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Project Work 2 (Autorecovered)
Project Work 2 (Autorecovered)
(INTRODUCTION)
The past year can be characterized by the stiff
competition for the mind space of the Indian consumer.
Most of the Multinational companies launched their latest
products in the Indian market and the Indian companies
were not found very far behind of this front. Past year also
saw deals that were structured keeping in mind the
changing buyer profile. Industry’s perception of the
Indian consumer durable market in terms of volume and
product attributes has refined over a period of time. It is
not necessary that the products that have been a great
success outside the country will continue to perform well
on Indian soil. Indian consumer looks for value for money
in these products apart from some peculiar product
attributes.