Eight weak industrial training at

Reliance Money
Submitted in the partial fulfilment of the requirement for
the 3rd semester curriculum of degree of Master of
business administration
Of Himachal Pradesh University Business School Shimla

(Session 2009-2011)

SUBMITTED TO – SUBMITTED BY-

 MBA DEPARTMENT Naveen Kashyap

ROLL NO:2318

DECLARATION
I Naveen Kashyap student of M.B.A 3rd sem of HP University business School Shimla
hereby declare that all the information,facts and findings furnished in this report is result of
my hard work and are original in nature.This information is used for academic only.Any
resemblance for existing work is purely coincidental.

DATE: Naveen Kashyap

 PREFACE

Management training has gained rapid and tremendous importance over the past five years.
Management was previously considered as an inborn art or talent, but in today’s fast
developing world, these have been modified.

I undertook six week (starting from 1st Jan 2011 to 28TH Feb 2011) in Anagram
securties, SHIMLA As an essential and obligatory part of master program in business in
business administration, curriculum of Himachal Pradesh University.

The report embodies the result of the project an extensive market research
program was accomplished. We deem it as a matter of great fortune to get training at
anagram securties. The training was quite interesting, inspiring, satisfying, learning and
academically awarding.
 ACKNOWLEDGEMENT

While submitting the project report prepared by me on the topic “MARKETING OF

FINANCIAL PRODUCT” in HDFC BANK,Sanjauli branch,SHIMLA.I here acknowledge
my humble gratititude & loyal thanks to MR.NITIN REKHI.(Branch manager HDFC
bank,sanjauli branch,shimla) who gave me an opportunity to work in HDFC BANK.

I would like to thank MR.Dheeraj Thakur(personal banker, hdfc bank,sanjauli)for

encouraging me to undertake this study. He helped me to know much about the market
conditions. And he also helped me in preparing the questionnaire resily.

Last but not the least; I am thankful to all of my friends who have given me their
valuable suggestions in preparing the report.

(Naveen Kashayp)

TRAINING SCHEDULE

Company: TATA TELESERVICES LTD.

Started From: - 6rd Jan 2011

Ending on: - 28th Feb 2011

Total Days: - 56 days or 2 months

Time - 9.30 am to 6.30 pm

Month -1 - Marketing Survey consisting of making new counters and receiving

feedback from existing counters.

Month -2 - Making direct or indirect sale of Tata photon+ through

existing and new counters and gaining the knowledge of MARCOMM
(Market Communication).
CONTENTS:
Indian Stock Broking Sector
Brief History
Indian Broking Firms
SWOT analysis of Broking Sector
SEBI

Reliance Capital
Reliance Group
Major Fields of Reliance Group
About Reliance
Vision & Mission of Reliance
Organizational Structure Of Reliance
Hierarchy In Reliance

Training Report
Five Weeks of Sales Market expansion, Promotion & Sales of Tata Photon
Whiz
Objective Of the Project
My Responsibilities
How Company Works?
Understanding the Product
SWOT Analysis Of Photon Whiz
How Whiz reaches to the customers?
Competitor Analysis
Market Study & Analysis
Business Development & sale of the Photon Whiz
Sales Of Photon Whiz
Last Three Weeks of MarComm Marketing & Promotion of Photon Whiz
in Chandigarh Region
Objective
My Responsibilities

References
 Brief History Of Indian Share Broking Sector:-
India Financial market
 is one of the oldest in the world and is considered to be the fastest growing and best among all the markets of the
emerging economies. The history of Indian capital markets dates back 200 years toward the end of the 18th century
when India was under the rule of the East India Company. The development of the capital market in India concentrated
around Mumbai where no less than 200 to 250 securities brokers were active during the second half of the 19th
century. 

The 

financial market in India

 today is more developed than many other sectors because it was organized long before with the securities exchanges

of Mumbai, Ahmedabad and Kolkata were established as early as the 19th century. 

By the early 1960s the total number of securities exchanges in India rose to eight, including Mumbai, Ahmedabad and

Kolkata apart from Madras, Kanpur, Delhi, Bangalore and Pune. Today there are 21 regional securities exchanges in

India in addition to the centralized NSE (National Stock Exchange) and OTCEI (Over the Counter Exchange of India). 

However the stock markets in India remained stagnant due to stringent controls on the market economy that allowed

only a handful of monopolies to dominate their respective sectors. The corporate sector wasn't allowed into many

industry segments, which were dominated by the state controlled public sector resulting in stagnation of the economy

right up to the early 1990s. Thereafter when the Indian economy began liberalizing and the controls began to be

dismantled or eased out, the securities markets witnessed a flurry of IPOs that were launched. This resulted in many

new companies across different industry segments to come up with newer products and services. 

A remarkable feature of the growth of the Indian economy in recent years has been the role played by its securities

markets in assisting and fuelling that growth with money rose within the economy. This was in marked contrast to the

initial phase of growth in many of the fast growing economies of East Asia that witnessed huge doses of FDI (Foreign

Direct Investment) spurring growth in their initial days of market decontrol. During this phase in India much of the

organized sector has been affected by high growth as the financial markets played an all-inclusive role in sustaining

financial resource mobilization. Many PSUs (Public Sector Undertakings) that decided to offload part of their equity were

also helped by the well-organized securities market in India. 

The launch of the NSE (National Stock Exchange) and the OTCEI (Over the Counter Exchange of India) during the mid

1990s by the government of India was meant to usher in an easier and more transparent form of trading in securities.

The NSE was conceived as the market for trading in the securities of companies from the large-scale sector and the

OTCEI for those from the small-scale sector. While the NSE has not just done well to grow and evolve into the virtual

backbone of capital markets in India the OTCEI struggled and is yet to show any sign of growth and development. The

integration of IT into the capital market infrastructure has been particularly smooth in India due to the countrys world

class IT industry. This has pushed up the operational efficiency of the Indian stock market to global standards and as a

result the country has been able to capitalize on its high growth and attract foreign capital like never before. 
The regulating authority for capital markets in India is the SEBI (Securities and Exchange Board of India). SEBI came

into prominence in the 1990s after the capital markets experienced some turbulence. It had to take drastic measures to

plug many loopholes that were exploited by certain market forces to advance their vested interests. After this initial

phase of struggle SEBI has grown in strength as the regulator of Indias capital markets and as one of the countrys most

important institutions.

The Bombay Stock Exchange (BSE) is oldest stock exchange in Asia. The market Capitalisation    of the

companies listed on the BSE was US$1.63 trillion as of December 2010, making it the 4th largest stock

exchange in Asia and the 8th largest in the world. The BSE has the largest number of listed companies in the

world.

As of December 2010, there are over 5,034 listed Indian companies and over 7700 scrips on the stock

exchange, the Bombay Stock Exchange has a significant trading volume. The BSE SENSEX, also called "BSE

30", is a widely used market index in India and Asia. Though many other exchanges exist, BSE and the National

Stock Exchange of India account for the majority of the equity trading in India. While both have similar total

market capitalization (about USD 1.6 trillion), share volume in NSE is typically five times that of BSE. The launch

of SENSEX in 1986 was later followed up in January 1989 by introduction of BSE National Index (Base: 1983-84

= 100). It comprised 100 stocks listed at five major stock exchanges in India - Mumbai, Calcutta, Delhi,

Ahmedabad and Madras. The BSE National Index was renamed BSE-100 Index from October 14, 1996 and

since then, it is being calculated taking into consideration only the prices of stocks listed at BSE. BSE launched

the dollar-linked version of BSE-100 index on May 22, 2006. BSE launched two new index series on 27 May

1994: The 'BSE-200' and the 'DOLLEX-200'. BSE-500 Index and 5 sectoral indices were launched in 1999. In

2001, BSE launched BSE-PSU Index, DOLLEX-30 and the country's first free-float based index - the BSE TECk

Index. Over the years, BSE shifted all its indices to the free-float methodology (except BSE-PSU index). BSE

disseminates information on the Price-Earnings Ratio, the Price to Book Value Ratio and the Dividend Yield

Percentage on day-to-day basis of all its major indices. The values of all BSE indices are updated on real time

basis during market hours and displayed through the BOLT system, BSE website and news wire agencies. All

BSE Indices are reviewed periodically by the BSE Index Committee. This Committee which comprises eminent

independent finance professionals frames the broad policy guidelines for the development and maintenance of all

BSE indices. The BSE Index Cell carries out the day-to-day maintenance of all indices and conducts research on

development of new indices

The National Stock Exchange (NSE), India. It is the 9th largest stock exchange in the world by market

capitalization and largest in India by daily turnover and number of trades, for both equities and derivative

trading. NSE has a market capitalization of around US$1.59 trillion and over 1,552 listings as of December

2010 Though a number of other exchanges exist, NSE and the Bombay Stock Exchange are the two most

significant stock exchanges in India, and between them are responsible for the vast majority of share
transactions. The NSE's key index is the S&P CNX Nifty, known as the NSE NIFTY (National Stock Exchange

Fifty), an index of fifty major stocks weighted by market capitalisation.

The National Stock Exchange of India was promoted by leading Financial institutions at the behest of

the Government of India, and was incorporated in November 1992 as a tax-paying company. In April 1993, it was

recognized as a stock exchange under the Securities Contracts (Regulation) Act, 1956. NSE commenced

operations in the Wholesale Debt Market (WDM) segment in June 1994. The Capital market (Equities) segment

of the NSE commenced operations in November 1994, while operations in the Derivatives segment commenced

in June 2000. NSE pioneering efforts include:

 Being the first national, anonymous, electronic limit order book (LOB) exchange to trade securities in

India. Since the success of the NSE, existent market and new market structures have followed the "NSE"

model.

 Setting up the first clearing corporation "National Securities Clearing Corporation Ltd." in India. NSCCL

was a landmark in providing innovation on all spot equity market (and later, derivatives market) trades in

India.

 Co-promoting and setting up of National Securities Depository Limited, first depository in India [9]

 Setting up of S&P CNX Nifty.

 NSE pioneered commencement of Internet Trading in February 2000, which led to the wide

popularization of the NSE in the broker community.

 Being the first exchange that, in 1996, proposed exchange traded derivatives, particularly on an equity

index, in India. After four years of policy and regulatory debate and formulation, the NSE was permitted to

start trading equity derivatives

 Being the first and the only exchange to trade GOLD ETFs (exchange traded funds) in India.

 NSE has also launched the NSE-CNBC-TV18 media centre in association with CNBC-TV18.

 NSE.IT Limited, setup in 1999 , is a 100% subsidiary of the National Stock Exchange of India. A Vertical

Specialist Enterprise, NSE.IT offers end-to-end Information Technology (IT) products, solutions and

services.

 NSE (National Stock Exchange) was the first exchange in the world to use satellite communication

technology for trading, using a client server based system called National Exchange for Automated Trading

(NEAT). For all trades entered into NEAT system, there is uniform response time of less than one second.

NSE is mutually-owned by a set of leading financial institutions, banks, insurance companies and other financial

intermediaries in India but its ownership and management operate as separate entities.[4] There are at least 2

foreign investors NYSE Euronext and Goldman Sachs who have taken a stake in the NSE.[5] As of 2006, the

NSE VSAT terminals, 2799 in total, cover more than 1500 cities across India.[6] NSE is the third largest Stock

Exchange in the world in terms of the number of trades in equities.[7] It is the second fastest growing stock

exchange in the world with a recorded growth of 16.6%.[8]

World’s Biggest Stock Exchanges
Published under Stock Market Today, Stock Market Trading, Stock Trading Basics

Stock trading is being done all around the world, all the time, in various markets.
Here’s a list of the top 10 largest stock exchanges in the world, as of June 2009,
according to the World Federation of Exchanges.
1. New York Stock Exchange: $9.57 trillion in market value
The New York Stock Exchange (NYSE) is located on famous Wall Street in lower
Manhattan, New York City, and has been around since 1792. Although it is a listed
exchange with physical trading floors and rooms, all stocks on the NYSE can now be
traded electronically, electronic transactions representing most of the trades
performed. In October 2008, it was merged with the American Stock Exchange
(AMEX), and is now the largest stock exchange in existence. It is open Monday
through Friday from 9:30 to 16:00 Eastern Time, except on holidays.
2. Tokyo Stock Exchange: $3.10 trillion in market value
The TSE, or Tokyo Stock Exchange, was created in 1878. More than 2000
companies are listed on the TSE and its main indices are the TSE and the famous
Nikkei 225. Most security transactions in Japan are done through the TSE, which
operates entirely on electronic stock trading. It is open from 9:00 to 11:00 and from
12:30 to 15:30 (GMT + 9 hours).
3. NASDAQ Stock Exchange: $2.77 trillion in market value
The NASDAQ, or National Association of Securities Dealers Automated Quotations ,
is the largest virtual stock trading market in America. Unlike the NYSE, the young
Nasdaq (founded in 1971) doesn’t have a history of trading floors and rooms to
physically trade stocks. Stock trading is done entirely through an electronic network
of dealers; it is an electronic screen-based stock market. It is open Monday through
Friday from 9:30 to 16:00 Eastern Time (minus holidays) and offers pre-market and
post-market trading sessions extending these hours from 7AM to 8PM, Eastern
Time.
4. Euronext: $2.26 trillion in market value
Based in Paris and with branches across Europe, Euronext was born in 2000 from
the merger of the Amsterdam Stock Exchange, Brussels Stock Exchange and Bourse
de Paris. It subsequently went on to perform other mergers and share acquisitions,
to today become the fourth largest stock exchange in the world. It merged in 2006
with the NYSE to create the NYSE Euronext corporation, which now oversees both
exchanges. Its opening hours in Europe are from 9:00 to 17:30, local time to the
branch in question.
5. London Stock Exchange: $2.20 trillion in market value
Founded in 1801, the London Stock Exchange (LSE) is located in London and lists
over 3000 British and overseas companies. It has a number of indices, the most
common being the FTSE 100 and FTSE 250. Opening hours are 08:00 to 16:30 on
weekdays.
6. Shanghai Stock Exchange: $2.07 trillion in market value
7. Hong Kong Stock Exchange: $1.77 trillion in market value
8. Toronto Stock Exchange: $1.35 trillion in market value
9. Frankfurt Stock Exchange (Deutsche Börse): $1.13 trillion in market value
10. Madrid Stock Exchange: $1.08 trillion in market value
Other notable big stock trading markets are the Bombay Stock Exchange ($1.03
trillion), the National Stock Exchange of India ($968 million), the Sao Paulo Stock
Exchange ($920 million), the Swiss Exchange ($854 million) and the Australian
Securities Exchange ($839 million).
Return of market in last 10 years

Company Profile
Reliance Securities Limited is a Reliance Capital company and part of the Reliance
Anil Dhirubhai Ambani Group. Reliance Securities is a permitted user of the brand
"Reliance Money" for promoting its various products and services.
Reliance Securities endeavors to change the way investors transact in equities
markets and avails services. It provides customers with access to Equity,
Derivatives, Portfolio Management Services, Investment Banking, Mutual Funds &
IPOs. It also offers secured online share trading platform and investment activities in
secure, cost effective and convienent manner. To enable wider participation, it also
provides the convenience of trading offline through variety of means, including Call &
Trade,Branch dealing Desk and its network of affiliates.
Reliance Money through its pan India presence with 6,233 outlets, has more than 3.5
million customers. 

Reliance Capital is one of India's leading and fastest growing private sector financial
services companies, and ranks among the top 3 private sector financial services and
banking groups, in terms of net worth. Reliance Capital, a constituent of S&P CNX
Nifty and MSCI India, is a part of the Reliance Group (www.relianceadagroup.com).
It is one of India's leading and amongst most valuable financial services companies
in the private sector.

Reliance Capital has interests in asset management and mutual funds; life and
general insurance; commercial finance; stock broking; investment banking; wealth
management services; distribution of financial products; exchanges; private equity;
asset reconstruction; proprietary investments and other activities in financial
services.

Reliance Mutual Fund is India's largest Mutual Fund with over seven million investor
folios. Reliance Life Insurance is amongst the leading private sector life insurers.
Reliance General Insurance is amongst the leading private sector general insurers.
Reliance Securities is one of India’s leading broking houses. Reliance Money is one
of India’s leading distributors of financial products and services.

Reliance Capital has a net worth of Rs. 8,126 crore (US$ 2 billion) and total assets of
Rs. 30,393 crore (US$ 7 billion) as on December 31, 2010.

HISTORY OF Reliance Capital

Reliance Capital Limited (RCL) was incorporated in year 1986 at Ahmedabad in Gujarat as Reliance Capital & Finance
Trust Limited. The name RCL came into effect from January 5, 1995. In 2002, RCL shifted its registered office to
Jamnagar in Gujarat before it finally moved to Mumbai in Maharashtra, in 2006.

In 2006, Reliance Capital Ventures Limited merged with RCL and with this merger the shareholder base of RCL rose
from 0.15 million shareholders to 1.3 million.
RCL entered the Capital Market with a maiden public issue in 1990 and in subsequent years further tapped the capital
market through rights issue and public issues. The equity shares were initially listed on the Ahmedabad Stock Exchange
and The Stock Exchange Mumbai. Presently the shares are listed on The Stock Exchange Mumbai and the National
Stock Exchange of India.

RCL in the initial years engaged itself in steady annuity yielding businesses such as leasing, bill discounting, and inter-
corporate deposits. Later, in 1993 diversified its business in the areas of portfolio investment, lending against securities,
custodial services, money market operations, project finance advisory services, and investment banking.

RCL was accredited a Category 1 Merchant banker by the Securities Exchange Board of India (SEBI). It had lead
managed/co-managed 15 issues of an aggregate value of Rs. 400 crore and had underwritten 33 issues for an
aggregate value of Rs. 550 crore. All these companies were listed on various exchanges.

RCL obtained its registration as a Non-banking Finance Company (NBFC) in December 1998. In view of the regulatory
requirements RCL surrendered its Merchant Banking License.

RCL has since diversified its activities in the areas of asset management and mutual fund; life and general insurance;
consumer finance and industrial finance; stock broking; depository services; private equity and proprietary investments;
exchanges, asset reconstruction; distribution of financial products and other activities in financial services.

Markets and Network

Edelweiss Financial Advisors Ltd. has membership in all the leading stock and commodities exchanges in the country. The firm
is a member in NSE, BSE, NCDEX and MCX. It is a depository participant with NSDL. Edelweiss has its roots in Western India
and has established nationwide presence with 169 branches, 1,360 sub-brokers, 2,556 terminals and a professional team of
2,000 plus employees spread across major metros and states in the country. It also provides trading in futures and options
through its online portal www.edelweissfa.com

OBJECTIVE

The objective of the Relaince Money is to provide its target market customers a full range
of financial products and banking services, giving the customer a one-step window for all
his/her requirements. The investment advisory services programs have been designed keeping
in mind needs of customers who seeks distinct financial solutions, information and advice on
various investment avenue.

MISSION AND VISION OF Reliance Money

Reliance Capital's vision is that:
By 2012, it will be a company that is known as:

"The largest, most profitable, innovative, and most trusted financial services company in India and in the emerging
markets".

In doing so, the company expects to reach the following targets by 2012:

1. 50 million customers.
2. 75,000 employees
3. A profit after tax of Rs. 5,000 crore for that financial year.
4. A valuation of Rs. 100,000 crore for the company and its subsidiary businesses.

In achieving this vision, the company will be both customer-centric and innovation-driven.

Chairman’s Profile
Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani, 50, is the chairman of all
listed companies of the Reliance Group, namely, Reliance Communications, Reliance Capital, Reliance Infrastructure,
Reliance Natural Resources, Reliance Power and Reliance Big Entertainment. He is also Chairman of the Board of
Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat.

An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is credited with pioneering several
financial innovations in the Indian capital markets. He spearheaded the country's first forays into overseas capital
markets with international public offerings of global depositary receipts, convertibles and bonds. Under his
chairmanship, the constituent companies of the Reliance Group have raised nearly US$ 3 billion from global financial
markets in a period of less than 15 months.

He is a member of:

 Wharton Board of Overseers, The Wharton School, USA

 Central Advisory Committee, Central Electricity Regulatory Commission
 Board of Governors, Indian Institute of Management, Ahmedabad
 Board of Governors Indian Institute of Technology, Kanpur

In June 2004, he was elected for a six-year term as an independent member of the Rajya Sabha, Upper House of
India's Parliament a position he chose to resign voluntarily on March 25, 2006.

Awards and Achievements 

 Conferred the 'CEO of the Year 2004' in the Platts Global Energy Awards
 Rated as one of 'India's Most Admired CEOs' for the sixth consecutive year in the Business Barons - TNS
Mode opinion poll, 2004
 Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management Association, October 2002
 Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition
of his contribution to the establishment of Reliance as a global leader in many of its business areas, December
2001
 Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business and Finance' and was
introduced as the only 'new hero' in Business and Finance from India, June 1999

 Code of Conduct For Directors And Senior Management

 The Board of Directors (the "Board") and the senior management of Reliance Capital Limited ("Reliance
Capital") subscribe to the following Code of Conduct adopted by the Board. They would:
1. Use due care and diligence in performing their duties of office and in exercising their powers
attached to that office
2. Act honestly and use their powers of office, in good faith and in the best interests of Reliance Capital
as a whole
3. Not make improper use of information nor take improper advantage of their position as a Director
4. Not allow personal interests to conflict with the interests of Reliance Capital
5. Not engage in conduct likely to bring discredit upon Reliance Capital
6. Be independent in judgment and actions, and to take all reasonable steps to be satisfied as to the
soundness of all decisions taken by the Board of Directors
7. Ensure the confidentiality of information they receive whilst being in office of Director and is only
disclosed if authorized by the company, or the person from whom the information is provided, or as
required by law

Besides, the Code of Ethics, all Business Policies of Reliance Capital apply to Directors holding executive
positions and executives in senior management.

 Guidelines for NBFCs -

o Policy on interest rates

o Guidelines for demand/ call loan
o Guidelines on corporate governance
o Guidelines on exposure norms
o Guidelines on fair practice
o Guidelines on investment policy
o Norms on 'Know Your Client' (KYC)
o Policy for purchasing and sale of non- performing financial assets

PRODUCT AND SERVICES OF Relaince Money

Stock Broking
Relaince capital . offers real time trading opportunities on the BSE as well as the
NSE. It also offers depository and online services to clients for account accessing
and information through its online portal catering to the needs of mobile trader as
well as the net savvy investor. Edelweiss offers state-of –the–art online trading
through its website (www.edelweissfa.com). Regular updates during trading hours,
and access to information, analysis and research, and a range of monitoring tools is
available. The company has steadily building up a comprehensive portfolio of
products and services apart from conventional broking. High speed anywhere trading
through the net, online depository services, commodities trading and retail debt
products are increasingly areas of special emphasis for the company.

Research
Relaince capital Ltd. is a research driven organization. Daily Call is its morning
newsletter that takes a trading call on the market and gives a ringside view of the
overnight national and international events. Customers get real time feeds on news,
comments and recommendations through instant messaging that are of utmost
essence to the serious trader. The Weekly Watch delivered to all the clients every
Saturday evening is the most comprehensive reports of its kind. The report
summons developments over the past week, major economic talking points,
summary on derivatives markets, technical outlook and trading ideas for the
forthcoming week and fundamental investments with an exhaustive research report
for a medium to long term horizon. On the commodities side, it releases daily and
weekly reports providing outlook on international agri-commodities.

Insurance
Life Insurance Products are absolutely necessary like providing Shelter for your
family or education to your children. Life Insurance is the only financial instruments
which take care of the standard of living and financial stability to the family in case of
eventuality of disability or death. The Main qualities of Insurance are Safety,
Protection and Return. Life Insurance is the only product which covers you during all
cycles of your life and beyond. It is important to plan while you are earning, to
safeguard yourself and your family against all unexpected odds.Our Services
available at ZERO Cost through our Pan India Network branches

Mutual Funds
Edelweiss Financial Advisors Ltd. provides a host of services for customers investing
in mutual funds. It offers wide range of services like, rankings of different mutual fund
schemes, list of new schemes issued in the market, interviews with fund managers,
Insta-Nav a quick search based application that enables customers to get the related
information about the desired scheme, Primer – a brief description about mutual
funds, RBI procedural guidelines and a Risk Profiler – which helps the customers in
ascertaining one’s own profile, thus minimizing risk.

Advisory Services
Apart from broking business, Edelweiss Financial Advisors Ltd. is also engaged in
offering advisory services of investments into mutual funds, primary market, life
insurance and other small saving products. The distribution services add up to their
broking business and are serviced by experts at each location. The business is
supported by an efficient research and back office team. Edelweiss’s set of diligent
advisors helps its customers plan and get more out of one’s money. The schemes
include, fixed income, bank fixed deposits, company fixed deposits, small savings
schemes, tax saving schemes and NRI deposits. Edelweiss also provides tax
planning services – where a list of tax saving schemes and a forum for Q&A where
the queries are answered by the tax advisors; and an NRI advisory body, where it
provides information for NRIs in helping them makes judicious investment decisions.

Loan Advisory
Edelweiss Financial Advisors Ltd. also provides advisory services on the loan
schemes of certain banks to its customers. The schemes include, home loans,
adhoc loans, professional loans, educational loans, consumer loans and auto loans.
Its advisory services are classified into four categories namely; Primers – giving an
overview about all schemes that are available, Calculators – where it helps the
customers with quick calculators, Jargon Buster – a translator and Digital Advisors –
which help in making decisions easy. It has entered into partnership with many
leading banks in providing this facility.

Performance
The company registered strong growth during the first 10 months of 2007. The
company added 26,460 domestic customer accounts in 2007 as compared to 25,295
in 2006. Number of terminals, sub brokers and employees almost doubled during
this period.

Growth Areas
Edelweiss Financial Advisors Ltd. has diversified its business to other areas such as
portfolio management services and is looking forward at opening overseas branches.
It plans to introduce company fixed deposits and merchant banking to its current
offerings. It is also aiming at increasing their institutional client base, acquiring new
business/brokerage firms and also entering into joint venture operations in the near
future. 

The firm has its roots in Western India especially Gujarat where it is the biggest
player. But it has expanded considerably. To find out the cities where we have our
operations in click here. And see if you want to become a citizen of reliance

 International Businesses

Reliance Capital Limited intends to be a well-respected global player in the international financia
services sector. It is present in Singapore, Malaysia, United Kingdom and United Arab Emirates

Singapore

Reliance Asset Management (Singapore) Pte. Ltd. (RAMS) is a private limited company with
limited liability and is regulated by the Monetary Authority of Singapore (MAS). RAMS holds a
Capital Markets Services (CMS) license issued by MAS, for carrying out fund management
activities under the Securities and Futures Act (SFA). It was set up as an offshore fund platform
Reliance Capital Asset Management Limited in 2006 for managing/advising mandates from glob
institutional and accredited investors. The core activity of RAMS is asset management focusing
India equities, alternative & fixed income instruments. RAMS has in-house capabilities to structu
and manage customized mandates and new product offerings to meet specific client
requirements. RAMS is also a registered Foreign Institutional Investors (FII) with Securities &
Exchange Board of India.

Malaysia

Reliance Asset Management Malaysia Sdn Bhd (RAMMy) has been incorporated to undertake
Islamic Asset Management under the license of The Securities Commission of Malaysia. RAMM
aims to become the provider of choice within Islamic Asset Management by launching unique
Shariah-compliant investment strategies to complement investor’s portfolios with the ultimate
focus on wealth creation.

United Kingdom and United Arab Emirates

Reliance Capital Asset Management (UK) Plc is a Financial Services Authority (FSA) authorized
investment advisory business based in United Kingdom

Reliance Capital Asset Management (UK) plc also established a branch in Dubai International
Financial Centre in 2009. It has commenced operations after receiving a license from Dubai
Financial Service Authority. The DIFC based entity provides a full range of Wealth and Investme
Advisory Services to professional investors and institutional clients in the region. By establishing
this branch RCAM (UK) plc intends to expand its operations throughout the UK, GCC and Africa

National Pension System

Reliance Capital Limited was appointed as one of the Points of Presence (POP) for distribution o
Government of India’s Pension Plan under the New Pension System (NPS). The pension plan is
open to all the citizens of India. Interested citizens can open their account in any of the designat
Reliance Capital branches spread across the country.

 Reliance Spot Exchange

Reliance Spot Exchange (RSX) is a new initiative of Reliance Capital in the exchange space by
setting up modern exchanges, in various segments.

RSX aims to bring different markets together on a national electronic platform thereby creating
transparency, efficiency and infrastructure for spot markets across India

Reliance Venture Asset Management

 Reliance Venture Asset Management, wholly owned subsidiary of Reliance Capital, is the ventu
capital arm of the Reliance Group with an investment mandate to incubate or invest into high-
growth, new business ideas and is stage, sector and geography agnostic

Ranked 30th in the reputed list of US-based, Red Herring Top 100 Global Venture Capital firms
2009 out of 1,800 global VC firms, from 32 countries, and across 12 benchmarks, Reliance
Venture is the only Indian Corporate Venture Capital firm to feature in the ranking

RVAM is also a recipient of the "Excellence Award" from India's Institute of Economic Studies, a
quasi-government agency started by Members of the Indian Parliament, industry leaders,
economists and educational leaders.

RVAM’s portfolio companies are considered as category creators and industry leaders. It has
spawned companies including household names such as India's largest online travel website
‘Yatra.com’, ‘Suvidhaa’ - India’s leading service commerce company, ‘Stoke, Inc.’ - a leader in
multi access convergence network, ‘Tessolve’ - a leading semi-conductor testing company
amongst many others

The Company has fostered relations with global premier institutions and is the exclusive India
partner for MIT and Stanford University for their entrepreneurship and business competitions.
RVAM has also funded two start-ups from MIT

RVAM endeavors to be the preferred choice and premier partner of all its portfolio companies an
assures its full commitment to them over an unlimited period of time

RVAM currently manages assets of Rs. 176 crore (US$ 38 million)

BUSINESS STRATEGY

I. Increasing market share in India’s expanding banking

II.Delivering high quality customer service
III.Maintaining current high standards for asset quality through disciplined credit risk
Management
IV.Develop innovative products and services that attract targeted customers and address
Inefficiencies in the Indian financial sector

SWOT ANALAYSIS OF Stock Broking Business

SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses,
and for looking at the Opportunities and Threats you face. Used in a business context, it helps
you carve a sustainable niche in your market. Used in a personal context, it helps you develop
your career in a way that takes best advantage of your talents, abilities and opportunities.

SEBI
ESTABLISHMENT OF SEBI

The Securities and Exchange Board of India was established on April 12, 1992 in accordance with the
provisions of the Securities and Exchange Board of India Act, 1992.

PREAMBLE

The Preamble of the Securities and Exchange Board of India describes the basic functions of the
Securities and Exchange Board of India as

“…..to protect the interests of investors in securities and to promote the

development of, and to regulate the securities market and for matters connected
therewith or incidental thereto”

The Board

Chairman -SK Sinha

WHOLE TIME MEMBER

Shri PRASHANT SARAN

Shri M S SAHOO

Dr. K M ABRAHAM

1. MARKET INTERMEDIARIES REGULATION AND SUPERVISION

DEPARTMENT (MIRSD)

The Market Intermediaries Regulation and Supervision Department is responsible

for the registration, supervision, compliance monitoring and inspections of all
market intermediaries in respect of all segments of the markets viz. equity, equity
 derivatives, debt and debt related derivatives.  The Department also handles the
work related to action against the intermediaries for regulatory violations (As
regards action it is clarified that the current practice of issuing show cause
notices, appointment of Enquiry/Adjudication officers and consequential action up
to serving of Chairman’s order and maintenance of database will be with the
respective Divisions). The following divisions will perform the functions of the
department.

1.1              MIRSD-1 (A-M)

 This division would look after work relating to registration, monitoring,

supervision, inspection, investor grievances and policy related issues of Stock
Brokers and Fees related matters including coordination of summary
proceedings.

1.2               MIRSD-2 (N-Z)

This division would look after the work relating to Registration, monitoring,
supervision, inspection, investor grievances and policy related issues of Stock
Brokers and Sub-Brokers.

1.3               MIRSD-3

      This division would look after the work relating to Registration, monitoring,
supervision, inspection, investor grievances and policy related issues of
the following Primary market related intermediaries:

i.   Merchant Bankers

ii.  Registrars to Issue

iii.    Bankers to Issue

iv.    Underwriters.

1.4               MIRSD-4

This division would look after the work relating to Registration, monitoring,
supervision, inspection, investor grievances and policy related issues of the
following intermediaries:

i.   Debenture Trustees,
ii.  Credit Rating Agencies
iii.     Depository Participants

1.5               MIRSD-5

This division looks into the matters relating to the following intermediaries:

i.   Sub-brokers
ii.  Debenture Trustees
iii.     Bankers to Issue
 
 
2.                  MARKET REGULATION DEPARTMENT (MRD)
 
The Market Regulation Department is responsible for supervising the functioning
and operations (except relating to derivatives) of securities exchanges, their
subsidiaries, and market institutions such as Clearing and settlement
organizations and Depositories.  (‘hereinafter collectively referred to as
‘Market SROs) The following Divisions will perform the functions of the
Department:
 
2.1                         Division of Policy
 
The Division will handle the work related to policy and practice relating to
MarketSROs i.e., securities exchanges, clearing and settlement organizations
and depositories; market policy, trading, clearance, settlement issues, risk
management, and related areas; Reviewing rules and rule-change proposals of
these Market SROs relating to market policy issues (except for listing matters
standards in purview of Corporation Finance Department); Procedures for
suspending trading of securities.
 
2.2                         Division of SRO Administration
 
The Division will handle the work related to Registration and recognition of the
Market SROs; administration of these Market SROs; Demutualization
orCorporatization of exchanges; reviewing rule change proposals relating to non-
market policy issues; supervision of the market SROs to the extent of compliance
with regulatory provisions through periodical reports and regulatory action.  (As
regards action it is clarified that the current practice of issuing show cause
notices, appointment of Enquiry/Adjudication officers and consequential action up
to serving of Chairman’s order and maintenance of databse will be with the
Division).
 
2.3                         Division of Market supervision
 
The Division will hand the work related to conducting compliance, examinations
and inspections of Market SROs.
 
2.4                         Investor Complaints Cell
 
The cell would receive complaints relating to the market SROs from the Office of
Investor Assistance and Education (OIAE) and take follow up action and report
back to the OIAE.  If regulatory action is required, the Cell shall inform the
Division of SRO Administration besides reporting to OIAE.
 
3.                  DERIVATIVES AND NEW PRODUCTS DEPARTMENT (DNPD)
 
3.1                         Division of Policy and Supervision
 
 The Division is responsible for supervising the functioning and operations of
derivatives exchanges and related market organizations.  In order to accomplish
its tasks, this division would be responsible for the following:
 
        Derivatives market policy issues.
 
        Approval of new derivative products
 
        Monitoring the functioning of derivatives exchanges including conducting
inspections and compliance exams.
 
        Prescribing and Monitoring risk management and settlement practices in
derivatives exchanges
 
        Developing the trading and settlement framework for new products.
 
        Regulatory action were required.  As regards action it is clarified that the
current practice of issuing show cause notices, appointment of
 
        Enquiry/Adjudication officers and consequential  action up to serving of
Chairman’s order and maintenance of database will be with the Division.
 
3.2                         Investors Complaint Cell
The cell would receive complaints relating to the derivatives exchanges and
related organizations from the Office of Investor Assistance and Education
(OIAE) and take follow up action and report back to the OIAE. If regulatory action
is required, the Cell shall inform the Division of Policy and supervision besides
reporting to OIAE.
 
4.                  CORPORATION FINANCE DEPARTMENT (CFD)
 
The Corporation Finance Department deals with matters relating to (i) Issuance
and listing of securities, including initial and continuous listing requirements (ii)
corporate governance and accounting/auditing standards (iii) corporate
restructuring through Takeovers / buy backs (iv) Delisting etc.

The following divisions form part of this Corporation Finance Department:-

      Division of Issues and Listing (DIL)

      Division of Corporate Restructuring
 
The division of issues and listing handles works relating to the following:-
1.       Policy pertaining to (i) primary market (ii) disclosures (initial as well as
continuous) (iii) listing  (iv) corporate governance (v) Employee Stock Option
(vi) Preferential issues (vii) Qualified Institutional Placement (QIP) (viii)
common electronic filing platforms viz. EDIFAR & CFDs  (ix) listing conditions
and (x) vanishing companies in consultation with Ministry of Corporate Affairs
(MCA) through the framework of Coordination and Monitoring Committee
(CMC), set up by Government of India.
  
2.       Issue of observations on the draft offer documents of public and rights issues.
 
 
3.       Operational matters pertaining to accounting standards, compliance with
corporate governance, guidance to Stock Exchanges on listing matters,
vanishing companies in consultation with respective Registrar of Companies,
allegations of non-compliance with listing agreement etc.
 
4.       The following Committees of SEBI:-
       Primary Market Advisory Committee (PMAC)- to advise SEBI on policy
issues pertaining to Primary Market.
       SEBI Committee of Disclosures and Accounting (SCODA) - to advise SEBI
on disclosures and accounting related issues.
 
5.       Regulatory action where required(As regards action it is clarified that the
current practice of issuing show cause notices, appointment of
Enquiry/Adjudication officers and consequential action upto serving of
Chairman’s order and maintenance of database will be with the Division).”
 
4.2                         Division of Corporate Restructuring:
 
The Division will handle the work relating to:
 
        Policy related to corporate restructuring
        Substantial Acquisition and Takeovers
        Buy back of securities
        Delisting of Securities
        Coordinating with the Takeover Panel
        Regulatory action where required. (As regards action it is clarified that the
current practice of issuing show cause notices, appointment of
Enquiry/Adjudication officers and consequential action up to serving of
Chairman’s order and maintenance of database will be with the Division).
        Investor complaints relating to corporate restructuring.
 
5.                  INVESTMENT MANAGEMENT DEPARTMENT (IMD)
 
The Investment Management department is responsible for registering and
regulating mutual funds, venture capital funds, foreign venture capital investors,
collective investment schemes, including plantation schemes, Foreign
Institutional Investors, Portfolio Managers and Custodians.  The following
Divisions will perform the functions of the Department;
 
5.1   Division of Funds 1((Portfolio Managers, Venture Capital, Corporate
Bonds, etc.) 2 (Mutual Funds) and 3 (Inspection of Mutual Funds):
 
The Divisions handle the following works related to their respective entities:
 
·        Registrations
 ·        Policy related issues
           ·        Inspections
·        Investor Complaints
.     Regulatory actions.
 
Investor Complaints Cell:
 
The cell would receive complaints relating to their respective entities from the
OIAE and take follow up action and report back to OIAE. If regulatory action is
required, the Cell shall keep the OIAE informed.
 
5.2                         Division of Foreign Institutional Investors and Custodian
 
The Division will handle all work related to:
 
        FIIs
        Custodians
        Regulatory action wherever required.
 
Investor Complaints Cell:
 
The cell would receive complaints relating to FIIs and custodians from the OIAE
and take follow up action and report back to OIAE. If regulatory action is required,
the cell shall keep the OIAE informed.
 
5.3                         Division of Collective Investment Schemes:
 
This Division administers the SEBI (Collective Investment Schemes) Regulations
1999. It includes work relating to the following :
 
        Existing CIS entities
 
        Investigating complaints of purported CIS entities
 
        Grant of provisional registration to existing CIS entities in terms of
regulation 73 of the Regulation
 
        Taking action against the entities for non compliance with the regulations
like, prohibitory orders and launching prosecutions against errant entities
and their promoters/ directors and key management personnel.

CHAPTER NO.3:OBJECTIVE OF STUDY

NEED FOR STUDY

Share Broking are operating in the oligopolistic market condition with the sellers selling
more or less same products but with some differentiation.Since ,the prices are determined by
the market forces,the only way banks can make profit is by providing differentiated products
and services.The need for doing this project was to analyze the strategies employed by banks
to provide differentiation to its customers and grab maximum market share.

OBJECTIVES:
1. To find out the awareness level in customers regarding the products in banks.
2. To find out the effectiveness of advertising campaign of banks.
3. To identify the competition in the banking industry.
4. To analyze the satisfaction level among the bank’s customers with regard to the
products and services offered to them.

Scope
The research zone selected by me was sanjauli(shimla,h.p).

Features of shimla
 population :-rich crowded city.
 Geographical location:-shimla is the capital of himachal Pradesh.It is surrounded by
sanjauli,choota shimla,new shimla etc.

Markets coverd –All Shimla,Solan ,Sirmor district

Rationale
The rational of doing this project was to get the clear understanding of the marketing strategy
for selling various financial products by banks and develop analytical skills to analyze the
performance and productivity of public sector and private sector banks through ratio analysis.

All the findings and conclusions obtained are based on the survey done in the working
areawithin the time limit. I tried to select the sample representative of the whole group during
my jobtraining. I have collected data from people linked with different profession at shimla.
CHAPTER NO.4 RESEARCH METHODOLOGY

RESEARCH PLAN:

 Preliminary Investigation:
  In which data on the situation surrounding the problems shall be gathered to arrive at
.The correct definition of the problem. An understanding of its environment.

 Exploratory Study: To determine the approximate area where the problem lies.
RESEARCH DESIGN:
Research was initiated by examining the secondary data to gain insight into the
problem. By analysing the secondary data, the study aim is to explore the short comings of
the present system and primary data will help to validate the analysis of secondary data
besides on unrevealing the areas which calls for improvement.

DEVELOPING THE RESEARCH PLAN:

The data for this research project has been collected through self Administration. Due
to time limitation and other constraints direct personal interview method is used. A structured
questionnaire was framed as it is less time consuming, generates specific and to the point
information, easier to tabulate and interpret. Moreover respondents prefer to give direct
answers. In questionnaires open ended and closed ended, both the types of questions has been
used.

1: Secondary Data: It was collected from internal sources. The secondary data was
collected on
the basis of organizational file, official records, news papers, magazines, management books,
preserved information in the company’s database and website of the company.

2: Primary data: All the people from different profession were personally visited and
interviewed. They were the main source of Primary data. The method of collection of primary
data was direct personal interview through a structured questionnaire.

SAMPLING PLAN:

Since it is not possible to study whole universe, it becomes necessary to take sample from
the universe to know about its characteristics.

Sampling Units: Different professionals Chartered Accountants, Tax Consultants,

Lawyers, Business Man, Professionals and House Wives of Pune.

Sample Technique: Random Sampling.

Research Instrument: Structured Questionnaire.

Contact Method: Personal Interview.

SAMPLE SIZE:
My sample size for this project was 100 respondents. Since it was not possible to
cover the whole universe in the available time period, it was necessary for me to take a
sample size of 100 respondents

DATA COLLECTION INSTRUMENT DEVELOPMENT:

The mode of collection of data will be based on Survey Method and Field Activity. Primary
data collection will base on personal interview. I have prepared the questionnaire according
to the necessity of the data to be collected
 CHAPTER NO:7 CONCLUSIONS AND SUGGESTIONS

CONCLUSIONS

Relaince money is expected to go on stream. The company already has

good number of employees on board and is recruiting heavily to take the headcount to many
more. It is on the brim of increasing its customers through its attractive schemes and offer.
The project opportunities provided was market segmentation and identifying
prospective customers in potential geographical location and convincing them to open an
account so that new Business Opportunities of the bank can be explored. Through this
project, it could be concluded that people are not much aware about the various products of
the bank and many of them not interested to open an account at all.
Services was considered as unsought good which require hard core selling, but in changing
trend in income and people becoming financially literate, the demand for banking sector is
increasing day by day.
According to my findings Company’s promotional activities for recruiting sales executives
are also very less.
So, at last the conclusion is that there is tough competition ahead for the company from
its major competitors in the banking sector.
Last but not the least I would like to thank HDFC Bank for giving me an opportunity to
work in the field of Marketing. I hope the company finds my analysis relevant.

SUGGESTIONS:

Finally some recommendations for the company are as follows:-

• To make people aware about the benefit of becoming Reliance money Clients , following
activities of advertisement should be done through
1. Print Media.
2.Hoarding & Banners.
3.Stalls in Trade Fares
4.Distribution of leaflets containing details information.

 The Company should provide life time Morning and closing Reports of market to all
its customers.
Annual maintains cost should be charged minimum.
•The company should provide a Contract notes and ledger reports to all its customers
• Make people understand about the various benefits of its products.
• Company should organize investor awareness programmes, so that people will be aware
about the company and different products .
• Company should open more branches in different cities
 CHAPTER NO.8:BIBLIOGRAPHY

BOOKS REFFERED:

Philip Kotler (Eight Edition), “ Marketing Management

T.N Chhabra , Human Resource Management

WEBSITES REFFERED:
http://www.hdfcbank.com/personal/default.htm

http://en.wikipedia.org/wiki/HDFC_Bank
http://www.accessmylibrary.com/article-1G1-58041489/india-hdfc-bank-better.html

REPORTS/ARTICLES REFFERED:

Annual report of HDFC BANK 2009.

 ANNEXURE

QUESTIONNAIRE:

Dear Sir/Madam

Name :

Gender : M F

Date of birth :

No of dependants :

Address :

I am the student of [COLLEGE NAME], Department of Management studies,

[PLACE] and presently doing a project on “MARKETING OF FINANCIAL
PRODUCTS”. I request you to kindly fill the questionnaire below and assure you that
the data generated shall be kept confidential.

1. Educational Qualification

10th or below 10+2 or below Graduate

Post Graduate and above Others(please specify)

2. Your residence is

Owned Rented Company Provided

Ancestral/Family PG Accomodation

Please do mention the period at current residence Years Months

3. Do you have a vehicle?

Yes No

If Yes,

Four wheeler Two wheeler Other None

Is your vehicle

Financed Owned Company Provided

Please do mention the Vehicle make(model name)

4. Your Ocuupation

Salaried Self Employed Retired Housewife

Student NRI(Please specify the country you belong)

5. If Salaried, employed with

Private Limited Partnership Proprietorship Public Limited

Public Sector Government Multinational

Mention the type of industry your employed,

Advertising/market research Textile Banking Transport

Construction/real estate Travel/Tourism Entertainment/Media

Telecom Consumer goods Insurance Export/Import

 Internet services NBFC Call centres/BPO/ITES

Hotel/Restaurant Finance Information Technology

Pharmaceuticals Others

6. If self-employed your firm is

Private Limited Partnership Proprietorship

Your nature of work in the firm,

Broker Journal Landlord Software Professional

Chartered Accounted Films/Entertainment professional

Consultant Lawyer Manufacturer Doctor

Engineer Trade/Distributor Financier Retailers/Grocers

Real Estate Agent

Please specify company name

Designation

7. Are you an account holder in HDFC bank?

Yes No

If yes,

Current savings FD Demat

Mention the account number

If No,

Are you an account holder in any other bank?

 Yes No

If yes, specify name of the bank and type of account

8. Have you availed loan facilities from any bank?

Yes No

If yes, type of loan

Car loan personal loan consumer durable loan loan against shares

Housing loan others(please specify)

Mention the loan amount

Name of the bank

9. Are you assessed to tax?

Yes No

Your gross yearly income

Monthly expense

Do you have any other source of income?

Yes No

If yes,please specify

Average income per annum

10. Marital status

Married Single

If married,

Child 1 age

Child 2 age

Child 3 age

11.If you have an existing policy with any insurance company as life assured, assignee,
proposer please mention the details below

Name of the insurer

Sum assured

Yearly premium amount

Policy start date