Semiotic Analysis Of Dior Campaign

Poor Student Kübra Soydan

 Abstract

Media literacy classes are a problem for almost all students! Roland Barthes' Semiological
system! The campaign photos in this post have been selected as a random search result, not
deliberately. So ; I wanted to show that this analysis can be done in every print advertisement
content. With this analysis, I prepared a text that will allow the advertising posters to be viewed
from a different angle and make them meaningful and fun.
With the taxi-stop gesture you might hope to
see him on a street but he's on a balcony! The
thick wall column is an indication that this
place is not a house balcony, but rather a
parliament building, an office of authority.
Look, the fact that they take risks on each other
and even hang down shows that the woman
with the bag in her hand is valuable and
famous. It seems as if he is expressing that he
has his wealth and that it is this bag that
symbolizes his wealth. Look, I am wealthy, as
you can see from the residences you see on the
opposite side of the house, not on the balcony
of the house, I am on the higher floors, I do not
greet you, only what brought me to this
position; this bag is here thanks to this bag! If
you want to live and experience this moment,
of course, you will need to buy this bag.
Photographers who will take any risk to
sacrifice their lives to take their lives will not
leave you because you are so precious! With
this bag of course!
The limousine symbolizes Hollywood. An invitation, a famous invitation! Probably, this person is
of course more valuable than being a high society; It is evident from the photographers around! The
lack of body guards around him is an indication that he is also accessible and modest. The person
who opens the door finds only his smile to appear in the photograph; We can say that this woman
makes the environment happy. However, the person holding the door smiles towards you, and you
are asked to perceive this clearly if their gaze is cut from the photo frame. If your eyes were looking
towards you, you might feel ridiculed or the person who laughed at you instead of the woman
would have come to the fore and the focus of those who looked at this poster would be on the
person holding the door of the woman instead of the woman. Because our main role is Mila Kunis.
This is the woman and the Dior products on top. The woman is looking at you a little confused!
How not to dazzle with so much flash! That is why it is even more intense, dazzling than these
flashes. Here such dazzling woman looks at you! Of course, you also feel valuable. You say I
should go to the closest boutique of a brand that makes me feel so valuable. If the poster is giving
such a message, who knows what kind of experience I will have in the boutique, you get into the
mood. Even if you don't, it is likely that you will look and enter the poster this way after this
semiotic analysis.
The leather armchair
represents luxury and
masculinity. The fact that the
photograph is black and white
represents the old times, that
is, traditionalism. It
symbolizes the image of a
strong brand. The glass coffee
table that appears in front of
you is probably in the living
room, but as you can see, it is
surrounded by photographers.
With Dior's products, there is
a message that you can feel
yourself very precious and
glamorous even at home. The
man at the front is kneeling
down because he is almost at
the same speed as the
armchair and dressed in a suit,
and this is probably a strong business man icon and you can get such a man to his knees. How
Does? Just buy Dior products and lay a sofa! Even the other two men are waiting in line! The two
men on the right are younger. So the message is There is tradition, but young talents are after this
woman, but her eyes are on you, you are looking right. Here, there is a message to the person who
meets the find poster! Yes, you know what to do, girls! Come on to the closest Dior boutique!

Old fashioned and also luxury sofa and table, the coffee represent the probably eating time is done
or
There are decent, respectable people who can drink even a cup of coffee in such a luxurious place, a
light is reflected behind us, two men whose faces are invisible, so this time they take your photo and
the woman is astonished throughout this campaign, this famous woman who is on everyone's eyes
is astonished! Why, because you are convinced or you believe that "I think I have Dior products on
me". If you feel this, it means that you will go and buy it. That is, what is wanted in this campaign
has come true.
Also, look, this woman doesn't care if the man next to a strong woman turns her back on her, or the
man on the right side of her face looking towards her, even the Dior bag in front of her doesn't care
this time! Because she is looking somewhere and while the photographers' light is reflected towards
you rather than where she is looking, the woman's gaze is not looking at you because the light of the
op photographers is on you and yes you are on the screens because you are probably now convinced
that you are Dior and tell yourself a You have looked, but unfortunately there is no Dior. If not, to a
Dior store or even to an online shopping site without waiting. If there is, of course, it is not normal
to feel like this when Dior is on you! Mila Kunis and the Dior logo on top of it. All the characters
that Mila backstage wears in movies, whichever you know now, she will now integrate with Dior.
makes it valuable.
But , Ignoring the main character in the painting, her artist identity, her celebrity identity, I
examined this advertisement poster and the images that make up the printed magazine.

LINGUISTIC/VISUAL THE NON-CODED THE CODED LINGUISTIC/VISUAL

MESSAGE LINGUISTIC/VISUAL MESSAGE MESSAGE

BRAND NAME DİOR LUXURY BRAND

the font color used in the ad BLACK-WHİTE ROOTED BRAND,THEREFORE

TRADİTİONAL

MAİN FİGURE WOMAN WORTHY,

MATERİAL MAN USE CAMERA THERE ARE FAMOUS PERSON İN

THİS İMAGE

PLACE BALCONY STATUS

TOOL COFFEE CUP THERE ARE PEOPLE WHO

PRECİOUS,WEALHTY

Tool SOFA İf you even housewife you can catch the

man’s eye, there is no need to go outside
to wear Dior product