Current situation of the company

Since the 1960s, Sky Flakes has been the most popular cracker brand in the Philippines. Sky
Flakes has been a consistent friend through ups and downs for Filipinos, with a rich history. It has fed and
energized Filipinos throughout the day to take on jobs and difficulties. Sky Flakes, which is delicious and
inexpensive, continues to acquire fans and is now marketed in various nations throughout the world.
Many people prefer Sky Flakes to their favorite cola, juice, or even coffee because of its generally
pleasant flavor. They also added different flavors that can satisfy Filipinos wants and needs when it
comes to biscuits like cracker onion and chives, cracker garlic, cracker condesada, and cracker sweet
mantikilya.
As M. Y. San Biscuits, Inc. continues to fulfill its commitment to the Filipinos by delivering the
finest quality products possible, Sky Flakes now makes its mark on the 21"Century with its recent
advertising campaign - ''One World. One Sky". With this, brand equity is taken to a higher level, from
local to global. Skyflakes Crackers, a Philippine brand, were eventually distributed in Filipino-Asian
markets across the world. They have subsequently established themselves in mainstream markets, where
they are gaining appeal. Skyflakes' excellent quality standards and carefully selected ingredients have
helped to it being a beloved snack across generations and international borders.
Environmental Factors
Skyflakes crackers have become popular in the Philippines among those who are trying to lose
weight. It's also historically given to sick children and those who have ulcers. Skyflakes are also
beneficial to diabetics in treating their condition. Eating modest snacks in between meals might help you
control diabetes by reducing your appetite and preventing you from overeating at lunch and dinner.
Skyflakes crackers may also be used as an alternate snack for meryenda instead of overly sweet foods
such as juice. This also has the benefit of being portable and non-messy. The cracker may be carried and
eaten without becoming messy.
You can gain weight by eating too many crackers. Cracker serving sizes are small, and if you
don't watch your quantities, you'll ingest more calories and fat. Five whole wheat crackers equal one
serving of whole grains, according to the My Pyramid website. One serving of refined grains is
comparable to seven saltine crackers. Crackers, particularly salted kinds, are rich in sodium. Blood
pressure might rise if you consume too much salt in your diet. So, they must check the nutrition facts
before consuming.
Competitive analysis
Competitors
Oreo Skyflakes Choco Vegie
S Good product quality and Cheap value Cheaper value
T packaging. Word of mouth Good quality
R Leader in the cookie Product quality Extendable users
E industry. High quality brand Nutrional value
N Available at nominal price. Extendable users Satisfying taste
G Its distribution channel.
T
H
W It has a limited target Low sales of Sub- Unkown product
E audience. Brands Do not favor for children
A High competition. Set of consumers
K who prefer strong
N flavor/fillings
E
S
S

Marketing Trend
Video marketing will become one of the most popular digital marketing trends, and it will
certainly remain so for many years to come. Some of the best video marketing tools are facebook live,
youtube, instagram, and other social media platforms. At skyflakes they make,short videos. With its latest
batch of “skyflakes TVC 2H 2021 30s” short movies. Skyflakes has once again taken place on social
media, with the primary goal of the “Pockets” campaign is to strengthen love and affection.

References
MondeMySan. (2016, January 18). SkyFlakes "Pockets" TV Commercial.
N/A. (2009). Monde M.Y San corporation. Retrieved from mysan.com:
https://www.mysan.com.ph/skyflakes.html
N/A. (2013). Is It Harmful to Eat Too Many Crackers? Retrieved from Livestrong.com:
https://www.livestrong.com/article/443574-is-it-harmful-to-eat-too-many-crackers/
N/A. (2017-2019). Skills&Education. Retrieved from Corporate.mcdonalds.com:
https://corporate.mcdonalds.com/corpmcd/our-purpose-and-impact/jobs-inclusion-and-
empowerment/skills-and-education.html?
fbclid=IwAR3BUd2gD1s8RTwtEDJWyByz1k1ztsaLADmYGKR0P1ErKvrqtyqWMDAr1a4
N/A. (2020, October 22). Skyflakes for Diabetics. Retrieved from allaboutdiabetes.net:
https://www.allaboutdiabetes.net/skyflakes-for-diabetics/
TVCs, D. O.-O. (2021, August 23). SkyFlakes TVC 2H 2021 30s.