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  • Business Model Canvas Individual Assignment 20 PDF

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    Amie
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    Shopee's business model canvas outlines their key partners, activities, value propositions, customer relationships, segments, revenue streams, and costs. They partner with logistics companies and affiliates to offer sellers and buyers a platform to conduct online transactions with fast delivery and customer service support. Their value propositions include affordable prices, deals, and security. They maintain relationships through promotions, warranty support, and a 24/7 customer service. Their target customers are global consumers ages 15-50, especially middle to upper income individuals. Revenue comes from advertising and transaction fees from their website and mobile apps. Their costs include marketing, operations, employees, development and infrastructure.

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    Business Model Canvas Individual Assignment 20 .PDF

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    Shopee's business model canvas outlines their key partners, activities, value propositions, customer relationships, segments, revenue streams, and costs. They partner with logistics companies and affiliates to offer sellers and buyers a platform to conduct online transactions with fast delivery and customer service support. Their value propositions include affordable prices, deals, and security. They maintain relationships through promotions, warranty support, and a 24/7 customer service. Their target customers are global consumers ages 15-50, especially middle to upper income individuals. Revenue comes from advertising and transaction fees from their website and mobile apps. Their costs include marketing, operations, employees, development and infrastructure.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    429 views1 page

    Business Model Canvas Individual Assignment 20 PDF

    Uploaded by

    Amie
    Shopee's business model canvas outlines their key partners, activities, value propositions, customer relationships, segments, revenue streams, and costs. They partner with logistics companies and affiliates to offer sellers and buyers a platform to conduct online transactions with fast delivery and customer service support. Their value propositions include affordable prices, deals, and security. They maintain relationships through promotions, warranty support, and a 24/7 customer service. Their target customers are global consumers ages 15-50, especially middle to upper income individuals. Revenue comes from advertising and transaction fees from their website and mobile apps. Their costs include marketing, operations, employees, development and infrastructure.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Designed for: Designed by: Date: Version:

    Business Model Canvas Shopee Teoh Keat Yung 10/5/2020 1st

    Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
    Logistics Partner/Shipping Marketing Strategy Sellers and buyers and deal Maintaining good customer Global consumer market
    Company online or conduct a COD(Cash relationship with zone service
    Promotion Strategy on Delivery) or an online between seller and buyer, International consumer
    Affiliates Transaction. workshop and reward. market(Shopee International
    Customer Services Platform)

    a
    Network of sellers Seller and buyers do not need Maintain relationship of buyer

    vi
    Fixing, development and also to face each other and deal with promotion event with 24 Group and individual leverage
    Authors maintanence platform directly hours customer service,
    warranty and payment and All range which is from baby,

    d
    Publishers Mechandising Security and Product purchase transaction system. teenage, adult, elderly

    e
    warranty will be faciliated by
    Payment Gateway Shopee 15-50 years as primary age

    ar
    Key Resources Channels segmentation
    Media Partner and Public Figure Human: Web designation, web Affortable price and offers lower Shopee.com(Online Website)

    sh
    application and development proce in the marketplace Targeting middle to upper class
    Affiliates (Income between RM2000-
    Partnership Fast and accurate delivery time RM8000)

    as
    Application interfaces
    Human Resources

    w
    Physical Warehouse

    m e
    Cost Structure co rc Revenue Streams
    o. ou
    Marketing Cost 1)Advertising (Banner /Video Ads & Search Placement Advertising Revenue).Their
    mothly 83.5million monthly traffic is roughly 1 billion views a year and for more
    er res
    Operational Cost depending on the peak seasons.

    Employee Cost 2)Payment System Revenue


    se dy

    Development Cost

    IT and fulfillment infrastructure


    tu

    Economies of Scale
    ss
    H

    Customer Service work


    hi

    This study source was downloaded by 100000767860279 from CourseHero.com on 10-23-2021 20:26:55 GMT -05:00
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