1. When choosing a brand for household products (like Autocode if respondent selected any codes [1, 6]
cleaning, laundry, air care, and personal care items), how at DV_Country.
important are each of the following?
1. When choosing a brand for household products (like Autocode if respondent selected any codes [2-5]
cleaning and laundry items), how important are each of at DV_Country.
the following?
[HumanBrandConsumer]
- Show to all.
D7_HumanBrandConsumer. [Insert response from DV_HumanBrandInsert]
Select one response for each.
COLS: DEFAULT ORDER. Not at all Not very Somewhat Very Extremely
ROWS: RANDOMIZE LIST. important important important important important
1. The brand supports
1 2 3 4 5
causes I believe in
2. I see my values
1 2 3 4 5
reflected in the brand
3. The brand is consistent
with the ways in which I 1 2 3 4 5
like to express myself
4. The brand speaks to
me as a person, not just a 1 2 3 4 5
customer
5. The brand has a
personality that is similar to 1 2 3 4 5
mine
6. The brand is making a
1 2 3 4 5
positive impact in the world
[PersonalValueBipolar]
- Show to all.
D5_PersonalValueBipolar. Below are some general statements that might describe your attitudes toward your personal values and
general shopping behaviors.
Please read each pair of statements and decide which one you agree with more than the other. If you agree
with it MUCH more, select the button closest to the appropriate statement. If you agree (or disagree) with both,
select one of the middle buttons that is closer to the statement that better describes your views.
Select one response for each.
RANDOMIZE LIST.
Somewhat Somewhat
Much More More More Much More
1. Everyone in society If I support companies that
must be willing to give up are doing good for the
1 2 3 4
some things to help the planet, I am doing my part
planet to help
2. I seek out products that I rarely check the
are formulated with safe 1 2 3 4 ingredients of products
and natural ingredients before I buy them
3. I love the thrill of trying I get more enjoyment from
new experiences that push 1 2 3 4 doing the things that I
me out of my comfort zone already know I like
4. I can make the world a
It's not easy to make a
better place by doing little 1 2 3 4
positive impact by myself
things every day
5. I want people to
I want people to recognize
recognize my unique 1 2 3 4
my unique personality
sense of style
Please read each pair of statements and decide which one you agree with more than the other. If you agree
with it MUCH more, select the button closest to the appropriate statement. If you agree (or disagree) with both,
select one of the middle buttons that is closer to the statement that better describes your views.
Select one response for each.
RANDOMIZE LIST.
Somewhat Somewhat
Much More More More Much More
1. Beautiful product design
Beautiful product design
should stand out in my 1 2 3 4
should blend in
home
2. I love fun, unique I love simple,
1 2 3 4
fragrances straightforward fragrances
3. If my hand soap or I don't care about the
cleaning products are out design of hand soap or
1 2 3 4
in the open, I want them to cleaning products, even if
be attractively designed they are out in the open
[DV_MethodTarget]
- Hidden Question. Applies to all.
- Terminate Immediately if respondent selected code [2] at DV_MethodTarget AND respondent selected code [7] at DV_LinkType.
DV_MethodTarget. hidden var to capture if method target
Select one response.
DEFAULT ORDER.
1. Method Target Autocode if, for every row [2, 4] at
D7_HumanBrandConsumer, the respondent
selected any codes [4-5] AND for [4] at
D5_PersonalValueBipolar, the respondent
selected code [1].
2. Not Method Target Autocode if respondent did NOT select code [1] at
DV_MethodTarget.
- Programmer: Show if respondent selected code [1] at DV_Country AND respondent selected code [4] at
S5_PurchaseP12M
[PersonalCareFunnel]
- Show if respondent selected code [1] at DV_Country AND respondent selected code [4] at S5_PurchaseP12M.
DT_PersonalCareFunnel. Thank you for your time so far! We have just a few questions about personal care items specifically. For the next
few questions, please think about personal care items.
[AidedAware_Care]
- Show if respondent selected code [1] at DV_Country AND respondent selected code [4] at S5_PurchaseP12M.
- Programmer Comment: Insert images as stubs: P:\204_Shrut\204-190571 PAD Tracker 1H19 - US\2_Project
Design\Questionnaire\Logos_NEW
RANDOMIZE LIST.
1. Method
2. Method Men
3. Native
4. Schmidt’s
5. Harry’s
6. Every Man Jack
7. Love Beauty and Planet
8. Dove
9. Nivea
10. Dove Men
11. Old Spice
12. Axe
13. Aveeno
14. St. Ives
15. Raw Sugar
16. Puracy
98. None of these ANCHOR. EXCLUSIVE.
[UsedP12M_Care]
- Show if respondent selected code [1] at DV_Country AND respondent selected code [4] at S5_PurchaseP12M.
- Show if respondent did NOT select code [98] at MPC4_AidedAware_Care. Only show row stubs selected at
MPC4_AidedAware_Care.
- Programmer Comment: Copied question structure from: S20_UsedP12M
MPC3_UsedP12M_Care. Which of these personal care brands have you or someone in your household used in the past 12 months?
Select all that apply.
RANDOMIZE LIST.
1. Method
2. Method Men
3. Native
4. Schmidt’s
5. Harry’s
6. Every Man Jack
7. Love Beauty and Planet
8. Dove
9. Nivea
10. Dove Men
11. Old Spice
12. Axe
13. Aveeno
14. St. Ives
15. Raw Sugar
16. Puracy
98. None of these ANCHOR. EXCLUSIVE.
RANDOMIZE LIST.
1. Method
2. Method Men
3. Native
4. Schmidt’s
5. Harry’s
6. Every Man Jack
7. Love Beauty and Planet
8. Dove
9. Nivea
10. Dove Men
11. Old Spice
12. Axe
13. Aveeno
14. St. Ives
15. Raw Sugar
16. Puracy
98. None of these ANCHOR. EXCLUSIVE.
[DV_PersonalCareFamiliar]
- Show if respondent selected code [1] at DV_Country AND respondent selected code [4] at S5_PurchaseP12M.
- Hidden Question. Applies if respondent did NOT select code [98] at MPC4_AidedAware_Care. Autocode row stubs selected at
MPC3_UsedP12M_Care OR selected at MPC2_Familiar_Care.
- Programmer Comment: Copied DV structure from: DV - AllBrandsFamiliar
DV_PersonalCareFamiliar. Captures brands familiar.
Select all that apply.
DEFAULT ORDER.
1. Method
2. Method Men
3. Native
4. Schmidt’s
5. Harry’s
6. Every Man Jack
7. Love Beauty and Planet
8. Dove
9. Nivea
10. Dove Men
11. Old Spice
12. Axe
13. Aveeno
14. St. Ives
15. Raw Sugar
16. Puracy
RANDOMIZE LIST.
1. Method
2. Method Men
3. Native
4. Schmidt’s
5. Harry’s
6. Every Man Jack
7. Love Beauty and Planet
8. Dove
9. Nivea
10. Dove Men
11. Old Spice
12. Axe
13. Aveeno
14. St. Ives
15. Raw Sugar
16. Puracy
98. None of these ANCHOR. EXCLUSIVE.
[IIM_PersonalCare_Loop]
- Only show row stubs selected at DV_PersonalCareFamiliar.
- Programmer Comment: (US Only - 1H19) New IIM Loop – similar to the IIM Loop in Section 2 – Brand Assessment, but no assigner.
IIM_PersonalCare_Loop. IIM_PersonalCare_Loop
Iterations:
DEFAULT ORDER.
1. Method
2. Method Men
3. Native
4. Schmidt’s
5. Harry’s
6. Every Man Jack
7. Love Beauty and Planet
8. Dove
9. Nivea
10. Dove Men
11. Old Spice
12. Axe
13. Aveeno
14. St. Ives
15. Raw Sugar
16. Puracy
Questions:
MPC5_IIM_Care. Move your circle to best describe your relationship with the brand. Once your circle is placed in this way, please click the
‘Continue’ button at the bottom of your screen.
DEFAULT ORDER.
1. Placeholder
[PurchP12M_Care]
- Show if respondent selected code [1] at DV_Country AND respondent selected code [4] at S5_PurchaseP12M.
MPC6_PurchP12M_Care Have you personally bought any men’s personal care products for you or someone in your household in the
. past 12 months?
Select all that apply.
DEFAULT ORDER.
1. Yes, for myself
2. Yes, for someone else
3. No EXCLUSIVE.
If you agree with both, please select the scale point closest to the one you agree with more.
Select one response for each.
4
- Cleaning
1- with only
Cleaning natural
with ingredients
natural does not
COLS: DEFAULT ORDER. products is provide a
ROWS: RANDOMIZE LIST. effective 2 3 full clean N/A
1. Kitchen surface
1 2 3 4 99
cleaning
2. Floor cleaning 1 2 3 4 99
3. Toilet cleaning 1 2 3 4 99
4. Bathroom surface
1 2 3 4 99
cleaning
5. General soft surface
cleaning (carpets, 1 2 3 4 99
upholstery, etc.)
6. General hard surface
cleaning (counter tops, 1 2 3 4 99
mirrors, etc.)
7. Dish washing 1 2 3 4 99
8. Laundry 1 2 3 4 99
9. Hand washing 1 2 3 4 99
10. Personal care
1 2 3 4 99
(bathing, shaving, etc.)
11. Air care (sprays,
1 2 3 4 99
candles, etc.)
Type:Show
Referenced Questions:
DV_Country
RetailersList
Type:Show
Referenced Questions:
D1_Retailer_Types
Mass Gro Natur Club Drug Stores Home Onlin Mass Super Natur Cas Phar Home Online
Stubs Merchandis cery al or Stores (CVS/cvs.com Hardware e Mercha market al or h macie Hard Stores
ers/Super Stor Alter (Costco/Co , Stores Store ndisers s (i.e., Health and s (i.e., ware (i.e.,
Center es nativ stco.com, Walgreens/wa (Home s / Super Tesco, Suppl Car Super Store Ocado.
Stores or (Kro e Sam’s/sam lgreens.com, Depot/home (Ama Center Sainsb ement ry drug, s com,
their ger, Groc sclub.com, Rite depot.com, zon, Stores urys, Stores (i.e. etc.) (i.e., Amazo
websites Publ ery BJ’s/bjs.co Aid/riteaid.co Lowe’s/low Grov (i.e., Morris (i.e., , B&Q, n.com,
(Walmart/w ix, Store m, etc.) m, etc.) es.com, e.co Tesco, ons, Planet Cos Home Ebay.c
almart.com, Safe s etc.) m, Asda, Waitro Organ tco, base, om,
Target/targ way, (Who Jet.c etc.) se, ic, Mak etc.) etc.)
et.com, etc.) le om, Asda, Whole ro,
etc.) Food etc.) etc.) foods, Boo
s, Hollan ker,
Spro d& etc.
uts, Barret )
etc.) t, etc.)
Walmart x
Target x
ChannelsList
Type:Show
Referenced Questions:
DV_Country
ProductsList
Type:Show
Referenced Questions:
DV_Country
AssignmentList
Type:Show
Referenced Questions:
DV_Country
FunnelBrandList
Type:Show
Referenced Questions:
DV_Country