Social Media

Marketing
and Planning
Social Media Principles and Practices
Today's Key takeaways:

Agenda Social Media Marketing

Influencer Marketing

Online Personal Branding and

Content Creation

Social Media Planning

91% of buyers are now active and involved in social media

84% of senior executives use social media to support

purchasing decisions

65% of salespeople who use online selling fill their pipeline

Using social selling tools can increase win rates by 5% and

deal size by 35%

The key message? Selling via social media works!

*Entrepreneur.com
What is
Social Media
Marketing?
Social Media Marketing refers to the
use of social media and social
networks to market a company’s
products and services.
Social Media Marketing

Social media marketing provides

companies with a way to engage
with existing customers and
reach new ones while allowing
them to promote their desired
culture, mission, or tone.
How to do SMM?

SETTING UP POSTING ENGAGING WITH

SOCIAL MEDIA CONTENT YOUR AUDIENCE
ACCOUNTS Creating relevant content Part of doing social media
Signing up for an account about your business work is interacting with
and giving your brand a (promotions, features, your audience. This can be
social media face is the stories) is key in getting done through comment
first step. the attention of your replies, giving space for
audience. reviews, reshares etc.
How to do SMM?

TIMELY BOOSTING
RESPONSES POSTS/SPONSORING
SMM also includes
AD SPACE
responding and attending This involves paying for exposure
to customers in a timely and targeting your audience
and organized manner. based on your profiling.
This is mostly customer
service.
5 Key Pillars of SMM
Strategy: This step involves determining goals,
the social media channels to be used, and the type
of content that will be shared.

Planning and Publishing: Businesses should draft

plans of what their content will look like and
schedule of posting

Listening and Engagement: Monitoring what users,

customers, and others are saying about the posts,
brands, and any other business assets.

Analytics and Reporting: Part of being on social

media is knowing how far posts are going.

ADVERTISING: PURCHASING ADS ON

SOCIAL MEDIA
How to do social media ads?
YOU CAN PLACE ADS
ALMOST EVERYWHERE
Facebook
Instagram
Youtube
Tiktok

But why should we do ads?

Social Media Algorithm

Social media algorithms are a way of sorting

posts in a users' feed based on relevancy instead
of publish time. Social networks prioritize which
content a user sees in their feed first by the
likelihood that they'll actually want to see it.
We need to do ads to make it
to our target audience's need.
Creating a bigger
online presence Item 6
16.7%
Item 1
16.7%

The different areas companies Item 5 Item 2

focus on online 16.7% 16.7%

Find the magic and fun in presenting with Canva

Presentations. While on Present mode,
press 0-9 for a timer, B for Blur, Q for Quiet, O for
Bubbles, C for Confetti, D for Drumroll, and X to close. Item 4 Item 3
16.7% 16.7%
Knowing Your
Customers
Creating a Persona
FB Page Insights
FB Page Insights
Creating FB Ads
Though demographics play
an important role in any
marketing strategy – they
aren’t everything.
Segmenting simply by age
doesn’t allow you to get to
the heart of who your
audience really is – age is
just a number and with
social media, you can
discover so much more.
Ads Budget
- MARKETING BUDGET
- TARGET REACH
- DURATION OF THE
PROMOTION
- AUDIENCE QUALITY
Influencer
Marketing
What is
influencer
marketing?
INFLUENCER MARKETING IS THE ART AND
SCIENCE OF ENGAGING PEOPLE WHO ARE
INFLUENTIAL ONLINE TO SHARE BRAND
MESSAGING WITH THEIR AUDIENCES IN
THE FORM OF SPONSORED CONTENT.
 Who are
influencers?

An influencer is someone who has:

The power to affect the purchasing decisions of

others because of his or her authority, knowledge,
position, or relationship with his or her audience.a
following in a distinct niche, with whom he or she
actively engages.

The size of the following depends on the size of his/her

topic of the niche.It is important to note that these
individuals are not merely marketing tools, but rather
social relationship assets with which brands can
collaborate to achieve their marketing objectives.
Social Media
Content Postings
Social Media
Content Postings
E-Commerce
(Livestreamers)
Event
Appearance
Event
Appearance
Article Feature
(Blog)
Brand Representation
(Model/Ambassador
Collaborations
Influencer Marketing
Objectives
Building a Successful
Personal Brand
Branding is the process of communicating a unique
selling proposition, or differential, that sets a
product or service apart from the competition.
(Brandingmag.com)


What is Personal Branding?

A personal brand is the unique combination of skills and experiences that make you
who you are. Your personal brand differentiate you from the competition and allow
you to build trust with people.
Why is Personal Branding important?
It gives you credibility
It leads to opportunities
It helps your build your network
Someone is always screening you online
In truth, you already have a personal
brand. It’s based on aggregated data of
your purchasing habits, browsing history
and all of your social media posts. It’s
established with or without your control.

But is it what you

want to be?
Your branding
makes your image
and you build it
intentionally.
7 Steps to Personal Branding Success
 Assess yourself.

Get clear on your personal strengths,

talents, values, and core areas of expertise.
Understand how you connect best with
people.
Set branding goals

Ask your self, what do you want to be

known for?
 Read up!

Widen your knowledge on your topics of

interest. Research your desired industry
and follow the experts
 Create valuable
content

Create clear, key marketing messages to

convey in all of your communications with
people.
 Share content on
a regular basis

Analyse the data associated with your posts

and identify a pattern that works for you.
 Keep it positive

Think of your social media interactions and

content creation as part of a resume of your
work and a reflection of your professional
attitude and overall personality.
 Find and join
groups

Join groups, jump into discussions and add

your unique insights.
CREATING A
SOCIAL
MEDIA PLAN
What is a social
media strategy?

A social media strategy is a summary of

everything you plan to do and hope to
achieve on social media. It guides your
actions and lets you know whether you’re
succeeding or failing.
Let's do the Know your branding

plan List down your objectives

Pick your channel/s

Create content

Plan your posting

MIDTERMS

INDIVIDUAL PRESENTATION:

Create a social media audit by looking at your activities on your

social media platforms. What image were you portraying?

Create a one-week social media calendar based on your chosen

personal branding. List down your objectives, channel/s and draft
the calendar.

File should be in PDF form.

Submission: October 4