WRITING – MODULE 1 – K46

I. Writing a job application (a cover letter)

Read the following job advertisement on vn.linkedin.com and the candidate’s profile.

Brand Supervisor

Circle K Vietnam

Ho Chi Minh City, VN

Job description

+ Manage Advertising, Public Relations, Media and all special events to support sales.

+ Conduct market intelligence in terms of marketing initiatives / trends in the market as well as
competitors’ marketing activities / initiatives and strategies.

Requirements

 Bachelor’s degree in Marketing, Business or equivalent major

 Have at least 03 years of experiences in Marketing / Brand management, experiences in Retail

industry is preferable.

Candidate’s profile

+ Thanh Nguyen, 30 years old

+ B.A. in Marketing, University of Finance and Marketing

+ Marketing Manager for KFC (5 years), launching 3 marketing campaigns

+ part-time job as waiter for Kichi-Kichi and Hanuri

+ friendly, active and hard-working

Write an email of job application for the position advertised. Make up information where
necessary.

Subject: Brand Supervisor, Thanh Nguyen

Dear Mr. Phan Le,

I am …………………………………………………………………………………………..

As you can see ……………………………………………………………………………….

With a B.A. degree …………………………………………………………………………..

Thank you …………………………………………………………………………………...

Yours ………………
SUGGESTED ANSWER

Subject: Brand Supervisor, Thanh Nguyen

Dear Mr. Phan Le,

(Introduction: 5 marks)

I am responding with enthusiasm to your job posting on vn.linkedin.com for the position of
Brand Supervisor. I believe my extensive experience and skills in this field are an excellent
match for the job.

(Body: 10 marks)

As you can see in my CV, I worked as Marketing Manager for KFC for 5 years. During that time, I
developed marketing strategies and successfully launched three marketing campaigns. I also
conducted market research and analyzed our competitors’ marketing activities.

With a B.A. degree in Marketing and the experience accumulated while working part-time as a
waiter for Kichi-Kichi and Hanuri, I have a full understanding of the importance of media and event
organizing in advertising products.

(Closing: 5 marks)

Thank you for your time and consideration. I can be reached anytime via this email address
or my cell phone (0164 …….. )

Yours sincerely,

Thanh Nguyen
II. Writing: Replying to a job offer

From the following notes, write an email accepting a job offer.

o position: Marketing Director, ABC company

o annual salary: $65,000, not including health insurance & three weeks of paid time off

o start date: May 10, 20XX

o mobile phone: 555-555-5555

Subject: Jason Burnett - Job Offer Acceptance

Dear Mr. Smith,

I am writing to confirm
..........................................................................................................................................................

............................................................................................................................................................ .

As we discussed,
....................................................................................................................................................................

......................................................................................................................................................... .

I am looking forward to
........................................................................................................................................................

…................................................................................................................................ .

I am always available on email, but feel free

…................................................................................................................. .

Again, .......................................................................................................................................... .

Yours sincerely,

Jason Burnett
SUGGESTED ANSWER

Subject: Jason Burnett - Job Offer Acceptance

Dear Mr. Smith,

(5 marks)

I am writing to confirm my acceptance of your offer of the Marketing Director’s position at ABC
Company. I am looking forward to working with you, and the rest of the senior management team at
ABC, on charting a new direction for marketing strategy.

(10 marks)

As we discussed, my start date will be May 10, 20XX, with an annual salary of $65,000, and three
weeks of paid time off. This salary does not include health insurance, effective on my start date.

I am looking forward to seeing you next Monday. Please let me know if there is any
paperwork or additional information you need from me beforehand, or if there is any
documentation I should bring along on my first day.

(5 marks)

I am always available on email, but feel free to call if that's more convenient (555-555-5555).

Again, thank you so much for this opportunity.

Yours sincerely,

Jason Burnett

****
Sample test: Writing
Read the following job advertisement on www.glassdoor.com and the candidate’s profile.

Sales and Marketing Manager

Cathay Pacific - HCMC

Key Responsibilities

+ Develop strategic plans and direction of the team

+ Identify brand building opportunities through the sponsorship of events and organizations

+ Evaluate and develop sales and tactical promotions

Requirements

 Bachelor’s degree in Marketing, Business or equivalent major

 At least 05 years of experiences in Sales and Marketing (with 03 years in a managerial position)

Candidate’s profile

+ Khang Tran, 28-years-old

+ Bachelor’s degree in Marketing, University of Finance and Marketing

+ Marketing Intern (02 years) and Marketing Manager for StudyLink (04 years)

Write an email of job application for the position advertised. Make up information where
necessary.

Subject: Sales and Marketing Manager, Khang Tran

Dear Ms. Huong Nguyen,

I am ………………………………………………………………………………………………………

As you can see …………………………………………………………………………………………………..

With a B.A degree ………………………………………………………………………………………………

Thank you ……………………………………………………………………………… .

Yours ……………… ,

Khang Tran
SUGGESTED ANSWER

Subject: Sales and Marketing Manager, Khang Tran

Dear Ms. Huong Nguyen,

(Introduction: 5 marks)

I am responding with enthusiasm to your job posting on www.glassdoor.com for the position of Sales and
Marketing Manager. I believe my extensive experience and skills in this field are an excellent match for the
job.

(Body: 10 marks)

As you can see in my CV, I worked as Sales and Marketing Manager for StudyLink for 4 years. During that
time, I developed strategic plans and my team was successfully achieved the goals set up. We built and raised
brand awareness by being the main sponsor for competitions held at universities.

With a B.A. degree in Marketing and the experience accumulated while working as a Marketing Intern for
StudyLink, I have a full understanding of the importance of sales and tactical promotions.

(Closing: 5 marks)

Thank you for your time and consideration. I can be reached anytime via this email address or my cell phone
(0164 …….. )

Yours sincerely,

Khang Tran