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Jimma Univerrsity: Assignment of Business Plan Development
Jimma Univerrsity: Assignment of Business Plan Development
JIMMA UNIVERRSITY
By
Sadam A/Gojam
ID.№ WM0317/10
Project title: Vegetable Production Project in Gomma Woreda Bore Dinsera Kebele by the
year 2019 E.C.
July , 2019
Jimma, Ethiopia
Table of Contents
Contents Page
Table of Contents............................................................................................................................I
LIST OF TABLES.......................................................................................................................III
Executive summary.......................................................................................................................III
1 INTRODUCTION......................................................................................................................1
1.1 Description of the Project goals.............................................................................................2
1.2 Objectives of the project........................................................................................................3
1.2.1 The general objective the project....................................................................................3
1.2.2Objectives of the project...................................................................................................3
3 Project justification /rational of the project.............................................................................3
4 Location of the project or the project area..............................................................................4
5 Project activities and strategies.................................................................................................4
6 Expected outcomes of the project..............................................................................................5
7 Market potential and opportunities..........................................................................................5
8 Market trends analysis...............................................................................................................5
9 Pricing..........................................................................................................................................6
10 Environmental impact..............................................................................................................7
11 Compatibility to government policies.....................................................................................7
12 Assumption and risks...............................................................................................................7
13 Project cost summary...............................................................................................................7
13.1 Project economics..................................................................................................................7
14 Project financing.......................................................................................................................8
15 Target group and project beneficiaries..................................................................................8
16 Capital investment cost............................................................................................................9
17 Farm operational cost...............................................................................................................9
17 First term production cost of input.......................................................................................10
19 Human resource requirement...............................................................................................11
20 Total Production Capacity of the project.............................................................................11
21 First term Production sales of the project............................................................................12
22 Total expected production and the total sales of product...................................................13
LIST OF TABLES
Tables Page
Table 1: project activities and seasons.............................................................................................5
Table 2: Market trends analysis........................................................................................................6
Table 3: Total physical investment and financial source.................................................................8
Table 4:Total capital investment cost..............................................................................................9
Table 5:Total farm operational cost.................................................................................................9
Table 6:First term production fertilizer requirement.....................................................................10
Table 7:Total production cost of input..........................................................................................10
Table 8: Human resource requirement..........................................................................................11
Table 9:Total Production Capacity of the project..........................................................................12
Table 10:First term Production sales of the project.......................................................................12
Table 11: Total expected Production and the total sales of product..............................................12
Table 12 : Financial analysis.........................................................................................................14
Table 13: The project cash flow statement....................................................................................16
Table 14 : Measures of project worthiness....................................................................................17
Table 15: Internal rate of return of the project..............................................................................18
Executive summary
Submitted to: Amsalu Mitiku (Associate Prof) July, 2019 Page III
Assignment of Business Plan Development
Vegetables are daily food requirements for balanced diet and a good source of vitamins, proteins,
essential nutrients and carbohydrates. Due to lack of advanced production technology of
vegetables and lack of suitable condition, youths are limited to grow seasonal vegetables through
the year and they are dependent on rain fed production mechanism and low supply so they could
not get good prices to sustain vegetable business. Due to presence of negligible number of
vegetable processors and lack of cold storage infrastructure, youths could not get the reasonable
profit margins by selling their produce at the time when market is flooded with seasonal
vegetables. Summer vegetables are susceptible to insects, pests and diseases that can be grown in
winter by well-established production technology of vegetable through modern irrigation. This
enables the youths to produce vegetables three times the year by using irrigation. The off-season
vegetable project modern irrigation technology on area of 3/three/ hectors land needs a capital
investment estimated at 99,200.00 Birr for purchasing machinery and equipment, Working
capital at 39,690.00 Birr and In addition to this a sum of 96,825.00 Birr is required as
Operational Expenses, which would be used for purchasing of seeds, fertilizers and pesticides
etc. The total project investment requirement is estimated at approximately Birr 235,715.00. The
project will create employment opportunities for 10 youth members’ individuals and 15 daily
laborers, one guard and one agronomist total of 27 individual will get employment opportunity.
And the project will provide steady and secure income for dairy producers (out-growers). The
project is financially viable. The project NPV & BCR shows that its acceptability and
Profitability. Thus, investing on vegetable production in Ethiopia is a profitable business for the
investors
1. INTRODUCTION
Vegetables are very significant sources of vitamins, fiber, minerals, anti-oxidant and plant
proteins in human diet which are useful for normal functioning of body systems and prevention
of cancer (Knavel, D.E. and J.W. Herron, 1981). Vegetable cultivation is becoming more costly
due to the increasing use of purchased inputs such as pesticides and fertilizers to sustain
production levels (Muhammad, S., 2011).In Ethiopia, cabbage (Brassica oleracea var. capitata)
ranks 5thin total area coverage (7,197.70 ha) after red pepper, Ethiopian cabbage, tomato and
green pepper and ranks 4th in production after Ethiopian cabbage, tomato and green pepper from
vegetable crops cultivated.
However, the mean yield of cabbage in southern region is 5.473 t ha which less than national
mean yield of 6.435 t is ha. In spite of its wide production and utilization, the optimum
production of cabbage has not been attained in the country, which partly attributed by sub-
optimal application of fertilizers due to the high cost of synthetic fertilizers. This high cost of
chemical fertilizers (DAP and Urea) enforced farmers to stick to the application of sub-optimal
rate of on average 14.7 kg ha, which is far below the world average of 82.4 kg ha. Moreover, this
rate deviates much from the nationally recommended rate of 200 kg ha DAP and 100 kg ha urea.
Cabbage (Brassica oleracea L. var. capitata) is an important and nutritious leafy vegetable for
winter season in Bangladesh. It is identified as one of the top twenty vegetables as well as an
important source of food globally (FAO, 1988). Nutritionally, it contains vitamin A, B, C, E, and
mineral such as iron, potassium, zinc, etc. Edible fiber content is significantly high in cabbage. In
addition, the various other nutrients present in cabbage such as protein, manganese, folate,
thiamin (vitamin B1), riboflavin (vitamin B2), omega-3 fatty acids, calcium, magnesium,
potassium, etc., are very useful and blended 250 mL of raw cabbage contains 21 kilocalories
whereas cooked contains 58 kilocalories(Haque, 2006).
Tomato (Lycopersicon esculentum Mill.) is one of the most widely grown vegetable crops in the
world, second to potato. It originally came from tropical area from Mexico to Peru (Maerere et
al., 2006; FAO, 2005). It is one of the most important vegetable in Ethiopia as well as in the
world in irrigated regions. It can be produced in a wide range of climatic conditions and many
types of soils.
The importance of cultivated tomato to date is increasing in Ethiopia. It is widely accepted and
commonly used in a variety of dishes as raw, cooked or processed products more than any other
vegetables (Lemma, 2002, as cited on Abay, 2007).
Green Pepper (Capsicum sp.) is one of the most varied and widely used foods in the world.
From the various colors to the various tastes, peppers are an important spice commodity and an
integral part of many cuisines.
The goal of this project is engage the youth to provide ecologically clean vegetables and fruits to
their communities while raising a reasonable income for themselves during off season. In order
to reach this goal we want to create an off season vegetable farm run by 10 youth as way to
demonstrate and encourage other youth to get involved in off season vegetable growing.
quality. They may also depend on negotiating skills and targeting high price buyers by the youth.
The project also creates job opportunity for those newly graduate.
Ethiopia Bore Dinsera kebele were there is modern irrigation canals that available through the
year. The project is farm vegetables in the off season when the prices are high. The project area
climatic condition were suitable for vegetable production and the economic condition of the
community were based on agriculture and petty trade, also there were good institutional structure
as well as infrastructure like road, electricity and irrigation water. Water Conservation and use of
irrigation system during the dry season will be of great advantage. The product will be farm fresh
vegetables, such as tomatoes, Cabbage and green pepper by the youth of Jimma Zone Gomma
District.
From January, February and march will be the 2nd term of production and April will be land
preparation season and also product marketing month and may, June and July will be the last
term of the project and august will be the marketing of the product and the end of project year.in
generally the project produces product three time in one year by using irrigation water in the
project area through the whole year.
Following table show that the activities used to manufacture products and activities are land
preparation, sowing and transplanting period of selected off-season vegetables.
Land preparation, 1-15 August Sep, Oct& Nov Jan, Feb& march May, June & July
Sowing of nursery December will be April will be August will be
&direct sowing product product product
harvesting& harvesting harvesting&
marketing marketing marketing
vitamins, fiber, minerals, and anti-oxidant and plant proteins in human diet which are useful for
normal functioning of body systems and prevention of cancer.
Cabbage No- 7 9 11
Tomato Kg 14 16 18
Green pepper Kg 17 19 21
In the above table the price of vegetable increases from time to time, this show that there is
imbalance between demand and supply. When the price of goods increase due to shortage of
supply and the demand increase with respective price goods increase.
9. Pricing
The current market gate price of vegetables is rising due to rapid growing of population with
high demand with respective price. The price of 1 kg tomato is 20 Birr, 1kg of green pepper is 25
Birr and 1 quintal of cabbage is 300 Birr and the prices are the average of the year depending on
the seasons it may fluctuate during winter and summer.
Distribution of the products could be undertaken through direct sending of product for Jimma
University, restaurants, small retail outlets as well as large wholesalers and catering
establishments. The product can be distributed by establishing their own transport they come and
take the product from place of production with some discount price which attracts them. The
delivery system helps to avoid unnecessary price increment which will affect the purchasing
power of customers.
The price of the product in the market is an important factor influencing consumer demand.
Hence to be marketable, a vegetable product must be competitively priced. This implies that the
costs involved in production, packaging, marketing and distribution must be kept as low as
possible.
10 Environmental impact
Most agricultural practices has their own environmental impact due to the application of
different chemicals like fertilizers, pesticides and other chemicals which affects the soil fertilities
as well as impact other crops near to the project. However the project were designed by
considering those issues in to account to minimize adverse effect of the project up on
environment and the near farm of the community as well. By considering such problem the
project production process special the pest management process can be done through man power
that means rather than using chemicals which decrease the adverse effect of project up on
environment and the societies, thus, the envisaged project is environment friendly.
permission from woreda agricultural office for the development of vegetable production by those
youth members by using modern irrigation available in the farm area.
14 Project financing
The direct project beneficiaries would be the communities around where the project is taking
place and the youths that are interested in learning modern way of farming. This project will also
benefit the jobless since it will provide job opportunities in the society and also those who were
working in the area of trade, restaurants, and the project area smallholder farmers who were
interested in vegetable production benefits from the project.
Fertilizer requirement for each vegetable per hector in the 1st term production season cost
Farm input Unit Qty/ha Unit Total Urea Unit Total Sum total
/seed DAP price price /ha price price price
Kg Birr Birr Birr
Cabbage Kg 200 14 2800 79 13 1027 3827
Tomato Kg 242 14 3388 100 13 1300 4688
Green Kg 200 14 2800 100 13 1300 4100
pepper
Chemicals Lit 18 500 3000 3000
Total cost 15,615
Fertilizer requirement for each vegetable per hector in the 1 st, 2nd and 3rdconsecutive term
production season cost from September 2019 EC- August 2019 EC
Farm Unit Qty/h Unit price Total Urea Unit Total Sum Sum
input /seed a Kg price /ha price price total total cost
DAP Birr Birr Birr price *3
Cabbage Kg 200 14 2800 79 13 1027 3827 11481
Total Production Capacity of the project in the 1st term (from September to November
2019 Ec.)
Vegetables Total area Production Total Production
(3 hectare) Quantity in (kg)/ ha Quantity in three terms
Cabbage 1ha 700quintal*2%=14 2100 quintal/ha
Lose due to perishability 2% 700-14 =686*3 2058
Tomatoes 1ha 40,000 kg/ha *5%=2000 120,000 kg/ha
Lose due to perishability 5% 40,000-2000=38000*3 114000
Green paper 1ha 20,000 kg/ha*2%=400 60,000 kg/ha
Lose due to perishability 2% 20000-400=19600*3 58800
FINANCIAL ANALYSIS
vegetables production volume and sales
PARTICULARS
Term 1 Term 2 from Term 3
from from
January
September – June
-November march –
August
PRODUCTION
VOLUME
VEGETABLE
PRODUCE
CABBAGE 700 700 700
TOMATO 40,000 40,000 40,000
GREEN PEPPER 20,000 20,000 20,000
VEGETABLE
LOSS
CABBAGE 14 14 14
TOMATO 2000 2000 2000
GREEN PEPPER 400 400 400
NET PRODUCT
AVAILABLE
CABBAGE 686 686 686
TOMATO 38,000 38,000 38,000
GREEN PEPPER 19,600 19,600 19,600
SALES
VOLUME
CABBAGE 686 686 686
TOMATO 38,000 38,000 38,000
GREEN PEPPER 19,600 19,600 19,600
SALES IN BIRR
CABBAGE 205800 205800 205800
TOMATO 760000 760000 760000
GREEN PEPPER 490000 490000 490000
TOTAL SALES 1,455,800 1,455,800 1,455,800 4,367,400
PRODUCTION 16230 16230 16230 48,690
COST
Net Present Value (NPV) and Benefit ratio (BCR) computation at 20% discount rate
NPV1 = 2,775,047.5
Interpretation: NPV1 is positive then project should be accepted and also the owner of the
project can continue working with the project, but if it is negative and blow it should be rejected.
BCR = 15.2
The benefit cost ratio is greater than one. This implies that the project owners or the
project will recover the investment, based on this value it will be profitable
NPV2 = 1810141.21
Benefit- Cost Ratio (BCR)
BCR = 12.1
Internal Rate of Return is the interest rate that makes the Net present value zero
27. Conclusion
Vegetables are daily food requirements for balanced diet and a good source of vitamins, proteins,
essential nutrients and carbohydrates. To grow vegetables in unfavorable weather conditions is
called “growing off-season vegetables”. Human nature ever wishes to get those things that are
scarce. Off-season vegetables and fruits are sold at high prices in the market. Vegetables are rich
source of vitamins, carbohydrates, salts and proteins.
High population growth rate has given rise to high demand in basic dietary vegetables. Increased
health awareness, high population growth rate, changing dietary patterns of increasingly affluent
middle class and availability of packaged vegetables, has therefore generated a year round high
demand for vegetables in the country in general and in major city centers in particular.
Investing in vegetable production in Ethiopia is a promising opportunity for vegetable related
activities when used appropriate improved variety and modern technology including modern
irrigation that enables investors to produce vegetables through the years and satisfy the demand
of the societies. Investing on vegetable production in Ethiopia is a profitable business since
financially viable with having a high internal rate of return. The vegetable investments could
increase capacity in vegetable product into a range of markets including export
A) Cabbage
Tomato
Reference
Haque K. 2006. Yield and nutritional quality of cabbage as affected by nitrogen and phosphorus
fertilization. Bangladesh J Sci Ind Res 41:41–46.
FAO. 1988. Production Year Book. Basic Data Unit, Statistics Division, Food and Agricultural
Organization of the United Nations. Rome, Italy. pp. 157-158.