To unlock every character in the game automatically (except for Hyuuga Hanabi and 4th Hokage Yondaime), do the

following. At the game's main menu, hold down R1 and R2 together, and press Square, Triangle, Square, Triangle.
Then, press and hold down together L1 and L2, pressing Right, Up, Right, Up. Finally, press L3 and R3 (analog
sticks) together. If done correctly, a sound will chime, and the characters will be unlocked for use.

Naruto: Ultimate Ninja 3 Unlockable: Characters

The characters listed below can be unlocked by completing the missions listed in Story Mode.

 Gaara - Chapter 2, Mission 7

 Haku - Chapter 1, Mission 2
 Hoshigaki Kisame - Chapter 3, Mission 8
 Jiraiya - Chapter 3, Mission 9
 Kankuro - Chapter 2, Mission 7
 Momochi Zabuza - Chapter 1, Mission 3
 Orochimaru - Chapter 2, Mission 6
 Sandaime - Chapter 2, Mission 6
 Shizune - Chapter 3, Mission 11
 Temari - Chapter 2, Mission 7
 Tsunade - Chapter 3, Mission 11
 Uchiha Itachi - Chapter 3, Mission 9
 Yakushi Kabuto - Chapter 3, Mission 10

Naruto: Ultimate Ninja 3 Unlockable: Characters (More)

Here are more characters you can unlock in the game, along with the method each character can be unlocked.

 Anbu Kakashi - Finish Ultimate Road

 Anko Mitarashi - Beat her in Ultimate Road
 Asuma Sarutobi - Beat him in Ultimate Road
 Hanabi Hyuuga - Date her in Ultimate Road
 Kurenai Yuhi - Beat her in Ultimate Road
 Taijutsu Naruto - Finish Ultimate Road

Naruto: Ultimate Ninja 3 Unlockable: Multi-Player Characters

The following characters can be unlocked rather easily in VS. mode. To select the “special” character on the left, hold
down the Select button while you select the normal character listed on the right.

 Butterfly Chouji - Chouji

 Drunken style Lee - Lee
 CS2 Jiroubou - Jiroubou
 CS2 Kidoumaru - Kidoumaru
 CS2 Kimimaro - Kimimaro
 One-Tailed Naruto - Naruto
 CS2 Sakon - Sakon
 CS2 Sasuke - Sasuke
 Shukaku Gaara (normal-sized) - Gaara
 CS2 Tayuya - Tayuya

Naruto: Ultimate Ninja 3 Unlockable: Hokages

To unlock the first and second hokages, answer all ten questions asked by Ebisu. The third hokage can be unlocked
by defeating the Heroes History mode. To unlock the fourth hokage, unlock each character in the game.
Addition by lrcreasybeet

To unlock the first and second hokages, do the following. First, select Ultimate Contest mode and complete it. Then,
head to the academy and talk to Udon and Moegi, successfully completing their ten riddles. From there, go to
Shushuya Restaurant. Here you will meet Ebisu. Answer his riddles like you did the earlier characters. When
completed, the first and second hokages will be unlocked.

Addition by Big Papa J

The Fourth Hokage can be unlocked after you unlock all other characters.

Naruto: Ultimate Ninja 3 Unlockable: Figurines

With the exception of the first figurine, which is unlocked using a password and an item found in the game, complete
the S Mission listed in its entirety to unlock any given figurine.

 Figurine #1 - Insert the password Fire, Tiger, Dragon, Monkey (after acquiring the "Mystery Code" item)
 Figurine #2 - S Mission 1
 Figurine #3 - S Mission 2
 Figurine #4 - S Mission 3
 Figurine #5 - S Mission 4
 Figurine #6 - S Mission 5
 Figurine #7 - S Mission 6
 Figurine #8 - S Mission 7
 Figurine #9 - S Mission 8
 Figurine #10 - S Mission 9

Naruto: Ultimate Ninja 3 Unlockable: Secret Scrolls

To unlock the secret scrolls listed below, fulfill the requirement listed.

 Chunin Exam Battle Arena - Hit the floating Kunai five times.
 Tanzzuka Town - Hit the slot machine 5 times.
 Forest of Death - Stand in front of the fish in the water for five seconds.
 Hero's Memorial Shrine - Jump back and forth between the two tree branches in the background five
times.
 Hokage Monument - Destroy the four faces.
 Ichiraku Ramen Shop - Destroy ten items in foreground and background.
 Kazekage's Mansion - Hit the vending machine three times.
 Kidoumaru's Spider Nest - Hit the small spiders in the foreground of the stage. Jump on the rope above
and hit the spiders.
 Kikyo Castle - Taunt five times while standing on a Fish Tail.
 Konoha Forest - Stand sideways on a tree for five seconds.
 Konoha Hot Springs - Stand on the middle tier of the building in the background for five seconds.
 Moonlit Plains - Hit Sasuke's barrel five times.
 Tanzaku Outskirts - Hit the snake in the face five times.
 The Final Valley - Jump from Hokage Head to Hokage Head five times.
 Top of Lookout Tower - Jump from Frog to Snake to Frog.
 Training Field - Stand on water for five seconds.
 Training Cliff - Knock your opponent off five times.
 Village Of Sand - Hit boxes in the tornado five times.
 Zabuza Battle Bridge - Knock your opponent into the water three times.
 Zabuza's Hideout - Stay in the attic for five seconds.