Opportunities for Digital Marketers in the Philippines

Opportunities for Online Advertising

35% of Filipino 83% of Filipino 43% online users

internet users don’t users say their wouldn’t mind
mind getting online lives were made getting their usage
ads. easier because of patterns tracked.
relevant
advertising.

Opportunities for e-Commerce

10%

54%
36%
 15%; 15%

85% of online Filipinos do watch videos of the brands, products, or services.

Opportunities for Social Media Marketing

100% 89%
80%
64%
60%
39%
40%
20%
0%
Filipinos checking social media Filipinos relying on information Filipino who read other people's
networks first before doing any from social media channels post or comment about a
other online activities particular brand, product or
service
 Opportunities for Search Engine Marketing

15%; 15%

84.7% reach says that search is still play a pivotal role in the success of any digital
marketing campaign