Module Name: Business Communication Skills

Date of Submission: 14 OCTOBER 2021

Total Marks: 50 marks

Word limit: 2000-2500

Assignment question

You are the Marketing Consultant of an SME in Mauritius (one of your choice). The General Manager
has requested you to propose a marketing communication programme, which will boost the sales of
the organisation. You are assigned to describe the different marketing communications strategies you
plan to use; the possible obstacles you may face in their implementation and how you can counteract
same. (50 MARKS)

You are required to conform to Harvard referencing style. Please include a bibliography at the end of
your document.