Introduction

The increase in technology provides good opportunities to the seller to reach the customer
in much faster, easier and in economic way. Online shopping is emerging very fast in recent
years. Now a day the internet holds the attention of retail market. Millions and millions of
people shop online. On the other hand the purchasing of product from traditional market is
continuing since years. Many customers go for purchasing offline so as to examine the
product and hold the possession of the product just after the payment for the product. In
this contemporary world customer’s loyalty depends upon the consistent ability to deliver
quality, value and satisfaction. Some go for offline shopping, some for online and many go
for both kind of shopping. The focus of the study is on the consumer’s choice to shop on
internet and at the traditional stores at the information gaining period. However online
shopping is easier for the people and less price than the offline shopping. While making any
purchase decision consumer should know the medium to purchase whether online shopping
or the offline shopping. Consumer should decide the channel for them which can best suit to
their need and wants and which can satisfy them. In this competitive world how consumer
can decide the particular medium for their purchase of goods is very important to understand
in a managerial point of view. (Laing and Lai, 2000) said that the internet shopping is the
third best and most popular activity over internet after online shopping next comes the e-mail
Using, instant messaging and web browsing. These are even more important than watching or
getting entertain by the internet or getting any information or news, this are the two very
common thought which comes to the people’s mind when considering the internet users do
when they are online. The behaviour of online shopping is also known as online buying
behaviour and internet shopping. Buying behaviour means the purchase of good over internet
using web browser. Online shopping also consist the same five steps which is related to
traditional shopping behaviour. (Chiang Dholskia 2003; Lynch, Kent, and Srinivasan 2001) they
said that in the typical way of online shopping when the consumer need some product or
service they go through the internet and browse or search the things they need and their

Information But rather than searching actively, many a times potential consumers are attracted
by the information about the product they want. They see many products online and choose
the best one which suits him/her. Then they purchase that product and finally the transaction
takes place and post sales service provided by the online sites. Online shopping attitude and
behaviour are related to the consumer. Previous studied have focused on why the products of
the online shopping is different from other products. Many studies have focused that the
high touch products that the consumer feels when they need to touch, smell or try the
product. It requires the offline shopping at the purchasing stage because it cannot be done
in the online shopping. Even with the increase in the online shopping and the recognition
that online shopping is more likely to impose the pressure on offline shopping or traditional
shopping. The research is very limited in this area or field. Online or e-shopping is a kind of
electronic shopping which allow the consumer to purchase goods over the internet directly
from the seller using a web browser. There are some alternative names of online shopping
those are as follow- e-web store, e-shop, e-store, internet shop, web-shop, web-store, online
store, online store front and virtual store. Mobile commerce or m-commerce is described as
purchasing from the online retailer by the mobile optimized online sites or application (app).
(Aldrich Archive, 1982) online shopping is invented by a English entrepreneur Aldrich in
1979. (Palmer& Kimberly,2007) Tim Berners Lee is the one who created the first World Wide
Web server in 1990. It was opened for a commercial purpose. There after many technological
innovation emerged in 1994 like the online banking, the opening of online pizza shop by
Pizza Hut, Netscape SSL v2 encryption standard for secure data transfer, and Intershop’s first
online shopping system. In 1994 the first secure transaction was over the web either by Net
market or Internet shopping. Amazon was launched in 1995, it is the first online shopping
site of the world and after that eBay was introduced in 1995.Today many countries are doing
online shopping but still some countries are at the starting point of the experiment of online
shopping. In 1987, the merchant account was launched that helped the software developers
to sell their software online easily. Swreg was the name of first software and the oldest
software that is still available. Future shop is a book for how new technology will change the
way of shopping and what the customer buy. It was published in the year 1992. The book
consists of the topic like what will happen in the future date of e-commerce and how the
internet will take place in the society. 1994 is the mouth of year of online commerce and
Yahoo is launched in this year. In 1995 approx. 12000 domain names were registered in the
internet. In 1998 Google entered the world of e-commerce and launched yahoo store online.
The customer of online shopping should have internet and a valid method of payment in
order to purchase the products from the internet. Amazon, Myntra flipkart are some of the
examples of the successful online shopping sites that use less price of the items and large
stocks to attract the consumer. In general the population from high level of income and high
level of learning are more favourable to do online shopping. The population who are more
knowledgeable and more explored to the internet are more into online shopping. The
increase in technology increases the online shopping by the consumer. The increase in
technology creates a favourable attitude towards the consumer for online shopping.

Company profile

History of Online Shopping

In 1990, Tim Beamers-Lee created the first World Wide Web server and browser in UK. It opened for
commercial Use in 1991. In 1994 other advances took place, such as online banking and the opening
of an online pizza shop by Pizza Hut. During that same year. Netscape introduced SSL encryption of
data transferred online, which has become essential for secure online shopping. Also in 1994, the
German company Intershop introduced its first online Shopping system. In 1995. Amazon launched
its online shopping site, and in 1996, eBay appeared.

Originally, electronic commerce was identified as the facilitation of commercial transactions

electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds
Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send
commercial documents like purchase orders or invoices Ronically. The growth acceptance of cards,
automated teller machines (ATM) and hone banking In the 1980s were also forms of electronic
commerce. Another form of e-commerce was the airline reservation System typified by Sabre in the
USA and Travicom in the UK.

From the 1990s onwards, electronic commerce would additionally include enterprise resource
planning systems (ERP), data mining and data warehousing. In 1990, Tim Berners-Lee invented the
World Wide Web web browser and transformed an academic telecommunication network into a
worldwide everyman everyday communication system called internet www: Commercial enterprise
on the Internet was strictly prohibited by NSF until 1995. Although the Internet became popular
worldwide around 1994 with the adoption of Mosaic web browser, it took about five years to
introduce security protocols and DSL allowing continual connection to the Internet. By the end of
2000, many European and American business companies offered their services through the World
Wide Web. Since then people began to associate a word “ecommerce” with the ability of purchasing
various goods through the Internet using secure protocols and electronic payment services.

Timeline:

 1979: Michael Aldrich invented online shopping in UK

 1981: Thomson Holidays, UK is first B2B online shopping
 1982: Minitel was introduced nationwide in France by France Telecom and used for
online ordering.
 1984: Tesco is first B2C online shopping and Mrs Snowball, 72, is the first online
home shopper.
 1985: Nissan UK sells cars and finance with credit checking to customers online from
dealers’ lots.
 1987: Swreg, an online payment processor that is the best PayPal alternative for
global businesses begins to provide software.
 1990: Tim Beamers-Lee writes the first web browser, Worldwide Web, using a NeXT
computer in UK.
 1992: Terry Brownell launches first fully graphical, iconic navigated Bulletin board
system online shopping Using RoboBOARD
 1994: Netscape, US Computer Services Company releases the Navigator browser in
October under the code name Mozilla. Pizza Hut offers online ordering on its Web
page. Netscape 10 is introduced in late
 1994 SSL encryption that made transactions secure.
 1995: Jeff Bozos, CEO of Amazon Inc., USA launches Amazon.com and the first
commercial-free 24 hour. Internet-only radio stations, Radio HK and Net Radio in US
start broadcasting eBay is founded by computer Programmer Pierre Omidyar as
Auction Web in US.
 1998: Electronic postal stamps for people residing in US can be purchased and
downloaded for printing from The Web
 1998: Alibaba Group is established in China. Alibaba Group is a family of Internet-
based businesses which Makes it easy for anyone to buy or sell online anywhere in
the world.
 1999: Business.com sold for US $7.5 million to e-Companies, which was purchased in
1997 for US $149,000.Business.com helps small-to-medium enterprises discover,
 compare and purchase products and services to run 2000: The dot-com bust. Their
businesses.
 2001: Alibaba.com achieved profitability in December 2001.
 2002: eBay acquires PayPal for $1.5 billion. PayPal is the faster, safer way to send
money, make an online Payment, receive money or set up a merchant account.
 2003: Amazon.com posts first yearly profit.
2004: DHgate.com, China’s first online b2b transaction platform, is established,
forcing other b2b sites to move away from the “yellow pages” mode:
 2007: Business.com acquired by R.H. Donnelley for $345 million.
 2009:Zappos.com, an online shoe and apparel store acquired by Amazon.com for
$928 million. Retail Convergence, operator of private sale website RueLala.com,
acquired by GST Commerce for $180 Million. Plus up to $170 million in carn-out
payments based on performance through 2012. GSI Commerce is an eBay retailers
specializing in creating, developing and running online shopping sites for brick and
mortar brands and retailers.
 2010: Group on reportedly rejects a $6 billion offer from Google. Instead, the group
buying websites plans to go ahead with an IPO in mid-2011. Groupon, is a deal-of
the-day website that features discounted gift certificates or discount coupons usable
at local or national companies.
 2011: US e-Commerce and Online Retail sales projected to reach $197 billion, an
increase of 12 percent over 2010. Quidsi.com. parent company of Diapers.com,
acquired by Amazon.com for $500 million in cash plus $45 million in Debt and other
obligations, GSI Commerce, a company specializing in creating, developing and
running online Shopping sites for brick and mortar businesses, acquired by eBay for
$2.4 billion.
Future of Internet Shopping

People use the Internet to shop online for mobile phones, laptops and other consumer goods. If the
Internet is anything to go by. India’s technological and economic growth has moved into the top
gear. With more India’s online shopping registering a phenomenal 100 per cent annual growth,
many retail chains and consumer durable companies are joining the Web bandwagon to tap the
shopping market. The online shopping industry in India is fast catching on, not just in the larger
metros but also in the smaller cities. At present the market is estimated at Rs.46,000 crore and is
growing at 100 per cent per year. According to Google, India has more than 100 million Internet
users, out of which around half opt for online purchases and the number is growing every year. With
such a large market size. Companies, right from retail shops to consumer goods, are entering the
Web space to attract potential customers. Even traditional retailers like Shoppers Stop. Westside
and Pantaloons are looking at the online shopping space for growth. According to the Associated
Chambers of Commerce 24 and Industry of India (Assoc ham), the size of the online retail industry is
expected to touch Rs.7. 000 crore by 2015, up from Rs 2, 000 corer now, at an annual growth rate of
35 per cent. According to industry leaders, portals offering daily deals and discount offers with good
delivery services attract the largest number of online shoppers. The companies that provide daily
deals or discount offers are doing brisk business. People are looking for value shopping that saves
their money as well as time. The customer behaviour is changing dramatically. People are not only
using the Web to book air tickets and movie tickets but also c not hesitate in placing orders for
mobiles, laptops and other consumer electronics and home appliances. Seeing this bold consumer
behaviour, more companies are collaborating with such daily deal and discount sites. All the top
consumer electronics and home appliances companies are listed with us. In the growing competition
space companies with good delivery services score points over others. Keeping in mind this growing
potential, not just large brands but even general retail chains are upgrading their sites for
ecommerce, making it more convenient for customers to place online purchase orders. According to
eBay. Indian online shoppers remain brand savvy, even when they are shopping online. The eBay
India Census has found that brands such as Sony, Nokia, Samsung, Apple and Reebok continue to top
buyers charts. Category-wise lifestyle products, such as cosmetics, jewellery, watches, fashion
products and fitness equipment contribute over 45 per cent to eBay’s sales in India. Thus it can be
concluded that online shopping holds a great future ahead.

Objective of study

present study broadly compares the online and offline shopping, specifically the objectives are:
(a) To analyses the significant difference between the online and offline consumer groups in
terms of demographic, technology use, availability and attitude of the consumer.

(b) to examine the factors influencing the consumer to switch from the offline shopping t
shopping and online to offline shopping. The factor influencing the consumer to shop solely
online and solely offline.

(C) the factor influencing consumer to shop solely in and solely offline.

(D) To analyses whether the qualification of the consumer affect the online shopping and
offline

Best Online shopping sites in India

Rankin Website Name Product & Services offered

g
1 Flipkart.com One of the most popular online shopping sites in India is flipkart.com
Which is based in Bangalore . The website started as online book
store but gradually added product like mobile clothing , accessories
etc.
2 Snapdeal.com Featuring next on the list of top 12 online shopping sites in India 2020
is Snapdeal.com, a site which is based in New Delhi and in products
like clothing, accessories, consumer goods, cell phones in addition to
services like salons and restaurants. Excellent discounts and great
service are the reasons of popularity of this website
3 Amazon.in The next name to be included in the list of best online shopping
websites in India is that of Amazon in, a global leader which
showcases a great variety of products. ranging from books, CDs,
clothing, accessories, electronics and a lot more. The website offers
free shipping and incredible discounts.
4 Shopclues.com Featuring next on the list of the best online shopping sites in India
2015 is a site called shopclues.com, which showcases countless
products like jewellery. accessories, mobiles, cameras, books, laptops
 and many more, at wonderful discounted deals.
5 Paytm.com Paytm started with Mobile Recharge and Bill Payment website now
Paytm selling everything from Home Appliances, Home Decor items,
Men, Women and Kids Clothing, Laptops and Mohiles etc items at
lower prices. In a very short period Paytm grown fasily and able to
place under our Top 10 Indian Shopping site list.
6 Myntra.com Myntra.com is a Bangalore based fashion website which brings in
excellent variety

Scope and importance of the study

1. To find out the reason for buying the product.

2. To know about which purchase type people prefer most.
3.