Stock market app adoption factors :

1. Performance Expectancy

Reference : Compeau, Deborah R., and Christopher A. Higgins. "Computer self-efficacy:

Development of a measure and initial test." MIS quarterly (1995): 189-211.

2. Effort Expectancy

Consumers prefer to use a technology which is easy to understand and can provide
maximum benefits

Reference : Davis, F.D., Bagozzi, R.P. and Warshaw, P.R. (1989), “User acceptance of computer
technology: a comparison of two theoretical models”, Management Science, Vol. 35 No. 8, pp.
982-1003

3. Social Influence

if a person thinks that the given behavior shall be accepted by his/her peer group, then
the person is more likely to form intentions to engage in a given behavior

Reference : Ajzen, I. (1991), “The theory of planned behavior”, Organizational Behavior and
Human Decision Processes, Vol. 50 No. 2, pp. 179-211

4. Price Saving

Reference : Venkatesh, V., Thong, J.Y. and Xu, X. (2012), “Consumer acceptance and use of
information technology: extending the unified theory of acceptance and use of technology”, MIS
Quarterly, Vol. 36 No. 1, pp. 157-178.

5. Perceived Trust

Trust is the degree to which a consumer believes in the trustee and feels secured about
making any transaction with that particular service provider

Reference : Komiak, S.X. and Benbasat, I. (2004), “Understanding customer trust in

agent-mediated electronic commerce, web-mediated electronic commerce, and traditional
commerce”, Information Technology and Management, Vol. 5 Nos 1/2, pp. 181-207
 6. Perceived Ease of Use

Reference : Davis, Fred D. "Perceived usefulness, perceived ease of use, and user acceptance
of information technology." MIS quarterly (1989): 319-340.

QUESTIONNAIRE :

Fill after every statement, agree/disagree as per your choice :

1. I actively invest in the stock market.

2. App based investing makes portfolio management easy.

3. Buying and selling securities, contracts etc has become faster.

4. I got motivation to start app based investing from my peer group.

5. I got motivation to start app based investing from movies/series.

6. I got motivation to start app based investing for better retirement plans.

7. I got motivation to start app based investing because it can provide better interests than
banks do.

8. Nowadays, brokers are charging very low brokerage that is affordable.

9. Since bodies like SEBI, CDSL, NSDL etc have brought very strict rules for trading in
markets, I can trust these platforms.

10. Addition or withdrawal of funds in trading account is fast and easy.

11. I would recommend others as well to do app based stock investment.