NUST Business School

[ POSITIONING STATEMENTS
]
Submitted to : Ms. Maria Qadri
Submitted by: Nida Iftikhar
Rabia Mumtaz
Qazi Muhammad Ahmed
 Marketing Management

Positioning Statements

Regina
To all the YO teens out there, PicDeck, the new
IT thing is just in & it’s here to stay. Now you can
upload, share, monitor and relish the best moments of
everyday in the easiest way ever. It’s your turn to be
the coolest celeb around!

Steve
For the busy professionals who want an edge in their business, PicDeck offers the
most organized, convenient and quality driven service. Now you can send as many pictures
to your valued clients as they require, in just a click!

Cluster 1
(This cluster is an amalgamation of all the respondents. So the positioning is generalized so it appeals
to anyone from any walk or time of life.)

For everyone and anyone who values life and wants to capture the beautiful
moments forever! With PicDeck you can upload, store, control, edit, and share the most
memorable pictures with the people who matter to you! PicDeck’s the most reliable way
there can ever be!

Cluster 3
(This is the youngsters, including the teenager Regina)

To all the cool youngsters out there, PicDeck, the new IT thing is just in & it’s here to
stay. Now you can upload, share, monitor and relish the best moments of everyday in the
easiest way ever.

Cluster 5
(This is the all the middle aged professionals who could belong to any profession. These people have
somewhat experienced the way internet has changed but want permanent and easy business aids.)

For the busy professionals who want an edge in their business, PicDeck offers the
most organized convenient and quality driven service. Now you can upload, select the most
suitable pictures and send as many of them as you require to any client in any part of the
world 24/7 in just a click! And what more, you can receive just as many in return too! So, its
about time your competition knows who’s the leader!