Professional Documents
Culture Documents
Power Rangers Strategic Communications Plan
Power Rangers Strategic Communications Plan
Gavin West
Collin Giles
Mariel Anderson
Purpose / Objective
Community College students about the importance of organizations that ensure the well being of
service in these organizations, and researching their impact. Receivers of our message will be
informed by the end of this semester using communication channels such as posters, fliers, and
an in class presentation. It is important that the audience is informed of our message so that the
livelihood of animals is further protected and acknowledged, and organizations that champion
Audience
The target audience for our communications campaign is students that attend Salt Lake
Community College and primarily those that are registered in Kristi Grooms’ Business 2200
Demographics
● Employment- 25% are not employed, and 75% are employed either part time, full time,
● Relationship Status- 56% of students are single, and 38% of students are married or in a
● Religion- 25% of students are not religious, and 75% of students identify with a religion.
● Income- 31% consider themselves to be poor, 31% consider themselves to be doing okay,
31% consider themselves to be doing very well, and 7% consider themselves to be rich.
● Gender- In the 2021 fall semester, 45% of students are men and 55% of students are
Psychographics
● Pet ownership- 81% of students own pets and 19% of students do not own pets. (Business
Communications, 2021)
● Amount of pets owned- 69% of students own at least one to two pets, 6% own three to
four pets, 6% own five or more pets, and 19% of students don’t own pets. ( Business
Communications, 2021)
● Care for the well being of animals- 19% strongly agree, 38% agree, 25% are indifferent,
● Enjoyment of volunteering- 0% strongly agree, 19% agree, 38% are indifferent, 13%
● Hours per month volunteering- 44% of students volunteer 0 hours, 25% volunteer 1-4
Communications, 2021)
Audience Analysis
The majority of people are employed, so we will encourage adoption of pets because they
may be more able to afford it. A large portion of students are single so we will also encourage
adoption because of pet companionship. We found that our presentation won’t be influenced by
religion or gender. Because income status is evenly spread, we will state that donations are very
helpful whether the amount of money is small or large. The majority of students own pets and
care for the well being of animals, so our project will be very well received due to these
psychographics. We will focus mainly on informing people of the services that organizations like
ANIMAL WELL BEING ORGANIZATIONS 4
Best Friends provide to pet owners, and how students can help through donations, volunteering,
fostering pets, adopting pets, and how they can be helped through things like the food pantry.
Most students don’t feel strongly about volunteering or spending much time volunteering, we
will encourage them to support Best friends through donations, foster care, and more.
Messaging Goals
Having stated the purpose and objective of our campaign, as well as a demographic and
psychographic profile of our target audience, we have set these following messaging goals:
Think
● Understand the animal related services that organizations such as Best Friends Animal
Society provide.
● Understand why organizations that ensure the well being of animals are important.
Feel
● Supporting animal well being organizations helps not just one animal, but multiple
● By knowing about and supporting these organizations, the suffering of animals will be
reduced.
Do
● Become knowledgeable of the animal well being organizations in their area and exactly
● Find ways, even small ones, to support these organizations through dotations or service.
ANIMAL WELL BEING ORGANIZATIONS 5
While selecting the channels our team will use we considered the purpose of our
message, the emotional nature, and the channels easily available and effective to our audience.
● Flier
○ An easy way for students around campus to see our message and access the
● Online Video
○ This channel will add more in-depth understanding of our message and will have
a positive emotional effect, and this is an easy way to reach our in-class audience.
Branding Guide
Approved Fonts:
Poppins (Semi-bold)
Approved Colors:
Tangerine (#FA7705)
ANIMAL WELL BEING ORGANIZATIONS 6
Content Formatting:
Subtitle:
Black text
Body text:
Black text
Page content:
Conclusion
By realizing how important organizations that ensure the wellbeing of animals are, it will
lead to students helping these organizations in many ways that will create immense positive
impacts in the animal community that will also help our society as a whole.