Name: Mamadou O Jallow NIM: 1942620210

Summary

“Global Warming Opportunities and Challenges”

Guest Speaker : Hastanto, SH,MM- GM

Department Store.

In Global Marketing: What Opportunities and Challenges in the Digital Age of

Marketing, brands produced in Southeast Asia and specifically Indonesia are a part of the
global market.
Pew die pie is an agent for promoting this terrible game.
However, Gojek and grab also expanded branches around Southeast Asia; Malaysia
and Indonesia becomes the center for this e-commerce company

Philip Kotler & Kevin Lane Keller 2008 "It is the process of bringing together various
resources such as (human resources, financial capital, or physical assets) and other corporate
organizational goals to respond to global market threats and seize global market
opportunities."

What are the Global marketing goals:

• We have entered the tech revolution era of globalization and business digitalization. In the
tech era we can communicate directly using the internet from any part of the globe.
mastering global marketing ethics and principles is important for any individual or corporate
organizations who want to enter the millennium market

In recognizing e Global marketing goals the following should be considered:

1. By Increasing sales and having a good market share will increase company’s profits
thereby reducing costs and increasing profits
2. By discovering new global markets niche to satisfy global customers needs should be a
goal and an objective for any good company
3. By Coordinating marketing activities a company activates an opportunity under global
environmental to reduce constraints
4. In Improving product quality and market trends businesses meet customer tastes
Here are some Key global marketing decision-making processes:
1. The decision to move abroad and enter a new market; first you need to make a market
research understand the laws, the people and the cultures
2. Deciding which market to enter is very important for any company which want to move
abroad
3. When and how to enter a new market help a business to stand the taste of time
4. Defining a marketing plan and strategies will help get to create a new relationship between
partners

Understand the Needs and resources and purchasing power of different countries

In every country there is a needs for customers and purchasing power and in every country
they have their own resources and superior products
Global Technological advancement
The tech developments make it easier to find products, trade, shipping, and payments.
Let’s take a look at the giant e-commerce companies: Alibaba, Amazon and Nike factories
The two have a branch in Indonesia, these factories are monitored by control technology with
ease and very supportive
Digitization opens new market access in various countries: such as electronics
exhibition/virtual factory tour
Attention costs associated with production costs in each country they have different
production prices, prices of materials/raw materials, labor, capital and purchasing power
Attention to quality of products
In every country they have a higher level of expertise or superior products than other
countries for example the UK and Indonesia
• Product trends , social and cultural differences in each country, plays a major role in
marketing

International currencies
Currencies differences allow countries and companies to invest and promote their products in
a more sustainable economy
World Trade Order
• Agreements between countries, regions (ASEAN), regions or economic groups (G8)
facilitate transactions make it easy for counties to do multinational trades

How to Determine what market to enter:

Once a company decides to enter a new market, they conduct online research and
field observations on how and where to expand into foreign markets. This is called. Market
research or Market survey :
First they must do the following:
• -FGD
-Sampling and interview-Ethnography
Interview/observation:
-Search engine optimization by country/region
-Online report analysis
-Customer Behavior
• Online data:
-Company sales report
Competition
-SWOT analysis
-Keyword trends

challenges:
Innovate to replace the system in a new way. Market players; find ways to replace old
players with new players. To stand at a competitive edge a company should replace the old
technology with digital technology to produce more efficient and reliable services or quality
products.