DAFTAR PUSTAKA

Abrahams, D. 2008. Brand Risk. London: Routledge. doi:

10.4324/9781315569864
Al-Alak, B.A. and S.A. Tarabieh, 2011. Gaining competitive advantage and
organizational performance through customer orientation, innovation
differentiation and market differentiation. International Journal of
Economics and Management Sciences. 1(5): 80-91
Anarnkaporn A. 2007. Branding as a competitive advantage for SMEs. RU.
International Journal. 1(1):25-36
APJII. 2018. Infografis Penetrasi dan Perilaku Pengguna Internet Indonesia
2018. Asosiasi Penyelenggara Jasa Internet Indonesia.
Asamoah E S. 2014. Customer Based Brand Equity (CBBE) And The
Competitive Performance Of Smes In Ghana. Journal of Small Business
and Enterprise Development. 21(1):117-131. doi: 10.1108/JSBED-10-
2013-0154
Badan Pusat Statistik. Definisi UKM. Jakarta (ID):BPS
Barney, Jay. B dan William S. Hesterly. 2015. Strategic Management and
Competitive Advantage: Concepts and Cases, 5th Edition. Pearson Printice
Hall
Centeno, E., Hart, S. dan Dinnie, K. 2013. The five phases of SME brand-
building. Journal of Brand Management. 20(6):445-457. doi:
10.1057/bm.2012.49
Clemons E K. 2019. New Patterns of Power and Profit: A Strategist's Guide to
Competitive Advantage in the Age of Digital Transformation. Springer
International Publishing; Palgrave Macmillan. Doi: 10.1007/978-3-030-
00443-9
Dinas Koperasi dan UMKM Kota Bogor. 2018. Jumlah UMKM Kota Bogor
Tahun 2018. Bogor (ID): Dinkop UMKM Kota Bogor.
Fatonah S. 2009. Pengaruh Bauran Pemasaran, Dan Orientasi Pasar Terhadap
Keunggulan Bersaing Dalam Meningkatkan Kinerja Pemasaran Pada
Perusahaan Batik Di Surakarta. DIE. 6(1): 95-182.
Hair Jr. J. F, Hult G. T., Ringle C. M., dan Sarstedt M. (2014). A Primer on Partial
Least Squares Structural Equation Modeling (PLS-SEM). California:
SAGE Publication
Hari S Nugraha, Fitrie Ariyanti, Darwanto. 2017. Penerapan Branding Pada UKM
Makanan Ringan Di Kabupaten Jepara. Jurnal Administrasi Bisnis
6(1):16-23. doi: 10.14710/jab.v6i1.16602
Hirvonen S dan Laukkanen T. 2013. Brand Orientation In Small Firms: An
Empirical Test Of The Impact On Brand Performance. Journal of
Strategic Marketing. 22(1): 41-58. doi: 10.1080/0965254X.2013.819372
Hirvonen S dan Laukkanen T. 2013. Brand orientation in small firms: an
empirical test of the impact on brand performance. Journal of Strategic
Marketing, 22(1): 41-58
Hong PTT dan Diep DKQ. 2016. The influence of branding management on
business performance: An empirical evidence from Vietnamese food and
 beverage industry. International Journal of Business Administration, 7(3):
36-43
Hubeis M dan Mukhamad Najib. 2014. Manajemen Strategik dalam
Pengembangan Daya Saing Organisasi. PT Elex Media Komputindo.
Jakarta (ID): Kompas Gramedia.
Hubeis M, Purwanto B, Dewi FR,Widyastuti H, Febtyanisa M. 2016. Daya Saing
dan Prospek UMKM Pengolahan Pangan Lokal. Bogor (ID):IPB Press.
Hubeis M, Purwanto B, Dewi FR,Widyastuti H, Febtyanisa M. 2016. Daya Saing
dan Prospek UMKM Pengolahan Pangan Lokal. Bogor (ID):IPB Press.
Hubeis, M. 2009. Prospek Usaha Kecil dalam Wadah Inkubator Bisnis. Bogor
(ID): Ghalia Indonesia
Interbrand. 2017. Best Global Brands 2017. [Online]. Tersedia pada:
https://www.interbrand.com/bestbrands/best-global-brands/2017/ranking/
Kamus Besar Bahasa Indonesia. 2016. Pangan Olahan. [Online]. Tersedia pada:
https://kbbi.kemdikbud.go.id/entri/pangan%20olahan
Keller, Kevin L. 2013. Strategic Brand Management. Building, Measuring, and
Managing Brand Equity. Fourth Edition Harlow, English : Pearson
Education Inc.
Kementerian Koperasi dan UMKM Republik Indonesia. 2018. Perkembangan
Data Usaha Mikro, Kecil, Menengah (UMKM) Dan Usaha Besar (UB)
Tahun 2016-2017. Jakarta (ID): KEMENKOP dan UMKM.
Kotler, Philip dan Kevin Lane Keller. 2016. Marketing Management. 15th
Edition, Pearson Education,Inc.
Kumar P. N. 2017. How SMEs Can Build a Brand for their Business. [Online].
Tersedia pada: https://www.entrepreneur.com/article/298049
Majeed S. 2011. The Impact of Competitive Advantage on Organizational
Performance. European Journal of Business and Management. 3(4)
Meutia. 2013. Improving Competitive Advantage and Business Performance
through the Development of Business Network, Adaptability of Business
Environment and Innovation Creativity: An Empirical Study of Batik
Small and Medium Enterprises (SME) in Pekalongan, Central Java,
Indonesia. Aceh International Journal of Social Sciences. 2 (1):11-20. doi:
10.7763/IJSSH
Mohebi, M M dan Farzollahzade S. 2014. Improving Competitive Advantage and
Business Performance of SMEs by Creating Entrepreneurial Social
Competence. MAGNT Research Report. 20-26 doi: 14.9831/1444-
8939.2014/2-SI/MAGNT.4
Muhonen T, Hirvonen S, dan Laukkanen T. 2017. SME Brand Identity: Its
Components, And Performance Effects. Journal of Product and Brand
Management, 26(1):52-67. doi: 10.1108/JPBM-01-2016-1083
Noor, H. F. 2013. Ekonomi Manajerial. Edisi Revisi. Jakarta: Rajawali Pers.
O’Cass A dan Ngo L. 2009. Achieving customer satisfaction via market
orientation, brand orientation, and customer empowerment: Evidence from
Australia
Odoom R, Narteh B, dan Boateng R. 2017. Branding In Small-And Medium-
Sized Enterprises (SMES) Current Issues And Research Avenues.
Qualitative Market Research: An International Journal, 20(1): 68-89. doi:
10.1108/QMR-12-2015-0091
Omar, C.M.Z.C. 2010. A Theoretical Investigation into Entrepreneurship and
Organizational Innovation-Based Competitive Strategy in Malaysia.
Journal of International Management Studies. 5(2):12-20.
Philip JK dan Tony P. 2015. Marketing communications in a post-modern world.
Journal of Business Strategy. 36(5):34-42
Putusan Badan Pengawas Obat dan Makanan RI no. HK. 00.05.52.4040 tentang
kategori pangan
Rahab. 2009. Penerapan Manajemen Merek pada Usaha Kecil dan Menengah
(UKM). Jurnal Bisnis Dan Ekonomi (JBE). 16(1):18-25.
(https://www.unisbank.ac.id/ojs/index.php/fe3/article/view/311)
Renton, M., Daellenbach, U., Davenport, S., dan James, E. R. 2016. Finding Fit.
An exploratory look at SME brand orientation and brand management in
the New Zealand food and beverage sector. Journal of Brand
Management, 23(3):289-305. doi: 10.1057/s41262-016-0017-1
Riris R, Lumanul H, Amirul M. 2018. Strategi Membangun Brand Awareness
Pada Usaha Mikro Kecil Menengah. Studi UKM Baju Bayi Inda
Collection. Jurnal Abdimas BSI.1(2):340-347.
Sahin A, Zehir C dan Hakan K. 2012. Does Brand Communication Increase
Brand Trust? The Empirical Research on Global Mobile Phone Brands.
Social and Behavioral Sciences. [Prosedia] 1361-1369. doi:
10.1016/j.sbspro.2012.09.1120.
Sammut Bonnici, Tanya. 2015. Brand and Branding. Wiley Encyclopedia of
Management. doi: 10.1002/9781118785317.weom120161.
Sathit P. 2017. Competitive Advantage of Customer Centricity. Springer
Singapore
Sinaga VC dan Gallena JT. 2018). The Influence Of Competitive Advantage On
Firm Performance Of Small Medium Enterprises (Smes), Lembang,
Bandung, Indonesia: Case study. International Journal of Pure and
Applied Mathematics. 119(12):15199-15219.

Spence, M. and Hamzaoui Essoussi, L. 2010. SME brand building and

management: an exploratory study. European Journal of Marketing.
44(7):1037-1054. doi: 10.1108/03090561011047517
Steenkamp Jan Benedict. 2017. Global Brand Strategy: World-wise Marketing in
the Age of Branding. Kenan Flagler Business School University of North
Carolina at Chapell Hill North Carolina, USA
Sudarwati Y dan Satya V E. 2013. Strategi Pengembangan Merek Usaha Mikro,
Kecil dan Menengah. Jurnal Ekonomi dan Kebijakan Publik. 4(1):89-101
Tjiptono F. 2014. Pemasaran Jasa. Jakarta: Gramedia Cawang.
Undang-Undang Republik Indonesia Nomor 15 Tahun 2001 Tentang Merek
Undang-Undang Republik Indonesia Nomor 20 Tahun 2008 Tentang Usaha
Mikro, Kecil, dan Menengah.
Wardhana, Aditya. (2015). Strategi Digital Marketing Dan Implikasinya Pada
Keunggulan Bersaing UKM Di Indonesia. Prosiding Seminar Nasional
ISBN : 978-602-17225-4-1
Wolf EJ, Harrington KM, Clark SL, dan Miller MW. 2013. Sample Size
Requirements for Structural Equation Models: An Evaluation of Power,
 Bias, and Solution Propriety. Educational and Psychological
Measurement, 73(6):913–934. 
Wuest, Thorsten and Thoben, Klaus-Dieter. 2012. Information Management for
Manufacturing SMEs. IFIP International Federation for Information
Processing . Springer-Verlag Berlin Heidelberg
Yieh K, Yeh CH, Tseng TH, Wang YS, dan Wu YT. 2018. An Investigation Of B
To B Brand Value: Evidence From Manufacturing SMEs In Taiwan.
Journal of Business toBusiness Marketing, 25(2):119-136. doi:
10.1080/1051712X.2018.1454645
Zehir C, Şahin A, Kitapci H, dan Ozsahin M. 2011. The Effects of Brand
Communication and Service Quality In Building Brand Loyalty Through
Brand Trust; The Empirical Research On Global Brands. Social and
Behavioral Sciences. [Prosedia] 1218-1231. doi:
10.1016/j.sbspro.2011.09.142.

Jtriidtoodd67od77777777777766666666666666666666666666666666666666666
6666666666666666666666666666