In this chapter, we will be doing the Competitor’s Analysis of L&T with its competitors.

The competitor Analysis will be done by using SWOT (Strength, Weakness,

Opportunity and Threat) Framework. The competitor of L&T whose SWOT Analysis
will be done are Shapoorji Pallonji and GMR. First, the analysis of L&T will done and
afterwards, SWOT analysis of Shapoorji Pallonji and GMR will be done. At the end, a
comparative analysis of the same has been mentioned.

SWOT Analysis of L&T

Strengths Weaknesses

 Powerful brand  Increase in Operational Costs

 Global Presence  Increase Debt
 Multiple divisions to cater almost all  Major dependence on Indian market
major industries for revenue generation
 Vast Experience in its domain  Delayed Projects
 Flexible Product offerings
 Quality of work delivered
 Strong Finances

Opportunities Threats

 Strong Project Pipeline to ensure  Competitors

high revenue
 Government Regulations
 Strategic Alliance with Global
 Rise in delayed project cost
Companies
 Growing Indian Engineering and
Construction Industry
SWOT Analysis of Shapoorji Pallonji
Strengths Weaknesses

 High brand equity  High attrition rate

 Global Presence  Market share is low

 Expertise in Infrastructure Projects  No expertise in new complex projects

 Vast Experience in its domain

 Flexible Product offerings

Opportunities Threats

 Huge no of Competitors
 Initiate to take new complex projects
 Low price bidding by competitors
 Strategic Alliance with Global
Companies to increase portfolio  Delay in project delivery causing
shift of customer
 Huge demand in construction
industry
SWOT Analysis of GMR
Strengths Weaknesses

 High Brand Growth  Less diversified domain presence

 Global Presence  Heavily reliant on Aviation sector
 Expertise in Civil Aviation Projects  Complex holding structure of
company
 One of largest infrastructure
development company in India  Delayed Projects
 Working towards green energy

Opportunities Threats

 Diversify its business into various  Policies of land acquisition for

verticals aviation projects
 Strategic Alliance with Global  Government Regulations
Companies
 Rise in cost due to project delay
 Growing Indian Engineering and
Construction Industry

As we compare the SWOT analysis of L&T, Shapoorji Pallonji and GMR, we find that
the L&T has an advantage being huge brand equity and vast experience in its domain.
While on the other hand, Shapoorji Pallonji has also a good brand equity but lacks on the
side of taking new complex projects and its low market share. GMR while has mainly
focused on aviation sector only for its growth, it should diverse into different verticals to
grow itself at a good pace.