clinic

Clinic Plus Health shampoo was launched in India in the year 1987. It is India's
largest selling shampoo, offering the five most important hair health benefits:
strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for
thick and healthy hair, and contains anti-dandruff ingredient.

The franchise also includes Clinic All Clear Total, first introduced in 1996. It is a dual
shampoo – it not only fights the last dandruff flake, but also adds back lost nutrients
to make hair healthy and beautiful. Clinic All Clear Total is a dandruff solution for
everyday use.

sunsilk

Launched in 1964, Sunsilk is the largest beauty shampoo brand in the country.
Positioned as the 'Hair Expert', Sunsilk has identified different hair needs and offers
the consumer a shampoo that gives her the desired results.

The benefits are more compelling and relevant since the variants are harmonised in
terms of the product mix - fragrance, colour and ingredients are all well linked to cue
the overall synergy. The range comes in premium packaging and design. The accent
is on "It knows you, and hence knows exactly what your hair needs".

Clinic All Clear and Shah Rukh Khan together tackle

dandruff  
New 'Dho Dala' TV commercial on air

New Delhi, January 30, 2001

Clinic All Clear, India's leading anti-dandruff shampoo from Hindustan Lever Ltd., has
again teamed up with renowned Bollywood superstar Shah Rukh Khan to promote Clinic
All Clear. The new 'Dho Dala' TV commercial features Shah Rukh Khan with the tag line
"Dandruff hataye, balon ko swasth mulayam banaye" aims at giving the Clinic All Clear
consumer a new found confidence. 

"Over forty percent of the Indian population suffers from dandruff. Through our
communication, we want to spread awareness on the prevalence of dandruff and how to
combat this problem. The new 'Dho Dala' TV commercial features Shah Rukh Khan who
epitomizes the spirit of the brand, which is youthful, confident and distinguished," says
Mr. D Shivakumar, Business Unit Head - Haircare, Hindustan Lever Ltd.

Deven Khote has directed the Clinic All Clear commercial that has been shot against a
colossal set as never done before in TV commercials. The commercial brings about a new
benchmark in celebrity advertising with both Shah Rukh Khan and Ruby Bhatia. The key
message of the commercial stresses the need to stay 'All Clear', which is personified by
Shah Rukh Khan who 'dares to wear black' and moves on to be the winner and collect his
'All Clear' trophy from noted television personality, Ruby Bhatia. 

Clinic All Clear Anti-Dandruff Shampoo contains Zinc Pyrithione (ZPTO), an important
anti-dandruff ingredient. The New Clinic All Clear Anti-Dandruff Shampoo containing
grade ZPTO has improved efficacy against dandruff. Clinical tests show that the scalp of
dandruff sufferers may be significantly improved with the regular use of New Clinic All
Clear Anti-Dandruff Shampoo. The double - action formula, penetrates the hair to restore
moisture within the scalp to eliminate dandruff while also nourishing the hair. Clinic All
Clear Anti-Dandruff Shampoo is available in 160ml, 80ml and sachets across the country.

Clinic - for healthy hair

Clinic Plus shampoo was launched in India in the year 1987 and is positioned as the
'shampoo that makes your family's hair healthy and glowing.' Clinic Plus is targeted at
mothers, educated yet measuring their self-esteem through their children's achievements.

In the year 1996, Hindustan Lever launched another variant of Clinic shampoo - Clinic
All Clear dandruff shampoo. The core proposition of Clinic All Clear is that it is "the
only shampoo that gives you dandruff-free soft hair." It is targeted at the appearance
conscious young adult, seeking dandruff-free, gorgeous hair to create a positive
impression.

Clinic All Clear Total contest winner to win a date with Shahid Kapur
 
Indiantelevision.com Team
(16 December 2004 5:00 pm)
 
MUMBAI: Hindustan Lever Limited (HLL), as part of the relaunch of Clinic All Clear Total, today announced
a promotional alliance with Shahid Kapur starrer Dil Maange More. The winners of the contest will be given
an opportunity to watch the premiere of the movie with Kapur.
 

 
Clinic All Clear Total, the dual shampoo with the new ingredient
Vita-Ace, not only offers freedom from dandruff by fighting the
last dandruff flake, but also adds back lost nutrients to give the
consumer great looking hair.

HLL, as part of the recently launched campaign has Kapur and

Madhavan as their new brand ambassadors for Clinic All Clear
Total since they personify youth, freshness, confidence and fun
which are in perfect synergy with the brand attributes.

 
To spend an evening with Kapur and his co-stars Tulip Joshi, Ayesha Takia and débutante Soha Ali Khan of
Dil Maange More, contestants have to enter the 'Clinic All Clear Dil Maange More Kamaal ke baal' contest
and answer a question - "Shahid ko dandruff se aazadi aur kamal ke baal kaun deta hain?" The choices
are: Pani Ki Botal, Baju wala Hotel, Clinic All Clear Total.
 

 
Contestants should SMS 'Play CAC' to 8888 or log on www.cacdilmaangemore.indiatimes.com. Ten lucky
winners from across the country will be flown down to Mumbai to watch the premiere of the multi-starrer
blockbuster and also get the opportunity to get photographed with Kapur.

Available choice : Natural Volume(Apple), Soft & Smooth, Long &

Strong/Extra Strength for long hair(Ginseng), Black
Shine(Pearl/Seaweed), Healthy Soft(Olive Oil), Silky Straight(Silk) and
Extra Mild(Charmomile/White Tea), Extra Treatment(Egg), Daily
Dandruff Control(Lemon).

Net Weight : 400 ml