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Models of Decision Making
Models of Decision Making
Models of Decision Making
Decision Making:
Decision making is the process of making choices by identifying a decision, gathering
information, and assessing alternative resolutions.
Generating alternatives:
In this step, all possible alternatives should be included no matter how ridiculous they may first
appear and any alternative should not be eliminated too early. Every possible alternative is
considered, and the information is collected regarding each alternative. When generating
alternatives, decision makers use information gathered by defining the problem. The list of
alternatives can then only be as good, complete, and accurate as the quality of that data.
Overlooking factors or dimensions of an issue or problem can mean missing alternatives. The
alternatives identified become the basis for subsequent analysis and ultimately the decision
itself.
Evaluating alternatives:
All possible outcomes of alternatives are recognized in this step. Both negative and positive
aspects of outcomes are analyzed and likelihood of each possible outcome to each alternative is
assessed. Alternatives are compared and evaluated under certainty, risk and uncertainty.
Certainty:
certainty exists when decision maker knows exactly what the probabilities of outcomes
of each alternative will be.
Risk:
Risk exists when the decision maker estimates the probabilities of alternative outcome.
Uncertainty:
when the decision maker does not know what the probabilities of outcome of each
alterative will be.
Choosing an alternative:
choosing an alternative means choosing the best course of action. The ideal plan should be the
most feasible, profitable and with least negative consequences. Two leading decision theorists
James march & Herbert Simon proposed five types of alternatives:
A good alternative:
an alternative with more probability of possible outcome.
A bland alternative:
an alternative with low probability of both positive and negative outcome.
A mixed alternative:
an alternative with high probability of both positive and negative outcome.
A poor alternative:
an alternative with low probability of positive outcomes and high probability of negative
outcomes.
An uncertain alternative:
an alternative whose relative probabilities cannot be assessed.
Contextual rationality:
It suggests that a decision maker is embedded in environmental influences that constrain
purely rational decision making. It believes that if optimal decisions are made, these are
influenced by organizational realties which are internal and external politics, conflict resolution,
requirements, distribution of power and authority.
Retrospective rationality:
It allows the decision maker to be both biased and somewhat “irrational” in the process. The
decision is essentially made on instinct or gut, but then the decision maker goes through the
process of justifying their decision based on researching other options. Retrospection is
basically the action of looking back on events or situations. Another aspect of retrospective
rationality is tendency for decision makers to take personal responsibility for successful
decisions and denying the responsibility for bad decisions.
Incrementalism:
The incremental model splits the decision-making process into smaller steps. ... The decision-
makers are not fully rational and consider only a limited number of alternatives during each
step. The process relies on muddling through, including the decision-makers' experience and
intuition, rather than on formal procedures. It is particularly suited to situations when goals are
clear, but the methods are uncertain, allowing us to experiment and learn during the process. It
enables adjustments to be made easily and minimizes the cost of any failure.
Autocratic (A1): You use the information that you already have to make the decision, without
requiring any further input from your team.
Autocratic (A2): You consult your team to obtain specific information that you need, and then
you make the final decision.
Consultative (C1): You inform your team of the situation and ask for members' opinions
individually, but you don't bring the group together for a discussion. You make the final
decision.
Consultative (C2): You get your team together for a group discussion about the issue and to
seek their suggestions, but you still make the final decision by yourself.
Collaborative (G2): You work with your team to reach a group consensus . Your role is mostly
facilitative, and you help team members to reach a decision that they all agree on.
Vroom-Yetton is a useful model, but it's not necessarily appropriate for all eventualities. It
misses out several important considerations, and its rigid structure means that it fails to take
into account subtleties, such as the emotions and dynamics of your team, and the task’s
complexity.