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The Hypnotic Language Formula
The Hypnotic Language Formula
HYPNOT
IC
LANGUAGE
FORMULA
Dr
.St
eveG.
Jon
es
The Hypnotic Language Formula
Table of Contents
Chapter 1: Introduction............................................................................... 3
Chapter 2: Hypnotic Influence ................................................................... 7
The Six-Step Hypnotic Language Formula ........................................ 10
Step One: The Switch ........................................................................ 10
Step Two: Hyper-Awareness............................................................... 12
Step Three: Circuit Shock ................................................................. 15
Step Four: The Hypnotic Stake ........................................................ 17
Step Five: Stoking the Fires of Desire ............................................. 19
Step Six: Sealing the Gates ................................................................ 22
Chapter 1:
Introduction
Stage Three: Street Hypnosis - This is where you learn to put what
you’ve learned to the test by using the techniques in live
communication with others.
Hypnosis Recap
What is hypnosis?
3. Hypnosis is safe for the mind and does not require the use of any
drugs or mind-altering substances.
If you think about it, that does sound magical, doesn’t it?
This small volume will give you the introduction you need to tackle
advanced hypnotic language patterns. Some essential patterns can be
found here as well. All you need to start is the willingness to try
something new and practice – lots of it!
Assumptions:
2. That you will be approaching this new material with an open mind
and the willingness to learn.
3. That you are willing to practice your new skills as often as you can
to improve your overall mastery.
Chapter 2:
Hypnotic Influence
While it’s true that the mind is potent, it does have its weaknesses
(which we will be discussing shortly!)
My Story
After many, many years of in-depth study, it has come to my
attention that the language of persuasion and influence is not much
different from the formal process used in clinical hypnotherapy.
Why?
Like the spectacles that a person uses to see better, mental lenses are
used by the mind to view physical reality and understand what’s
presently happening to it. Each person has a special set of frequently
used lenses.
I know what you’re thinking right now… Perhaps we can just break
down a subject’s mental lenses so that they would see things our
way?
My answer would be no. First, it would take a lot of effort and energy
to break down a mental lens that has been in use for years. Second,
mental lenses can be cracked momentarily but they can never be truly
broken down.
And the best thing about “the Switch” is that you can carry it out
progressively, in a series of small steps and still get powerful results!
2. Showing him that you have many similarities with each other.
4. Establishing rapport and building trust even if it’s the first time
you’ve met.
Remember: it is safer to assume that your subject does not trust you
enough to listen to your message. The only way that you can
persuade someone who doesn’t trust you enough is by building a
tower of trust in his mind. This tower of trust would overlook the
entire dialogue and every word that you say will be granted
legitimacy by this mental monolith.
Controll
e d
Trance
Induced
Natural
Hyper-
Trance Awarenes
s
Our natural hypnotic trances are the main reason why you need to
induce hypnosis before attempting to persuade or influence someone.
In Step One of this blueprint, I showed you how you can establish
rapport and build a tower of trust in your subject’s mind. This tower
of trust must be created before you attempt to induce hypnosis.
Here’s an example: Imagine that your left hand is becoming lighter and
lighter while your right hand is becoming heavier and heavier. Your left
hand is floating upward because there’s a big balloon tied to it and the
balloon is floating upward. Your right hand is becoming heavier and heavier
because you’re holding a big brick. Left hand is becoming lighter and
lighter… Right hand is becoming heavier… Heavier… Heavier…
However, this doesn’t mean that your subject will begin to agree to
everything that you have to say. The human brain has its own natural
defenses against influence and persuasion, even if it has allowed
itself to enter a controlled trance state.
The mind’s primary layer of defense are its waking filters. Waking
filters are like heavily-guarded gates that protect both the conscious
and subconscious halves of the mind.
A person’s waking filters are governed by his own brand of logic and
rational thinking. Each person subscribes to a particular way of
thinking: my logic may be slightly or radically different from yours.
There are some specific hypnotic language patterns that will allow you
to successfully short-circuit someone’s conscious defenses. Here are
some of them:
1. Use the subject’s logic and modify it to support your own message.
These are just some of the basic patterns that you can use to get past
the heavily guarded gates of your subject’s conscious mind. Once
you’re “inside”, it would be easier to start transplanting hypnotic
suggestions that will further boost your position as a persuader/
influencer.
The hypnotic stake is actually the hypnotic suggestions that you will
be hammering into the subject’s subconscious mind. Completing Step
Four requires a firm mastery of Step Three because you will not be
able to access your subject’s subconscious mind without shocking his
waking filters first.
Hypnotic language patterns are ideal for driving home vital messages
of persuasion because they can easily be presented in a way that
Here’s an example:
Actual Dialogue:
I – Influencer
S – Subject
I: How would you like to upgrade your home office with a new laptop?
S: It’s too expensive!
I: Do you want to experience less stress when handling big files?
S: Of course, who wouldn’t?
I: How many times were you frustrated with your old laptop this week?
S: Well, a couple of times. A few times I really felt like throwing it against
the wall. It keeps freezing!
I: And what happens when it freezes?
S: I stop what I’m doing obviously and I try to reboot it, which isn’t always
possible. When I can’t reboot it I remove the battery. I know, it’s bad!
I: And did you know that new laptops actually do more computations to
avoid freeze-ups?
S: Really?!
I: And that’s just a very minor benefit of a new laptop.
Step Five of the Six-Step Hypnotic Language Formula tackles the most
intimate part of the subconscious mind: the region that deals with
desire. If you want to be truly successful in persuading your subject,
you need to take the following elements into consideration: needs,
desires & fantasies.
Let’s talk about each one of these elements so that their purpose
becomes clearer:
Some needs are immediately apparent and known to people (e.g. you
have to eat at least 3 times a day, the children need to attend school,
etc.) while others aren’t immediately obvious unless it is pointed out
specifically (e.g. you need to go out to meet new friends, you need to
take vitamin supplements to fill the gap in your nutrition, etc.)
Your “best friend” when it comes to Step Five is the capacity of the
mind to create unlimited fantasies.
When you’re talking to a subject, you can induce him into a guided
fantasy, with you at the helm. There are many ways to induce fantasy
in a person: anchoring, subconscious cues, wordplay, etc.
The sixth and final step is aptly called “sealing the gates” because
once you’ve implanted your hypnotic suggestions, you have to close
the subconscious channels that you accessed to drive home those
hypnotic suggestions.
How can you encourage hypnotic amnesia as you make your exit?
One of the simplest ways to shift the subject’s attention away from
you and away from your message is by appealing to the subject’s
When you use hypnotic language patterns to shift your subject’s idea
away from you, you are effectively transferring responsibility for the
idea to your subject. So when you’re about to end the conversation,
you must make it a point to make your subject believe that your
message is actually reflective of what he believes, values or desires.
You must never be at the center of the subject’s mind before you part.
Your subject must be the superstar that determines his own fate and
plan of action. Through this final step, you can be sure that your
message will continue to influence your subject even after you’ve
parted ways.
You now understand how you can combine the power of hypnosis to
your communication skills to become more persuasive.
Now that you understand exactly how hypnotic language works, it’s
time to move on to Stage Two.
Talk soon,