HIGHER NATIONAL DIPLOMA IN

BUSINESS MANAGEMENT

STUDY ON MOBITEL- INFORMATION SYSTEMS

BHNC4106 Managing information in business

International College of Business & Technology

 Introduction
A business process can be described simply by a flow of business activities.
Well-established business organizations can be categorized into following industries

I have selected Sri Lanka Telecom Mobitel (Pvt) Ltd for this Presentation.
Motivation Behind Selection of Telecommunication Industry

Telecommunication industry is a good example of oligopoly

market model, Telecom companies have been undergoing
immense of structural changes with the advent of newer
technologies and huge popularity of Mobile phone and mobile
internet services.
Mobitel was one of the foremost mobile service providers in Sri Lanka,
Commencing operations in 1993.
Mobitel became a fully-owned subsidiary of Sri Lanka Telecom, in 2002
October.
Sri Lanka Telecom Mobitel (Pvt) Ltd is a National mobile service
provider.
Mobitel is the first mobile operator to launch super 3.5G HSPA
technology in South Asia.
Mobitel has steadily grown into a leader in the field of ICT, taking the
industry towards transforming Sri Lanka into the ‘Wonder of Asia’.
Currently standing with a customer base of over 5 million.

Mobitel was awarded with the prestigious ISO 27001:2005

certification for the company’s solid and reliable Information Security
Management System (ISMS) for securing information within the
organization and ensuring safety and reliability to customers.

Mobitel offers a variety of value added services, Mobile Money, Closed

user group services, Banking, e-channeling.
Organizational Structure of Mobitel
An organization's IS must be organized in such a way as to meet the
information needs of these various levels of management.

The levels of Management can be classified in three broad categories :-

Strategic (Top management)

Tactical (Middle management)
Operational (line management)

Information is the lifeblood of any organization .

 Identification of Information in Strategic, Tactical nd
Operational Level
Department Strategic Tactical Operational

•Monitor competitors •Determine pricing •Customer Promotion

Marketing •New products •Promotional campaigns •Survey customers
•New markets •Select marketing media •Monitor promotion

Accounting •International taxes •Finance short/long term •Produce reports

•Assign expenses

IS •supports decision •making better decisions •creating new services

making for managers •operational excellence and products and new
and employees •improved decision business models
•making strategic making •monitor
decision for competitive •new services
advantage
Internal Sources
Customer Call Details (CDR)
Customer Transactions
Customer Database
Statistics and directories of the company
Employee Database
Documents related to the divisions.

External Sources
Corporate Web Site
Annual Reports
Financial Report
The Necessity of Moving From Manual Working Processes to A
Systematic Working Processes

Large Customer Base

Mobitel have the customer base more than 5 million

Large Employee Bas

Mobitel have the employees around 1500

Speed up the Business Process

To achieve the highest KPI (Key Performance Index)
Evaluation and Findings About the Level of Usage, Level of
Acceptance and Level of Contribution
Mobitel uses in-house build information system tools and purchased
solutions from leading vendors with the highly accepted international
standards depend on the level of employee and application. Such as..
- Outlook mail server
- Oracle Database
- Queue Management System
- Purchasing and Ordering System
- Inventory Management System
- Visitor Management system and Access control system.

Level of contribution is full to revenue calculation and project the

overall productivity. These data is used to do strategic analysis and
projections.
New Information System Applications in Mobitel
ERP System (Enterprise Resource Planning)
ERP is currently been implemented. ERP is using for finance section to
automate all the transactions.

CRM system (Customer Relation Management)

CRM is to replace the current legacy customer management system and
to integrate all the legacy backend systems to common platform.

KMS (Knowledge management system)

KMS focus is to offer businesses the proper solutions to their
communication needs.
New Information System Applications in Mobitel
SAP

SAP is a ERP tool (software)

SAP is software to implement ERP
SAP is currently being implemented.

Mobitel E-commerce
Mobitel M-Cash Mobile money
Mobitel Powers mydeal.lk & mystore.lk
Communication Process Within the Organization
manual communications – Memos.
Business memos are formal documents used for internal
communication between executives and subordinates or between the
officers of the same level of an organization. Which can be exchange
electronically and manually.

Systematic communications - Email

Verbal Communications – Phone Calls, Skype for Business
Modern communication trends, tools and techniques introduced to the
organization in recent times
Sri Lanka Telecom Mobitel (Pvt) Ltd is using some extent of technology in order
to communicate

Managers: Mobile communication, video conferencing

Employees: E-mails, Mobile communication.
Managing director: E-mail, mobile communication
Board of directors: Power point presentations, Reports
Distributors: Mobile communication, e-mail
Customers: Websites, Advertisements (Facebook , YouTube ,TV,ect…)
All the information collected via Websites, customers and employee .And those details are
computerized by the responsible persons.

The existing system is very fast and efficient in processing data and information and very
convenient to access.

In this Organization the knowledge regarding this respective field is also typically stored
in the form of documents, reports and databases.

Information is shared among the employees and subordinates in the form of policies,
procedure and guidelines of the company.

This Organization is using some technology based systems where everyone can add and
edit information. It includes programs and databases on the company's intranet.

In that the knowledge regarding every unit of the company is organized, so that everyone
can access them .
 The Information System Infrastructure in the organization
Software
Today are many more sources for obtaining software and many more
capabilities for users to create their own customized software applications.
Cloud- Based Software Tools and Services Such as Microsoft Word or Adobe

Hardware
The exploding power of computer hardware and networking technology has
dramatically changed how business organize their computing power, putting
more of this power on networks. We look at this trends:
1. The emerging mobile digital platform
2. Cloud computing

Network
provides data, voice, and video connectivity to employees, costumers, and
suppliers.
 The role of information systems play within the business
1. Culture
Culture is way of doing this . each companies culture may be same
between them. Only 70% percent of the culture is similar. But 30% is different
Compared to other companies .When we compare information System Culture have a ethical
manner on running their business. Now competitive
Advantage. Information systems save times. It helps the business to reduce
costs and increase efficiency and gives advantages over competitors.

2. Growth
The information used by the company such as ERP will assist in the growth
Of the company write two advantage used by your companies information system.
 The role of information systems play within the business
2. Decision making

It helps the business to take long term decision by Strategic management

And information system leads to quicker decision making and which makes the
the works

4. Communication
Communication with a large user group is not possible with
manual process. So that the systems are used to communicate the address
this user group. Then Online communicating system, such as videoconferencing
With trading partners. Phone calls and E-mails to communicate with employees
and department.
 References
Mobitel (Sri Lanka). 2016. wikipedia. [ONLINE] Available
at:https://en.wikipedia.org/wiki/Mobitel_(Sri_Lanka). [Accessed 13 June 2016].

SlideShare. 2010. Marketing report mobile service industry (1) - SlideShare. [ONLINE] Available
at:http://www.slideshare.net/cherath/marketing-report-mobile-service-industry-1. [Accessed 6 June 2016].

bloomberg. 2010. Mobitel (Pvt) Ltd.: Private Company Information - Businessweek. [ONLINE] Available
at: http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=20631337. [Accessed 20 June
2016].

www.cse.lk. 2010. PDF]Sri Lanka Telecom PLC Annual Report 2013 - Colombo Stock Exchange. [ONLINE]
Available at: https://www.cse.lk/cmt/upload_report_file/390_1395133548115.pdf. [Accessed 8 June 2016].

O’Brien. Marakas, , J.A, G.M.,, 2008. Management Information Systems. 8th ed. McGraw Hill: McGraw Hill.

Laudon, K. C. & Laudon, J. P., (2014)Management Information Systems Managing the Digital Firm, (10 th
edition),Pearson Education