3.

INDUSTRY ANALYSIS
The market for water purifier is quite underdeveloped in Bangladesh, as compared to its
counterparts in India. This market is segregated according to product categories which are
eventually characterized by the different technologies used in the water purification process.
Some of these techniques are Traditional Carbon Filter, Reverse Osmosis (RO), Ultraviolet
(UV), Ultrafiltration (UF) and Hybrids.

The current state of water purifiers in Bangladesh is given below (Rayed, 2015):

Tertiary RO+UV RO+ RO+

Brands RO UV UF
Treatment +UF UF UV
Kent √ √ √ √
Hyundai √
Unilever Pureit √ √ √ √
RFL Drinkit √
Livpure √ √ √ √ √
Chinese Brands (Nova, Miyako) √ √
Panasonic √ √ √
Eureka Forbes √ √
Puricom (Taiwan) √
Everco √
Purella √
Table 1 Water Purifier Industry of Bangladesh

A detailed ranking of these brands, given on the following page, explains their exact position
in the market (Rayed, 2015). This rank chart places the brands according to different categories.
These are: Product Diversity, Price Leadership, Storage Capacity, Purification Rate, Advanced
Technology. A short explanation of each of these factors will help to better understand the
rankings.

 Product Diversity: Indicates the different types and numbers of water purifiers that a brand
has. The difference in the purifiers can be in terms of purification process, water storage
capacity, warranty period, etc. For instance, Livpure has separate purifiers like RO, UV and
gravity water purifiers whereas Panasonic or Pureit has around two types of purifiers only.