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Guideline For The Midterm Exam (AAT)
Guideline For The Midterm Exam (AAT)
This exam contains two sections and you have to answer 10 multiple-choice questions (M.C.Q)/ fill in the
gaps questions as well as 2 short questions from those sections. Each M.C.Q question and short question
carries 1 and 5 marks respectively. In case of M.C.Q questions 2, 3 or 4 alternative answers will be
provided. Here a question outline has been given below, (It is noteworthy that this outline is only an
example of the actual exam)
1. According to Marcus Cicero the word ‘cultura’ denotes the process of ____agriculture_____
2. Who relates the concept ‘culture’ to ‘enlightenment’?
Ans.johan Gottfried herder
3. How do you define signified?
4. What is the eventual relationship between signified and signifier?
Ans “arbitrary” given by sausser (sausser called this unmotivated)
5. Which one is not iconic/symbolic/indexical sign?
Iconic signs – icons are signs where meaning is based on similarity of appearance. ... Indexical signs
– Indexical signs have a cause-and-effect relationship between the sign and the meaning of the
sign. ... Symbolic signs – these signs have an arbitrary or conventional link.
6. Which one is iconic/indexical/symbolic sign?
7. Who included referent in his sign model?
Peirce's model of the sign includes an object or referent
Reference is a relationship in which a symbol or sign (a word, for example) signifies something; the
referent is the thing signified. The referent may be an actual person or object, or may be something
more abstract, such as a set of actions.
8. Syntagmatic relationship indicates the aspect of functional contrasts and paradigmatic
relationship is possibilities of combinations. Is it a true statement or false? Ans.flase. while
syntagmatic relations are possibilities of combination, paradigmatic relation are functional contrasts.
9. Which one is not related to the Tartu School model.
19. Which sculpture of woman appears to have had symbolic meaning associated with fertility?
Venus of Willendorf (25000)BC
20. Which one is the monumental stone architecture that has a close relationship to agriculture?
By the new stone age/ Neolithic period, learning to grow food,
people led to a new art form: monumental stone
architecture. In addition to monumental stone architecture,
the ancient near east cultures produce a great
deal of royal art.
29. Many of the capitals of the Apadana were carved in the shapes of animals’ heads. Which one is
correct?
Short questions
1. How can culture and art be understood through the discussion of cultural theories?
2. Providing Tartu school Model please discuss how does a sign achieve and loss the features of
textuality in a particular cultural context? Please provide necessary example(s).
Cultural codes are also known as referential codes- these use elements of a media text that have
cultural reference and therefore appeal to people of a certain culture. Example- age, gender, race etc.
When we mainly overview the tartu school conception, we the see almost the same interpretation.
Consider that members in a implicit model where it will be taken for granted that in normal case,
member of any culture will think of themselves as insiders, while person from other cultures are
outsiders. On the inside, life is ordered and meaningful; outside of it it might seems like chaotic,
disorderly and impossible to understand. But at the same time the inside is normally more highly
valued. Under these condition “text” cannot exist outside culture. But when it comes to non-text then
there is least potentiality. More precisely non-text are excluded by the peculiar mechanism of
exclusion which already inside a culture or they been received but in a deformed way, by the
mechanism fo inclusion. In due time however, the accumulation of many deformed texts may give
rise to a new mechanism of interpretation which makes it possible to understand.
3. Please describe the ideas of art of Plato and Aristotle briefly.
Plato said art is an imitation of an imitation. According to him our life on earth is an imperfect
imitation of what is ideal world and since he would say that life is an imitation of what is ideal and art
is an imitation of life. Therefore art is an imitation of an imitation. Morely he said that poets and artist
are producing arts things which are rather removing 3times from the truth. In the this basis he
addressed poets and artists in general as liars and asked to banned them from society. As an example
in a horror flim we see ghost that we get scared even though those features are not actually there. We
are giving so much effort to form this lie that was basically Plato’s statement in modern concept
According to Aristotle poets and artists are important because for a person to function in the best way
possibly can endow experienced not enough all sorts of emotions feelings and experiences but as
human being it is impossible for us to experience everything like not everybody will be a teacher or a
doctor. according to him that a job of art to experience something we actually never experienced.
While watching a film we would cry our heart out but afterwards we realise that it was us basilly it
was the character in a film or particular art form though we are able to experience it thus making us a
person who could function the best way that we can.
4. Please discuss structure, mode and relationship of signs with relevant examples. (e.g.
signified, signifier, iconic sign, indexical sign, symbolic sign, syntagmatic relationship,
paradigmatic relationship and commutation test)
whatever we speak, wirte and listen are all about signifier more precisely a sign's physical form (such as a
sound, printed word, or image) as distinct from its meaning. And when the meaning or idea expressed by
a sign, as distinct from the physical form in which it is expressed is known as signified. Each signifier has
a signified.
signs where the signifier resembles the signified, for example a picture, statues, portraits, drawings,
cartoons, sound effects, etc. All these signs bear a strong resemblance to the things they represent.
Indexical Signs: signs where the signifier is caused by the signified, for an example smoke signifies fire.
An index is a mode in which the signifier might not resemble its signified object. It is not arbitrarily
assigned and is directly connected in some way to the object. Nevertheless, the relationship between what
the sign stands for — its referent and the sense behind it, the interpretant — may have to be learned.
A symbolic sign, also known as symbols, have an arbitrary relationship between the signifier and the
signified. This is the opposite of iconic signs. The signifier and the signified bear no resemblance; the
connection between them is culturally learned since it stems from the conventions of language.
A syntagmatic relationship involves a horizontal addition or deletion of sequence of signs that together
create meaning. A paradigmatic relationship involves signs that can replace each other which are parallel,
usually changing the meaning with the substitution. For say cat sit on mat where I can also say dog sit on
mat. So, here cat and dog has a paradigmatic relationship. commutation test is the technique, especially in
phonological analysis, of substituting one linguistic item for another while keeping the surrounding
elements constant, used as a means of determining the constituent units in a sequence and their contrasts
with other units.
5. Please elaborate the basic differences between Roman and medieval art.
Medieval art consisted of mediums like sculpture, stained glass, metalwork and mosaics.
Early medieval art shared some defining characteristics including iconography, Christian subject
matter, elaborate patterns and decoration, bright colors, the use of precious metals, gems, and other
luxurious materials, stylized figures, and social status. Medieval art illustrates the passionate interest
and idealistic expression of the Christian and Catholic faith. Architectural designs and their interior
décor showed avid expressions of the deep religious faith of the people of the Middle Ages.
Roman art mediums often included forms like architecture, sculpture, mosaics and paintings.
Sculpture and figure painting were regarded as the highest forms of Roman Art. In the modern world,
luxury objects in the form of metal works, gem engravings, ivory carvings, and glass are considered
minor forms of Roman Art. Roman Art is important, primarily because it was used to depict the
values with the purpose of publicity by the Romans
6 Please analyze the following painting by using semiotic tools.