01)

Product Strategy
In Netflix'sbmarketing strategy, the product strategybandbmix are as follows. bNetflix beganbas a DVD
rentalbservice vand haslgrown tobbecomebonebofbthe world'sltop online streaming media and
entertainmentbcompanies. Netflix is now vva websitebwhere you can signbup and pay to watch TV
shows, movies, documentaries, andbother content. bThebnicest part about Netflix is thatbyou don't
have tobwatchbanybcommercials while you're watching it. It is kept up to date by beingbupdated on a
regularbbasis. Tobutilizebits services, you can first test it for<a month and then, if you like it or wish to
continue, you must purchase a monthly membership. The,goodm news is that there is no contract with
them, nobcancellationbfees, band nobcommitment. You have the optionlto cancel
yourbonlinebsubscription at any time. For individuals vvinterested in joining Netflix, there are vvthree
options to choose from: Basic Plan, Standard Plan, band PremiumbPlanbEachbplan providesvv different
amounts of content access to customers.

Price/Pricing Strategy
Netflixboffers abone-month vvfree trial in order vvto attract potential users and vvsubsequently convert
them into vvpaying subscribers. It charges vva minimum amount vin nthekform of subscription after the
one-month period has expired, which varies depending on the type of plancchosen, bwhichbis
asbfollows. bBasic, bStandard, and Premium planscare available betweenc$7 to $12. It is clear from the
above price list that psychologicalbpricing is used. Netflix'sbprices are reasonable,cwhich is consistent
with the company'sbmission statement, which seeks tocsubsidize consumer renting costs. You will
receive additional perks based on the plan you have cchosen.

Place & Distribution Strategy

Netflix is anbinternet streamingbservice that is vvaccessible frombanywhere. bNetflix conducts almost
all of its business online. bThe brand's vvcontent is available in over 190 different countries. Its services
are available via internet-connected Smart TVs, tablets, cellphones, and other devices. Its online
availability allows customers tobuse itsbservices at any time and from any location, while it also has key
distributors that allow for quick delivery of rented DVDs and several locations.

Promotion & Advertising Strategy

Netflixbpromotesbitself through vvpractically all media vvplatforms, includingbthe material it provides.
Its first month freectrial policy is a promotional activity aimed at increasing brand recognition and then
retaining subscribers. If youbwant to keep cNetflix as a customer after that month, you must pay a
subscription fee. Itcalso takes advantage of social media sites such as Facebook and Twitter. In offline
mode, commercial billboardsbare used. cNetflix usesbTV commercials and print ads to promote the
many series, covies, and other content available on the app. Netflixchas also partnered with cellphone
bin acnumber of countries to offer it as part of their plans.

02)

Microsoft's marketingcstrategy examinescthe brand usingcthe marketing mix framework, which includes
the four Ps. There are a variety of marketing tactics available, such as product innovation, pricing
strategy, band promotioncplanning, to name a few. ThesecMicrosoft marketingbmix-basedbcommercial
techniques aid thecbrand's success.

Product Strategy
Microsoftbisconebofbthebworld'sbmostbwell
knownctechnologybandbservicescfirms.bMicrosoftbisbabresearchbandbdevelopment-
drivenbfirmbthatbanticipatesbclientbdemands and respondsbwithbabwidebrange of products and
services to meet those needs. Its portfolio includes a wide range of consumer electronics, software
applications for businesses, gaming devices, and other items. Microsoft's marketing mix includes items
for both businesses and consumers, and they are available worldwide.

Software

Undercthe software area, Microsoft coffers abnumbernof products, which are further divided into
productivity tools, collaboration tools, and management tools. Microsoft Office (Word, Excel,
Powerpoint), Outlook, Exchange, and other productivity software are among the most popular.
Microsoft provides communication tools and services such as Skype, Microsoft Teams, OneDrive, and
Bing Search. For businesses, management tools such as Linkedin, Dynamics 365, and Power BI are
available.

Hardware

Theccompanycsells computers, headphones, ctouchpads, and other accessories under the Microsoft
Surface brand.

Operating System

Microsoft'scWindows operating system hasclong been onecof the most popular choices for PCs and
laptops. Since its inception, Windows has created a heritage, and new versions such as Windows 11,
Windows 10, and others have been released every few years.

Cloud Services

Microsoft Azure is onecof the company'scmost popular cloud servicecofferings. Enterprisebandbretail

users can use the company's cloud infrastructure to host their websites.

Price/Pricing Strategy
Microsoft has amassed a sizablecmarket share.

Microsoft's pricingcstrategy is influencedcby the market's variouscsectors and competitors. If the

companybuses a market-oriented pricing strategy, itcdetermines the price ofcits product (higher/lower)
after analyzing the pricesbandbdemand ofcsimilar products on the market. Itccharges a premium for its
renownedcOperating System, owing to itscgrowing popularity. It uses acfreemium pricing bstructure, in
which a product's core services arecprovided for freebbut upgraded features must be paid for, allowing
users to trycbefore they buy. Office 365ccan be used forbfree on some devices. When it comes to cloud
services, Microsoft adopts a buy-what-you-need model. Customers arecnot chargedbabfixed sum under
thisbtechnique; instead, theycare expected to pay only for what they use. Customers who utilize various
devices wouldcappreciate this. As a result, the price strategy in thecMicrosoft marketingbmixbmerely
emphasizes that, as a market leader, thebcorporation sets thebprice of itsbproducts andbservices.