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In A Recent Piece For HBR
In A Recent Piece For HBR
Such a structure
has been developed by its founder and former CEO late Steve Jobs in order to ensure focused
realization of his innovative ideas and clear vision for the business. Apple organizational
structure has been subjected to certain modifications since the leadership role was assumed by
Tim Cook on August 2011. Specifically, Mr. Cook embraced the decentralization of decision
making to a certain extent in order to encourage innovation and creativity at various levels.
Nevertheless the structure remains to be largely hierarchical. functional organizational structure
allows the tech giant to neglect short-term financial targets when developing new products that
require considerable investments. Importantly, the bonuses of senior R&D executives are based
on the financial performance of the whole company rather than revenue from particular
products[2]. Therefore, executives at Apple are made to take a holistic approach to the business,
similar to small entrepreneurial firms.
each with their own bottom lines. And, like in many large companies,
those general managers often worked against each other, leading Apple to
his first year returning as CEO, laid off the general managers of all the
business units (in a single day), put the entire company under one P&L,
cohesive unit.
structure today, despite the fact the company is nearly 40 times as large in
terms of revenue and has grown from around 8,000 employees to 147,000.
Today, CEO Tim Cook (like Jobs before him) "occupies the only position
Podolny and Hansen. "In effect, besides the CEO, the company operates
process from product development through sales and are judged according
to a P&L statement."
Apple's sustained success has proved that its model can work for
For this model to work, though, Apple's leaders are expected to have three
things:
1. Deep expertise
Let's break each of these down, and see how the lessons can help you and
your business.
Deep expertise
"Apple is not a company where general managers oversee managers;
Hansen.
into management who have good organizational skills but who have little
Apple's.
"We went through that stage in Apple where we went out and thought:
Jobs said in a 1984 interview. "It didn't work at all. ... They knew how to
manage, but they didn't know how to do anything. If you're a great person,
why do you want to work for somebody you can't learn anything from?"
According to Jobs, the best managers were the experts who never wanted
to be a manager but decided they had to be, because they had the deepest
"The assumption is that it's easier to train an expert to manage well than to
leaders believe that world-class talent wants to work for and with other
world-class talent in a specialty. It's like joining a sports team where you
who drill down into cells on a spreadsheet, lines of code, or a test result on
activities demand their full attention"; leaders stay fully immersed in the
details of those activities. Apple leaders can then delegate other pursuits--
which are still important, but of lesser priority--to other members of their
team.
The benefits of doing this are twofold. First, leaders create a team of
specialists who can learn from one another, and from whom they can
quickly access details when needed. Second, they train team members to
become experts in their own areas of focus, and how they can delegate
Collaborative debate
Of course, many companies have deep collective expertise--which is what
Jobs and his team did this 30 years ago, and Apple leaders continue to do
it today. Experts debating experts, openly sharing their views and the
forcefully for them, yet also be willing to change their minds when
presented with evidence that others' views are better," write Podolny and
The result, explain the authors, are discussions where participants feel free
improving one another's work and coming up with the best solutions.
In line with this, Podolny and Hansen point out that the bonuses of senior
thousand employees, and has become one of the most valuable companies
in the world.
So, if you want your people to work together, instead of against each
other, take a lesson from Steve Jobs and find leaders who are:
Experts
Apple is an American technology company founded by Steve Jobs, Steve Wozniak, and
Ronald Wayne in April 1976. Incorporated in 1977, the company was one of the early
manufacturers of personal computing devices with graphical user interface. Over the
years, the company also forayed into other consumer electronics segments like mobile
communication devices, digital music players, notebooks, and wearables. The company
also develops and markets a range of related software and services, accessories, and
networking solutions. Currently, the company’s chief executive officer (CEO) is Timothy
Donald Cook, commonly known as Tim Cook.
From smart wearables to digital content streaming platforms, Apple offers a wide range
of products and services within a closed ecosystem. Its products include iMac desktops,
MacBook notebooks, iPhone mobile devices, iPad tablets, iPod digital multimedia
devices, Apple Watch and Apple TV. The services include iOS operating system for
mobile devices, macOS operating system for notebooks and desktops, iCloud online
storage, tvOS operating system for Apple TV, watchOS operating system for Apple
Watch, iTunes for digital content services, Apple Pay digital payment service, Apple
Music for online multimedia streaming, and Apple News.
Apple has been known to be on the forefront of innovation. The company was among
the first to develop an app-based ecosystem for smartphones. It was the first
smartphone maker to introduce touchID — a fingerprint scanner module to unlock a
device — and use 64-bit processors, both of which were later also adopted by most
other smartphone manufacturers.
Apple’s services have so far been exclusive to its own products. However, in March
2019, the company announced that its subscription-based TV Plus service will be
available as an app on televisions from other brands, too. This is for the first time that
Apple has enabled its ecosystem service to work on products from other brands, and
more announcements of similar nature are expected in future.
In 2019, Apple also settled its long-pending legal battle with American chipmaker
Qualcomm. The move came after the company found itself in a tight spot securing 5G
chips to power its future devices. With Qualcomm on board, the company is expected to
bring its first 5G-ready smartphone by 2020.
A divisional structure is a type of organizational structure that organizes business
activities into categories like products or services, customer groups and
geographical locations. Large businesses depend on divisional structures and create
individual units, distributing functions between the parent organization
(headquarters) and its subsidiaries (the branches).
This type of corporate structure not only supports autonomy but also allows
organizational flexibility in fulfilling business needs in different markets and
locations. Let’s unpack this example of a divisional structure and understand how a
typical divisional organization functions:
1. GLOBAL HIERARCHY
It’s no secret that McDonald’s has a global presence. From ‘drive thrus’ to
Ronald McDonald, its operations are widespread. Despite the finer branches
and divisions, the primary decision-making power rests in the hands of the
executives. Therefore, it has created a global hierarchy where the smaller
units report back to headquarters. Every mandate will pass from the parent
organization to middle managers, restaurant managers and other personnel.
This feature is commonly seen in most global organizations.
2. PERFORMANCE-BASED DIVISIONS
A divisional structure often uses performance as a metric to introduce or
remove divisions. For example, if the Asian chains are generating profits,
McDonald’s is likely to expand and open new restaurants. Alternatively, if
restaurants aren’t performing well in one region, they are likely to shut down
operations. The high-growth markets present considerable potential for
business growth.
3. FUNCTION-BASED GROUPS
Like every traditional organizational structure, McDonald’s maintains
function-based groups. There is a people group for human resources
management, a supply chain group that oversees the supply chains from
beginning to end and a sustainability group for eco-friendly endeavors. They
add and change groups according to change in the market or industry
demands.
IS A MULTIDIVISIONAL
STRUCTURE ANY
DIFFERENT?
A divisional structure is also known as a multidivisional structure and there are no
differences between the two. In a multidivisional structure, one parent organization
owns subsidiaries that use the same name and brand. The Walt Disney enterprise is
a perfect multidivisional structure example. Various divisions and functional units
keep the massive entertainment empire afloat and successful. Let’s explore
this example of a divisional structure in greater detail:
1. BUSINESS-TYPE SEGMENTS
Business-type segments or divisions is the foundational characteristic of
Disney. The segments help to focus on specific business types and industries.
For example, there is a segment for film and entertainment and another
segment for amusement parks and resorts. Despite the diversity, the segments
operate under centralized corporate management. The organization has the
power to diversify its global business by creating or changing segments.
2. GEOGRAPHICAL DIVISIONS
Disney not only has a global reach, but it also addresses variations among
regional, local and domestic markets. These differences arise from socio-
cultural differences and preferences of customers. For example, Disney has
produced and supported several movies in India. In addition to producing
films locally, it has also provided dubbed versions of international films in
regional languages. This is how a divisional organization penetrates various
strata of society, despite diverse market demands.
3. FUNCTIONAL GROUPS
Just like McDonald’s, Disney also organizes functional groups for better
strategic management. It ensures effective cooperation and collaboration
among business-type segments. For example, characters from a Disney movie
are sold as merchandise in the amusement parks. Such effective cooperation
is possible because functional groups have common objectives and synergy.