Q1 RESTORATION

Strategy & Branding

Take your business to the nextlevel
February 14, 2020

Presented By
Our
Speakers

Nasrudin Hari Mukadi

jm.youtube.com/watch?v=wGD7-6JYH7M&t=6s Hari.mukadi@gmail.comj
Head Office Q1 Digital Marketing Consultant
Milano Park D. 2138/2139 +62 811993693
Sidoarjo - East Java Jakarta Indonesia
DigitalMarketing
Understanding the need and
developing your company's
marketing strategy
 4

WHY SHOULD YOU MARKET?

The purpose of doing marketing andpromotion

Reasons:
• Product & BrandAwareness
• Help people find your business
• Demonstrate benefit and value of
product/service
• Reach new leads
• Grow your business
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WHAT IS DIGITALMARKETING?
Defining the new era of marketing and promotion online
01

06
01 WEBSITE-Digital storefront of your company

02 E-MAIL MARKETING – Direct communicaiton with users

07
03 SOCIAL MEDIA– Keepting connected with the community
03 04
04 BLOGGING / CONTENT MARKETING – Tips to help others

05 ADVERTISING – Fastest way to reach potential clients

06 WEB &SEARCH ENGINE OPTIMIZATION – Higher rankings 05

07 VIDEO MARKETING – Spreading your message faster

02

DIGITAL VS TRADITIONAL MARKETING
A short comparison of the old vs new ways to reach customers
DIGITAL MARKETING
 PRICE: Very low to medium.
 PRODUCT: Text ADs, Video ADs, Graphical
ADs, Facebook ADs.
 PLACE: Computer desktops, mobile
phones, tablets, digital screens.
 PROMOTION: Facebook, Google, YouTube,
LinkedIn, Mobile Apps, SMS Affiliate websites,
Blogs, etc.
6
TRADITIONAL MARKETING
 PRICE: Medium high to very high
 PRODUCT: Voice ADs, Video ADs&
Printed ADs
 PLACE: TV, Radio, Newspapers,
Magazines, Street Banners, Product
placement.
 PROMOTION: TV series, news, and
programs, celebrities, movies, radio
shows, events, sports, venues, etc.
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BENEFITS OF DIGITALMARKETING
Top Benefits of Online Marketing

TOP12
1. Reach more consumers
2. Create more personalized messages
3. Measure marketing performance
4. Reduce marketing costs
5. Schedule marketing initiatives
6. Communicate with consumers conveniently
7. Optimize marketing performance in real time
8. Target consumers proactively
9. Share your content effortlessly
10. Control your advertising campaigns
11. Create brand reputation
12. Is mobile, people have access to them 24/7
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DIGITAL MARKETING =MORESUCCESS

Digital marketers get better Cost-Per-Lead (CPL) compared to other marketing channels. Hubspot

40%Claimed Greater

2
27
%
2
Savings
2 7% By using digital marketing methods of
5
4 % promotion for their products and services.
% According to Gartner’s Digital Marketing Spend Report
1
6 4
1
1
2
1
2
1
2
5 % 0
%
28%Shifting Marketing
%
% % %
BudgetAllocations
From traditional media channels and invest
them into digital online marketing tools.
Tradeshow Telemarketing Trade ADs PP Blog SE Email Socia
Direct C s O Marketin l
Mail g Medi
a
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DIGITAL MARKETING =GENERATING BETTERREVENUES

More statistics to convince you to useonline marketing

Companies using
Digital marketing
strategies have
2.8 times better
revenue growth
expectancy
Google

Small and medium enterprises

Higher conversion rates generated by using digital marketing willhave
effective digital marketing techniques 3.3times better chances of
will deliver loads of profitable business expanding their workforceand
in terms of better &higherrevenues business

The Internet isrocket fuel

for growth for small and
medium
enterprises
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0

THE 4P’S OF THE MARKETING MIX

The pillars of every marketing campaign and strategy

• PRICE:
Total cost to satisfy a want or a need. May
include money, time and implementation.

• PRODUCT:
Physical product or service beingoffered

• PLACE:
Where the product will beoffered/provided.
Physical place, online, traveling, etc.

• PROMOTION:
How the product will be marketed, promoted, and
shown to potential customers.
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WHAT DOES A MARKETING STRATEGYDO?

Reasons you should have a marketing plan and strategy:

Uses market research to

01 efficiently target content to
audience
02 Organizes your ideas and
campaigns

03 Supports overall business

plan
Keeps marketing efforts
04 proactive with sight on big
picture
05
Creates targets and
facilitates measurements
06 of success

Makes it easier to evaluate

new opportunities
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2

WHAT DOES A MARKETING STRATEGYDO?

Organize your ideas, make a plan, and interact with purpose.

It’s easy to get started immediately.

But, beware. When it’s easy to talk to your target market it’s
just as easy to forego a strategic marketing plan.

Start by organizing your marketing strategy by channel,

date and time of posting, and content.

Consider keeping track of performance in the same

document.
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3

SUMMARY- DIGITAL MARKETING STRATEGY

Ready to start developing your Marketing Strategy?

Get a MarketingLeader
Designate someone to be in charge of marketing (you, an employee or outsourcing it)

ACTION ITEMS - Take these steps to get your marketing strategy going
1. Identifyyour goals: What do you want to achieve?
• Increasing awareness? Growing a lead list? Increasing sales?

2. Research your audience: To whom are you selling and what do they want?

3. Create content that engages: What can you say that will capture their interest and encourage
them to engagewith your goals?

4. Develop conversion opportunities: PDFs, video plays, eCommerce, coupons?

5. Build online marketing audiences and refer toopportunities

6. Make sure branding and content are consistentthroughout

Branding
Developing a unique, recognizable
message that represents the quality &
trust of your product.
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5

WHAT IS BRANDING?
And why is itimportant?

• What is a brand: Anything we can offer to the market

for attention, acquisition, use or consumption, that
might satisfy a need orwant

• Branding: The process involved in creating a

unique name and image for a product in the
consumers' mind with a consistent theme.

• Branding’s Goal: To establish a significant and

differentiated presence in the market that attracts and
retains loyal customers.

• The ability to delight customers.

• A powerful and successful brand is one that

builds trust.
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6

Get to Know
YOUR Brand

“ Passion leads to design, design leads to performance,

performance leads to SUCCESS!
”
Who is your target What is your What does your name say
audience? Key Value Proposition? about your company?
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7

WHAT MAKES UP A BRAND

Elements that can be used to formyour company’s brand:

• Company name
• Logo &Tagline
• Color palette
• Imagery
• Tone of voice
• The way you greetcustomers
• Customer service & support
• Interior design of your store/office
• Presentation of your product/
service
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8

THE IMPORTANCE OF DESIGNING A LOGO

Your logo is the primary representation of your brand

An effective Logo mustbe:

SIMPLE MEMORABLE TIMELESS VERSATILE APPROPRIATE

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9

THE IMPORTANCE OF DESIGNING A LOGO

Your logo is the primary representation of your brand

Design Elements of aLogo:

Colors, Shapes, Symbols, Typography, Connection to brand

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0

KEEP YOUR BRANDINGCONSISTENT

No matter where your customer looks, your brand should be easily recognizable

• Logos, tagline, colors,

imagery, service and
every other part of your
brand will be utilized
across ALL platforms:
Website, blog, social
media, merchandise,
stationery, etc.
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1

MORE THAN JUST A LOGO & ACTION ITEMS

Ready to develop tomorrow’s leading brand, yours?
1. Self-Assessment - decide whether or not to change brand
or keep current

2. Choose a unique name – Do you want to keep your current

name or change it? Use DBA/Fictitious Business Name?

3. Creating a logo
• On your own
• Use 3rd-party software
• Hire graphic designer

4. Choose a color scheme

5. Choose brand message – Pick words that connect with your

audience and key valueproposition.

6. Implementation: Integrate your message/brand to website,

social media, etc (topics covered nextmonth)