HK Artists Media Kit

All You Need Is The Right Frame
About us & what’s in it for you:

With the premier issue of the semi-annual “At the Edge” Arts Magazine, you’ll have a remarkable
advertising opportunity not only to appeal to artists and art lovers directly, but also to have an early jump
on a snazzy, stylish and hyper-focused platform. With us you will find more targeted distribution per
capita than any other magazine in New York City.
“At the Edge” will have abundant yet audience-

oriented distribution as it will be placed at
hundreds of key tourist, leisure and culture
locations throughout the city to be picked-up
by upscale visitors and locals. Distributed at
popular cultural and leisure destinations. These
include many Broadway Theaters, scores of
Restaurants, Festival Venues, Hotels, Offices,
Boutiques and Art Supply shops in the dynamic
neighborhoods of Hell’s Kitchen, Times Square,
Midtown East, Chelsea and Greenwich Village.
In addition, the inaugural and collector’s edi-
Judy Negron
tion supports the established HK: ArtiST free
festival weekend, which draws so much more
interest to our neighborhood.
Your custom-made ad designed by us or in collaboration with you, at no extra expense!

Since this publication preceeds & mutually sponsors our annual Arts Festival, All advertisers
of “At the Edge” will enjoy these added rewards:
Your business name/logo on over 25,000, full color, two-sided postcards and
invitations with 80% of them sized 6” x 9”, which will be distributed before and dur-
ing all June 24-26 HK: ArtiST’ 11 Free Weekend Art Festival Events.
Name and logo on our state-of-the-art website artistsinthekitchen.org, in

clickable link form on our homepage, which will take visitors to your website.
Prominantly featured name and logo on thousands of our Maps/Event Guides.
A considerable boost for all our advertisers through promotion on our active web-
site and Social Media hotbeds: Facebook, Twitter, Flickr and Tumblr.
You’re Art is in the Right Place

Join the inaugural Collectors Edition which is
supported by the 3rd annual massive free weekend
HK: ArtiST (Artists in Studio Tours) taking place
shortly after distribution: dozens of artists in home,
studios, galleries, theaters, all manner of Performance
and Public Spectacle, complimentary formal & after
parties for 3 nights, with a cornucopia of media
attention! This also draws copious visitors near you,
Sprezanne & Klone Killa

where so many attendees live and/or work. SEE our
state of the art Web Site and assorted roiling Social
Media, starting with artistsinthekitchen.org.
Unique, daring, brash Editorial Content

The magazine’s unique editorial format features articles about artists written by artists about cutting
edge art and photography. We guarantee a pinch (or more) of attitude and a dash of sass. We promise
to ventilate a few bruised egos, and to grant the ‘unfortunate captivated’ reader a unique, polished
literature with finely rendered and surreal art supplementing touching “art(ist)” photography. You will
find an emotively raw, always enthralling glimpse directly into the front line and established art world,
often via the artist’s turbulent souls. With the dramatic inside stories of HK: ArtiST, elite and
“At the Edge” artists and performers.
Eric “Eyeball” Richardson
A Glorious, vivacious world awaits (or should we say lurks) inside “At the Edge”:
• New audacious, artists for your gallery’s palette.
• Read what’s cooking and shaking in the dynamic art neighborhood of HK.
• Get the inside track (and latest gossip) on what’s happening on the street and in the galleries.
• Perceptive, stripped to the bone Articles written by industry experts: artists, art dealers,
collectors and gallery owners.

Friday June 24th – Sunday June 26th
Price List & Sponsor Level Benefits
Visionary-Quasar: $20,000
- Several Ad Choices: Double page spread, Centerfold or back cover in the inaugural
issue of our new Arts Magazine, “At the Edge”
- Includes all benefits as described in levels below.
Patron/VIP—Platinum: $10,000
- Inside Back Cover or Page 3: Full color ad to run in the inaugural issue of “At the Edge”.
- Includes all benefits as described in levels below.
Curator—Gold: $5000
- Full-Page Color Ad: Designs Custom Made by us for you, or in consultation with you.
- Your business name & logo on 20,000+ huge full colored 2 sided (6" X 9") postcard invitations,
& 5,000+ standard 4" X 6" versions. Widely hand distributed by 1000's of artists, for a month+
before and during our Arts Festival. Also circulated at numerous festival & other venues.
- Front of Web Site Newsletter Promotion, also E-mailed to all of our 1000’s of artists & fans.
- Your business name & logo on 1000’s of our Event Guides & Maps (available at all venues &
downloadable online).
- Clickable links prominently displayed on our website & blog.
- Optional, but useful for your promotion & much appreciated, services &/or products offered for
Art Festival parties, including the Promotional Raffle.
Recommended: Specials offered for HK: Artist Festival attendees with a map.
- Also appreciated is of course space to show our great art work &/or perform!
Partner—Diamond: $3500
- Half-Page Color Ad: Widely distributed by 1000's of artists by hand, & at numerous venues, for
a month + before & during our Arts Festival.
- Includes all benefits as listed above.
Sustainer- Silver: $1000 - Benefactor- Pearl: $500 - Friend- Bronze: $100

- Ad: 1/4 page, 1/8th page, & 1/16th page ads: respectively, to run in our inaugural of our new
Arts Magazine “At the Edge”.
- Includes all advertising & promotional benefits as listed above.
For further info about sponsorship benefits: View and download our 18 pg. color Media Kits &
Magazine ads. Available on the Home Page of our website.
facebook.com: ArtistsintheKitchen - twitter @HKArtInHell - artistsinthekitchen.tumblr.com - flickr.com/photos/artistsinthekitchen
Michael Felber / Founder & President :: 212.582.2990 :: www.ArtistsInTheKitchen.org

For further info about
sponsorship benefits
& Magazine Ads: View
and download our 18
pg. color Media Kits.
Available on the Home
Page of our website.
Friday June 24th – Sunday June 26th
3rd Annual Hell’s Kitchen Artists in Studio Tours
Support your community…Advertise your business…Become a Sponsor today!
As a sponsor, you or your business will be acknowledged with:

- Full color ads up to 1 page in the Inaugural Issue of our new Arts Magazine “At the Edge”.
- Your logo on 20,000+ over sized, 9” x 6" postcard invitations, + over 5,000 standard 4" x 6"
hand delivered to artist contacts & placed strategically in local commercial establishments
for weeks before & during our arts festival.
- Your logo on our website, with prominent clickable links listed on our home page.
- Your logo prominently displayed on 1000‟s of 11”x17” Event Guides/Maps.
- Promotion on all of our Social Media sites, including Facebook, Flickr, Twitter & Tumblr.
- Sponsor credit: your business name included in multiple Press Releases to be sent to
dozens of media outlets. (Print, TV, Radio, Internet/Web) Chiefly covering in and around
NYC. Examples include: NY Times, all tabloids, NY Magazine, Time Out NY, Major
networks, assorted Blogs, etc.
- Color ads of various sizes (Dependent upon contribution level) in the inaugural issue of “At
the Edge”. This publication is a Collector's Edition supporting the huge HK: Artist „11
Festival; packed with local features of art, commentary, reviews, great soul baring &
personal stories.
- Promotion in our Web Site Newsletter, also E-mailed to all of our 1000‟s of artists & fans.
Tell us how else we can help you get the word out about your business and your support of the HK community!
There are many ways to become a Sponsor & Benefit, including:

- Make a financial contribution to support the event, discounts provided for those who donate
space to exhibit work or feature our performers.
- Contribute significant time for artists to perform during our festival.
- Significantly contribute materials or services, such as printing, event or art materials,
advertising, or graphic design.
- Volunteer time to plan & organize the event, including referring sponsors.
- Donate major products or services such as catering & prizes to be raffled as fundraisers at
our Opening Night Party.
- How else can you help make HK: Artists „11 a resounding creative & commercial success?
- Recommended: Specials offered for HK: Artist „11 Festival attendees with a map.
About HK:Artist ‘11: June 24th – 26th is a weekend-long opportunity for thousands of Hell‟s
Kitchen residents & visitors to tour local artist studios, galleries, theaters, gardens, meet artists at
nightly parties, & more. The weekend is an excellent opportunity to advertise your business & show
your support of the community. Learn more by visiting our website: www.artistsinthekitchen.org
To become a Sponsor please contact Mike Felber at info@ArtistsIntheKitchen.org or at info below.

facebook.com: ArtistsintheKitchen - twitter @HKArtInHell - artistsinthekitchen.tumblr.com - flickr.com/photos/artistsinthekitchen
Michael Felber / Founder & President :: 212.582.2990 :: www.ArtistsInTheKitchen.org

On the Edge
First Issue Story Coverlines
Celebrities Purgatory
The Celebrities who have better get their ass in HK on the double
Hell of a Ride
The filthy, crooked, exhilarating History of Hell’s Kitchen
Crooked Mirror
The artsiest, quirkiest people in HK (revealing, soul baring photos)
Big Deals, Cheap Thrills

How to survive HK on $72 a month
Nine Circles
Our devilish comic strip will make the ground burn under your feet
Take Them For Everything They’ve Got!

Transition: Bringing Your Career to Fruition
All Glitz and Glamour? You Betcha!

Broadway theaters join in on the Fun
Yeah, Baby, It’s All YOU!

Art for Everyone. Channel your inner Warhol!
Off the Wall

Galleries: The Rewards and Challenges of Representing Them
Power and Pathos

Struggles and Triumphs of emerging artists
Ghosts, Hosts and Post

The history, present and future of art and theater in NYC and neighborhoods like HK
At top: Adrian “Viajero” Roman, Homes/Studio of Alec & Gloria Schloss, Giorgio Casu, Celeste Macbeth Duboise
You’re Art is in the Right Place At bottom: W56th Street Mural by Chris Kull, Guillermo Vidal, Jill Slaymaker, Marcia Haufrecht
At the Edge/HK:Artist
Promotional Postcards and Ad

At The Edge Ad Pricing Dimensions:
Dimensions
Ad Name Columns Wide Inches Deep CI (W/H) Premier Issue
Centerfold Spread1 8 12.75 102 10x12.75 $20,000
Back Page1 4 12.75 51 10x12.75 $20,000
Inside Back Cover2 4 12.75 51 10x12.75 $10,000
Page 22 4 12.75 51 10x12.75 $10,000
Full-Page3 4 12.75 51 10x12.75 $5,000
Half-Page4 4 12.75 51 10x12.75 $3,500
1/4 Page5 4 6 24 10x6 $1,000
1/8 Page6 4 6 24 10x6 $500
1/16 Page7 1 2 2 2x2.375 $100
Visionary-Quasar1 $20,000 Sustainer-Silver5 $1,000

Patron/VIP-Platinum2 $10,000 Benefactor-Pearl6 $500
Curator-Gold3 $5,000 Friend-Bronze7 $100
Partner-Diamond4 $3,500
- Inquire about substantial ad rate discounts and incentives for a yearly ad package.
Comparitive Ad Rates:
New York Magazine

Ad Size Cost
Full Page $71,090
2/3 Page $50,280
1/2 Page $42,620
1/3 Page $31,110
Back Cover $88,860
Sprezanne & Klone Killa

Comparitive Rates Cont.:
Art Forum
Ad Size Cost
Full Page $24,600
Half Page $16,800
1/4 Page $10,800
Time Out New York

Ad Size Cost
Cover $20,610
Full Page $9,126
Half Page $5,473
1/4 Page $3,283
1/8 Page $1,973
The New Yorker

Ad Size Cost
1/2 Page $39,292
1/3 Page $26,205
1/12 Page $6,554
1.5 inches $3,938
1 inch $2,626
American Art Collector

Ad Size Cost
Inside Cover $43,200
Full Page $18,000
Centerfold Spread $30,000
At top, bottom: Eric “Eyeball” Richardson
1/2 Page $12,500

1/4 Page $8,100

About Our Neighborhoods:
Hell’s Kitchen
Hell’s Kitchen is a busy mesh of tourists, theaters, restaurants artists and colorful
locals. Its nickname, which dates to the 1880s, is believed to be referent to terrible
riots that used to take place in the overcrowded tenements of the area when factories
dominated the west side. Hell’s Kitchen (also known as Clinton) began to improve
after the re-development of Times Square.
The Kitchen is a Historic District that is exploding with new art galleries and
theaters, new commercial, art and housing developments like Worldwide Plaza.
The neighborhood overlaps with Broadway and Times Square, yet is built in a
charming 19th Century small scale that retains a strong neighborhood feel.
Phillip Martoglio
Aside from the bustling tourist attractions and Theater Row, Hell’s Kitchen boasts
“Restaurant Row” (W. 46th St, between 8th and 9th Avenues) where one can find any culinary delight imaginable.
Ninth Avenue is a busy walk of shops, cafes artist’s lofts and galleries. W. 51st St, with its brownstones and
quaint rowhomes, evokes a French flavor with many Parisian cafes and bars. This is a neighborhood that is
constantly busy and thriving, be it 4 PM or 4 AM.
Demographic Breakdown:
Total Population 70165 Income / Financial

Male Population 32925 (46.93 %) Average Household Income $46,515
Female Population 37240 (53.07 %) Median Household Income $40,594
Percent Change Since 1990 16.0 % Median Income Under 25 $34,974
Percent Change Since 2000 12% Median Income 25-34 $38,651
Density (Persons per sq. mile) 46032.00 Median Income 35-44 $42,823
Median Age 33.62 Median Income 45-54 $48,005
Median Income 55-64 $43,641
Employment Median Income 65-74 $35,823
White Collar 10117 Median Income Over 75 $25,134
Blue Collar 2452 Percent increase/decrease in
income since 1990 44.0 %
Households Percent increase/decrease in
Total Households 27173 income since 2000 20.0 %
Family Households 17541 Average Household Net Worth $305,143
Median Household Net Worth $85,079
Non-Family Households 9632 Median Home Sale Price $120,000
Households With Children 8954 Median Total Debts $102,129
Households Without Children 18220 Sales Tax Rate 8.3750%
Average People Per Household 2.57 Sales Tax Type PL
Average Total Household Expenditure $41,687

Chelsea
Chelsea has it all—nightlife, art, shopping, and recreation at the
Piers. No wonder those enormous luxury rental buildings have
sprung up all over the neighborhood! Chelsea is the art capital
of New York with more than 200 galleries. They dot the West
Chelsea streets between 20th and 28th. Some of the most
famous include the Gagosian Gallery on West 24th, the
atthew Marks Gallery on West 22nd, and the Sonnabend
on West 22nd. Plan a gallery tour to see more of Chelsea’s
art community.
ero
igu
diR
Nan
Demographic Breakdown

Percent Change Since 1990 % Median Income Under 25 $52,234
Percent Change Since 2000 -1.0 % Median Income 25-34 $85,490
Demographic Breakdown Cont: Median Income 55-64 $107,064
Employment Median Income Over 75 $65,192
White Collar 14610 Percent increase/decrease in
Blue Collar 2835 income since 1990 80.0 %
Percent increase/decrease in
Households Average Household Net Worth $969,786
Total Households 25745 Median Household Net Worth $288,138
Family Households 9316 Median Home Sale Price $898,030
Non-Family Households 16429 Median Total Debts $342,136
Households With Children 4477 Sales Tax Rate 8.3750 %
Households Without Children 21268 Sales Tax Type PL
Average People Per Household 1.82 Average Total Household Expenditure $107,532

Greenwich Village
Greenwich Village is the second oldest Historic District in
New York City built by and still populated by some of the
greatest artists in the world. The Village is a friendly and cutting
edge neighborhood filled with galleries, shops, quaint alleyways
and scores of culture of diversity.
The district is comprised of residential and commercial properties

that are linked together in true neighborhood fashion where
small, owner-operated galleries and boutiques outnumber national
chain stores, lending a small village atmosphere to an otherwise
urban environment.
Judy Negron
Percent Change Since 2000 % Median Income 25-34 $48,994
Non-Family Households 8042 Median Household Net Worth $113,652
Households With Children 4968 Median Home Sale Price $484,322
Households Without Children 15230 Median Total Debts $134,136
Average People Per Household 2.36 Sales Tax Rate 8.3750%
Sales Tax Type PL

Midtown East
One of the liveliest business sections in the city, Midtown East offers beautiful new luxury buildings as well
as old world charm. Located between 30th and 59th Streets on the East Side, this area is home to many
corporations such as Met Life and Citicorp as well as the United Nations. The center of Midtown East is
Grand Central Station, which has been magnificently renovated,
and is an architectural marvel lined with shops and restaurants. With
the art deco Chrysler Building illuminating the skyline, every style
of home is available in this neighborhood. New luxury high-rise
buildings are popular among professionals who choose to live close
to work. Townhouses and prewar buildings are also available, with
many in the elegant and upscale Beekman area, located between
49th and 51st Streets from First Avenue to the East River. There are
also reasonably priced studios and one-bedroom apartments located
closer to First and Second Avenues. Despite being one of the busiest
places by day, there is no shortage of nightlife here. Numerous
delicious restaurants, alluring shops, and jazzy local bars keep
residents alive at night.
Scott Goodwillie
Percent Change Since 1990 -4.0 % Median Income Under 25 $42,702
Percent Change Since 2000 1.0 % Median Income 25-34 $59,930
Average People Per Household 2.10 Sales Tax Rate 8.3750 %
Sales Tax Type PL

Times Square
Originally called Longacre Square, in 1904 this neighborhood
became known as Times Square. It is often debated as to whether
it was at the bidding of New York Times owner Alfred Ochs when
the New York Times headquarters were built on 42nd Street where
Broadway and 7th Avenue meet or whether the owners of the
independently owned subways in the neighborhood made the
change happen. Nineteen hundred and four was an important one
in the history of Times Square, as it was then that the first New
Year’s Eve celebration was held there. Over 26 million people visit
Times Square each year, some to attend the areas many Broadway
shows, some to dine, and all experience the glowing lights and
energy of this famed area.
David Scalza
Percent Change Since 2000 10.0 % Median Income 25-34 $56,895
Average People Per Household 1.70 Sales Tax Rate 8.3750 %
Sales Tax Type PL
You’re Art is in the Right Place artistsinthekitchen.org

Special thanks to Fountain Gallery Artist and Sherry Aliberti.
artistsinthekitchen flickr.com/photos/artistsinthekitchen
@HKArtInHell artists in the kitchen
Mike Wolf Mike Felber

Lead Graphic Designer Mock covers and ads
www.mikewolfgallery.com www.thefelbs.com
You’re Art is in the Right Place artistsinthekitchen.org

HK Artists Media Kit

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All You Need Is The Right Frame

About us & what’s in it for you:

“At the Edge” will have abundant yet audience-

Your custom-made ad designed by us or in collaboration with you, at no extra expense!

Name and logo on our state-of-the-art website artistsinthekitchen.org, in

Prominantly featured name and logo on thousands of our Maps/Event Guides.

You’re Art is in the Right Place

Sprezanne & Klone Killa

Unique, daring, brash Editorial Content

Eric “Eyeball” Richardson

You’re Art is in the Right Place

Sustainer- Silver: $1000 - Benefactor- Pearl: $500 - Friend- Bronze: $100

facebook.com: ArtistsintheKitchen - twitter @HKArtInHell - artistsinthekitchen.tumblr.com - flickr.com/photos/artistsinthekitchen

Michael Felber / Founder & President :: 212.582.2990 :: www.ArtistsInTheKitchen.org

As a sponsor, you or your business will be acknowledged with:

There are many ways to become a Sponsor & Benefit, including:

To become a Sponsor please contact Mike Felber at info@ArtistsIntheKitchen.org or at info below.

Michael Felber / Founder & President :: 212.582.2990 :: www.ArtistsInTheKitchen.org

Big Deals, Cheap Thrills

Take Them For Everything They’ve Got!

All Glitz and Glamour? You Betcha!

Yeah, Baby, It’s All YOU!

Off the Wall

Power and Pathos

Ghosts, Hosts and Post

You’re Art is in the Right Place

Visionary-Quasar1 $20,000 Sustainer-Silver5 $1,000

New York Magazine

Sprezanne & Klone Killa

You’re Art is in the Right Place

Time Out New York

The New Yorker

American Art Collector

1/2 Page $12,500

You’re Art is in the Right Place

Total Population 70165 Income / Financial

You’re Art is in the Right Place

Total Population 47339 Income / Financial

You’re Art is in the Right Place

The district is comprised of residential and commercial properties

You’re Art is in the Right Place

You’re Art is in the Right Place

You’re Art is in the Right Place artistsinthekitchen.org

@HKArtInHell artists in the kitchen

Mike Wolf Mike Felber

You’re Art is in the Right Place artistsinthekitchen.org

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