Competitors' relative market shares (or market strength) impact

whether a firm can set prices.

Businesses cannot ignore the cost of production or buying a
product when setting a selling price. A business will fail if it
sells for less than cost

The state of the market for the product –There is a high demand
for the product, but a shortage of supply, says
The state of the economy- luxury goods producers will need to
lower prices if the economy is in a slump.
The purchasing power of the target market's customers- There is no
purchasing power of an individual customer over a supermarket. An
industrial consumer buying a large quantity of a commodity can
however be able to negotiate lower or unique rates.
Other aspects of the marketing mix- the price of a product would
need to be smaller than when it was first launched. Different
premiums may be paid for the same goods offered directly to
customers or by intermediaries.

1
 Internal factor
internal variables are
the forces that can be
managed to a certain
degree by an
organization, such as
business priorities,
marketing mix, prices,
etc.
External factor
external variables,
however are the
powers outside the
organization of which a
company does not
have control.

Usually, it is possible to regulate or change internal variables.

There are some internal variables, such as corporate policies,
service distinction, cost of service and marketing combination,
that have a direct effect on pricing decisions. The demand for the
company's product on the market often plays an immense role
because it teaches us about the expectations of rivals, market
size, and consumers and their willingness to pay the price.
 Solvency Ratios. ...
 Profitability Ratios. ...
 Efficiency Ratios. ...
 Coverage Ratios. ...
 Market Prospect Ratios.

Bond details include the end date when the principal of the loan is due to be paid to the bond
owner and usually includes the terms for variable or fixed interest payments made by the
borrower.