Professional Documents
Culture Documents
East West College of Management: "A Study On Effectiveness of Employee Engagment at Big Bazaar LTD"
East West College of Management: "A Study On Effectiveness of Employee Engagment at Big Bazaar LTD"
Submitted By
Mr. KISHOR.M
19UHCMD047
Under The Guidance of
Ms. Mahalakshmi.H.P
Asst Professor
Department of Management
LITERATURE REVIEW
1) Chandra Sekhar patro (2020) the authors main objective is to the analyse the impact of
engagement on organization’s productivity, the commitment and involvement level. the employee
has towards organizational goals, beliefs & values is considered. The employee engagement is
dependent on 4 major condition in the workplace. i.e, company’s culture, performance,
continuous reinforcement of people focused policies, meaningful metrics. The elements
influencing employee engagement is found through study. The literature review in the
examination was gathered through descriptive study. Through the study the authors suggest that
the organisation should provide freedom to make work exciting, lessen monotonous work, focus
on retention as an outcome of employee motivation, career growth & remuneration.
2) Mr. Abhijit Khurape, Mr. Amit Mardhekar and Dr. Satish Punse (2019) the main
objective of the author is to assess the engagement elements in IT industry, Pune. In this study
descriptive research design was used. It was found that the engagement aligned with company
strategy will empower the staff as there is a relationship between elements, drivers and
engagement. The authors suggested that the more care and caution should be taken for engaged
staff tend to lose interest and tend to get interest towards opportunities available in the market.
3) Abdul Kadir Othman, Muhammad Iskandar Hamzah (2019) the main objective of the
study is to find the impact of styles of leadership on engagement while taking into consideration
the moderate effect styles of leadership communication. In the study Utrecht work engagement
scale & management communication scale was used to measure engagement & communication
style. The tools used were multiple regression analysis. it was found that employee centric
leadership style is the forecaster of engagement & organizational support and leader member
exchange has positive relationship with engagement, the authors suggested that the employee
involvement in managerial meetings and creating suggestion box, with all staff creating round
table dialogues. The leader who wants to increase the production should join the style of
communication so that engagement level can be increased.
4) DR. S. Gokula Krishnan, Dr Reeves Wesley J (2018) the authors main objective was to
know the relationship of engagement level and variables of demography with drivers for
engagement in fertilizer industry. The questionnaire was designed based on 5-point Likert
scale1992). The reliability of the questionnaire was tested using the Cronbach's alpha test and
KMO & Barlett's test were performed on questionnaire. Elements analysis was employed on 26
different variables. It was found out that the organisation has to take measures to build good
relationship of staff with the supervisor and team members. It was suggested in the study that the
organisation needs to have 10 best practices for employee engagement amongst which the main
practices needs to be motivational and recognition.
5) Tabitha Durai, Rachel king (2018) the objective of the study was to identify the
drivers/elements to engage staff of private sector, there was a well-structured questionnaire used.
The tools used to analyse the study are Cronbach’s alpha, KMO and Barlett’s test. 4 employee
engagement drivers from the component matrix were chosen and it was found out that the
company needs to give staff a sense of work purpose, practice communication, set a leadership
role models and also have good employee engagement.
6) Ng Kim-Soon (2017) The main objective is to find out the employee engagement and job
satisfaction components and also to find their relationship with each other and how to improve
satisfaction level. The study was conducted in chemical elements of Malaysia. The survey
method was used. The questionnaire was divided into 3 dimensions. i.e, part a - background, Part
B - respondent perception and part C - job satisfaction questions. The analysis was done using
elements, reliability, correlation and regression. Through the study it was found that leadership
has a key role in engagement of staff and intrinsic and extrinsic job satisfaction, and also helps in
formal goal setting. He analysed that the employee’s satisfaction comes from proper leadership
process along with this there are 4 environmental elements also influence engagement. He also
found that the managers need to have strategies to resolve the issue related to engagement of
staff.
7) S Niranjan & Prof. Mary (2017) The authors main objective is to study the impact of
employee engagement with loyalty of staff, in which the attrition is outstanding in south Indian
hotel groups. The loyalty and engagement approaches are taken as determinant. The utilization
of convenience sampling was made. The study was analysed using correlation, regression;
ANOVA and turnkey table were used. In the study various items of Hewitt’s, Q12 Gallup’s and
Pati’s engagement scale was used. It was found out through the study that the hotel industry
doesn’t use annual appraisal scale for all staff and there can also be increase in loyalty while
taking proactive measures for issues related employee loyalty and how attrition level can be
reduced by concentrating on employee engagement activities.
8) Lianto, Rizky Fausan and Anis Eliyana (2016) the authors main objective is analysing the
model which is linked to 3 predictors of engagement. i.e, spiritually, self-efficacy & organisation
person fit. The multistage sampling was used to conduct the research. The data was collected
through quantitative means and data analyses was done using WARPPLS5.0. it was measured
using the Ashmos, Duchon & 5 items scale with 5- point Likert scale, the analysis tool used for
hypothesis is partial least square. Through the study it was seen that the self-efficacy and the
organisation person fit were related to ideology that relate to engagement of staff. It was
suggested by the authors that the organisation should create a environment for work spirituality.
The study also emphasis that the organisation should build coherence between organisation value
andemployee value through training and socialization of staff.
9) Arti Chandani, Mita Mehta, Akanksha Mall and Vashwee Khokhar (2016) the authors
main purpose to understand engagement of staff and its importance with effects of retention &
performance of staff as well as identify the elements that are essential for its implementation in
effective manner. The researcher has used review method, the review of existing research paper
was conducted to find the different elements of employee engagement. For findings, the authors
have used the micro and macro level elements found in review method. i.e., micro and macro
level. Through findings it was seen that employee working in political environment display
negativity. The authors suggested that diff. Employee engagement approaches like good
induction programs, training and certification program etc should be used by organisations to
increase engagement in new joinees and employee engagement approaches for old staff like
reward plans, communication activities, group building etc. the authors also emphasized on using
psychological inventions for disengaged staff as well as implementing elements of engagement
to increase productivity and reduce turnover.
10) Maha Ahmed Zaki Dajani (2015) the author’s main objective is to identify key drivers of
engagement. It also means to study the performance & company’s commitment on basis of
theory on social exchange. The 8 part questionnaire was used to study the variables of
engagement. The variables used were leadership, training & development, compensation &
benefits, organizational justice, policies and procedure. The author used pearson correlation
coefficient & regression tools. It was found that job performance is linked with engagement
rather than company commitment. The author suggests using HR policies & working practices to
improve engagement as well as to have proper blend of work and fun at workplace, and like
culture to the business values.
11) Arshad Ahmad and Abdullah M Aldakhil (2015) the main objective to find the
relationship of engagement & employee perception on communication. The data was collected
using questionnaire; the data analysis was done through descriptive.i.e, mean, standard deviations.
It was found that communication with shared purpose, leadership attention have a strong
relationship with engagement. The author in the study have highlighted the importance of 2 way
communications in organization and its impacts on staff’ attitudes, behavior and level of
satisfaction in their jobs which ultimately influence their engagement & also top management
should recognize the importance of their attention towards sub-ordinates (staff) in establishing
the context and conditions of high level of trust that influencing staff’ motivation towards their
engagement.
Organisation tends to face issues as how to keep the staff engaged to carry out the tasks
efficiently and effectiveness which is assigned to them as the disengaged staff are unproductive
and have negative attitude. It is important to understand how employee engagement can affect
the organization and what management interventions and alternative strategies to be taken to
make the employee engagement effective.
To analyse the role of employee engagement in filling the gap between the management
and staff.
To know the elements those affect and influence the effectiveness of employee
engagement.
To know the key drivers for employee engagement.
To suggest measures to improve the employee engagement.
To evaluate the effectiveness of employee engagement activities.
To analyse the relationship between employee engagement and job engagement,
communication, job satisfaction, performance management, learning and development, retention
strategy.
RESEARCH METHODOLOGY
Research work mainly includes data collection, data processing and data analysis. This study
simulates the same process.
RESEARCH DESIGN
Research design is a plan comprising the researcher decision about the procedure of sampling
collection and analysis of data for a given study. Research design is nothing but systematic
methodology in collecting accurate information for interpretation with economy in procedure.
Descriptive type of research is used for the collection and analysis of data. The study
describes organizational culture and its impact on employee job satisfaction at BIG
BAZAAR ,Rajajinagar , Bangalore.
Sampling size and methodology adopted:
Sampling population: Employees and Management.
Sampling Frame: BIG BAZAAR , Rajajinagar , Bangalore.
Sample Size: 100 employees of the organization.
Tool of analysis : Percentage method and using Pie chart and graphs
Research Instrument:
Questionnaire
Data analysis:
MS-Excel
Statistical analysis: Graphs, charts, tables.
PLAN OF ANALYSIS
The research is conducted through questionnaire, with sample of 100 respondents. Here we
are using descriptive research and tools like questionnaire, graphs, charts, tables using
statistical tools.
CHAPTER SCHEME
Chapter 1: Introduction
This chapter briefly describes about the Introduction and theoretical background of the topic,
Industry scenario, macro and micro scenario.
https://en.wikipedia.org/wiki/Employee_engagement
https://engageforsuccess.org/employee-engagement-in-theory-practice
https://www.awaragroup.com/blog/the-theory-of-employee-engagement/
https://www.efrontlearning.com/blog/2016/10/6-effective-employee-engagement-
strategies.html
https://inside.6q.io/10-factors-contributing-employee-engagement/
https://www.frontlineleadershipprogram.com/Blog/ArticleID/18/FrontLine-Leadership-The-
Three-Types-of-Employee-Engagement
https://www.researchgate.net/publication/295812195_A_STUDY_ON_IMPACT_OF_EMPL
OYEE_COMMUNICATION_ON_EMPLOYEE_ENGAGEMENT_LEVEL
https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&o
p=view&path%5B%5D=2049
http://pubs.sciepub.com/jbms/3/5/1/index.html
https://www.hni.com/blog/bid/45572/the-10-c-s-of-employee-engagement