Chapter - 1 Introduction About Women Mpowerment: A Study On Role of Awake in Promoting Women Empowerment in Bengaluru

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A STUDY ON ROLE OF AWAKE IN PROMOTING WOMEN EMPOWERMENT IN BENGALURU

CHAPTER – 1

INTRODUCTION

1.1 INTRODUCTION ABOUT WOMEN MPOWERMENT

Empowerment means independent get the power to think and act freely and fulfill their potential as
full and the same members of society. Educating and creating awareness among women. Support the
make use of information and communication technology for empowering women. Receive the
knowledge and understanding of gender relations and the ways these relations may be changed.
Women empowerment is very important for the development of society.

Women empowerment means empowering women educationally, socially, economically, politically


and psychologically. Women empowerment refers to educating women and helping them build an
identity of their own. It promotes the ability of women to determine their own choices and their
rights to influence social change for themselves and others to be independent.

Women empowerment is empowering the women to take their own decisions for their personal
development as well as social development. Empowerment of women would mean encouraging
women to be self-support, independent, have positive self –esteem, generate confidence to face any
difficult situation and active participation in various activity, in the ancient time, women were
treated very badly by family and society. They were not given education and were only restricted to
doing household task. Women empowerment is very necessary, there are various ways in how one
can empower women, the individuals and government must both come together to make it happen.
Education for girls must be made compulsory that women can become literate to make a life for
themselves.

Women must be given equal opportunities in every field, irrespective of gender moreover, they must
also be given equal pay. We can also empower women by eliminating child marriages in India ,
which is commonly conducted in village areas.

Women empowerment the reality is still not encouraging as many women are not yet empowered
and do not have any power of freedom take decisions spend their own money in the way they

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A STUDY ON ROLE OF AWAKE IN PROMOTING WOMEN EMPOWERMENT IN BENGALURU

wanted, various programs must be conducted where they can be given the ability to defend
themselves in case they face financial crises.

Empowerment of women in rural as well as urban Increase the income levels of women by
engaging them in income –generating activities and creating financial stability. Women
empowerment refers to increasing and improving the social, economic, political and legal strength of
the women, to ensure equal-right to women and to make them confident enough to claim their rights
such as;

Freely live their life with a sense of self-worth, respect and dignity, have equal rights to participate
in social, religious and public activities, have equal social status in the society, have equal right for
social and economic justice. Determine financial and economic choices, get equal opportunity for
education and employment without any gender bias and get safe and comfortable working
environment.

PANDIT JAWAHARLAL NEHRU- "When women move forward, the family moves, the
village moves and nation moves"

Women empowerment has taken a center stage in today agenda while acknowledging that women
has a role to play in economic growth .Financial involvement has been as boost quest to boost to
growth and development of the economy, most programs had been embarked on in support of
women empowerment and support to business start ups of women groups.

When a women empowered it does not mean that another individual becomes powerless or is having
less power. If a women is empowered her competencies towards decision-making will surely
influence her family's behavior.

Income-generated women’s activities give women better economic status. Economic status, through
empowerment gives way to social status and lead to women’s inclusion in national construction and
economic development. There are many variables for push viz. Insufficient family income,
dissatisfaction with salaried work, difficulty finding responsibilities for work and family etc… and
the pull factors directly attract to start their own business.

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1.2 MEANING OF WOMEN EMPOWERMENT

Women empowerment means creation of an environment where women can make independent
decision on their personal development as well as society. Encouraging women to be self reliant, self
esteem, generating confidence to face any difficult situation.

1.3 DEFINITION OF WOMEN EMPOWERMENT

Women empowerment define as is the ability of women exercise full control over one’s actions and
their ability to influence the social change to create more just social and economic order nationally
and internally.

1.4 ROLE OF NGO s IN PROMOTING WOMEN EMPOWERMENT

NGO- Non governmental organizations the main aim is to promoting female entrepreneurship and
also implementing special programmes for the holistic development and women empowerment and
playing a important role towards women empowerment and they help to many individual women to
set up their own business by providing all the basic education, training, and self awareness programs.
They are mainly concerned with upliftment of the women in the society, some NGOs provide
necessary financial guidance as well.

In this way they help women to come out with their unique ideas and to benefit from reaching the
community. They provide various opportunities to stand on their own feet and be self employed
,Many NGOs also provide them with basic needs.

1.5 LIST OF THE NGOs WORKING FOR WOMEN EMPOWERMET

There are some of the NGOs promoting women empowerment through entrepreneurship with out
expecting any profit and the only purpose is to encourage the women to start their own business, to
live a financially stable life and independent. Some NGOs working towards women empowerment
given below;

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 AWAKE - Association of Women Entrepreneurship of Karnataka.


 SEWA – The Self Employed Women’s Association.
 Azad foundation.
 Vimochana.
 Snehalaya.
 NEN –North East Network.
 Swaniti.
 Janodaya.

1.6 METHODS OF WOMEN EMPOWERMENT

Women empowerment is several ways to categorized into five parts that is given below;

 Socially empowerment
Socially empowerment including education, employment, health and service etc… equal
access to education and giving them identity and community. Increase the self determination
in people.

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 Educationally empowerment
Educationally empowerment means empowering through education can be one of the
amazing feelings. Empowering female with the knowledge, skills and self confidence to
participate in the development process.
 Economically
Women can increase their right to economic resources and power to take their own decision
that advantages for themselves.
 Politically empowerment
Politically empowerment means giving equal rights to participation, representation and
leadership of women within government. increasing the awareness regarding the rights of an
employee.
 Psychologically empowerment
Decision making, capacity and positive self evaluation and having a capacity to regulate her
own life as a person and not as a constructed.

1.7 ADAVNTAGES OF WOMEN EMPOWERMENT


 Women will be able to lead their lives.
 Self esteem and self confidence.
 Women make their own identity.
 Feminist leadership.
 Availability of funds.

1.8 DISADVANTAGES OF WOMEN EMPOWERMENT


 Increased stress.
 Domestic violence.
 Illiteracy.
 Limit participation.
 Conflicts among women groups.
 Negative comment.
 Low status in the family.

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1.9 CHALLENGES AND PROBLEMS TO WOMEN EMPOWERMENT

Women are facing lots of problems in their daily life even after they are given equal rights and
opportunities.

 Lack of education.
 Lack of confidence.
 Financial.
 Male domination.
 Family responsibility.
 Low ability to bear the risk.
 Sexual harassment.
 Lack of training and development.

1.10 COMPANY PROFILE

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It is the women’s business association, which is entirely dedicated to the growth of Entrepreneurship
it is established in 1983,AWAKE in New York. Women’s World Banking affiliate, AWAKE has
touched the lives of thousands of women in Karnataka and has provided inspiration and technical
support to countless first generation women entrepreneurs to being their own work from small-scale
and also exempt from tax under section 12A and 80G of India’s income tax act.

AWAKE - Association of Women Entrepreneurs of Karnataka

AWAKE is a not-for-profit, Non- Government Organization (NGO) based in Bangalore, India,


'working towards Empowerment of women through entrepreneurship development to improve their
economic condition'. In December 1983, seven successful women entrepreneurs Ms. Madura
Chatrapathy, Ms. Kiran Majumdar , Ms. Lekha chand , Ms. Shandrila Naidu, Ms. Indrajeet Sahani,
Ms. Aban Minochar and Ms. Supanya Datta got together and formed Association of Women
Entrepreneurs of Karnataka, in Bangalore with the vision to build a strong force of women
entrepreneurs, they motivated women to start on their try of entrepreneurship and supported as
successful entrepreneurs, thus helping them to join the economic mainstream.

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A STUDY ON ROLE OF AWAKE IN PROMOTING WOMEN EMPOWERMENT IN BENGALURU

AWAKE is play a very vital role towards women empowerment by providing basic education,
vocational training, training for self-employment, protection for women and self- awareness
programs. Thus they are mainly concerned with the up lift met of the women in the society.

In 1984, AWAKE started with business counseling as its main service offered to be expecting
women entrepreneurs. Women entrepreneurs were enrolled as members of AWAKE. Over the years,
Entrepreneurship development training was offered including of awareness programs,
entrepreneurship development program and skill development trainings and workshops. AWAKE
extended its services as a support agency by organizing conferences and networking platforms for its
members and thereby enhanced their growth. become a portal for exchange of information that lead
to the establishment of research and resource centre.

Women entrepreneurs faced lots of problems at start-up as well as operating stage like, non-
availability of finance and having to perform dual role one at work and other at home. Technological
advancement and information technology study have reduced the problem of women entrepreneurs.
There is essential for changing the mindset towards women so as given equal rights. The progress
towards gender equality is slow and is partly due to the failure to attach money to policy
commitments. In the words of president...

APJ ABDUL KALAM -" Empowering women is a prerequisite for creating a good nation,
when women are empowered, society with stability is assured. Empowerment of women is
essential as their thoughts and their value systems lead to the development of a good family,
good society and ultimately a good nation."

AWAKE works on the Entrepreneur guiding Entrepreneur approach, which means the company take
in a pool of women entrepreneurs from several sectors as its members who contribute their time and
expertise to support women entrepreneurs.

The organization conducting awareness programs, business counseling, trainings, skill development,
information spreading and networking, marketing assistance, credit referral and policy advocacy.
Women’s entrepreneurs from different backgrounds can get additional benefit from support provided
by AWAKE.

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A STUDY ON ROLE OF AWAKE IN PROMOTING WOMEN EMPOWERMENT IN BENGALURU

AWAKE operates according to its own motto, women’s development and is involved in promoting
different activities for women who are willing to be an independent in this competitive world, the
following functions are given below;

 Trainings
 Services
 Projects

 Trainings
AWAKE – Association of Women Entrepreneurs of Karnataka is a non-for-profit, they given
training without expecting profit.
 Services
Business counseling is lead for potential entrepreneur aspiring to start her own business
enterprise and counseling.
 Projects
Enterprise learning network, rural industrialization program, Karnataka watershed
development (KAWAD) watershed projects, SWASHAKTHI and many more.

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1.10.1 PROGRAMMES FOR EMPOWERING WOMEN IN AWAKE

Sl. No Programe Name Programme outcomes

1 Entrepreneurship Awareness  Awareness about entrepreneurship


Programme (EAP)  Among women and youth.
 Motivated for starting there own business.
 Training and other service provided by AWAKE.

2 Entrepreneurship Development  Develop entrepreneurial programme


Programme (EDP)  Involves equipping a person with required
skills among the people and establish and
successfully run his/her enterprise.

3 Entrepreneurship Skill Development  Related to raw materials, product,


Programs (ESDP) processing, development and designs,
marketing the products, packaging and quality
control are provided.

4 Trainers Training Program( TTP)  Training the trainer courses give you the
Practical platform skill and confidence you
need to succeed.
5 Management Development Programs  Management programs and workshops on
(MDP) various topics such as finance, tax planning,
computer skills, information technology
communication skills and human resource.

1.10.2 ROLE OF AWAKE IN PROMOTGING WOMEN EMPOWERMENT

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AWAKE is playing a significant role towards promoting a women empowerment through


entrepreneur in rural and urban areas, development and various role of AWAKE towards women
empowerment are described below;

 Educating the women.


 Increase the government efforts.
 Make sure women participation in their empowerment.
 Promoting leadership.
 Promoting technology.
 Providing training.
 Self awareness programs.
 Increase decision making power.
 Political and legal awareness.

1.10.3 STRATEGIC AREAS WHERE AWAKE FOCUS IN ORDER TO BRING


IN WOMEN EMPOWREMENT

The main strategy used for the achievement of gender equality and women empowerment and
important to achieve the goals. In 21 st century women empowerment is a very important tool and
allowing women to make decisions through different problems. There is a saying that when you
educate a women you are educating a nation. AWAKE using some strategy to focus on women
empowerment to bring changes and also they given training, basic awareness, basic education and
development programs. More concentrate about women empowerment and entrepreneurs they made
some strategy that is given below;

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V
W
L
M
E
O
P
D
N
A
S
T
H
G
I
R
Y
A STUDY ON ROLE OF AWAKE IN PROMOTING WOMEN EMPOWERMENT IN BENGALURU

 Training and Development


Training given for poor women and provide them opportunities of self employment to
improve their social and economic status and improve their quality of life.
 Legal awareness and Property Rights
Working with women to generate awareness regarding their legal rights. They also provide
loan facilities to buy a land.
 Fair Trade
NGOs helps to cut down on the middlemen and producers get a fair work and about giving
poor people power.
 Credit/Self help group
Target and help women by providing credits as they have a history of being better re-payers
of loans.

 Capacity building

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Involved in quipping self-employed women with information, knowledge. Technology and


training.

1.10.4 AWAKE CONDUCTS NEED- BASED SKILL DEVLOPMENT

 Papad making.
 Embroidery.
 Handicraft
 Beautician training.
 Tailoring.
 Artificial jewellery.
 Eco- friendly products.
 Candle making.
 Food processing etc..

1.10.5 SIX ‘S’ FOR WOMEN EMPOWERMNT

Women are known to be the symbol of spirituality, strength, love, sacrifice and courage, but Indian
women one or another way they dependent on father, husband, son but when she educated they can
stand their own two feet.

 Shiksha = Education
 Swasthya = Health
 Swavlamban = Self Reliance
 Samajik Nyay = Justice
 Samvedan = Sensitivity
 Samta = Equality

1.10.6 HOW IS EMPOWERMENT COCHING IS BEFICIAL

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V
U
P
L
B
S
M
W
O
G
H
C
F
R
A
T
N
E
D
I
A tools which coaches use to promote and it has been suggested to be an important tool to utilize
and its benefits to improved self awareness, self confidence and enriched learning.

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BENEFITS OF

EMPOWERMENT

COACHING

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1.10.7 ORGANIZATIONAL STRUCTURE OF AWAKE


AWAKE is registered as a membership organization under the societies and the activities of the
organization are perform by fifteen member executive committee of voluntary women entrepreneurs
and supported by a team.

EXECUTIVE
COMMITETEE

OFFICE BEARERS BUSINESS SUSTENANCE TEAM BUSINESS SUPPORT


COMMITTEE

PRESIDENT BUSINESS DEVLOPMENT BUSINESS SUSTENANCE RESEARCH AND


TEAM TEAM RESOURCE CENTER

VICE- MARKTING AND MANAGEMENT


COUNSLLING
PRESIDENT NETWORKING INFORMATION
SUPPORT

HON- TRAINING MEMBERSHIP ASSET


SECRETARY MANAGEMENT
SUPPORT

JOINT MANAGEMENT
INCUBATION
SECRETARY DEVELOPMENT

TREASURER

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 Elective committee
A twelve member executive of AWAKE is elected by general body.
 Office bearers
Five office bearers elected by the executive committee, consists of the president, vice
president, secretary, joint secretary and treasurer.
 Internal committee
Twelve internal committees look after the planning, coordination and execution of the
activities of the association.
 Secretariat
Trained professional and committed staff headed be an administrative executive director,
coordinates all the programmes.

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1.10.8 CHANGES OF AN EMPOWERED WOMEN

IMPROVES IN PERSONAL KNOWLEDG

SELE – TRACING POWER

AUTHENTICITY

CREATIVITY

PHYSICAL STRENGTH

EQUALITY

ECONOMIC INDEPNDENCE

HAVING POLITICAL POWER IN SOCIETY

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1.10.9 RECENT TRENDS OF FACILITIES FOR WOMEN BY THE


ASSOCIATION OF WOMEN ENTREPRENEURS OF KARNATAKA
PRODUCTIVIT
TOTAL SERVICE Y
YEAR CLUSTERS SSI ENTITIES IN %
2011 34 45 18 5
2012 49 59 19 6
2013 51 61 25 8
2014 64 72 27 9
2015 76 84 27 11
2016 77 95 30 16
2017 84 98 41 14
2018 85 100 45 21
2019 98 111 50 25
2020 100 128 56 35
GROWTH
RATE 71.8 85.3 33.8

RECENT TRENDS OF FACILITIES


140
120
The above graph shows
100
80 the recent trends in
TOTAL CLUSTERS
60 SSI women facilities for the
40 SERVICE ENTITIES
AWAKE during 2011 to
20
0 2020.Th total number of
11 12 13 14 15 16 17 18 19 20 TE clusters was only 34
20 20 20 20 20 20 20 20 20 20 RA
TH
O W during 2011 and 100 in
GR
2020. Likewise the
number of SSIs was only
45 and increased to 128 and similarly the number of service entities increased from 18 to 56 in
2020. Productivity and development from 5% to 35%. The rate of development is 71.8, 85.3 and
33.8, respectively.

1.11 STATEMENT OF THE PROBLEM

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In olden days women were restricted to take part in any social activities not given roles in decision
making in her family. Now the situation has been changed. She is given freedom what she wishes.
In today’s scenario more women are busy in income generating activities. This is because of NGO
and other financial institution came forward to give microfinance to poor women. They believe that
a women is the small credit risk and often benefits the whole family. The main aim of AWAKE is
to empower women.

1.12 THE NEED AND RELEVANCE OF THE STUDY


In older days, men were considered to be leading members of the society that is family they were
responsible for earning livelihood and will take decisions regarding the family. The main problem
faced by women in past and still today is gender discrimination, women education , female
infanticide, dowry, marriage in same caste and child marriage and atrocities on women. Women
were responsible for doing household work. There was a no participation of women in decision
making. As women empowerment helps them to take their own decisions. Women are also
discriminated against gender as they are paid less compared to men for the same work done.
Domestic violence and crime against women are a major problems, men beat up their wife and also
abuse them and were afraid to speak. Thousands of female babies are killed either in womb or after
birth, women empowerment empowers women the right to live.

This is why women empowerment is need to empower women to speak for themselves and to take
decision on their own.

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CHAPTER – 2

RESEARCH AND METHODOLOGY

2.1 TITLE OF THE STUDY

A study on role of AWAKE in promoting women empowerment in BENGALURU.

2.2 OBJECTIVE OF THE STUDY

 To study the different programs, schemes planned by AWAKE to empower the women.
 To know about the problem faced by the women.
 To study the motivational factor make women entrepreneurs.

2.3 SCOPE OF THE STUDY

The scope of the study is to find out women empowerment, measured by income generation, women
employability and economic development, through AWAK and to find out level of awareness of
these AWAKE among the women.

2.4 RESEARCH DESIGN

2.4.1 TYPE OF RESEARCH

This is descriptive in nature.

2.4.2 SOURCE OF DATA COLLECTION

The required data information is collected through:

 SECONDARY DATA

The study focuses on general study of secondary data collected from various research papers,
journals, books, articles, company website, company records, published reports and other available
sources.

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2.4.3 TOOLS FOR DATA ANALYSIS

The collected data will be analyzes with help of Microsoft excel tools, statistical analysis and
present the results through graphs, diagrams, pie charts and table.

2.5 LIMITATIONS OF THE STUDY

This is short span survey.

 The study is purely based on the secondary data, it can be general.

 The information and data may not be accurate.

 The study in confined to Bengaluru city only so its not applicable to other areas,

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CHAPTER – 3

SWOC ANALYSIS

3.1 SWOC ANALYSIS OF AWAKE

SWOC analysis is a strategy for planning internal and external factors which can helps in the growth
and success of the person or organization, it is used as a management tool, it helps in understanding
in which stage the organization is doing well and the improvement to be made in achieving the goals
of the company.

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3.1.1 STRENGTH
 To motivate women to work to self employed.
 AWAKE is helping women to create and maintain their own work place.
 AWAKE is a NGO is the greatest strength work on the people towards society and
without expecting any return.
 Own unique features to innovative and dedication.
 It boost an individual to start up an enterprise.
 It mainly concentrated on development a women empowerment through entrepreneurs.
 AWAKE is providing information to access to finance opportunities.
 Counseling sessions are conducted for women.
 Organization goal, vision and mission.
 Increasing employment opportunities.
 Encourages women entrepreneurs with special training.
 AWAKE makes women to know their rights in society.

3.1.2 WEAKNSSES
 AWAKE is not participating in promotional activities, so they cannot reach large number
of people in society.
 Lack of collaboration.
 Problems in obtaining the financial assistance by bank and financial institution.
 Lack of communication externally.
 Small staff who have skill gap.
 Lack of facilities.
 Economic crisis reflects on fundraising.

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3.1.3 OPPORTUNITIES
 Develop partnership.
 Expanding their business activities.
 There can be more opportunities for women entrepreneurs.
 The collaboration with other NGOs.
 Media coverage of emergencies.
 Support from donor agencies and other sector.
 Reduced business taxes.
 Vocational training opportunities.

3.1.4 CHALLENGES
 Changes in technology.
 Lack of access to target groups and location.
 Security problems.
 Program costs have been increasing.
 Political factors.
 There are already many NGOs working towards women empowerment.
 Failure of the project can influence reputation of the organization.
 Limited financial reserves.
 Lack of trust in public institution.
 Building a support network.

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3.2 SWOC ANALYSIS OF WOMEN EMPOWERMENT

3.2.1 STRENGTH
 Equal rights to participate in education, economic, political and society activities.
 More creativity.
 Multi-taskers
 Women are problem solver.
 Zero to work and prove herself.

3.2.2 WEAKNSSES
 Women don’t having proper technical knowledge.
 Women are more responsible towards their family.
 Slow decision making.
 Gender inequality.
 Socio-cultural issues.
 Discrimination.
 Lack of family support.
 Lack of risk taking.
 Family obligation.
 Lack of risk taking.

3.2.3 OPPORTUNITIES
 More schemes available to women.
 Availability to start their own business.
 More NGOs and governmental institute giving training and financial supports.
 Educated women can start their own coaching center.

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3.2.4 CHALLENGES
 Lack of community support.
 Economic issues.
 Psychological impact.
 Difficulty to arranging finance.
 Limited mobility.

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CHAPTER – 4

FINDING OF THE STUDY AND SUGGESTION

4.1 FINDING OF THE STUDY

Based on the study conducted the followings have been the findings;

 AWAKE has many women entrepreneurs who are started business in various field.
 Most of the women entrepreneurs have absence of awareness about AWAKE .
 Most of them Lack of access to finance, technology constrains, environmental and social
issues.
 Women entrepreneurs faced lots of complication at start-up as well as operating stages.
 Majority of the women entrepreneur doesn’t get family support.
 The services of AWAKE are extended to female self help group, NGOs and other
development agencies involved in income generation and entrepreneurship development
activities.
 AWAKE organize awareness programmes, business advice, training, skill development,
mentoring and credit referral.
 Having dual role one at home and other at work.

4.2 SUGGESTION

 AWAKE should organize more entrepreneurship development programs.


 AWAKE should take more marketing activities.
 Should collaborate with other organization to better expose.
 Take up more promotional activities.
 Advertise their products to get social attention.
 Concentrate on funds raising activities.
 They are several challenges faced by them but through proper planning and coordination
they can achieve desired objectives.

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 The top level management thereby needs to monitor the strategies and make necessary
modifications whenever required.
 AWAKE should more focus on rural areas.

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A STUDY ON ROLE OF AWAKE IN PROMOTING WOMEN EMPOWERMENT IN BENGALURU

CHAPTER – 5

LEARNING, EXPERIENCE AND CONCLUSION

5.1LEARNING AND EXPERIENCE

This project study has helped me to learn and experience many aspects as detailed below;

 The study has made me to think in an objective manner.


 Experience to work independently.
 Collecting data and converting their data into useful information has improved my
analytical skills.
 Report writing.
 The study that women entrepreneurs in large size have been motivated and to stand on
their own feet.
 AWAKE encourages women empowerment in the country directly and indirectly.
 AWAKE helps every woman to build or start their own business.
 This study assist me to understand more about women empowerment.

5.2 CONCLUSION

From the finding of the present study conclude that women empowerment is one the big issue facing
by India it is most important to create awareness and understanding of the problem of women’s
employment in all the top policy and decision making and take strategic steps to develop and help
women. The greatest need of the hour is change of social attitude to women. Gender equality and
women empowerment is two boundary of the same coin and make changes in society, political,
legislatures and the judicial system in order to support and awareness, understanding and action.

women run their enterprise in a variety of areas like food processing, tailoring unit, beauty parlors,
garments and others. In 21st century the participation of women in all fields more and more specially
with in the field of entrepreneurship is growing. Women empowerment is very important idea for
development of rural and urban areas. Entrepreneurship can create new economic opportunities for
women and contribution to overall growth and leaving from poverty.

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A STUDY ON ROLE OF AWAKE IN PROMOTING WOMEN EMPOWERMENT IN BENGALURU

BIBLIOGRAPHY

WEBSITES

 https://awakeindia.org.in/contact-us.html
 http://www.awakeindia.org.in/images/org-chrt.png
 http://bangalorerural.nic.in/en/programmes-for-womens
 https://www.unfpa.org/resources/issues-7-women-empowerment

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