Collection Review Women S Swimwear Trends S S 21 Floral Feminine

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Collection

Review:
Women's
Swimwear
Trends S/S
21 Floral &
Feminine–
Womenswear trends influence swim
styles, paving the way for more
modular-wear, floral refreshes and
dynamic silhouettes

Rebecca Saygi | 11.12.20


4 minutes

Antonio Marras
Action points

1 234
Womenswear in uences swimwear offerings with oral motifs and feminine detailing, with
injections of volume and sculpture refreshing silhouettes.

Feminine frill, volume and Exuberant oral Manipulate fabrics to All-over oral prints get
ruf e details are key to tones breathe new life create eye-catching new season refreshers
updating key swim into styles feminine details and
shapes textures

Create hero silhouettes with Bright palettes inject a S/S Allow fabrics to dictate silhouette Traditional florals are refreshed
exaggerated volume in the form of freshness to styles. Clashing and embrace varying textures with tropical influences, artistic
frill details. Use design accents to colours lend modern twists to across collections. Create strokes, nods to retro nostalgia
conceal and accentuate, consumer favourites, while standout details such as bows and standout colour palettes
depending on design and target standout colour pops spark joy from self fabrics. Layer so sheers
market for romantic cover-ups

1
Mood
New femininity exudes a oral air for
S/S 21, with bold prints, owing cover-
ups and voluminous design details.

Consumers constantly demand more


from swim- and resortwear, so styles
edge ever closer to womenswear
offerings as they take influence from
key trends #florals and #femininefrills
Elie Saab Bronze Lucia

Include pieces that will seamlessly slot


into resort wardrobes and encourage
seasonless wear
Delicate feminine details and prints
are juxtaposed with voluminous
silhouettes and expressive shapes
Appliqué, embroidery, sheers and frills
are all key for successfully executing
the trend

Alessandra Rich Elisabetta Franchi Zuhair Murad

2
Colour
Eye-catching, joyful colours in oral and tropical hues
uplift styles for S/S 21.

Colours are playful, with bright colour clashes refreshing


floral prints and contrast trims accenting design details
Warm, rich hues stand out as much on-screen as they do
in real life for all-round buyer appeal
Valentino La Double J

A: - D: -
G: -

B: - E: -

H: -
C: - F: - Alessandra Rich Andres Sarda MSGM

Coloro:
A: 015-50-36, B: 060-66-06, C: 141-43-17, D: 006-26-16, E: 043-75-34, F: 020-
50-32, G: 007-57-23, H: 056-57-27
Pantone:
A: 17-1564 TCX, B: 16-0110 TCX, C: 18-3418 TCX, D: 19-1526 TCX, E: 13-0746 TCX,
F: 17-1452 TCX, G: 16-1620 TCX, H: 17-0336 TCX

3
Key items
Unexpected contrasts between
delicate femininity and voluminous
shapes provide fresh silhouettes for
the season.

Delicate ruffled details on swimwear


straps, bust details and high-leg styles
accentuate and draw the eye

Alessandra Rich Isabel Marant


Layered #femininefrills on bikinis and
one-pieces are opportunities to play
with silhouette and will create
standout cover-ups and resort dresses
full of movement and flair
Sleeve volume, as suggested in our
Pretty Feminine trend, will be key for
resort styles and hero swimwear pieces
Updating bestseller basics with frills,
ruffles or a bold #puffsleeve entirely
refreshes silhouettes and creates new
hero pieces without sacrificing classic
Dolce & Gabbana Isabel Marant Molly Goddard fabrics or fits

4
Key fabric & details  
Fabric manipulation is key to
incorporating feminine elements into
resort collections. 

Ruching adds functionally flattering


detailing to one-piece styles,
concealing stomach areas and
creating additional dimension in the
form of texture
David Koma Maitrepierre

Accent bows and ties create feature


details on necks, strapping and waists
that draw the eye. Large-scale
#so ties in particular drive home
#newfemininity themes
For cover-ups, floaty, lightweight
fabrics are key, with sheer
layering giving a romantic feel to
garments and allowing them to be
styled in more than one way
To elevate, incorporate lace or floral
Paco Rabanne Baum und Pferdgarten Giambattista Valli embroidery work for added charm

5
Key prints & graphics  
Pretty Feminine inspires prints for S/S
21, with orals refreshing both
swimwear and cover-ups for the new
season.

So and romantic floral prints that are


in line with womenswear offerings are
key. Keep Romantic Tropics colourful,
expressive and feminine
Cromantica
Zimmermann
Feminine florals are bold in scale with
popping colour contrasts

Alternatively, Retro Daisy graphics


provide a sense of nostalgia to retro-
inspired prints that feed nicely into
#retroresort themes
For an artistic spin on classic florals,
look to Blaze Milano and incorporate
painterly strokes for a more expressive
visual, or add delicate appliqués that
complement prints, as seen at
Blaze Milano Momoni Valentino Zimmerman

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