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9 Subscription Models (Whitepaper)
9 Subscription Models (Whitepaper)
SUBSCRIPTION
MODELS
ANY BUSINESS CAN ADOPT
One of the oldest Network Model subscription offerings was The more people
the telephone. When only a few people had a telephone, its
that subscribe, the
utility was limited because there was nobody to call. As more
people subscribed to a telephone service, it became more better the product
valuable for all subscribers. is to subscribers.
The serenity of
For example, if you install roofs, you could offer a warranty
knowing you’re program where you ask your customers to pay you a small
covered in the event amount of money each month for the peace of mind to
know that in the event that their roof starts leaking, you will
of a catastrophe.
come and fix it at no charge.
People with dogs always worry about losing them, and that’s
where Tagg comes in. With Tagg, a pet tracking service that
had 30,000 subscribers in 2013, you can keep an eye on
Rover for $7.95 per month. If Rover leaves a specified area
• Limit your risk. Premiums may look like free money, but
you need to ensure you have the resources and
infrastructure to honor your commitment if your
customer calls.
His best-selling book, Built to Sell: Creating a Business That Can Thrive
Without You was recognized by both Fortune and Inc. as one of the best
business books of 2011 and has been translated into 12 languages. John
is the host of Built to Sell Radio, ranked by Forbes as one of the world’s 10
best podcasts for business owners. In 2015 John wrote another best-
selling book, The Automatic Customer: Creating a Subscription Business in
Any Industry. In 2021, John released The Art of Selling Your Business: Winning
Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of
books which teach business owners how to build, accelerate, and harvest
the value of their company.
Prior to founding The Value Builder System™, he started and exited four
companies, including one acquired by a public company. He lives with his
family in Toronto.
SUBSCRIPTION
MODELS
ANY BUSINESS CAN ADOPT