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BangProd #6 Concept Generation
BangProd #6 Concept Generation
Lecture Note #6
budhiyogas@telkomuniversity.ac.id, ullyyunita@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
Mission Development
Statement Identify Establish Generate Select Plan Plan
Set Final
Customer Target Product Product Downstream
Specifications
Needs Specification Concepts Concept(s) Development
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
Problem Decomposition :
1. Decomposition by Function Diagram
2. Decomposition by Sequence of User Action
3. Decomposition by Customer Needs
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
Mekanik Trackball
Button
Optik dan Laser
…
Mouse
Connectivity
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
Radion Wireless
(Bluetooth/
(Wi-Fi)
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
Is the team developing confidence that the solution space has been fully explored?
Have ideas from everyone been accepted and integrated in the process?
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
Brainstorming
A group tries to generate →Establish openness and participation
many diverse ideas
→Encourage many and diverse ideas
No criticism, members
encouraged to improve other’s →Build on each other’s ideas
idea
Morphological analysis →Orient toward problems
Etc →Use a leader to guide discussion
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
INDIVIDUAL CREATIVITY
The specific determinants of creativity are not known (Urban)
Each man and woman is born as a creative problem solver (Prince)
Knowledge is the key input to creativity, but creative thinking requires an
attitude that allows one to search for ideas and manipulate your
knowledge and experience…. (Roger von Oech)
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
INDIVIDUAL CREATIVITY
The specific determinants of 10 mental blocks that prevent individual
creativity are not known creativity :
(Urban) Looking for the one right answer
Each man and woman is born Excessive logical thinking
as a creative problem solver Rigidly following the rules
(Prince)
Being too practical
Knowledge is the key input to
creativity, but creative thinking Not being willing to have fun and play
requires an attitude that Overspecializing
allows one to search for ideas Avoiding ambiguity
and manipulate your
knowledge and experience…. Fear of looking foolish
(Roger von Oech) Unwillingness to make an error
Believing You are not creative
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
INDIVIDUAL CREATIVITY
The specific determinants of 10 mental blocks that prevent individual
creativity are not known creativity :
(Urban) Looking for the one right answer
Each man and woman is born Excessive logical thinking
as a creative problem solver Rigidly following the rules
(Prince)
Being too practical
Knowledge is the key input to
creativity, but creative thinking Not being willing to have fun and play
requires an attitude that Overspecializing
allows one to search for ideas Avoiding ambiguity
and manipulate your
knowledge and experience…. Fear of looking foolish
(Roger von Oech) Unwillingness to make an error
Believing You are not creative
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
BLOCKBUSTING
Block Blockbuster
Negative Attitude Attitude Adjustment
• Focusing attention on negative aspects of the • List the positive aspects and outcomes of the problem. Realize that with
problem & possible unsatisfactory outcomes every problem there is not only a danger of failure but an opportunity for
hampers creativity success
Fear of Failure Risk Taking
• One of the greatest inhibitors to creativity is • Outline what the risk is, why it is important, what is the worst possible
the fear of failure and the inability to take a risk outcome, what your options are with the worst possible outcome, and how
you would deal with failure
Following the rules
• Some rules are necessary, such as stopping at a Breaking the rules
red light, while other rules hinder innovation • Practice trying new things. Take a different route to work, try a new food, go
somewhere you’ve never gone
Over reliance on logic
• Relegate imagination to the background because
Internal creative climate
• Turn the situation over to your imagination, your feelings, your sense of
of a need to proceed in a step-by-step fashion
humor. Play with insights and possibilities
Over reliance on logic Creative beliefs
• Relegate imagination to the background • Encourage your creativity, by asking “what if” questions, day
because of a need to proceed in a step-by- dreaming, make up analogies. Try different ways of expressing your
step fashion
creativity
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
Left or Right ?
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
THE FOUR 4
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
LETTERS PATTERN
There is a pattern below :
A EF HI KLMN
-----------------------------
BCD G J OP
There is a reason why some letters are above the line and some are
below the line. Figure out the pattern and complete the alphabet.
The letters above the line are composed exclusively of straight lines.
The letters below have curves in them
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI
budhiyogas@telkomuniversity.ac.id