Introduction of Apple Company:

Apple is an American multinational technology
company that specializes in consumer electronics, computer software, and online services. Apple
is the world's largest technology company by revenue (totaling $274.5 billion in 2020) and, since
January 2021, the world's most valuable company.
As of 2021, Apple is the world's fourth-largest PC vendor by unit sales and fourth-
largest smartphone manufacturer. It is one of the Big Five American information
technology companies, along with Amazon, Google, Microsoft, and Facebook.
Apple also include in top of the list of world-famous companies. Apple company interduce many
products in every generation according to customers need. In every change or technology apple
company also change their company logo.

Marketing Mix:
The marketing mix is the set of tactical marketing tools that the firm
blends to produce the response it wants in the market.
The marketing is one of the major concepts in modern marketing. Any company used to promote
its brand or product. The 8ps make a typical marketing mix like Products, Price, Place or
Placement, Promotion, People, Process, Physical evidence and Packaging.

1. Product
2. Price
3. Place/Placement
4. Promotion
 5. People
6. Process
7. Physical Evidence
8. Packaging

Product

Packaging Price

Physical Marketing Place or

Evidence Mix 8Ps Placement

People Process

Promotion

Product:
The product element of the overall marketing mix refers to what is ultimately being
provided by a company to a consumer.
This includes the item or service itself- but the branding, the packaging and even the quality
should be considered.
Apple Brand interduce many products for their customers like iPhone iMac, MacBook, iPad, Air
pods, Apple Smart TVs and Apple Watches as well.

Price:
Price as an element of the marketing mix refers to ‘the amount of money customers must
pay to obtain the product.
A business must consider the value of the item/service they are providing as well as other driving
forces, such as their competitor’s pricing, in order to form a pricing strategy.
Every product has different price.
iPhone

iMac:

MacBook Pro and Air:

iPad:

Air Pods:

Apple Watches:
Apple Smart TV:

Place/Placement:
The place element of the marketing mix is about where and how products and services are
made available to consumers.
This could be through a business premises such as a retail store or an online website. Businesses
must consider the accessibility of their place related options and choices.
Place of marketing is maybe selective (few outlet), exclusive (only one outlet) or intensive
(many outlets).
Promotion:
“Promotion refers to the ‘activities that communicate the merits of the product”.
This does not just relate to advertising directly produced by the company, it can also mean public
relations activities and personal selling efforts of the company’s employees.
Sale on different products for their customers is also the best way of promote company new
products. It can also include consumer schemes, direct marketing, contests and prizes.
There are different way to promote the product.
Advertising
Personal Sale
Sale Promotion
Public Relation.

People:
 The people element of the marketing mix pertains to who will interact with the
product/service, such as the employees who contribute to the selling, PR, advertising and also the
consumers themselves.
Businesses must consider how different employees will affect the marketing effort and also how
different consumers will respond.

Process:
Process within the marketing mix is about how the product/service is manufactured and
delivered. It refers to the steps carried out from creating a product/service through to the
consumer buying the product or using the service.
Businesses may even consider how Process extends to after money has been exchanged, for
example, after sales support processes.
Physical Evidence:
Apple company Physical Evidence the elements of marketing mix which
customers can actually see or experience when they use a service, and which contribute to the
perceived quality of the services.
Physical evidence refers to what a business can do or have to shape how their product or service
will be perceived by the consumer. This could be anything from a brochure or the staff uniform to
the way a retail store looks or is designed.

Packaging:
Apple is an acknowledged master at creating an iconic sensory experience that
communicates its brand without any words or even a logo. That’s because Apple makes its
packaging as artistic and visually appealing as the device inside. Every corner of the box is clean.
The color is an elegant, minimalist white.
Every part of the packaging is designed to be clean and direct. The design is simple in a world of
clutter and constant sensory over-stimulation. Apple’s iconic sensory experience is the
expression of the absence of eye-grabbing colors and images. And that minimalism is exactly the
thing that attracts the eye.