Jahangirnagar University

Assignment On
Task 01: Example of use of Information Technology by
Companies in Bangladesh
Task 02: The Success of Business Process Reengineering: 
A Case Study Of Ford Motor
Submitted To:
Ratul Kumar Saha

Assistant Professor

Institute of Business Administration

IBA-JU

Submitted by:
Mir Abdullah Al-Mahfuz

ID No: 202001014

WMBA-23rd batch

Submission Date: 11-06-2021

Organizations have been using information technology for the past 50-plus years. Billions of
dollars have been spent on computer hardware, software, network communications, and all the
other requirements of having world-class technology.

Information technology can be used to implement a variety of competitive strategies. These

include the five basic competitive strategies (differentiation, cost, innovation, growth, alliance),
as well as other ways that companies can use information systems strategically to gain a
competitive edge. For example: 1) Lower Costs 2) Differentiate 3) Innovate 4) Promote Growth
5) Develop Alliances 6) Improve quality and efficiency 7) Build an IT platform 8) Other
strategies.

For the task no. 01 I am going to write on five companies who have used the above strategies to
make them successful.

NASCENIA

Nascenia, a trustworthy name in the software industry since 2010. They have got the largest RoR
team in Bangladesh. Their core expertise is Ruby on Rails but they also work on other languages
(PHP, Objective C) and frameworks (.Net) including android and iOS.

They have served different industries with custom solutions adapting to different technologies.
Despite being a mid-size company, Nascenia has footprints in 21 countries and interested to
work with a lot more too! Nascenia loves diversity. Instead of being biased at working with
specific countries, Nascenia loves to work with different businesses from different countries and
witness diversity of culture or interest and enjoy the mindful experience.

It has an outstanding reputation in building world-class software solutions including web and

mobile apps. They have experience working with multinational companies, individuals,
entrepreneurs or even with startups with tight budgets too. They also work as a remote team
collaboratively with other teams.

As recognition of their good work, this outsourcing company has achieved multiple national and
international awards and accolades. Nascenia won BASIS Outsourcing Award twice
consecutively in 2014 and 2015. They have worked with clients like UNDP, PwC, Telenor, Robi
Axiata, Khan Academy, Ritani, etc. Most of their clients are from North America and European
countries.

BRAIN STATION

Brain Station is an elegant name in the Bangladesh software industry that develops enterprise
applications and provides services for big data & cloud technologies.

This bespoke software development company started its journey in 2006 and since then serving
clients all over the world. Their clients are mainly from Fintech industries like local banks,
eCommerce site, and payment processing systems. They’ve also worked on some government
projects. Moto of Brainstation is “Develop smarter solutions, Build better Softwares.”
They are focused on building a long-term strategic partnership with Global IT firms and MNCs
whether it’s a large corporation like British Telecom, Paypal, etc.

DATASOFT

Datasoft is one of the first Bangladeshi software development companies catering mostly for the
local market.
Since 1998, Datasoft has been serving clients with a vision to deliver quality solutions to build
The Digital Delta powered by innovation and guided by integrity. They deliver innovative and
cost-effective technical services to customers in both Corporate and public sectors undertakings.

Some of their clients are British American Tobacco, Citi Bank, DHL, Chevron, Eastern Bank,
bKash. They have expertise in the financial ecosystem, ERP, Port & logistics, however, they are
currently trying to get involved in the IoT (Internet of Things) business.
In 2012, DataSoft was awarded Superbrands Bangladesh status.

KAZ SOFTWARE

Kaz, founded in 2004 and has been serving as a custom software development company for the
last 15 years. It has a talented team of engineers and designers who help them develop great
software. 
Till now they have developed 120+ software and served 100+ companies from different parts of
the world. This software company is still a start-up but they deserve to be in this list considering
their quality of work. Swiss Contact, QFC, Regulatory Analytics, Thomson Reuters, tap mafia
are some of their referable clients.

TIGERIT

TigerIT is another Bangladesh based software solution provider with 18 years of experience in

biometric research and large scale data sets. They have a proven ability to carry national projects
worldwide and has experience working with government projects in Bangladesh, Nepal, Bhutan,
India, and Canada.
TigerIT is working as a leader in transforming the power of large scale biometrics identity
management solutions where it’s needed. It’s Automated Fingerprint Identification System
‘TigerAFIS’, certified by the National Institute of Standards and Technology (NIST) in the USA
and it ranked among the top in the world.

Using information technology for new products and services that help clients respond to rapid
changes in the marketplace to gain a competitive advantage through ought the market and can be
used as a medium of quick communication. It will help organizations improve the management
and delivery of their business while reducing costs.
Business Process Reengineering – Ford’s Accounts Payable Case Study

One of the companies that successfully utilized BPR in the initial years is Ford, for its accounts
payables system. Before implementation, Ford used the accounts payable as shown in the figure
below.

Ford’s purchasing department initially sends a purchase order for raw materials. It also sends a
copy of the purchase order to the accounts payable department. After sending the raw materials,
the vendor raises an invoice to the accounts payable department. The accounts payable
department tallies the purchase order, received materials and invoices and makes payments to the
supplier.

Ford employed about 500 people to handle the entire process, whereas its competitor, Mazda, a
Japanese car manufacturer has managed the same process with 100 people, a remarkably low
number of employees even if the size is taken into consideration.

Ford Accounts Payable Process – Before Business Process Reengineering

Instead of making minor changes to the business processes. Ford has decided to use BPR and
information technology to radically change its accounts payable process. It has implemented an
invoice-less process. The purchasing order will be raised by the purchasing departments and
updated in the database. As soon the materials have been received a warehouse man would
update the materials received and the payment will be automatically be made without waiting for
the invoice to be received from the vendor.

Ford Accounts Payable Process – After Business Process Reengineering

Through these changes in the business process, Ford had achieved a 75% reduction in employees
in the administration department.

References:

Neill,P. & Sohal,S.A., 1999. ‘Business Process Reengineering – A review of recent literature’,
Technovation, 19, pp. 571-581

Davenport, T.H., 1993b, ‘Process innovation: reengineering work through information

technology’. Harvard Business School Press, Boston.

Thomas,S., 1998. Workflow management systems for process orgainisations,Springer, 2nd edition