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CECOS UNIVERSITY OF IT & EMERGING SCIENCES

PESHAWAR (PAK)

SUBJECT : MARKETING AND ENTREPRENEURSHIP

INSTRUCTOR : SIR SHIRAZ
ASSIGNMENT: 1
ASSIGNMENT SUBMITTED BY : KASHIF KHAN
I.D :CU-443-2017
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ASSIGNMENT TASK : Write down 10 mission and vision statements of

companies & answer following questions.
Q1.What is their business ?
Q2.Who is their customer ?
Q3.What is the value to the customer ?

ANS:10 MISSION AND VISSION STATEMENTS:-

1.OYO OTELS & HOMES :-

OYO Rooms also known as OYO Hotels & Homes, is an Indian
multinational OTA, homes and living spaces. Founded in 2013
by Ritesh Agarwal, OYO initially consisted mainly of budget
hotels.The startup expanded globally with thousands
of hotels, vacation homes and millions of rooms across more than
80 nations including India, Malaysia, UAE, Nepal, & China.

 OYO MISSION:-
"OYO's mission is to create and offer good quality living-
spaces at the right price and location”

 OYO VISSION:-
The company's vision is to become the most preferred
and trusted hotel brand in the world.

Q1.What is their business?

ANS: OYO is a global platform that empowers entrepreneurs and
small businesses with hotels and homes by providing full stack
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technology that increases earnings and eases operations.

Bringing affordable and trusted accommodation that guests can
book instantly.

Q2.Who is their customer ?

ANS; Some of the clients we were able to provide stay solutions
unique to their requirements include Omega Healthcare,
Ericsson, HCL, Petrofac, L&T Infra, etc

Q3.What is the value to the customer?

ANS: The value propositions of Oyo are its standardization of
services to enrich the guest experience. Customer experience:
Unlike Airbnb that only connects travelers with local hosts, Oyo
takes full responsibility of services of the hotels listed on its
platform.

2.IKEA :-
IKEA is a  multinational conglomerate that designs and
sells ready-to-assemble furniture, kitchen appliances and home
accessories, among other goods and home services.

 IKEA MISSION:-
IKEA  mission as a business is 'to offer a wide range of well-
designed, functional home furnishing products at prices so
low that as many people as possible will be able to afford
them'.
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 IKEA VISION:-
To create a better everyday life for the many people', this is
the IKEA vision.

Q1.What is their business?

ANS: IKEA was founded by Ingvar Kamprad in 1953 and came to
life as a mail order catalogue business in the forested town of
Älmhult, Sweden. Today, it's a global home furnishing
brand that brings affordability, design and comfort to people all
over the world.

Q2.Who is their customer?

ANS: IKEA's target consumer is middle-class people between
the ages of 20 and 34 as of 2021. 

Q3:What is the value to the customer ?

ANS; The IKEA value chain starts with listening to people's
needs and dreams, so we understand how we can make a
difference

3.UFONE:-
Pak Telecom Mobile Limited or Ufone is a Pakistani GSM cellular
service provider. It is the third mobile operator to enter Pakistani
market. It started its operations under the brand Ufone.
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 UFONE MISSION:-
Our mission is to provide best services with best coverage
that would eventually generate profit for the company and its
stakeholders.

 UFONE VISSION:-
To be the leading telecommunication service provider in
Pakistan by offering innovate communication solutions for
our customers while exceeding shareholder value &
employee expectation.

Q1.What is their business?

ANS: Ufone has established it selves as an accomplished BPO
services provider that has never compromised on Customer
Services quality. Having extensive experience in hosting and
managing both domestic and international outsourced contact
center projects, Ufone is one of the fastest growing BPO service
providers in the country.

Q2.Who is their customer?

ANS: Ufone 4G to build a subscriber base of over 22 million in
less than a decade. Ufone 4G has network coverage in 9,000+
locations and across all major highways of Pakistan. 

Q3.What is the value to the customer?

ANS: As the world of telecommunications advances, Ufone 4G
promises its customers to stay ahead, developing and evolving, to
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go beyond their expectations, because at Ufone 4G, it’s all about

U.

4.NIKE:-
Nike, Inc. is an American multinational corporation that is
engaged in the design, development, manufacturing, and
worldwide marketing and sales of footwear, apparel, equipment,
accessories, and services. 

 NIKE MISSION:-
Nike mission is what drives us to do everything possible
to expand human potential. We do that by creating
groundbreaking sport innovations, by making our products
more sustainably, by building a creative and diverse global
team and by making a positive impact in communities where
we live and work.

 NIKE VISSION:-
 “To remain the most authentic, connected, and distinctive
brand.”

Q1.What is their business?

ANS:Nike is a global company that designs, develops,
markets, and sells athletic footwear, apparel, equipment,
accessories, and services.

Q2.Who is their customer?

ANS: Although with apparel and sports the market can be
broad, for the most part Nike primarily targets consumers
who are between the ages of 15-40. The company caters to
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both men and women athletes equally, and is placing an

increasing focus on tweens and teens to build long-term
brand loyalty.

Q3.What is the value to the customer?

ANS: The top personal values for Nike customers
are equality, protecting all people and social justice, and
tolerance and acceptance of different individuals, beliefs and
behaviors.

5.Coca-Cola:-
The Coca-Cola Company is a multinational beverage
corporation incorporated under Delaware's General
Corporation Law and headquartered in Atlanta, Georgia. The
Coca-Cola Company has interests in the manufacturing,
retailing, and marketing of nonalcoholic beverage
concentrates and syrups, and alcoholic beverages.

 COCA-COLA MISSION:-
To refresh the world... To inspire moments of optimism and
happiness... To create value and make a difference.

 COCA-COLA VISION:-
Coca-cola vision is to craft the brands and choice of
drinks that people love, to refresh them in body & spirit.
And done in ways that create a more sustainable business
and better shared future that makes a difference in people's
lives, communities and our planet.

Q1.What is their business?

ANS: Coca-Cola Company markets, manufactures and
sells: beverage concentrates and syrups; and, finished
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beverages (including sparkling soft drinks; water and sports

drinks; juice, dairy and plantbased drinks; and tea and
coffee).

Q2.Who is their customer?

Coca-Cola takes every customer as target and potential who
is thirsty. All age groups are being targeted but the most
potential is the age group from 18-25 that covers around
40% of total age segment.

Q3.What is the value to the customer?

ANS; 700,000+ people around the world work at Coca-Cola
and our bottling partners. We champion diversity by building
a workforce as diverse as the consumers we serve. Because
the more perspectives we have, the better decisions we
make.

6.PEPSI:-
PepsiCo, Inc. is an American multinational food, snack, and
beverage corporation headquartered in Harrison, New York,
in the hamlet of Purchase. PepsiCo's business
encompasses all aspects of the food and beverage market.
It oversees the manufacturing, distribution, and marketing of
its products. 

 PEPSI MISSION:-
As one of the largest food and beverage companies in the
world, our mission is to provide consumers around the
world with delicious, affordable, convenient and
complementary foods and beverages from wholesome
breakfasts to healthy and fun daytime snacks and
beverages to evening treats.
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 PEPSI VISSION:-
Pepsi aim to deliver top-tier financial performance over
the long term by integrating sustainability into our
business strategy, leaving a positive imprint on society and
the environment.

Q1.What is their business?

ANS: PepsiCo Inc. (PEP) is a leading food and beverage
company that manufactures and distributes its products in
more than 200 countries. Food products that PepsiCo
manufactures include chips, flavored snacks, cereals, rice,
pasta, and dairy-based products.

Q2.Who is their customer?

ANS: Pepsi customers include wholesale and other
distributors, foodservice customers, grocery stores, drug
stores, convenience stores, discount/dollar stores, mass
merchandisers, membership stores and authorized
independent bottlers.

Q3. What is the value to the customer?

ANS: PepsiCo tries to bring smiles for its customers
by being the best business partner. Delivering products of
unique and premium quality, which not only benefits the
company but also benefits the business enterprise the
customers who buy PepsiCo products in bulks.

7.HONDA:-
Honda Motor Company, Ltd. is a Japanese public
multinational conglomerate manufacturer of automobiles,
motorcycles, and power equipment, headquartered in
Minato, Tokyo, & Japan.
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 HONDA MISSION:-
“Maintaining a global viewpoint, we are dedicated to
supplying products of the highest quality, yet at a reasonable
price for worldwide customer satisfaction.” 

 HONDA VISION:-
To serve people worldwide with the joy of expanding their
life's potential – Lead the advancement of mobility and
enable people everywhere in the world to improve their daily
lives.

Q1.What is their business?

ANS: Manufacturer of automobiles, motorcycles, and power
equipment.

Q2.Who is their customer?

ANS: Mainly the target market of honda is the customer
of the middle-income group as they mainly go for 2
wheeler first as it suits their budget and at the same time
gives them value for money.

Q3. What is the value to the customer?

ANS: They build their products with the goal that
the customer will have a smile on their face buying a car,
lawnmower, motorcycle.

8.TOYOTA:-
Toyota Motor Corporation is a Japanese multinational
automotive manufacturer headquartered in Toyota City,
Aichi, Japan. It was founded by Kiichiro Toyoda and
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incorporated on August 28, 1937. Toyota is one of the

largest automobile manufacturers in the world.

 TOYOTA MISSION:-
"To attract and attain customers with high-valued products
and services and the most satisfying ownership experience
in America."

 TOYOTA VISION:-
"To be the most successful and respected car company in
America."

Q1.What is their business?

ANS:They are automobile manufacturers.

Q2.Who is their customer?

ANS: The target customers of Toyota are in the age group
of 30-50 years old with middle-range income and looking
for automotive vehicles with good value for money. When
thinking about Toyota cars, people think of durability,
sustainability, quality, safety, reliability, and innovation.

Q3. What is the value to the customer?

ANS: And we believe it is people, our people, who will go the
extra mile to deliver to our customers all that Toyota
promises to be, today and into the future.

9.GOOGLE:-
Google LLC is an American multinational technology
company that specializes in Internet-related services and
products, which include online advertising technologies, a
search engine, cloud computing, software, and hardware. 
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 GOOGLE MISSION:-
Maximize access to information. Our company mission is
to organize the world's information and make it universally
accessible and useful. That's why Search makes it easy to
discover a broad range of information from a wide variety of
sources.

 GOOGLE VISSION:-
Google Vision API connects your code to Google's image
recognition capabilities. You can think of Google Image
Search as a kind of API/REST interface to
images.google.com, but it does much more than show you
similar images. Google Vision can detect whether you're a
cat or a human, as well as the parts of your face.

Q1.What is their business?

ANS: Google LLC is an American multinational technology
company that specializes in Internet-related services.

Q2.Who is their customer?

ANS: The most common buyers include: Ad networks:
companies that aggregate publisher ad space and sell it to
advertisers opting to advertise in the space. Trading desks:
divisions at agency holding companies that execute
exchange buys for all the company's agencies

Q3. What is the value to the customer?

ANS: Customer Value aggregates and anonymizes data
for ecommerce advertisers to identify the profile of
customers that purchase more or more frequently. It
consolidates value-focused customer insights into a single
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dashboard, making it easier to look at customer value by

age, gender, or audience characteristics.

10.PAK-WHEELS:-
PakWheels is the largest online marketplace for car
shoppers and sellers in Pakistan. It aggregates thousands of
new, used, and certified second-hand cars from thousands
of dealers and private sellers.

 MISSION STATEMENT:-
At PakWheels.com, we believe that it is our duty to provide
our visitors with the best online experience and this is what
our mission speaks of - to revolutionize and continuously
add value to the way people buy and sell vehicles
online, in Pakistan.

 VISION STATEMENT:-
We aim to provide our users with the most comprehensive
automotive knowledge with respect to Pakistan and the
world alike and help them develop a sense of belonging in
the automotive community. Our motto reflects our vision:
“THINK WHEELS, THINK PAKWHEELS!”

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