Frequency Percent

Gender Male 50 50.0

Female 50 50.0

Age 18-24 48 48.0

25-30 34 34.0

30-40 10 10.0

Above 40 8 8.0

Education Undergraduate 26 26.0

Graduate 34 34.0

Post graduate 34 34.0

Doctorate 6 6.0

Occupation Student 38 38.0

In service 24 24.0

Own business 20 20.0

Home maker 18 18.0

Living Area urban area 16 16.0

rural area 14 14.0

semi urban area 70 70.0

Income less than 10000 39 39.0

10001-25000 33 33.0

25001- 50000 22 22.0

50001- 75000 2 2.0

75001- 100000 3 3.0

More than 100000 1 1.0

Total 100 100

 Std. Std. Error
T Value Sig. (2-
N Mean Deviation Mean tailed)

Social media is a reliable source 100 1.4800 .67390 .06739 7.123 .000

I am likely to change my opinion about

electronic product and electronic brand service,
100 1.8000 .75210 .07521 10.637 .000
after viewing a positive or negative feedback
about that in social media

I evaluate electronic product brand on basis of

100 1.6800 .73691 .07369 9.228 .000
feedback being provided on social media sites

Reviews on social media influence my buying

100 1.6000 .80403 .08040 7.462 .000
behaviour for electronic products

Brand awareness regarding electronic product

on social media influence my decision making 100 1.6400 .79798 .07980 8.020 .000
process

Quick updates are available related to product in

100 1.3600 .65935 .06594 5.460 .000
the social media

Information is correct 100 1.8200 .59255 .05925 13.839 .000

Social media is really act as time saver for the

100 1.4000 .72474 .07247 5.519 .000
customer

Social media act as an important tool for

100 1.4800 .67390 .06739 7.123 .000
customers

IN touching with social media is good for

100 1.6600 .71379 .07138 9.246 .000
everyone.
Do you find advertisements on social media influence your decision making
process? * Do you think that with the social media sites, you are able to seek out
products/services gives you relevant information

Crosstab
Count

Do you think that with the social media sites, you are able to seek out
products/services gives you relevant information Total

strongly
Strongly Agree agree neutral dissagree dissagree

Do you find advertisements yes 49 35 0 2 4 90

on social media influence no
your decision making 2 2 6 0 0 10
process?
Total 51 37 6 2 4 100

Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 57.628a 4 .000

Likelihood Ratio 32.580 4 .000
Linear-by-Linear Association 5.656 1 .017
N of Valid Cases 100
a. 6 cells (60.0%) have expected count less than 5. The minimum expected count
is .20.

Do you find advertisements on social media influence your decision making

process? * Does social media motivate you to purchase a product/service particularly
electronic products

Crosstab
Count

Does social media motivate you to purchase a

product/service particularly electronic products

yes no not sure Total

Do you find advertisements on yes 88 0 2 90

social media influence your no
0 2 8 10
decision making process?
Total 88 2 10 100

Chi-Square Tests

Asymp. Sig. (2-

Value df sided)
a
Pearson Chi-Square 82.222 2 .000
Likelihood Ratio 55.009 2 .000
Linear-by-Linear Association 73.898 1 .000
N of Valid Cases 100

a. 3 cells (50.0%) have expected count less than 5. The minimum expected count
is .20.
Do you find advertisements on social media influence your decision making
process? * Do you agree that information searching is easier via social media
comparing to conventional media (e.g. TV, radio, newspaper, and so on)?

Crosstab
Count

Do you agree that information searching is easier via social media comparing to
conventional media (e.g. TV, radio, newspaper, and so on)?

Strongly
Strongly Agree agree neutral Disagree Disagree Total

Do you find advertisements yes 53 28 1 4 4 90

on social media influence no
your decision making 0 0 8 2 0 10
process?
Total 53 28 9 6 4 100

Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 75.309a 4 .000

Likelihood Ratio 51.099 4 .000
Linear-by-Linear Association 18.271 1 .000
N of Valid Cases 100

a. 5 cells (50.0%) have expected count less than 5. The minimum expected count
is .40.
Do you find advertisements on social media influence your decision making
process? * Do you search for relevant information regarding electronics product on
social media before a purchase?

Crosstab
Count

Do you search for relevant information regarding electronics product on social

media before a purchase?

always seldom rarely never Total

Do you find advertisements on yes 80 10 0 0 90

social media influence your no
0 2 4 4 10
decision making process?
Total 80 12 4 4 100

Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 81.481a 3 .000

Likelihood Ratio 54.203 3 .000
Linear-by-Linear Association 72.318 1 .000
N of Valid Cases 100

a. 5 cells (62.5%) have expected count less than 5. The minimum expected count
is .40.
Do you find advertisements on social media influence your decision making
process? * Do you agree that, for instance, advertisements/blog posts/ FB pages/user
reviews on social media influence you to try new brands/products/services in case of
mobile phone?

Crosstab
Count

Do you agree that, for instance, advertisements/blog posts/ FB pages/user

reviews on social media influence you to try new brands/products/services in
case of mobile phone?

always seldom rarely never Total

Do you find advertisements on yes 70 18 2 0 90

social media influence your no
0 2 4 4 10
decision making process?
Total 70 20 6 4 100

Chi-Square Tests

Asymp. Sig. (2-

Value df sided)
a
Pearson Chi-Square 65.185 3 .000
Likelihood Ratio 44.375 3 .000
Linear-by-Linear Association 56.190 1 .000
N of Valid Cases 100

a. 4 cells (50.0%) have expected count less than 5. The minimum expected count
is .40.
Do you find advertisements on social media influence your decision making
process? * Do you agree that social media has provided more effective platforms to
new products/services/brands to draw consumers’ attention than conventional media
channels?

Crosstab
Count

Do you agree that social media has provided more effective platforms to new
products/services/brands to draw consumers’ attention than conventional media
channels? Total

strongly
Strongly Agree agree neutral disagree disagree

Do you find advertisements yes 47 36 0 1 6 90

on social media influence no
your decision making 0 1 8 1 0 10
process?
Total 47 37 8 2 6 100

Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 83.634a 4 .000

Likelihood Ratio 53.049 4 .000
Linear-by-Linear Association 13.196 1 .000
N of Valid Cases 100

a. 6 cells (60.0%) have expected count less than 5. The minimum expected count
is .20.