CHAPTER- I

INTRODUCTION

INTRODUCTION ABOUT THE STUDY

The ability to use appraisal to develop and motivate employees is a core management skill.
Regular, constructive feedback on performance is vital if staff is to build on their strengths,
achieve their full potential, and make the maximum contribution to their organization.
Appraising staff equips you with all skills and techniques you need to conduct successful
appraisals. It clearly explains the key aims and benefits of the appraisal process, and leads you
step-by-step through the preparation, management, and follow-up of the appraisal interview. The
section is packed with advice to help you encourage open discussion, interpret body language,
build confidence, deal with performance problems, and more.

During and after world war-1, the systematic performance appraisal was quite prominent.
Credit goes to Walter dill Scott for systematic performance appraisal technique of man to man
rating system (or merit rating). It was used for evaluating military officers. Industrial concern
also used this system during 1920 and 1940’s for evaluating hourly paid workers. However with
the increase of training and management development programs from 1950’s management
started adopting performance appraisal for evaluating technical, skilled, professional and
managerial personnel as a part of training and managerial development programs. With this
evolutionary process, the term merit rating and been charged into employee appraisal or
performance appraisal. This is not mere change in the term but a change in the scope of the
activity as the emphasis of merit rating was limited to personnel traits, whereas performance
appraisal covers result, accomplishment and performance. Therefore performance appraisal
enables employee to get incentive treatment according to their potential, sincerity and
capabilities. They get motivated by which, performance appraisal benefits not only employee but
also the management in the form of greater productive efficiency.
1.1 OBJECTIVES
CHAPTER 2

PROFILE OF THE INDUSTRY/ORGANISATION

2.1 INDUSTRY PROFILE:

Titan Company Limited (earlier known as Titan Industries Limited) is an Indian luxury

products company that mainly manufactures fashion accessories such
as jewellery, watches and eyewear. Part of the Tata Group and started as a joint venture
with TIDCO, the company has its corporate headquarters in Electronic City, Bangalore,and
registered office in Hosur, Tamil Nadu.
Titan commenced operations in 1984 under the name Titan Watches Limited. In 1994, Titan
diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In
2005, it launched its youth fashion accessories brand Fastrack. The company is the largest
branded jewellery maker in India, with more than 80 percent of its total revenues coming from
the jewellery segment. As of 2019, it is also the fifth-largest watch manufacturer in the world.
1984–1990
Titan Company Limited was inaugurated on 26 July 1984 under the name Titan Watches Limited in Chennai.
A plant was set up to manufacture quartz analog electronic watches in the State Industries Promotion
Corporation of Tamil Nadu, Ltd. Industrial area at Hosur. In November 1986, Titan Company
and Casio signed a MoU proposing to manufacture 2 million digital and analog-digital watches. In 1989, a
satellite case plant was set up in Dehradun, Uttarakhand at present with a manufacturing capacity of 500,000
watch cases annually.

1991–2000
In September 1993, the company changed its name to Titan Industries Ltd. as it ventured into other range of
products other than watches.
In 1994, Titan launched its jewellery brand Tanishq.
In 1998, the company launched its watch & accessories brand, Fastrack, targeted at a younger audience in a bid
to compete with Timex.

2001–2010
In 2001, Titan launched kids’ watches brand, Dash. The brand saw poor performance and was discontinued in
2003. In 2004, the company entered into an agreement with Moet Hennessy Louis Vuitton Group, to service
the latter's range of watches in India through its customer care centres. In 2005, Fastrack was positioned as an
independent accessory brand targeting the urban youth. With the objective to become a fashion brand, Fastrack
launched sunglasses in the same year and launched bags, belts and wallets in 2009.

2011–present
Titan acquired Swiss watch maker Favre-Leuba in 2011 to enter the European market.[21] In 2013, Titan entered
the fragrances segment with the brand Skinn [22] and later that year, it ventured into the helmets category under
its brand Fastrack. In the same year, it changed its name to Titan Company Ltd. In 2014, it entered into a joint
venture with Montblanc to establish its retail stores in India.
In 2016, Titan opened prescription lens manufacturing facilities in Noida, Kolkata, and Mumbai to improve its
order processing time.In 2018, Titan merged its jewellery brand, Gold Plus targeted at customers in South
India with Tanishq to establish the brand's presence in South.
Taneira is an ethnic wear brand from Titan that retails hand-woven sarees from different weaving clusters of
India.The brand was launched in 2016.  The first retail store was opened in Bengaluru in 2017 with more
stores followed in New Delhi and Hyderabad.
Also, Titan announced recently (during the last quarter of 2016) about launching a series of affordable
smartwatches under its brands like Sonata and Fastrack soon.
In 2016, Titan entered the wearable devices market by introducing its smartwatch, Juxt, made through a
collaboration with Hewlett Packard. In 2017, the company launched a fitness tracker, named Gesture Band
under its youth accessories brand, Fastrack In the same year, it invested $3 million in a Singapore based
wearable tech company, CoveIoT.[33] In 2018, the company added new fitness tracker bands. The company had
a 7.4% market share in the wearable devices market as of 2018.

Products
Watches

A Sonata wrist watch.

The watches division comprises brands Fastrack, Sonata, Raga, Octane and Xylys. In 2011, the company
secured licence for marketing and distribution of Tommy Hilfiger and Hugo Boss watches.Favre Leuba was
incorporated in 2012. In 2018, the division accounted for ₹2,126 crore in revenue which was 10% of the total
of the company.

Eyewear
In 2007, Titan Industries forayed into the fashion accessories industry with the launch of sunglasses. It
introduced Titan Eye Plus that makes frames, contact lenses, prescription eyewear, and sunglasses. The
division accounted for ₹415 crore in FY 2016-17 maintaining a stable growth of 8%.

Jewellery
Xerxes Desai started the brand Tanishq in 1995. Zoya was launched in the luxury segment, while Mia, a sub-
brand was under Tanishq for work-wear jewellery. Titan's total revenue grew 20.44% in 2017-18 to ₹15,656
crore, of which jewellery sales fetched ₹13,036 crore.  In 2016, Titan invested in CaratLane who reported a
turnover of ₹290 crore in FY 2017-18.

Perfume
In 2013, Titan launched six variants of perfume in the Indian perfume market under the brand name ‘Skinn’.
They collaborated with world-renowned perfumers including Alberto Morillas and Olivier Pescheux.
2.2 COMPANY PROFILE
Established in 1992, at Salem, Tamil Nadu, India, we “Manakkadu Masala,” are a
prominent manufacturer of a wide variety of Masalas. All our products are offered
under the brand name “Manakkadu Masalas ”.

TITAN COMPANY LIMITED

 COMPANY PROFILE

COMPANY NAME TITAN COMPANY LIMITED

ADDRESS TITAN ENGINEERING AND

AUTOMATION LIMITED, UNIT 1,
27&28 SIPCOT INDUSTRIAL
COMPLEX HOSUR – 635126

E MAIL TITAN.EMAIL.IN

WEBSITE WWW.TITAN.IN

YEAR OF ESTABLISMENT 1984

BALANCE SHEET SHARE CAPITAL 88.78Cr

RESERVE AND SURPLUS 6093Cr

NET WORTH 6182Cr

CEO C K VENKATARAMAN

DIRECTOR PANKAJ KUMAR BANSAL

ANNUAL TURNOVER

TOTAL EMPLOYEES
MONTHLY PRODUCTION
VISION:

MISSION:
2.3 ORGANISATION CHART
 CHAPTER 3

FUNCTIONAL DEPARTMENTS:

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.
 CHAPTER 4

SWOT ANALYSIS

STRENGTH

WEAKNESS

OPPORTUNITIES

THREATS
 CHAPTER 5

5.1 LEARNING OUTCOMES:

5.2 CONCLUSION:
BIBLIOGRAPHY: