Borang PPP-05(9)(01-09-21)

COMMERCE DEPARTMENT
COURSE OUTLINE

NAME OF COURSE INTERNATIONAL MARKETING

1.
COURSE CODE DPM50133

SYNOPSIS INTERNATIONAL MARKETING provides students with an initiating of marketing in

the international environment. It applies the significance of theoretical knowledge and
2. skills of marketing mix strategies to the international market. This course also
focuses on global culture and behavior of international customers.
3. CREDIT VALUE 3
PREREQUISITE/ Principles of Marketing
4.
CO-REQUISITE (IF
ANY)

COURSE LEARNING OUTCOMES (CLO):

Upon completion of this course, students should be able to:
CLO1 Apply the theoretical knowledge and skills in the international marketing landscape
(C3,PLO1)

CLO2 Organize marketing mix strategies in international market (P4,PLO3)

CLO3
Describe global culture and behavior in the international marketing environment
5.
(A3,PLO8)

PROGRAMME LEARNING OUTCOMES (PLO):

PLO 1 : Apply good understanding of concepts and theories in the field of marketing..

PLO 3: Perform marketing practical work skills in managing marketing activities.

PLO 8: Exhibit acts of integrity through positive values, ethics and professionalism in executing marketing
activities

ASSESSMENT METHOD:
The course assessment consists of:
i. Continuous Assessment (CA) – 60%
6. ii. Final Examination (FE) – 40%
Assessment Quantity Percentage (%)
Quiz 1 5%
Theory Test 1 10%
Case study 1 10%
Mini Project 1 20%
Field Trip Observation 1 15%
 Borang PPP-05(9)(01-09-21)

TEACHING SCHEDULE:
Topic Topic/Content Recommended Assessment Week
No. Contact Hours Method

1.0 OVERVIEW OF INTERNATIONAL

MARKETING
1.1 Provide information on international 5.75 hours
marketing Lecture
1.2 Examinethe development of international W1-W2
marketing concept
1.3 Expose international marketing issues

2.0 INTERNATIONAL MARKETING

ENVIRONMENT
6 hours W2 – W3
7. 2.1 Examine international marketing Lecture
environment
2.2 Provide the factors that influence firms in the
international marketing environment.

3.0 INTERNATIONAL DISTRIBUTION

STRATEGIES 2 hours
Lecture QUIZ
W3 – W5
3.1 Organize the types of international 0.25 HOURS
distribution strategies 6 hours
3.2 Organize the strategies of entry modes practical

4.0 PRODUCT FOR THE INTERNATIONAL

MARKET 2 hours
Lecture W6 – W8
4.1 Organizethe consumer product for the
international 7 hours
practical
4.2 Complete the identification of the barriers of
international brand

5.0 INTERNATIONAL MARKETING W8- W9

COMMUNICATION 0.5 hours TEST
Lecture 0.5 HOURS
3 hours practical
5.1 Organize international marketing
communication
6.0 3 hours MINI PROJECT
INTERNATIONAL PRICING AND
LOGISTICS MANAGEMENT Lecture
FIELD TRIP W9 – W12
10 hours OBSERVATION
6.1 Complete the term of pricing in international practical 2 HOURS
marketing
6.2 Complete the terms of payment in the
international market3
6.3 Organize logistics management

7.0 W12-W14
INTERNATIONAL CULTURES AND CASE STUDY
BUYER BEHAVIOR
2 HOURS
7.1 Initiate international cultures and buyer 6 hours
behavior Lecture
7.2Initiate the components of culture
 Borang PPP-05(9)(01-09-21)

REFERENCES
Main :
1. Main reference supporting the courseCateora,P.R.,Graham, J.& Gilly, M. C.
(2019). International Marketing(18thed.). McGraw-Hill Education
8.
Additional references supporting the course
Baack, D.W.,Czarnecka, B. &Baack, D.(2018).InternationalMarketing. SAGE
Publication Inc.
Keegan, W.J. &Green, M.C.(2017).GlobalMarketing(9thed.).Pearson

Earley A. J. (2019) A Very Short, Fairly Interesting, Reasonably Cheap Book

AboutInternational Marketing. Sage Publication Inc.

De Mooij, M.K. (2018). Global Marketing and AdvertisingUnderstanding

CulturalParadoxes (Fifth.Ed). Sage Publication Inc.

Prepared by: Verified by :

……………….………………………… …………………………………………………….
(SURIANI BT MD SALEH) ( NORAPIAH BT ABD RAHMAN )
Course Coordinator Head Of Commerce Department

Date : Date :