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Lesson 1
Lesson 1
I. OPENING PRAYER
At the end of the lesson, students will be able to understand, explain and analyze the overview,
meaning, concept and scope Management Science.
A student will be confident enough to understand, explain and analyze the overview, meaning,
concept and scope Management Science.
• Management science is credited to the work of Frederick Taylor who is considered as the
father of modern scientific management. It is because of Taylor that systematic
management techniques were developed in Philadelphia around the year 1880.
• Taylor described that management science is nothing but an integrated approach to the
application based scientific research methods that can be used to solve the problems
arising in business.
The roots of management science extend to the work of F.W. Taylor, the father of Scientific
Management. Taylor is known for his systematic development of management techniques which
he started at the Midvale Steel Company in Philadelphia around 1880.
i) Research,
(ii) Standardization,
(iii) Control and
(iv) Cooperation.
When installed at the Link Belt Engineering Company in 1905, the system included cost
accounting, time study, inventory control, production control, planning, output scheduling,
functional operation, standardized procedures, a mnemonic system of classification, and means
for maintaining quality production.
Associated with Taylor were other important pioneers of scientific management – Carl Barth,
Henry Gantt, Thompson, Hathaway and many others. Barth brought to the work of scientific
management the use of research mathematics, which he merged with his extensive knowledge of
machine tools. Gantt contributed the recognition of worker psychology, the development of a
bonus plan, and the charts used in production scheduling.
Out of this came the term Industrial Engineering which today is descriptive of the work of
functional staffs responsible for such activities as incentive standards, methods analysis, quality
control, production control, cost control and materials handling.
During the ten years just after World War II, (On September 1, 1939, Hitler invaded Poland
from the west; two days later, France and Britain declared war on Germany, beginning World
War II. On September 17, Soviet troops invaded Poland from the east). a great deal of
management science was performed under the name of operations research. The influx of
physical scientists many of whom were unacquainted with modern management administration
into war technology and the pressures of total war with new and terrible weapons gave rise to a
rediscovery of a kind of pragmatic scientific management. This merged with an increasingly
popular acceptance of statistical quality control in America and the practical development of
high-speed electronic calculators to give impetus to the operations-research approach.
In brief, management science describes an integrated approach to operational control based on
the application of scientific research methods to business problems. A systematic approach to
problem solving received early impetus from Taylor’s scientific management movement and is
continued today by Industrial engineers and mathematical business analysts. This approach is
characterized by a methodology of sequential investigation steps.
One of the earliest of these theorists was Frederick Winslow Taylor. He started the Scientific
Management movement, and he and his associates were the first people to study the work
process scientifically. They studied how work was performed, and they looked at how this
affected worker productivity. Taylor's philosophy focused on the belief that making people work
as hard as they could was not as efficient as optimizing the way the work was done.
In 1909, Taylor published "The Principles of Scientific Management." In this, he proposed that
by optimizing and simplifying jobs, productivity would increase. He also advanced the idea that
workers and managers needed to cooperate with one another. This was very different from the
way work was typically done in businesses beforehand. A factory manager at that time of U.S.
Steel Manufacturer had very little contact with the workers, and he left them on their own to
produce the necessary product. There was no standardization, and a worker's main motivation
was often continued employment, so there was no incentive to work as quickly or as efficiently
as possible.
Taylor believed that all workers were motivated by money, so he promoted the idea of "a fair
day's pay for a fair day's work.” In other words, if a worker didn't achieve enough in a day, he
didn't deserve to be paid as much as another worker who was highly productive.
These "time and motion" studies also led Taylor to conclude that certain people could
work more efficiently than others. These were the people whom managers should seek to hire
where possible. Therefore, selecting the right people for the job was another important part of
workplace efficiency. Taking what he learned from these workplace experiments, Taylor
developed four principles of scientific management. These principles are also known simply as
"Taylorism".
1. Replace working by "rule of thumb," or simple habit and common sense, and instead use the
scientific method to study work and determine the most efficient way to perform specific
tasks.
2. Rather than simply assign workers to just any job, match workers to their jobs based on
capability and motivation, and train them to work at maximum efficiency.
3. Monitor worker performance, and provide instructions and supervision to ensure that they're
using the most efficient ways of working.
4. Allocate the work between managers and workers so that the managers spend their time
planning and training, allowing the workers to perform their tasks efficiently.
Primarily there are five characteristics of management science. These five characteristics are as
follows:
It is a well-known fact that the activity of one department will have some of the other effects on
the activity of another department. This is why it is necessary to identify all the interactions
which are important and find out their impact on your organization as a whole.
In the initial phases, the functional relationship of management science project deliberately
expanded in order to have significant interaction between their parts and also between their
related components and it is ensured that all of them are combined in a single statement of the
problem.
The entire area which is under the control of the manager is examined by systems overview.
These are the process which provides the basis for starting inquiries into the problems which are
affecting the performance at multiple levels.
2. Interdisciplinary Approach
The primary principle of management science is that it looks at a problem from multiple angles
and approaches it from multiple directions. With this simple principle, it is able to solve multiple
problems.
For example, a chemical scientist might solve a problem with the help of different theories while
an engineer might look at the manufacturing process, or a mathematician might approach the
problem with different mathematical relationships between consumer demand and manufacturing
department.
A chartered accountant may see the problem in inventory management relationship between cost
component and the balance sheet of the organization by considering different costs such as the
cost of overheads, expenses, direct labor costs, etc.
This is the third characteristic of management science which says that because there are multiple
disciplines involved in management science it may be possible that while solving one problem
on your problem may be surfaced.
Because many problems are interrelated with each other all of them must be approached with
different perspectives and the first thing is to realize that a problem exists. However, it should be
noted that all the interrelated problems cannot be solved in one way and different ways should be
used.
Management science makes the use of a systematic approach in order to solve a problem. It also
uses a modeling process approach which is a type of mathematical model in order to solve a
problem.
As stated earlier, management science uses science and combines it with the decision making
process. There are many decisions taken the day in and day out in a business. These decisions are
complex and based on different departments as well as different models and situations in
business.
Most of the times because of the complexity of the problem, the company requires the use of
management science to solve the problem. This decision-making process are important to the
company and should be applied carefully because they affect the organization at multiple levels.
This is the reason why the use of management science is very crucial in decision making.
Other Characteristics of Management Science are:
https://www.marketing91.com/management-science/
https://businessjargons.com/treasury-management.html
https://www.businessmanagementideas.com/essays/management-science-definition-
characteristics-and-tools/9080
Prepared by:
At the end of the lesson, students will be able to understand, explain and analyze the different
scientific methods used in Management Science and the different classifications of data.
A student will be confident enough to understand, explain and analyze the different scientific
methods used in Management Science and the different classifications of data.
That procedure in management science is commonly called the scientific method and consists of
the following eight steps: observation, asking a question, gathering information, forming a
hypothesis, testing the hypothesis, making conclusions, reporting, and evaluating.
1. Observation consists of receiving knowledge of the outside world through our senses, or
recording information using scientific tools and instruments. Any data recorded during an
experiment can be called an observation.
Observation is meant to set a realistic target for both small scale and large scale businesses.
Information such as growth and sales are some of the market elements you should tap into when
setting targets. Observation helps solve business problems. It will help you research and work
out what the problem is. It involves reading and assessing and presenting the given business
situation.
3. Collection of Data
Data are individual pieces of factual information recorded and used for the purpose of
analysis. It is the raw information from which statistics are created to meet certain business
objectives or aid in determining problems that need immediate actions. Some important
classifications of data are quantitative, qualitative, nominal, ordinal, discrete, continuous,
raw, in array, ratio, interval, grouped, ungrouped and others.
4. Data Analysis and Interpretation is the process of assigning meaning to the collected
information and determining the conclusions, significance, and implications of the findings.
The standard deviation, in conjunction with the mean, provides a better understanding of the
data. Data must be working data and not only collected. Examples are Market Acceptability
Ratio, Frequency of Agreement and Rate of Market Share in the case of Market Analysis
Model.
7. Getting the Appropriate Solutions for the Problem involves testing different management
science models and finally deciding which of those will be best and most applicable for the
business. Models that tend to efficiently solve the existing problems will be the most appropriate
and will be used for long-term operations.
8. Testing and Checking the Solutions involves continuous experiment, study and observation
of the Management Science Models previously applied in order to prove/check its viability and
efficiency in dealing with existing problems of an organization.
a. Nominal Data is “labeled” or “named” data which can be divided into various groups
that do not overlap. Data is not measured or evaluated in this case, it is just assigned to multiple
groups. These groups are unique and have no common elements. In some cases, nominal data is
also called “Categorical Data”. Nominal data can be quantitative or qualitative data.
b. Quantitative Data can be counted, measured, and expressed using numbers. Amount of
money you have, height, weight, number of people living in your town, number of students who
take Management Science.
c. Qualitative Data can be categorized based on traits and characteristics. Qualitative data is
descriptive and conceptual. Hair color, blood type, ethnic group, the car a person drives, the
street a person lives on.
d. Ordinal Data is a statistical type of quantitative data in which variables exist in naturally
occurring ordered categories. The distance between two categories is not established using
ordinal data.
In statistics, a group of ordinal numbers indicates ordinal data and a group of ordinal data are
represented using an ordinal scale. The main difference between nominal and ordinal data is that
ordinal has an order of categories while nominal doesn’t.
Likert Scale is a popular ordinal data example. For a question such as: “Please express the
importance pricing has for you to purchase a product.”, a Likert Scale will have the following
options which are coded to 1,2,3,4 and 5 (numbers). 1 is lesser than 2, which is lesser than 3,
which is lesser than 4, which in turn is lesser than 5.
1 2 3 4 5
Ordinal Data is thus a collection of ordinal variables, i.e., if you have variables in a particular
order – “low, medium, high”, they can be represented as ordinal data. There are two important
factors to consider for ordinal data –
• There are multiple terms that represent “order” such as “High, Higher, Highest” or “Satisfied,
Dissatisfied, Extremely Dissatisfied”.
• The difference between variables is not uniform.
Characteristics of Ordinal Data
For a question such as the following, here are five ordinal data characteristics:
• Which of the following categories best describes your last purchasing experiences with a
product/service?
• Very Pleasant
• Somewhat Pleasant
• Neutral
• Somewhat Unpleasant
• Very Unpleasant
2. Value of interval is unknown: The variation between very pleasant and somewhat pleasant
need not be the same as the difference between somewhat unpleasant and very unpleasant.
This interval can’t be concluded using the ordinal scale.
3. Measure non-numeric traits: In the given example, all the answer options are non-numeric
and similarly ordinal data can be used to capture feelings such as satisfaction, happiness,
frequency etc.
4. Add-on to nominal data: Nominal data is “labeled” data. Ordinal data is labeled data in a
specific order. In the above mention sample, there is a notable order in the options which
makes it a classic case of ordinal data.
5. Ordinal data has a median: Median is the value in the middle but not the middle value of a
scale and can be calculated with data which has an innate order.
Ordinal data is presented in a tabular format which makes analysis easier for the researcher.
Mosaic plots are also used to establish the relationship between nominal and ordinal data.
For instance, if an organization intends to analyze the number of employees in each hierarchy to
make a systematic hiring process for the upcoming year – they can put this data in an ordered
tabular format. HR executives will find this data extremely easy to refer to and analyze for any
future updates.
Mann-Whitney U test
To compare two ordinal data groups, the Mann-Whitney U test should be used. – This test allows
a researcher to conclude that a variable from one sample is greater or lesser than another variable
randomly selected from another sample.
For example, a psychological researcher can understand various existing behavior patterns so
that an analysis of two different medicines can be observed and evaluated.
Kruskal–Wallis H Test
To compare more than two ordinal groups, Kruskal–Wallis H test should be used – In this test,
there is no assumption that the data is coming from a particular source. This test concludes
whether the median of two or more groups is varied. It will show the difference between more
than two ordinal data groups.
For example, if a researcher intends to evaluate the impact of stress at work on the quality of
work – the independent variable will be stress at work which ideally will have three stages: no
stress, too much stress and handleable stress and quality of work will vary from poor to
excellent.
• 1000 – Freshmen
• 800 – Sophomores
• 750 – Juniors
• 450 – Seniors
• Extremely Happy – 1
• Happy – 2
• Neural – 3
• Unhappy – 4
• Extremely Unhappy – 5
e. Discrete Data is a count that involves integers. Only a limited number of values is possible.
The discrete values cannot be subdivided into parts. For example, the number of children in a
school is discrete data. You can count whole individuals. You can’t count 1.5 kids. So, discrete
data can take only certain values. The data variables cannot be divided into smaller parts.
f. Continuous Data is all about accuracy. Variables in these data sets often carry decimal points,
with the number to the right stretched out as far as possible. This level of detail is paramount for
scientists, doctors, and manufacturers, to name a few.
Unlike discrete data, continuous data can be either numeric or distributed over date and time.
This data type uses advanced statistical analysis methods taking into account the infinite number
of possible values. Key characteristics of continuous data are:
• Continuous data changes over time and can have different values at different time
intervals.
• Continuous data is made up of random variables, which may or may not be whole
numbers.
• Continuous data is measured using data analysis methods such as line graphs, skews, and
so on.
• Regression analysis is one of the most common types of continuous data analysis.
g. Raw Data are data which grouped or arranged from lowest to highest or vise versa.
h. Data in Array are the exact opposites of raw data which are unarranged.
Ratio Data is defined as quantitative data, having the same properties as interval data, with an
equal and definitive ratio between each data and absolute “zero” being treated as a point of
origin. In other words, there can be no negative numerical value in ratio data.
For example:
Four people are randomly selected and asked how much money they have with them. Here are
the results : $20, $40, $60, and $80.
• Is there an order to this data? Yes, $20 < $40 < $60 < $80.
• Are the differences between the data values meaningful? Sure, the person who has $40 has
$20 more than the person with $20.
• Can we calculate ratios based on this data? Yes, because $0 is the absolute minimum amount
of money a person could have with them.
• The person with $80 has four times as much as the person with $20.
Ratio data has all properties of interval data such as – data should have numeric values, a
distance between the two points are equal, etc. but, unlike interval data where zero is arbitrary, in
ratio data, zero is absolute.
An excellent example of ratio data is the measurement of heights. Height could be measured in
centimeters, meters, inches, or feet. It is not possible to have a negative height. When comparing
to interval data, for example, the temperature can be – 10-degree Celsius, but height cannot be
negative, as stated above.
Ratio data can be multiplied and divided, and this is one of the significant differences between
ratio data and interval data, which can only be added and subtracted. In ratio data, the difference
between 1 and 2 is the same as the difference between 3 and 4, but also here 4 is twice as much
as 2. This comparison is impossible in interval data.
• Trend analysis
Trend analysis is a popular ratio data analysis technique used to draw trends and insights by
capturing survey data over a certain period of time. In other words, trend analysis on ratio data is
conducted by capturing data using a ratio scale survey in multiple iterations, using the same
question. Trend analysis also plays a critical role in the predictive analysis, where a set of time-
bound data is compared and analyzed for predicting future trends.
• SWOT Analysis
Analysis conducted to evaluate an organization’s strengths, weaknesses, opportunities, and
threats is called SWOT analysis and is widely used to evaluate ratio data. Strengths and
weaknesses are internal aspects of an organization, while opportunities and threats are external to
an organization. An organization can measure ratio data to evaluate market competition as well
as plan future marketing activities using the SWOT analysis results.
• Conjoint Analysis
Conjoint Analysis is an advanced level market research technique usually implemented to
analyze how individuals make complicated decisions on a ratio scale. It helps find important
factors for customers before they make decisions when they have multiple options available at
their disposal. Marketers can test their websites, conduct price research, or improve product
features using conjoint analysis.
• Cross Tabulation
Cross-tabulation, in statistics, is a method to understand the relationship between multiple
variables. The contingency table, also known as a crosstab, is used to establish a correlation
between multiple ratio data variables in a tabular format. Informed decisions can be taken after
analyzing the data from a contingency table. Market researchers usually analyze customer intent
and product performance using cross-tabulation as they provide a comparison between two or
more variables.
• TURF Analysis
TURF analysis stands for Totally Unduplicated Reach and Frequency analysis- is a method that
allows a marketer to analyze the potential of market research for a combination of products and
services. It evaluates the ratio data of customers reached by a particular source of communication
and its frequency. This analysis technique is used by researchers to understand whether a new
product or service will be well-received in the target market or not. This analysis method was
used mainly for designing media campaigns but has expanded to being used in product
distribution and line analysis.
1. Absolute Point Zero – Ratio data is measured on a ratio scale. One of the distinctive
characteristics of ratio data is the true absolute zero point, which makes the data relevant and
meaningful in a manner where it is right to say, “one object is twice as long as the other” or 4 has
twice the value as 2.
2. No Negative Numerical Value – Ratio data doesn’t have any negative numerical value. For a
value to be a ratio data researcher, first must evaluate if it meets all the criteria of interval data
and has an absolute zero point. For example, weight cannot be negative, -20 Kgs doesn’t exist.
3. Calculation – Ratio data values can be added, subtracted, divided, and multiplied. A unique
statistical analysis is possible for ratio data. Chi-square can be calculated using a ratio scale for
ratio data. Mean, mode and median can also be calculated for the ratio data.
Following are the most commonly used examples of ratio data that can be used in surveys to
extract ratio data:
• 1-2
• 2-3
• 3-4
• 4-5
• 5-6
• More than 6
j. Interval Data The difference between interval and ratio scales comes from their ability to
dip below zero. Interval scales hold no true zero and can represent values below zero. For
example, you can measure temperature below 0 degrees Celsius, such as -10 degrees. Ratio
variables, on the other hand, never fall below zero.
VII. REFERENCES:
https://www.marketing91.com/management-science/
https://businessjargons.com/treasury-management.html
https://www.businessmanagementideas.com/essays/management-science-definition-
characteristics-and-tools/9080
Prepared by: