Shariq S Project Relience Retail

“Reliance-A Foray Into Retail”
By:
Shariq Abdullah.
Galgotias College of
Engineering & Technology.
Gr. Noida. U.P
A project report submitted in fulfillment for the

requirements for Master of Business Administration.
To,
Reliance
Industries Limited.
Under the guidance of :
Corporate Guide: Faculty Guide:

Mr. Amit Varma Dr. Dinesh Sharma
Sr. Manager, Operations. Head of Department.
Hyper Markets.
Mr. Manish Khanna Miss. Shruti Aggrawal.
Manager, Hyper Markets. MBA Faculty.
1
UNDERTAKING
“Reliance-A Foray Into Retail”
I hereby declare that this report is a sincere output of my work with

the only objective to learn and explore the territory of Retail in
Reliance a very famous and respected company. The sources of
information have been both primary & secondary sources and have
been marked with their sources for authentication of the material.
This project is original and has not been submitted elsewhere.
Date: Place: New Delhi
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ACKNOWLEDGEMENT
A project is never the work of an individual. It is moreover a

combination of ideas, suggestions, review, contribution & work
involving many folks. It would not have been completed without
the guidelines.
The present work is an effort to throw light on Retail in Reliance

and also what aspects are dealt with while opening of a Hyper
Market. The work would not have been possible to come to the
present shape without the able guidance, supervision and help to
me by number of people.
With the deep sense of gratitude i acknowledge the encouragement

and guidance received from Mr. Amit.Varma (Sr. Manager,
Operations, Hyper Market) and also Mr. Manish Khanna
(Manager, Hyper Market) who were my project guide.
6 weeks training at RELIANCE RETAIL was an amazing experience, as this

training inculcated in me a great deal of confidence and enthusiasm, ability to
work hard and perform in team and there by facing challenges in life.
Shariq Abdullah.
MBA-IVth Semester.
Galgotias College of Engineering & Technology,
Gr.Noida.
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TABLE OF CONTENTS
S.NO. TOPIC PAGE NO.
1. Reliance Group 05
2. Founder Chairman- A Tribute 06
3. Board of Directors 09
4. Board Composition 11
6. Growth through Governance 12
7. Products and Brands 13
9. Performance of the organization 17
10. Major Subsidiaries and Associates 28
11. Retail Industry: An Overview 29
12. Reliance Retail 45
13. Introduction of the Topic 49
14. Competitors Analysis 55
15. Aims & Objectives 64
16. Research Methodology 65
17. Data Analysis and Interpretation 66
18. Summary of Findings 82
19. Conclusion 83
20. Suggestion 84
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21. References 85
RELIANCE GROUP
The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest

private sector enterprise, with businesses in the energy and materials value chain. Group's
annual revenues are in excess of USD 22 billion. The flagship company, Reliance
Industries Limited, is a Fortune Global 500 company and is the largest private sector
company in India.
Backward vertical integration has been the cornerstone of the evolution and growth of
Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of
backward vertical integration - in polyester, fiber intermediates, plastics, petrochemicals,
petroleum refining and oil and gas exploration and production - to be fully integrated
along the materials and energy value chain.
The Group's activities span exploration and production of oil and gas, petroleum refining
and marketing, petrochemicals (polyester, fiber intermediates, plastics and chemicals),
textiles and retail.
Reliance enjoys global leadership in its businesses, being the largest polyester yarn and
fiber producer in the world and among the top five to ten producers in the world in major
petrochemical products.
The Group exports products in excess of USD 7 billion to more than 100 countries in the
world. There are more than 25,000 employees on the rolls of Group Companies. Major
Group Companies are Reliance Industries Limited (including main subsidiaries Reliance
Petroleum Limited and Reliance Retail Limited), Indian Petrochemicals Corporation
Limited and Reliance Industrial Infrastructure Limited.
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FOUNDER CHAIRMAN-A TRIBUTE
"Growth has no limit at Reliance. I keep revising my vision.

Only when you can dream it, you can do it."
Dhirubhai H. Ambani
Founder Chairman Reliance Group
December 28, 1932 - July 6, 2002
Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a
global leader in the materials and energy value chain businesses.
He is credited to have brought about the equity cult in India in the late seventies and is
regarded as an icon for enterprise in India. He epitomized the spirit 'dare to dream and
learn to excel'.
The US$ 20 billion Reliance Group is a living testimony to his indomitable will, single-
minded dedication and an unrelenting commitment to his goals.
The world, they say, steps aside for the man who knows
where he is going
Our respected Chairman, Shri Dhirubhai Ambani was an exceptional human being and an
outstanding leader. A man far ahead of his times, he epitomized the dauntless
entrepreneurial spirit. He dared to dream on a scale unimaginable before in Indian
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industry. His life and achievements prove that backed by confidence, courage and
conviction, man can achieve the impossible.
From a humble beginning, he went on to create an enviable business empire within a span
of just 25 years. The US$ 54 billion Reliance Group is a living testimony to his
indomitable will, single-minded dedication and an unrelenting commitment to his goals.
Under Shri Dhirubhai Ambani's visionary leadership, the Reliance Group emerged as the
largest business conglomerate in India, and carved out a distinct place for itself in the
global pantheon of corporate giants. The Group's track record of consistent growth is
unparalleled in Indian industry and perhaps internationally too. Today, the Group's
turnover represents nearly 3 percent of India's GDP.
Shri Dhirubhai Ambani was not just firmly rooted in traditional Indian values, but was
also the quintessentially modern man, the man of the new millennium. This was clearly
reflected in his passion for mega-sized projects, the most advanced technology and the
highest level of productivity. The corporate philosophy he followed was short, simple and
succinct - "Think big. Think differently. Think fast. Think ahead. Aim for the best".He
inspired the Reliance team to do better than the best - not only in India but in the world.
Prestigious awards and titles were conferred on him by national and international
organizations. He was acclaimed as the top businessman of the twentieth century and
lauded for his dynamic, pioneering and innovative genius. His success story fired the
imagination of the younger generation of Indian entrepreneurs, business leaders and
progressive companies. He was an icon for them, a role model to be emulated.
The number of revolutionary precedents set by Shri Dhirubhai Ambani are legion. His
unique vision redefined the potential of the Indian corporate sector as he challenged
conventional wisdom in several areas.
He was probably the first Indian businessman to recognize the strategic significance of
investors and discover the vast untapped potential of the capital markets and channelise it
for the growth and development of industry. He was supremely confident that finance
would never be a constraint in executing his projects because, as he said proudly, Indian
investors would provide him with the necessary resources.
And the investors never let him down. Shri Dhirubhai Ambani succeeded in creating an
investor base of historic proportions for the Reliance Group. An unbreakable bond of
implicit trust existed between him and the shareholders. They placed their savings in his
care and he worked with unflinching sincerity to get them the best returns. He brought
happiness and prosperity into the homes of millions of investors.
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For him, his people were his most important asset. He scouted around for the best and
most talented professionals, nurtured them and continuously propelled them to aim for
still higher goals. These highly motivated people comprise the core of what he named:
"The Reliance Family".
Shri Dhirubhai Ambani visualized the growth of Reliance as an integral part of his grand
vision for India. He was convinced that India could become an economic superpower
within a short period of time and wanted Reliance to play an important role in realizing
this goal.
The Bhagavad-Gita Gita states, "The actions of a great man are an inspiration for others.
Whatever he does becomes a standard for others to follow." This certainly applies to Shri
Dhirubhai Ambani.
We are fortunate to have had a man of Shri Dhirubhai Ambani's stature in our midst. His
sterling leadership qualities, remarkable foresight, uncompromising pursuit of excellence,
humility, prodigious capacity to motivate and trust people will continue to guide and
inspire future generations at Reliance. We are proud and privileged to inherit this
invaluable legacy.
Truly, men like Shri Dhirubhai Ambani are rare. They come gifted with the power and
the vision to change the destiny of nations, to alter the course of corporate history. They
are the empire builders, the stuff that legends are made of. The legend called Shri
Dhirubhai Ambani will never die. His spirit will live on forever.
Spirit of Shri Dhirubhai H. Ambani (Quotes)

"Growth has no limit at Reliance. I keep revising my vision. Only when you dream it you
can do it."
"Think big, think fast, think ahead. Ideas are no one's monopoly."
"Our dreams have to be bigger. Our ambitions higher. Our commitment deeper. And our
efforts greater. This is my dream for Reliance and for India."
"You do not require an invitation to make profits."
"If you work with determination and with perfection, success will follow."
"Pursue your goals even in the face of difficulties, and convert adversities into
opportunities."
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BOARD OF DIRECTORS
"Between my past, the present and the future, there is one common factor:
Relationship and Trust. This is the foundation of our growth."
Dhirubhai H. Ambani
Founder Chairman Reliance Group
December 28, 1932 - July 6, 2002
Board of Directors of Reliance Industries Limited
Mukesh D. Ambani
Chairman & Managing Director
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Nikhil R. Meswani Hital R. Meswani H.S.Kohli
Executive Director Executive Director Executive Director
Ramniklal H. Ambani Mansingh L. Bhakta
Yogendra P. Trivedi Dr. D. V. Kapur
M. P. Modi S. Venkitaramanan
Prof. Ashok Misra Prof. Dipak C Jain
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BOARD COMPOSITION
The Company's policy is to maintain optimum combination of Executive and Non-

Executive Directors. The Board consists of 12 Directors, out of which 7 are Independent
Directors. Composition of the Board and category of Directors are as follows:
Promoter Director Mukesh D. Ambani Chairman &

Managing Director
Executive Directors Nikhil R. Meswani
Hital R. Meswani
H.S.Kohli
Non-Executive,
Non-Independent Director Ramniklal H. Ambani
Independent Directors Mansingh L. Bhakta

Yogendra P. Trivedi
Dr. D. V. Kapur
M. P. Modi
S. Venkitaramanan
Prof. Ashok Misra
Prof. Dipak C Jain
GROWTH THROUGH GOVERNANCE
Reliance is in the forefront of implementation of Corporate Governance best

practices.
Corporate Governance at Reliance is based on the following

main principles:
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• Constitution of a Board of Directors of appropriate composition, size and
commitment to discharge its responsibilities and duties.
• Ensuring timely flow of information to the Board and its Committees to enable
them discharge their functions effectively.
• Independent verification and safeguarding integrity of the Company's financial

reporting.
• A sound system of risk management and internal control.
• Timely and balanced disclosure of all material information concerning the

Company to all its stakeholders.
• Transparency and accountability.
• Compliance with all the applicable laws and regulations.
• Fair and equitable treatment of all its stakeholders including employees,

customers, shareholders and investors.
PRODUCTS AND BRANDS
The Company expanded into textiles in 1975. Since its initial public offering in 1977, the
Company has expanded rapidly and integrated backwards into other industry sectors,
most notably the production of petrochemicals and the refining of crude oil.
The Company now has operations that span from the exploration and production of oil
and gas to the manufacture of petroleum products, polyester products, polyester
intermediates, plastics, polymer intermediates, chemicals and synthetic textiles and
fabrics.
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The Company from time to time seeks to further diversify into other industries. In
January 2006, the Company approved a plan to establish a retail business through a
subsidiary Reliance Retail Limited that will operate, among other things, supermarkets,
convenience stores and specialty stores across India. The Company approved initial
expenditure of US$ 750 million to fund the initial stages of this plan.
The Company's subsidiary Reliance Infrastructure Ltd. is currently establishing

infrastructure facilities such as roads and buildings for the proposed Special Economic
Zone (SEZ) at Jamnagar, Gujarat.
The Company's major products and brands, from oil and gas to textiles are tightly
integrated and benefit from synergies across the Company. Central to the Company's
operations is its vertical backward integration strategy; raw materials such as PTA, MEG,
ethylene, propylene and normal paraffin that were previously imported at a higher cost
and subject to import duties are now sourced from within the Company. This has had a
positive effect on the Company's operating margins and interest costs and decreased the
Company's exposure to the cyclicality of markets and raw material prices. The Company
believes that this strategy is also important in maintaining a domestic market leadership
position in its major product lines and in providing a competitive advantage.
The Company's operations can be classified into three segments namely:
• Petroleum Refining and Marketing business

• Petrochemicals business
• Others (including Crude Oil and Natural Gas Exploration & Production business.
The Company's refinery at Jamnagar is the third largest refinery at a single location in the
world.
The Company is:
• The world's largest producer of Polyester Fiber and Yarn

• 4th largest producer of Paraxylene (PX)
• 5th largest producer of Purified Terepthalic Acid (PTA)
COMMITMENTS
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We care about
Quality
Research & Development
Health, Safety & Environment
Human Resource Development
Energy Conservation
Corporate Citizenship
Reliance believes that any business conduct can be ethical only when it rests on the nine
core values of Honesty, Integrity, Respect, Fairness, Purposefulness, Trust,
Responsibility, Citizenship and Caring.
The essence of these commitments is that each employee conducts the company's
business with integrity, in compliance with applicable laws, and in a manner that
excludes considerations of personal advantage.
We do not lose sight of these values under any circumstances, regardless of the goals we
have to achieve. To us, the means are as important as the ends.
For Reliance…
Growth is care for good health
Reliance's occupational health centers carry out pre-employment and periodic medical
checkups as well as other routine preventive services. Specialized tests like biological
monitoring, health risk assessment studies and audits for exposure to various materials
are also performed. Health education and awareness form an integral part of the health
care programme at Reliance
Growth is care for safety
We believe that the safety of each employee is the responsibility of the individual as well
as of the whole community of employees
Growth is care for the environment
Reliance believes that a clean environment in and around the workplace fosters health
and prosperity for the individual, the group and the larger community to which they
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belong. Environmental protection is an integral part of the planning, design, construction,
operation and maintenance of all our projects.
Growth is conservation
At Reliance, energy conservation efforts seek to reduce the unit cost of fuels and to
improve efficiencies in energy intensive processes.
Growth is betting on our people
Reliance builds with care a workplace that proactively fosters professional as well as
personal growth. There is freedom to explore and learn; and there are opportunities that
inspire initiative and intrinsic motivation. We believe that people must dream to achieve,
that these dreams will drive the company's excellence in all its businesses. Reliance
thinks, behaves, lives and thrives with a global mindset, encouraging every employee to
reach his / her full potential by availing opportunities that arise across the group.
Growth is thinking beyond business
As corporate citizens, we invest in social infrastructure, believing strongly that our

business strength fuels our social contributions. To this end, Reliance encourages, funds
and develops numerous education, health, human capital and infrastructure initiatives.
These initiatives are undertaken through partnerships with non-governmental
organizations, corporates and trusts.
Quality
Six Sigma
In the Six Sigma Excellence Awards 2005 contest held by Symbiosis Center for
Management and Human Resource Development, Pune the Black Belt project of
Patalganga on Instrument Spares Inventory Level won “Runner up” trophy under the
manufacturing category.
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E-Rose, a Six Sigma quarterly e-Journal released from Patalganga has helped to enhance
the culture of six-sigma spread at the site.
A project from Hazira on reduction in naphtha loss in tank farm, won the Qualtech
National award.
To promote the spirit of competition and to accelerate the six sigma culture in the group,
an annual inter-site competition of six sigma projects was held for the first time in March
2006.
Quality Management
RIL continues to take quality improvement measures and strengthen quality management
systems at all manufacturing locations.
• Shell Global Services has conferred 42 Golden Certificates on cumulative basis to

RIL's Jamnagar facility for excellence in reliability of product certification.
• RIL's Glycol Division QA/QC laboratory at Kurkumbh was commissioned with

state-of-the-art Laboratory Information Management System (LIMS).
• RIL Jamnagar polymer laboratory was accredited by NABL for conforming to

Quality Management System (QMS) as per ISO/IEC 17025.
• Total Quality Management (TQM) was introduced at all sites.
• "Five S" programme was implemented complex-wide at all locations.
• Quality Loss Index (QLI), a statistical tool to enhance performance and

productivity was implemented in all the laboratories at all RIL locations.
• Occupational Health and Safety Assessment System (OHSAS) certification was

implemented at all RIL sites. The significance of OHSAS is to identify and
eliminate all occupational health related concerns.
PERFORMANCE OF THE ORGANISATION
Reliance's commitment to excellence has won several national and international awards
and accolades.
2005 - 2006
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Corporate Ranking
• Our Chairman & Managing Director Shri Mukesh D. Ambani had the distinction
and honour of being the co-chair at the World Economic Forum in Davos,
Switzerland.
• RIL is the only private sector company from India to feature in the Fortune Global
500 list of World's largest Corporation, for the second year in a row.
• In terms of growth, RIL found place in the elite world's top 25 climbers in the
Fortune Global 500 companies.
• 'Best Overall Company' at the Stevie Awards.

Health Safety and Environment (HSE)
• CII 'National Award for Excellence in Water Management'.
• National Award for Research and Development Efforts in Industry.
• 'International Safety Award' presented by the British Safety Council, UK.

Energy Management
• First Prize' from Petroleum Conservation Research Association.
• CII "National Award for Excellence in Energy Management - 2005".
• PCRA Energy Conservation Award for 2005, Ministry of Petroleum and Natural
Gas.
• CII Award for Excellence in Energy Management.
• ICMA Award for Excellence in Energy Conservation and Management.
• Certificate of Merit' in the Refinery Sector for the 'National Energy Conservation
Awards-2005' from Ministry of Power.
• Oil and Gas Conservation Fortnight Award, Ministry of Petroleum and Natural
Gas.
Quality
• Silver' at the 20th International Team Excellence Competition organized by the
American Society for Quality (ASQ).
• Quality Circle Pragati PSF unit of Hazira won silver medal at International
convention of Quality Circles in Singapore.
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• IMC Ramakrishna Bajaj National Quality Commendation Certificate.
• Golden Appreciation from Shell for Quality Pacesetting under SMPCS, Shell
Global Solutions, Netherlands.
Exports
• Synthetic and Rayon Textiles Export Promotion Council (SRTEPC) awards for
exports.
Management Awards
• Golden Peacock Innovation Award.
• 2005 ASTD BEST Award.
• IMC 'Super Brand Award'.
• Golden Jubilee Memorial Trust Excellence Award.
• Mahatma Gandhi Shram Sahyog Puraskar.
• DSIR national award for R&D efforts in industry for Absorption / up gradation of
imported technology.
Retail and Franchising Awards
• Franchise Award 2005.
o Innovative Retail Concept of the year - Special Award
o Best Franchiser of the year Award - 2005 Star Award, Hall of Fame across
all categories
• Innovation and Technology in Franchising - (The Reid & Taylor Awards for
Retail excellence) at The India Retail Summit 2005 for its various innovations in
Petroleum Retailing.
• Retail Concept of the year for Reliance Truck Stops- Images Retail Awards at
India Retail Forum 2005.
Major Milestones
2006
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• RIL commences the setting up of a new export-oriented refinery through its
subsidiary, Reliance Petroleum Limited (RPL). The refinery will have a total
atmospheric distillation capacity of approximately 580,000 barrels per stream day
with a Nelson Complexity of 14.0 and an integrated polypropylene plant with a
capacity of 0.9 Million TPA. The capital cost of the RPL project is estimated at Rs
27,000 crore (approximately US$ 6 billion). RPL completes its US$ 1.2 billion
Initial Public Offering of equity shares which received an overwhelming response
across different classes of investors.
• Reliance's debt ratings from S&P and Moody's pierce India's sovereign ratings.
• Reliance becomes India's first private sector enterprise to cross US$2 billion profit
mark.
2005
• The Mumbai High Court, shareholders and creditors approve demerger proposal
2004
• Reliance Industries Limited (RIL) emerged as the 'Petrochemicals Company of the
Year' at the prestigious sixth annual Platts Global Energy Awards ceremony in
New York, USA
• The Board of Directors of Reliance Industries Limited approved the buyback of its
fully paid up equity shares of Rs.10 each, at a price not exceeding Rs 570 per
share, payable in cash, up to an aggregate amount not exceeding Rs 2,999 crore.
This amount represents the limit of 10% of the total paid up equity share capital
and free reserves of the Company as on March 31, 2004.
• The European Commission approved the acquisition of the German specialty

polyester manufacturer 'Trevira' by Reliance.
• Reliance Industries emerged as the first and only private sector company from
India to feature in the 2004 Fortune Global 500 list of World's Largest
Corporations.
• Reliance announced it had struck gas off the Orissa Coast in the Bay of Bengal.
• RIL became the first private sector company in India to record a net profit of US
dollar of over 1 billion.
• Reliance Associate, Sunbright, signed a Memorandum of Understanding (MoU)

with National Organic Chemicals Industries Limited (NOCIL) to take over its
Petrochemicals and Plastics Products Divisions.
2003
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• Reliance announces Strategic Alliance with Bongaigaon Refinery &
Petrochemicals Ltd. (BRPL) to restart PSF manufacturing at BRPL.
• Reliance Infocomm acquires FLAG Telecom, a multinational telecom company

providing bandwidth through its undersea cable network comprising of over
50,000 kms of undersea fiber optic cable that spans four continents and connects
the key regions of Asia, Europe, Middle East and the USA.
• State-of-the-art Research and Technology Centre is inaugurated at Reliance's
Patalganga complex to develop differentiated polyester products.
• Reliance strikes oil in an onshore block in Yemen, where it has an equity oil
position.
• Reliance's refinery at Jamnagar was ranked best in Shell Benchmarking for the
third consecutive year in 'Energy and Loss' performance from amongst 50
refineries worldwide.
• Reliance dedicates 23rd January as Shareholder's Day on the occasion of 25 years

of the company going public - A story of Relationship and Trust.
• BSES, one of the premier utility companies of the country, engaged in the
generation, transmission and distribution of electricity becomes part of the
Reliance Group and Mr. Anil D Ambani is appointed its Chairman.
2002
• Reliance Infocomm to launch various telecom services on 28th December -
beginning with Gujarat, the Infocomm revolution will cover thousands of villages
and hundreds of cities across the country. Reliance Infocomm will become a
major catalyst for changing the face of India and improving the quality of life of
Indians.
• Reliance announced India's biggest gas discovery in nearly three decades and one
of the largest gas discoveries in the world during 2002. The in place volume of
natural gas is in excess of 7 trillion cubic feet, equivalent to about 1.2 billion
barrels of crude oil. This is the first ever discovery by an Indian private sector
company.
• Reliance acquired control of Indian Petrochemicals Corporation Limited (IPCL) -

India's second largest petrochemicals company.
• Reliance signed MOU with DuPont Polyester Technologies to license the

revolutionary resin technology NG-3 from DuPont. Reliance announced its plan
for the expansion of PET capacity by 220,000 tonnes per year.
• The merger of Reliance Petroleum Limited with Reliance Industries Limited was
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announced - largest ever merger in India - Reliance Industries became the largest
private sector company in India on all major financial parameters including sales,
profits, net worth, assets, and exports.
2001
• Reliance Industries Ltd. and Reliance Petroleum Ltd. became India's two largest
companies in terms of all major financial parameters
• Dhirubhai Ambani was conferred The Economic Times Award for Corporate
Excellence for Lifetime Achievement
1999-2000
• Jamnagar Petrochemicals complex and bulk of integrated refinery complex
commissioned comprising:
• World's largest grassroots refinery
• India's largest port with capacity of 50 million tpa
• World's largest PX Plant of 1.4 million tpa
• World's largest PP plant of 0.6 million tpa
• Captive power plant of over 300 MW
• World-class product handling, storage, and despatch facilities
• Reliance started commercial production of 27 million tpa refinery, the 5th largest
in the world
1998
• Dhirubhai Ambani was awarded the Dean's Medal by the Wharton School,
University of Pennsylvania, USA, for setting an outstanding example of
leadership.
• Reliance completed phase-II expansion of Hazira Petrochemicals Complex

including world's largest multifeed cracker, PET plant, MEG plant, PTA plant, PE
plant
1996-1997
• First corporate in Asia to issue 50 and 100 years bond in US debt market
• Reliance became the first private sector company to be rated by international

credit rating agencies. S&P rated BB+, stable outlook, constrained by the
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Sovereign Ceiling. Moody's rated Baa3, Investment grade, constrained by the
Sovereign Ceilings.
1995
• Net profit crossed the Rs 1,000 crore mark (Rs 1,065 crores or US$ 338 million),
unparalleled in the Indian Private sector
1994
• Reliance offered the second Euro issue of GDR
1993
• Reliance Petroleum Limited public issue - India's largest public offering.
• Reliance pioneered the first ever Euro Convertible Bond issue by an Indian
company.
1992
• Reliance raised funds by pioneering foray into overseas capital markets with first
ever international GDR offering by an Indian corporate.
• Reliance commenced the production of High Density Polyethylene (HDPE) at

Hazira.
1991
• Reliance commissioned phase-I of Hazira Petrochemicals Complex - consolidated
its position in polyesters and entered into attractive polymers business - started
VCM and PVC plants.
1988
• Reliance started the PX plant at Patalganga
1987
• Reliance commenced the Linear Alkyl Benzene (LAB) plant at Patalganga
1986
• Reliance started PTA plant at Patalganga.
• Reliance commissioned Polyester Staple Fibre (PSF) plant at Patalganga.

1985
• Reliance entered phase-II of the Polyester Filament Yarn (PFY) plant at
Patalganga.
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1982
• Reliance launched phase-I of the Polyester Filament Yarn (PFY) plant at
Patalganga.
1977
• Reliance went public with IPO - Dhirubhai Ambani introduced equity cult in
India, a new model of business leadership from a base of the broadest public
shareholding.
Financial Milestones
2006
• RIL places $300 million in US Private Placement Market. First ever Indian
company to raise money through this route.
• RIL declares Dividend of 100%. Payout of Rs 1,394 Crore, Highest In Private

Sector.
• RPL a subsidary of RIL completes its US$ 1.2 billion Initial Public Offering of
equity shares with an overwhelming response across different classes of investors.
Chevron to Purchase 5 % Stake in RPL for USD 300 Million. Option to Increase
Stake to 29 %.
2005
• Launches US $ 348 Million Syndicated Term Loan Facility. Aims To Replace
Existing High Cost Loans.
• Reliance Successfully Closes US$ 350 Million Multi Currency Term Loan.
2004
• Reliance signs EUR 116.2 million Export Credit Agency (ECA) backed Buyer's
Credit Facility provided by Deutsche Bank. RIL avails an ECA cover for the first
time in 22 years.
• Reliance emerges as India's Greenest private sector company amongst the private
sector with an overall rank of number two in a BT - ACNielsen ORG-MARG
survey of shareholder perception published in Business Today's October issue.
• Reliance Industries concludes re-pricing of USD 687.50 million Syndicated Term

Loan facilities.
• Reliance Group emerges as India's Largest Wealth Creator in the private sector for
23
the Year 2003-04.
2003
• RIL - First Indian private sector company to record net profit of over Rs 4,000
crore in one financial year.
2002
• RIL - First Indian private sector company to record Net Profit of over Rs. 1,000
crores in one quarter.
• Reliance among ten most creditworthy companies in Asia.
• Reliance Completes Acquisition of IPCL.

2001
• RPL raises USD 750 million syndicated loan - deal named capital market deal of
the year by IFR Asia.
• Group revenues cross Rs. 60,000 crore (Rs. 60,160 crores), Reliance becomes
largest business group in India.
• RIL and RPL become India's two largest companies in terms of all major financial
parameters.
2000
• Group profits cross Rs. 2,500 crore mark, Revenues cross Rs. 20,000 crore mark
(Rs. 21,541 crores) and Total assets cross Rs. 50,000 crore (Rs. 52,094 crores).
1998
• Total Assets cross Rs. 35,000 crore (Rs. 35,445 crore) and Revenues cross Rs.
14,000 crore (Rs. 14,115 crore).
1997
• First corporate in Asia to issue 50 and 100 years bond in US debt market.
1996
• Reliance became the first private sector company to be rated by international
credit rating agencies. S&P rated BB+, stable outlook, constrained by the
Sovereign Ceiling. Moody's rated Baa3, Investment grade, constrained by the
Sovereign Ceilings.
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• Net profit crossed the Rs.1,000 crore mark (Rs 1,065 crores or US$ 338 million),
unparalleled in the Indian Private sector.
1994
• Offered the second Euro issue of GDR.
1993
• India's largest public offering - Reliance Petroleum Issue.
• Offered the first Euro Convertible bond issue

1992
• Set a record with Reliance Twin issues that received over 1 million investor
applications.
• Offered the first ever Euro Issue of Global Depository Receipts by an Indian
company
1991
• Reliance commissioned phase-I of Hazira Petrochemicals Complex - consolidated
its position in polyesters and entered into attractive polymers business - started
VCM and PVC plants.
1988
• Sales cross Rs. 1,000 crores mark (Sales for the year Rs. 1,778 crores).
1987
• Reliance commenced the Linear Alkyl Benzene (LAB) plant at Patalganga.
1986
• Reliance started PTA plant at Patalganga.
• Reliance commissioned Polyester Staple Fibre (PSF) plant at Patalganga.

1985
• Total Assets cross Rs. 1,000 crores.
• First IPO to the Indian Public.
MAJOR SUBSIDIARIES & ASSOCIATES
25
RIL has ownership interest in the following subsidiaries & associates.
Major Subsidiaries:
Reliance Petroleum Limited
Reliance Netherlands BV (including Trevira)
Reliance Retail Limited
Ranger Farms Private Limited
Retail Concepts and Services Private Limited
Reliance Retail Insurance Broking Limited
Reliance Dairy Foods Limited
Reliance Retail Finance Limited
RESQ Limited
Reliance Digital Retail Limited
Reliance Service Solutions Limited
Reliance Jamnagar Infrastructure Limited
Major Associates:
Indian Petrochemicals Corporation Limited
Reliance Industrial Infrastructure Limited
Reliance Europe Limited
Retail Industry: An Overview
26
Retailing is emerging as a sunrise industry in India and is presently the largest employer
after agriculture. In the year 2004, the size of Indian organized retail industry was Rs
28,000 Crore, which was only 3% of the total retailing market. Retailing in its present
form started in the latter half of 20th Century in USA and Europe and today constitutes
20% of US GDP. It is the 3rd largest employer segment in USA. Organized retailing in
India is projected to grow at the rate of 25%-30% p.a. and is estimated to reach an
astounding Rs 1,00,000 Crore by 2010. The contribution of organized retail is expected to
rise from 3% to 9% by the end of the decade. The projection for the current year ie 2005
is Rs 35,000 Crore. In India it has been found out that the top 6 cities contribute for 66%
of total organized retailing. With the metros already been exploited, the focus has now
been shifted towards the tier-II cities**. The 'retail boom', 85% of which has so far been
concentrated in the metros is beginning to percolate down to these smaller cities and
towns. The contribution of these tier-II cities to total organized retailing sales is expected
to grow to 20-25%. In the year 2004, Rs 28,000 Crore organized retail industry had
Clothing, Textiles & fashion accessories as the highest contributor (39%), where as
health & beauty had a contribution of 2%. Food & Grocery contributed to 18% whereas
Pharma had a contribution of 2%.
** Tier-II cities: Surat, Lucknow, Dehradun, Vijaywada, Bhopal, Indore, Bhubasehwar,
Varanasi to name a few.
Introduction
27
Retailing includes all activities involved in selling goods or services directly to final
consumers for personal, non-business use. A retailer or retail store is any business
enterprise whose sales volume comes primarily from retailing.
Any organization selling to final consumers – whether a manufacturer, wholesaler or
retailer- is doing retailing. It does not matter how the goods or services are sold (by
person, mail, telephone, vending machine or internet) or where they are sold (in store, on
the street, or in consumer's home).
There are 3 types of retailers:
1. Store retailer
2. Non Store retailer
3. Retail Organization
From the assortment point of view, Store retailers* are of 5 types:
1. Specialty Store
2. Departmental Store
3. Super market
4. Convenience Store
5. Discount Store
From customers service point of view:
28
1. Self-service retailing: Many customers are willing to carry out their own locate-
compare-select process to save money.
2. Self-selection retailing : Customers find their own goods, although they can ask
for assistance.
3. Limited service retailing: These retailers carry more shopping goods, and
customers need more information and assistance. The stores also offers services
such as credit & merchandise-return privileges.
4. Full service retailing: Salespeople are ready to assist in every phase of the
locate-compare-select process.
Although majority of goods & services is sold through stores, non-store retailing has been
growing much faster than store retailing.
Major Non-store retailer types:
1. Direct Selling: It deals with door-to-door or at home sale parties i.e. it involves one-to-
one or one-to-many selling.
Example > Eureka Forbes, Amway, Mary Kay Cosmetics.
2. Automatic Vending: Example > ATM
3. Buying services: Is a store less retailer serving a specific clientele-usually employees
of large organizations-who are entitled to buy from a list of retailers who have agreed to
give them discounts in return for membership.
29
Example > Amazon.com
4. Direct marketing: It involves direct response marketing. The different forms of direct
marketing are: Direct mail, catalog marketing, telemarketing, television direct response
marketing and electronic shopping.
Example: Dell Computers
Retail Organization mainly falls into 4 major categories:
1. Corporate chains: Example > Pantaloons, Westside
2. Retail Co-operative: Example > Amul, Samavaika, Khadi Gram Yudog
3. Consumer Co-operative: Example > Apna Bazaar
4. Franchise Organization: Example > Monginis, Cafe Coffee day.
Global Scenario
30
rd
Retail stores constitute 20% of US GDP & is the 3 largest employer segment in
USA. China on the other hand has attracted several global retailers in recent times.
Retail sector employs 7% of the population in China. Major retailers like Wal-Mart &
Carrefour have already entered the Chinese market. In the year 2003, Wal-Mart &
Carrefour had sales of US $ 70.4 Crore & US $ 160 Crore respectively.
The global retail industry has traveled a long way from a small beginning to an
industry where the world wide retail sales is valued at $ 7 x 10 5 Crore. The top 200
retailers alone accounts for 30 % of the worldwide demand. Retail turnover in the EU
is approximately Euros 2,00,000 Crore and the sector average growth is showing an
upward pattern. The Asian economies (excluding Japan) are expected to grow at 6%
consistently till 2005-06.
On the global Retail stage, little has remained same over the last decade. One of the
few similarities with today is that Wal-Mart was ranked the top retailer in the world
then & it still holds that distinction. Other than Wal-Mart's dominance, there's a little
about today's environment that looks like the mid-1990s. The global economy has
changed, consumer demand has shifted & retailers' operating systems today are
infused with far more technology than was the case six years ago.
Given below a list of World's top 15 retailers:
DT Country ofCompany name Formats 2003 retail
31
Rank Origin sales (US $
04 Crore)
1 US Wal-Mart Discount, 25,632.9
Hypermarket,
Supermarket,
Superstore,
Warehouse
2 France Carrefour Discount, 7,979.6
Hypermarket,
Supermarket,
Specialty,
Convenience, Cash
& Carry
3 US Home Depot DIY 6,481.6
4 Germany Metro Hypermarket, 6,050.3
Superstore,
Specialty,
Convenience, Cash
& Carry,
Departmental, DIY,
Food Service
5 US Kroger Discount, 5,379.1
Convenience,
Supermarket, Super
center, Warehouse,
32
Specialty
6 UK Tesco Department, 5,153.5
Hypermarket,
Supermarket,
Superstore,
Convenience
7 US Target Department, 4,678.1
Discount, Super
center
8 Netherlands Ahold Discount, 4,458.4
Hypermarket,
Supermarket,
Specialty,
Convenience, Cash
& Carry, Drug

9 US Costco Warehouse 4,169.3
10 Germany Aldi Einkauf Discount, 4,006.0 e
Supermarket
11 Germany Rewe Hypermarket, 3,893.1e
Superstore, Super
market, Specialty,
Convenience, Cash
& Carry,
Departmental, DIY,
Food Service,
33
Discount, Drug
12 France Intermarche Superstore, Super3,747.2e
market, Specialty,
Convenience, Cash
& Carry, DIY, Food
Service, Discount
13 US Sears Department, mail3,637.2
order, Specialty
14 US Safeway, Inc. Supermarket 3,555.3
15 US Albertsons Convenience, Drug,3,543.6
Supermarket
e= estimate.
Indian Scenario
Retailing in India is the largest employer after agriculture. It employs almost 7% of the
total work force in India and has a contribution of 14% to the national GDP. In the year
2004 , the size of Indian organized retail industry was Rs 28000 Crore, which was only
3% of the total retailing market. Organized retailing is projected to grow at the rate of
25%-30% p.a. and is estimated to reach an astounding Rs 1,00,000 Crore by 2010. The
contribution of organized retail is expected to rise from 3% to 9% by the end of the
decade. The projection for the year 2005 is Rs 35000 Crore.
34
Though with a population of a billion and a middle class of 300 million (upper middle
class= 40, Middle class =150 & lower middle class = 110), organized retailing is still at
its infancy in India. The great Indian middle class is estimated to grow to over 60 Crore
by 2010 making India one of the largest consumer markets of the world. It is projected
that by the year 2010, 65% of the Indian population will be in the age group of 10-49
years, which makes the scenario even more attractive. India has the largest retail network
with 1.2 Crore outlets but only 4% of them are larger than 500 sq. feet in size. USA on
the other hand has 9 Lakh outlets catering to more than 13 times the total retail market
size of India. Thus India has the highest number of outlets per capita in the world with a
widely spread retail network but with the lowest per capita retail space (@ 2 sq.ft. per
person). AT Kearney has ranked India as the 2nd most attractive retail market after
Russia, in its Global Retail Development Index 2004 report.
Retailing, one of the largest sectors in the global economy, is going through a transition
phase in India. For a long time, the corner grocery store was the only choice available to
the consumer, especially in the urban areas. This is slowly giving way to international
formats of retailing.
Let us look at the evolution process:
35
Detailing reasons why Indian organized retail is at the brink of revolution, the IMAGES-
KSA report says that the last few years have seen rapid transformation in many areas and
the setting of scalable and profitable retail models across categories. Indian consumers
are rapidly evolving and accepting modern formats overwhelmingly. Retail Space is no
more a constraint for growth. India is on the radar of Global Retailers and suppliers /
brands worldwide are willing to partner with retailers here. Further, large Indian
corporate groups like Tata, Reliance, Raheja, ITC, Bombay Dyeing, Murugappa &
Piramal Groups etc and also foreign investors and private equity players are firming up
plans to identify investment opportunities in the Indian retail sector. The quantum of
investments is likely to skyrocket as the inherent attractiveness of the segment lures more
and more investors to earn large profits. Investments into the sector are estimated at
INR 2000 - 2500 Crore in the next 2-3 years, and over INR 20,000 Crore by end of 2010.
Few of India's top retailers are:
36
1. Big Bazaar-Pantaloons: Big Bazaar, a division of Pantaloon Retail (India) Ltd is
already India's biggest retailer. In the year 2003-04, it had revenue of Rs 658.31
crores & by 2010; it is targeting revenue of Rs 8,800 Crore.
2. Food World : Food World in India is an alliance between the RPG group in India
with Dairy Farm International of the Jardine Matheson Group.
3. Trinethra : It is a supermarket chain that has predominant presence in the
southern state of Andhra Pradesh. Their turnover was Rs 78.8 Crore for the year
2002-03.
4. Apna Bazaar : It is a Rs 140-crore consumer co-operative society with a
customer base of over 12 lakh, plans to cater to an upwardly mobile urban
population.
5. Margin Free : It is a Kerala based discount store, which is uniformly spread
across 240 Margin Free franchisees in Kerala, Tamil Nadu and Karnataka.
Wholesale trading is another area, which has potential for rapid growth. German giant
Metro AG and South African Shoprite Holdings have already made headway in this
segment by setting up stores selling merchandise on a wholesale basis in Bangalore and
Mumbai respectively. These new-format cash-and-carry stores attract large volumes from
a sizeable number of retailers who do not have to maintain relationships with multiple
suppliers for all their needs.
SWOT Analysis
37
A SWOT analysis of the Indian organized retail industry is presented below:
Strength:
1. Retailing is a " technology-intensive" industry. It is technology that will help the
organized retailers to score over the unorganized retailers. Successful organized
retailers today work closely with their vendors to predict consumer demand,
shorten lead times, reduce inventory holding and ultimately save cost. Example:
Wal-Mart pioneered the concept of building competitive advantage through
distribution & information systems in the retailing industry. They introduced
two innovative logistics techniques – cross-docking and EDI (electronic data
interchange).
2. On an average a super market stocks up to 5000 SKU's against a few hundreds
stocked with an average unorganized retailer.
Weakness
1. Less Conversion level : Despite high footfalls, the conversion ratio has been very
low in the retail outlets in a mall as compared to the standalone counter parts. It is
seen that actual conversions of footfall into sales for a mall outlet is
approximately 20-25%. On the other hand, a high street store of retail chain has
38
an average conversion of about 50-60%. As a result, a stand-alone store has a ROI
(return on investment) of 25-30%; in contrast the retail majors are experiencing a
ROI of 8-10%.
2. Customer Loyalty: Retail chains are yet to settle down with the proper
merchandise mix for the mall outlets. Since the stand-alone outlets were
established long time back, so they have stabilized in terms of footfalls &
merchandise mix and thus have a higher customer loyalty base.
Opportunity
1. The Indian middle class is already 30 Crore & is projected to grow to over 60 Crore
by 2010 making India one of the largest consumer markets of the world. The IMAGES-
KSA projections indicate that by 2015, India will have over 55 Crore people under the
age of 20 - reflecting the enormous opportunities possible in the kids and teens retailing
segment.
2. Organized retail is only 3% of the total retailing market in India. It is estimated to grow
at the rate of 25-30% p.a. and reach INR 1,00,000 Crore by 2010.
39
3. Percolating down : In India it has been found out that the top 6 cities contribute for
66% of total organized retailing. While the metros have already been exploited, the focus
has now been shifted towards the tier-II cities. The 'retail boom', 85% of which has so far
been concentrated in the metros is beginning to percolate down to these smaller cities and
towns. The contribution of these tier-II cities to total organized retailing sales is expected
to grow to 20-25%.
4. Rural Retailing: India's huge rural population has caught the eye of the retailers
looking for new areas of growth. ITC launched India's first rural mall "Chaupal Saga"
offering a diverse range of products from FMCG to electronic goods to automobiles,
attempting to provide farmers a one-stop destination for all their needs." Hariyali Bazar"
is started by DCM Sriram group which provides farm related inputs & services. The
Godrej group has launched the concept of 'agri-stores' named "Adhaar" which offers
agricultural products such as fertilizers & animal feed along with the required knowledge
for effective use of the same to the farmers. Pepsi on the other hand is experimenting
with the farmers of Punjab for growing the right quality of tomato for its tomato purees &
pastes.
Threat
1. If the unorganized retailers are put together, they are parallel to a large supermarket
with no or little overheads, high degree of flexibility in merchandise, display, prices and
turnover.
40
2. Shopping Culture: Shopping culture has not developed in India as yet. Even now
malls are just a place to hang around with family and friends and largely confined to
window-shopping.
Conclusion
To conclude, it can be said that though the global retail industry has reached its maturity,
the Indian retail industry is still at its infancy. But with the huge potentiality existing in
the Indian market, it is expected to grow in leaps and bounds in the near future.
Instead of comparing the total global retail industry with the Indian retail industry, lets
compare Wal-Mart alone with the Indian retail industry & put forward few interesting
facts:
1. Retail Sales of Wal-Mart for the year 2003 was US $ 25,632.9 Crore; higher than
the size of Indian retail industry.
2. The size of any Wal-Mart store is much higher than the size of any existing
shopping mall in India.
3. Wal-Mart has over 4,800 stores, which is unparallel to any of the India's large
format store.
4. New stores opened annually by Wal-Mart are about 420, much higher than all
organized Indian retailers put together.
5. The sales per hour of $2.2 Crore are incomparable to any retailer in the world.
41
6. Wal-Mart has around 30,000 suppliers throughout the world and more than
600,000 SKU's on its web site, a number that cannot be compared.
7. Daily customers are about 1.57 Crore (almost equivalent to Mumbai's entire
population).
8. Time between each Barbie Sale at Wal-Mart is just two seconds (same rate at
which babies are produced in India!)
Overall, it can be said that " Retail Industry" in India will emerge as one of the best 5
Business sectors in this decade.
42
RELIANCE RETAIL
Reliance Retail, the 100% subsidiary of Reliance Industries, on October 28 unveiled

Reliance Fresh, the first of its multi-format retail foray involving an investment of Rs
25,000 crore.
Reliance Fresh is the company’s brand for neighborhood fresh-food outlets. It will also
sell kitchen equipment and other edibles.
Besides, it has planned hypermarkets, supermarkets, discount stores, department stores,

convenience stores and specialty stores, to be unveiled shortly.
The next stop for Reliance Retail will be Ahmedabad, where the company will launch an
outlet on December 28, the birthday of RIL founder Dhirubai Ambani.
After that, it will move to West Bengal and Punjab, followed by simultaneous launches in
Delhi and Mumbai.
“These stores, ranging from 2,000 to 5,000 sq feet, will provide customers with a variety
of fresh fruits, vegetables, staple foods and other products in a world-class ambience,”
said Gunender Kapur, president, foods business, at the unveiling ceremony.
The strategy is to open one Reliance Fresh store in a radius of three to four km to serve
1,000-2,000 families. This means about 30-40 stores in the major metros. The air-
conditioned stores recorded combined sales of Rs 22 lakh on the inaugural day itself.
Reliance Fresh is selling vegetables and fruits sourced from farmers through the
company’s agri hubs.
The cash & carry format, which pitches it in direct competition with German major
Metro AG, had started operation, with no fanfaronade, at least a month before the launch
of its first official format Reliance Fresh.
Ranger farm whole sells fresh fruits and vegetables to push –cart vendors and other bulk
customers .It is very different from what modern retail has offered in INDIA so far
.Second, unlike global retailers who operate on thin margins, Reliance Retail is looking at
afairly high margin business model .Reliance Retail is looking at a fairly high margin
business model .Reliance Fresh is a unique format.
It has deliberately stopped short of being a full fledged super market (a tried and tested
model in India).Rather, it has limited itself to a food and grocery convenience store.
Reliance fresh, stocks plenty of fresh merchandise –fruits ,vegetables a juice bar and even
a large counter for puja flowers .In fact ,over 60 pecent of the floor space has been
dedicated to fresh fruit and vegetables ,the rest to other food products like staples
,spices ,bakery ,etc.Other such as Big Bazaar and Spencer’s both big –box hyper
markets ,and Subhiksha ,a discount store ,invariably stock a mixture of food products
,largely in a 50-50 mix .But Reliance Fresh is different .
43
Reliance Retail is going after the very core of the great Indian Retail opportunity. Food
accounts for over two third of the $200 billion Indian retail market.
Reliance wants to build a high profitability business and food is perhaps the best place to
start.
That is because the Indian food supply chain is grossly inefficient .There are several
intermediaries ,each of whom adds his own profit margin to the cost .This offers potential
for savings and profits.
Reliance is gearing up to revolutionize the retailing industry in India. Towards this end,
we are aggressively working on introducing a pan-India network of retail outlets in
multiple formats. A world class shopping environment, state of art technology, a
seamless supply chain infrastructure, a host of unique value-added services and above all,
unmatched customer experience, is what this initiative is all about.
The retail initiative of Reliance will be without a parallel in size and spread and make
India proud. Ensuring better returns to Indian farmers and manufacturers and greater
value for the Indian consumer, both in quality and quantity, will be an integral feature of
this project. By creating value at all levels, we will actively endeavor to contribute to
India's growth.
The project will boast of a seamless supply chain infrastructure, unprecedented even by
world standards. Through multiple formats and a wide range of categories, Reliance is
aiming to touch almost every Indian customer and supplier.
44
Reliance Retail can be divided into two Categories:
• Reliance Fresh
• Reliance Hypermarket (upcoming project)
Reliance Fresh:
Reliance Fresh is a store which is like other middle size stores and has various categories
of items including the fruits and vegetables and other perishable items like bread, butter
etc. reliance fresh has been started in the month of march and till date the store count is
50+.
Reliance Hypermarket:
Reliance Hypermarket is the current upcoming project in Reliance Retail. This

hypermarket means a huge store and has many categories of products. It aims to provide
almost every merchandise under one roof with good service levels, quality & reasonable
price.
The first Hyper Market of Reliance Retail called “Reliance Mart” is ready to go on
stream in Ahmedabad by 15th August, 2007.
Occupying 2,50,000 square feet of space, 90,000 of which will be on ground floor itself,
in the Iskon Mega Mall, on S.G. Highway of the city, the new large store format of the
Retail arm of the group, expects to attract daily footfall of 10,000 persons on week days
and 15,000 persons on week ends.
Reliance Mart would be offering 5,00,000 products (SKU’s) from 95 stocklines under
3,900 product categories. It will also unveil a number of private labels at the new hyper
market. All products at the Mall would be offered at competitive prices.
45
The categories include the following:
• Apparels
• Cosmetics
• Automotive Car Accessories
• Furnishing and Décor
• Stationery
• Books
• Music
• Fruits and Vegetables
• General Merchandise
• FMCG
• Bakery
• Confectionary
• Electronics
• Footwear
46
Hyper Market
In commerce, a Hypermarket or Multi-Department Store is a superstore which

combines a supermarket and a department store. The result is a very large retail facility
which carries an enormous range of products under one roof, including full lines of
groceries and general merchandise. When they are planned, constructed, and executed
correctly, a consumer can ideally satisfy all of his or her routine weekly shopping needs
in one trip.
Hypermarkets, like other big-box stores, typically have business models focusing on
high-volume, low-margin sales. Because of their large footprints — a typical Wal-Mart
Supercenter covers 14,000 m² (150,000 square feet), a typical Carrefour 19,500 m²
(210,000 square feet) — and the need for many shoppers to carry large quantities of
goods, many hypermarkets choose suburban or out-of-town locations that are easily
accessible by automobile.
The concept was pioneered by Hendrik Meijer in the US when he opened his first
hypermarket, Meijer Thrifty Acres (now Meijer Stores), in Grand Rapids, Michigan in
1962.
In the 1980s and 1990s, the three major discount store chains in the United States—Wal-
Mart, Kmart and Target—started developing discount stores in the hypermarket format.
Advantages of Hyper Market:
1. Comfort
2. Choice
3. Huge Variety of Products
4. Quality
5. Lowest Prices
6. Shopping Ambience
7. Good Service Levels
8. Huge Savings
9. Discount Retail
10. Maintain Customer Data Base
47
INTRODUCTION
Topic:
Competition Tracking & Catchment Analysis
In this project we have visited the stores of the competitors like:
• Big Bazaar
• Spencer’s
• Shoppers Stop
• Lifestyle
• Westside
• Vishal Mega Mart
• Globus
• Home Town
In which we collected the data about the promotional schemes, discounts, presence of
various brands and other promotional offers and also carried out a catchment study of the
new hyper stores of reliance which are coming in Ahmadabad and also in Delhi and Ncr.
In the catchment Analysis we were told to go to the respected under construction

sites of the reliance hyper stores and study the area in which the stores are about to open
and also about the nearby societies and the apartments and on the basis of the following
study we have to submit a PowerPoint presentation containing all the information like:
• Name of the mall in which the store is about to come.

• The nearby competitive malls and the retail stores present in it.
• The nearby apartments, houses and societies with the number of families
living and also their status in terms of the apartment cost.
• The map of the store.
• Status of the catchment.
• Demographical factors like age, sex, income level etc.
48
It has many benefits such as:
• It will tell whether it is feasible to open the retail business in that location.
• It will tell all about the potential customers and if your business will thrive or fail.
• Different parts of the country have different populations and parts of the same
town often have very different areas.
• By understanding the types of people in the local market and the shape of your
existing catchment areas you can avoid property in poor locations and maximize
the performance of your existing outlets.
Competitive Analysis:
Examine the main competitors serving the same target market.
• Describe direct competitors in terms of:

o Target markets served
o Product attributes
o Pricing
o Promotion
o Distribution including the distributor network
o Services offered
• Discuss competitor’s strengths and weaknesses:
o May need to consider much more than just marketing issues such as:
 financial standing
 target market perception
 R & D capabilities
• Discuss competitive trends:
o May need to include discussion of future competitive threats
49
The role and benefits of competitive analysis
Competitive analysis, as the name implies, is an exploration of the companies in a given

industry sector or market niche that are competing with your company’s products or
services for market share. The analysis may be an in-depth exploration of the top five
competitors, or a larger number of competitors could be examined (typically with less
depth in the analysis). In most cases, the client will have identified the target competitors
for you.
While this article focuses on competitive analysis in the for-profit arena, it is worth
noting that non-profit organizations can benefit equally from this analysis (which they
might term a comparative analysis, if they viewed the other organizations as working
toward a common goal with them).
• Understand the competition

The primary benefits of any competitive analysis are a better understanding of
what your competitors are doing, what they are offering to customers, and how to
maintain your competitive advantage. The findings from this analysis are likely to
factor strongly into your own company’s strategic planning. However, this is
definitely not the only take-away from the process of analyzing competitors.
• Build domain knowledge

another benefit of competitive analysis involves expanding the knowledge base of
those working on your website or web application. The analysis offers
information about content and functionality that they have probably not
considered. This is especially true for newcomers to your industry and should be
fairly common; not everyone will be a subject matter expert. Looking longer-
term, this educational process benefits not only the current project, but also any
future project in that same industry.
• Identify best practices

Exploring competitor websites offers the opportunity to discover what is working
well for them, as well as what is commonly being offered via the Web. For
50
example, if all the competitors are offering specific content and functionality,
users will likely expect your site to offer similar content and functionality. If they
• are absent, users may go to the competitor site instead. It is important to note that
user expectations often go beyond just giving the information or offering the
functionality, and move into questions of information design and interaction
design. In other words, what is the quality of the user experience? Poor
implementations are unlikely to result in higher conversion rates.
• Expand the dialogue and the possibilities

the final benefit comes from expanded dialogue within the development team, and
with other units in your company, about what competitive data means to your
strategic direction. Such dialogue can open up new options that would not
otherwise have been considered. Competitors may be taking various approaches
to reaching the customer base, so multiple possibilities exist. In this situation, a
completely novel approach might be best, since no standard is emerging.
Tips for Doing Competitive Analysis

For anyone trying to grow a business, one of the first tasks is to map the competitive
landscape. With a good understanding of the competition facing your company, you'll be
able to spot and exploit opportunities as they develop. These dozen points should help
you draw and refine your map, beginning with your earliest efforts to plan your new
venture and continuing for as long as you stay in business
1. Be a customer.
Bring a notepad and pencil to competing establishments and ask a lot of questions.
Testing a firm's ability to serve you will reveal much about their business. And don't
just pretend to shop from competitors. Buy something. It's the only way to gain first-
hand experience with the company's products and services.
2. Find out as much as you can about the people who run competing businesses.
51
Where did they go to school? Where have they worked? How long have they been in
the business? What are their strengths and weaknesses? This information can help
you anticipate your competition's moves. For example, a local, life-long farmer will
run an Indiana seed company very differently than will a young MBA.
3. Buy stock in your competitors.
If you're competing against a publicly traded firm, consider buying a few shares of its
stock. That way you'll receive regular updates on the firm's financial results and
business strategies.
4. Talk to your competitors' customers.
Why do they buy from your competitors? Is it because of the quality of the product or
service, the price, the location, or the customer support? What do they dislike about
the company? What do they wish that company would provide? Why don't they buy
from you?
5. Use the Internet.
Online services such as Dow Jones Interactive allow you to search through thousands
of publications for information about your competitors, especially if they include
large companies. Searches are free, but you'll have to pay a fee for articles on Dow
Jones or for a monthly subscription. You also can learn a great deal about competing
businesses simply by going to their Web sites. Check public filings.
As an entrepreneur, you already know that companies must disclose information to

government agencies. Such disclosures are required to undertake public offerings,
receive building permits, register for patents or trademarks and so on. Many of those
filings are public record and contain information about the company's goals,
strategies, and technologies.
6. Get to know local librarians. Many are virtuoso researchers and can save you a
great deal of time and effort. Your library also will have local publications that
may have information on competitors in your area.
7. Attend industry conferences and trade shows.
Your competitors' representatives will be pounding their chests about their firms'
products or services. Take advantage of the opportunity to familiarize yourself with
their product offerings and strategies, and how they sell themselves.
52
8. Assess the competition's goals.
A competitor trying to increase its market share might lower prices; a firm attempting
to increase profits may cut costs; and a business that wants to accelerate sales growth
might kick off a marketing campaign. If you know your competitors' goals, you'll be
better able to anticipate their strategies.
9. Be aware of the potential for new competition.
These days, the competitive landscape can change faster than Net-stock valuations. A
national chain may not have entered your region yet — but what if it does? Likewise,
companies that don't currently compete with yours might shift their focus and pit
themselves against your firm.
10. Don't delegate the job of keeping up with competitors.
You might appoint someone to work with you on the task, doing research and the
like. But as the entrepreneur, you're in the best position to appreciate and act upon
information about your competitors.
11. Define the competitive landscape broadly.
Your competition includes anything that could draw customers away from your
business. For example, movie theaters compete not only with other cinemas, but also
with restaurants, live music venues, theater —l even cable TV, video rentals, and
video games.
53
COMPETITORS ANALYSIS
• Lifestyle
• Shoppers Stop
•
Spencers
• Home Town
• Big Bazaar
• Vishal Mega Mart
• West side
• Globus
54
Swot Analysis of Westside
Strength:
 Offers good value for money.
 Service is good.
 Branded merchandise.
 Good quality merchandise.
Weakness:
 Customer flow is less.
 Absence of fresh products (F&V).
 Absence of FMCG products.
 Store range is less.
55
Swot Analysis of Lifestyle
Strength:
 Good customer flow.
 Size of store is large.
 Loyalty program is well strengthened.
 Product range is good.
Weakness:
56
Swot Analysis of Shoppers Stop
Strength:
 Loyalty program is well strengthened.
Weakness:
57
 Low footfall.
Swot Analysis of Spencers
Strength:
 Good Planogram.
 Good quality and range of F&V.
Weakness:
 Lack of branded apparels.
 Service level is low.
58
 Low footfall.
Swot Analysis of Big Bazaar
Strength:
 Rates are comparatively lower.
 Special discount scheme.
59
Weakness:
 Lack of brand in apparels.
 No planogram.
Swot Analysis of Vishal Mega Mart
Strength:
 Rates are comparatively lower.
60
Weakness:
 Branded product range is less.
Swot Analysis of Globus
Strength:
61
Weakness:
Swot Analysis of Home Town
Strength:
62
Weakness:
 Deals in only Electronics Goods.
AIMS AND OBJECTIVES
63
• To understand how Retail in Reliance functions and also the various techniques
used by Reliance.
• To study the market or the catchment area of the place where the stores are about
to open.
• To carry out a competitive analysis so as to know the various promotional

schemes, offers etc. the competitors were offering after every 2 weeks.
• To understand the classes of the people who lives in the catchment area.
• To analyse the spending power of the potential consumers.
• To know about the local SKU’s which are available in the market.
• To know about the pricing strategies which the existing retailers were providing.
RESEARCH METHODOLOGY
Every project requires genuine research. Success of any project and getting genuine results from
that depends upon the research method used by the researcher. Research in common parlance
64
refers to “search for knowledge”. One can also define research as a scientific and systematic
search for pertinent information on a specific problem.
This research project has a specified framework that guides collection and analysis of data
during the course of research.
Research Design
The research conducted was both observatory and descriptive in nature.
The data was collected basically through a field survey using observation
The research design employed was descriptive research as it was most suitable.
Data Sources:
Data was collected both from the primary as well as secondary sources.
Primary Sources:
The primary sources include the actual market study of the area in which the mall or the
reliance store is expected to open. In the collection of primary data we actually visited the
place where the mall or store is going to open and conducted a detailed primary study
through face to face interactions and also by observing how things are being done and the
areas which will include its customer base.
Secondary Sources:
In order to meet and comply with the objectives all the details about Reliance was mainly
collected from internet. Also to know about the area in which Reliance is opening the
stores and also to study the catchment area of that place the information like history of
the area, map of the area etc. was collected from internet.
DATA ANALYSIS AND INTERPRETATION

The actual data what we have collected for our project assigned to us is as follow,
1. Ansal Plaza, Greater Noida
65
• Location map of the Store
• Principle Catchment (Ansal Plaza, Greater Noida)
Approx. Distance From PARI

S.no Name of the Apartment Number of Flats CHOWK
1 NRI City 320 0.5 Km.
66
T-1- Madison
T-2- Cape Town
T-3- Prince Town
T-4- Kingston
T-5- George Town
T-6- Bridge Town
T-7- Queen Town
T-8- Green Ville
T-9- Florenz
T-10- Royal retire
T-11- Royal Carat
T-12- Magnum
2 PUTTING GREEN CITY 48
T-1- Ok mount
T-2- Lognenta
T-3-Grand Sai
T-4-Pabul Pitch
T-5-Way Hill
T-6- S.T.Andrews
3 Kachnar Estate 900 6 Km.
4 Tata Steel Estate 144 4 Km.
5 Gamma Sec1 1412 5.5 Km.
6 Gamma Sec2 1412 4.5 Km.

7 Chakarsia Estate (Gamma -2) 250 4.5 Km.
8 Pulmonary Estate (Gamma-2) 55 5 Km.
9 Sigma Appartment (Alpha-1) 130 3.5 Km.
10 Gharonda Apartment (Alpha-1) 60 3.5 Km.
11 Arsh Apartment 104 3 Km.
12 Millenium Apartment 62 2.5 Km.
13 Nipco Co-operative Society 64 2 Km.
14 Harmukh Apartment 112 2.5 Km.
15 Chitvan Estate 2500 3 Km.
16 Samvad Apartment 500 5 Km.
17 Palm Court 295 5.8 Km.
18 IRWO 100 6 Km.
19 Parasvanath Edens (Omega-2) 214 5.2 Km.
20 Chandani Estate 500 5.6 Km.
21 Golf Garden 2000 9.2 Km.
22 Golf Vista 800 9 Km.
Parasvanath Estate under
23 construction) Omega-1) 2000 7.2 Km.
Senior Citizen Apartment
24 (Omega-2) 800 8 Km.
67
25 Jal Vayu Apartment (Omega-2) 830 9 Km.
26 Anand Ashray (Omega-2) 346 9.5 Km.
Him Sagar Apartment (Omega-
27 2) 250 10 Km.
28 AWHO(under construction) 3600 7 Km.
29 V.L.Gold 105 7.5 Km.
30 Engineers Park 300 8.7 Km.
31 Military Appart 240 9.4 Km.
32 Gandharva Apartments 150 8 Km.
33 Golf Links-I 195 1 km.
• Segment (Ansal Plaza, Greater Noida)
2. D.T Mega Mall, Gurgaon

• Location map of the store
68
IFFCO
CHOWK
METROP0LITAN
3.5 Km.
DELHI –MEHRAULI RAOD
DT SAHARA MGF Mega Grand

CITY MALL City Mall
CENTER 2.9 Km 2.6 Km 2.4 Km
3.7Km.
BRISTOL HOTEL
400 m.
DT
MEGA
MALL
VLCC
300 m.
Super Market GALLERIA

3.4 Km. Complex
2.5 Km.
Towards sec-56
Center Plaza
3.4 Km.
3. Crown Interiors, Mathura Road, Faridabad

69
3 .5 K m .
• Principal Catchment ( Crown Interiors, Faridabad )
S. No Name of Society No. of Flats Approx. Distance Segment

From Store
1 Kanishka Towers 198 1 Kms. A = 20%
70
B = 80%
2 Green Valley 800 3.5 Kms. A = 94%

B = 06%
3 NHPC Apartments 400 5.5 Kms. B class
Total Number of Plotted Houses within the Range of 6 B = 75%

Kms.---------- Approx 9,000 C = 25%
• Segment ( Crown Interiors, Faridabad )
30
25
20
15 S e rie s 1
%
Sec A – HH 25.1% 10
Sec B – HH 21.6% 5
0
Sec C – HH 19.2% S E C AS E C BS E C CS E C DS E C E
S EC
Sec D – HH 16.7%
Sec E – HH 17.2%
4. Star City, Mayur Vihar
71
• Principle Catchment ( Mayur Vihar, Phase I )
Approimate Distance
S.No NAME OF THE SOCITY No of the flats From store
72
1 Punjabi Apartment 109 0.1 km
2 Vasant Apartment 89 0.1Km
3 Rose Apartment 84 0.1 Km
4 Samachar Apartment 250 0.1Km
5 Vardhman Apartment 110 0.1Km
6 Lovely Apartment 160 0.1Km
7 United Apartment 163 01Km
8 Vigyapan Apartment 80 0.1Km
9 Kriti Apartment 143 0.1Km
10 Glaxo Apartment 101 0.1Km
11 River View Apartment 98 0.1Km
12 Shekhar Apartment 105 0.1Km
13 Upkar Apartment 146 0.1Km
14 Sadar Apartment 112 0.1Km
15 Drona Apartment 85 0.1Km
16 Ashiana Apartment 160 0.1Km
17 Medha Apartment 180 0.1Km
18 Ocs Apartment 139 0.1Km
19 Nirman Apartment 130 0.1Km
20 Kala Apartment 85 0.1Km
21 Parwana Apartment 140 0.1Km
22 East Apartment 350 0.1Km
23 Naga Apartment 165 0.1Km
• Principle Catchment ( Mayur Vihar, Phase II )
Distance
S.NoName Of The Apartments No. Of Flats Class From RR
1 Appaji Enclave Apartments 30 B 3.0k.m
73
2 Sri Sampora Apartments 30 B 3.0k.m
3 Prerna Apartments 40 B 3.0k.m
4 Sai Balaknath Apartments 20 A 3.0k.m
5 Sai Chalam Apartments 30 B 3.2k.m
6 Gayatri Apartments 40 B 3.2k.m
7 Nedumuri Mansion Apartments 40 A 3.2 k.m
8 Sai Residency 20 B 3.2 k.m
9 Trimula Venkatadri Apartments 25 B 3.2 k.m
10 Sipra Apartments 25 B 3.5k.m
11 Hardik Mansi 30 B 3.5k.m
12 Narayana Residency 30 B 3.5k.m
13 Gayatri Ganga Prasad Apartments 20 B 3.5k.m
14 Archies Classic 35 B 4.0k.m
15 Sai Amuratha residency 30 A 4.0k.m
16 Balaji Arcade 40 B 4.5k.m
17 Brahmaramba Apartments 15 B 4.7k.m
18 Vijaya Apartments 10 B 5.0k.m
19 Hema Shiva Apartments 40 B 5.0k.m
• Principle Catchment ( Mayur Vihar, Phase III )
Distance
S.noName Of The Apartment No of Flats Class From Store
1 RR Residency 25 B 2.7k.m
2 Vijaya Complex 50 A 2.7k.m
3 Jaya Castle 20 B 2.7k.m
4 Sai Seela 30 B 3.0k.m
74
5 Jayalakshmi 20 B 3.0k.m
6 Dhramataru 30 B 3.0k.m
7 Saket Apartment 20 A 3.2k.m
8 Surya Paradise 25 B 3.2k.m
9 Sivam Apartment 30 A 3.2k.m
10 Kausulya Apartment 50 B 3.2k.m
11 Srinivasa Sai Villa 15 B 3.5k.m
12 Vasavi Height 50 B 3.5k.m
13 Shirdi Sai Residency 25 B 3.5k.m
14 Sonata 30 B 3.8k.m
15 Hardhik Residency 25 A 3.8k.m
16 Drapvi Residency 30 A 3.8k.m
17 Mauya Towers 50 B 4.0k.m
18 Modern Towers 20 B 4.0k.m
19 J.N.Rao Residency 30 A 4,0k.m
20 Ashoka Amber Residency 30 B 4.0k.m
21 Sai Srinivasa Residency 30 B 4.5k.m
22 Arunaodhaya Apartments 30 B 4.5k.m
23 Achuthanandha Reddy Apartments 35 A 5.0k.m
24 Bhawans K.L. Rao Resudency 70 B 5.0k.m
25 Rohit Towers 30 B 5.0k.m
26 Krishna Nivas 40 A 5.0k.m
27 Jaganadha Residency 30 B 5.0k.m
• Segment ( Star City, Mayur Vihar )
75
5. U & I, Gurgaon, Sector-29.
76
Sign
To
• Principle Catchments ( U & I, Gurgaon )
• Sectors 29, 30, 31, 41-45, 55,56,57
• Sushant Lok Phase 1
• DLF City Phase 1,2, 4 & 5
• Sectors 15, 14 & 17 and South City 1
• Principle Catchments ( U & I, Gurgaon )
77
• Segment ( U & I, Gurgaon )
78
COMPETITION TRACKING
79
S.No. Retailer Category Offer
1 Big Bazaar Apparel Buy Men's T-shirt above MRP Rs. 200 & get 2nd at Rs. 99.
2 Big Bazaar Apparel Buy Ladies Jeans above Rs. 399 & get 1 free.
3 Big Bazaar Food Buy Mango Dushehri at Rs.14.90 per kg
4 Big Bazaar Non Food Buy Homefoil Tray 450 mtr at RSs.40.
5 Big Bazaar GM Buy 1 Loose Steel Utensils & get 10% off & on purchase of 2 get 20% off.
6 Westside Apparel Buy Lee denim Jeans & get a Lee t-shirt free.
Buy 2Fast4U denim worth Rs. 599 & get a voucher of Rs. 200 valid on
7 Westside Apparel 2Fast4U shirt.
8 Westside Apparel Buy SRC Ladies trouser worth Rs. 1000 & get a voucher of Rs. 200.
Store
9 Westside Offer Special discount of 20% for member on his birthday.
Store Buy product worth Rs. 2000 or pay Rs. 150 to become a member and gain
10 Westside Offer redemption on purchases.
Shoppers Buy Lee jeans worth Rs. 1500 & get t-shirt free & a Jansport bag worth Rs.
11 Stop Apparel 1100 on purchase of Rs. 3000.
Shoppers Buy Wrangler jeans worth Rs. 1500 & get branded t-shirt & a branded watch on
12 Stop Apparel purchase of Rs. 2500.
Shoppers
Apparel
13 Stop Buy Provogue ladies wear worth Rs. 1599 & get a branded watch free.
Shoppers Buy I-Jeans and Life garment worth Rs. 2199 & get 5 in 1 wireless head phone
Apparel
14 Stop worth Rs. 999 free.
Shoppers Buy Giny n Jony kids wear worth Rs. 2000 & get school bag free & on
Apparel
15 Stop purchase of Rs. 3000 get a travel bag free.
16 Lifestyle Apparel Buy 2 get 1 free
17 Lifestyle GM Buy 20 pcs. Hangers for Rs.695 & 21 pcs. For Rs. 995.
18 Lifestyle Apparel Buy Red Tape shoes of Rs. 2295, 2195 & 1995 for Rs. 1195.
Buy BAGGIT Bags worth Rs. 1500 & get 5% discount & 10% discount on more
19 Lifestyle GM than Rs. 1500.
20 Lifestyle GM Get 15% discount on double bed sheets & double comfortors.
21 Spencer's GM Get Rs.361/- Off On Panther Duffle Bag MRP Rs. 1400/- Offer Price Rs.1039/-
22 Spencer's GM Get Rs.201/- Off On 24 ps Cutlery Set MRP Rs. 550/- Offer Price Rs.349/-
23 Spencer's Non Food Buy 1 Get 1 Free Mistique Paper Napkin MRP Rs.21/-
Buy Full Range Of Maybelline Sultry Eyes & Get Water Shine Lip Diamonds
24 Spencer's Non Food Worth Rs.199/- Free
25 Spencer's GM Free Oil & Vinager Jar Worth Rs.290/- Kosoni Flask 1500ml: MRP Rs.900/-
26 Pantaloon GM Buy Ola jewellary worth Rs. 1500 get a silver chain worth Rs. 500 free
27 Pantaloon Apparel Bare Leisure offer buy 1 shirt for Rs. 599 & 2 shirts for Rs. 999
28 Pantaloon Apparel Buy Jockey worht Rs. 1000 get an attractive travelling bag free
29 Pantaloon Apparel Indigo Nation buy garments worth Rs. 2000 get a neck tie worth Rs. 499 free
Store Shop for Rs. 2500 or above get enrolled for Pantaloon Green Card and get a
30 Pantaloon offer Gift voucher worth Rs. 150
31 GLOBUS Apparel Buy One Trouser And Get 50% Discount On Another One.
32 GLOBUS Apparel Buy One Formal Shirt And get 30% Discount on MRP.
33 GLOBUS Apparel Buy One Half Sleeves T-Shirt and Get 15% Discount on MRP.
34 GLOBUS Apparel Buy One Full Sleeves T-Shirt and Get 25% Discount on MRP.
35 GLOBUS Apparel Buy One Formal Shirt And get Upto 50% Discount on MRP.
INTERPRETATION
80
From the overall study of catchment analysis and competition tracking we interpret that
in area like GURGAON and MAYUR VIHAR where the presence of organized retail
like Big Bazaar, Vishal Mega Mart, Subhiksha, West Side, Lifestyle and Shopper Stop
will certainly pose some challenges for the upcoming Reliance Hyper stores.
Whereas in areas like FARIDABAD and GREATER NOIDA where no such organized
retail exists so it will be an huge opportunity to trap the potential market for the
upcoming Reliance Hyper stores. This data is made keeping in view the current scenario
of the market
The organized retail like Reliance Hyper Market will certainly pose huge challenges for
the small kirana stores to survive in the market place because of its capacity to provide
almost every merchandise under one roof at least possible price with good quality.
SUMMARY OF FINDINGS
81
While completing this project we came to certain important characteristics like consumer
behaviour has changed to a great extent. Previously the major chunk of customers used to
order their household products from the small kirana shops and the products were
delivered to his / her doorsteps with free home delivery service where there was limited
satisfaction but the products were received easily and for various other categories of
products like Apparels, Furniture, Books, Music, Electronics, Kitchen Ware, Fruit &
Vegetables he has to go to new stores which are specially for these items but with the
coming of huge hyper stores like Reliance, Spencer’s, Big Bazaar, etc the consumer
himself goes to the store where he gets all the products under one roof with maximum
amount of satisfaction and hence can be said as one stop shop for all the needs of the
consumers.
This new process increases the satisfaction level of the consumer and he himself chooses
the product and is responsible for himself. The time involved in this process is huge
enough as he has to visit the store himself but this time factor is not the deciding factor
with these stores coming in the consumers experience best service as they get everything
under one roof and also at affordable prices under good and soothing environment and
other essential benefits.
While doing COMPETITION TRACKING we came to know about the various

promotional offers, schemes etc which the organized retail outlets like Spencer’s, Big
Bazaar, Westside, Lifestyle, Globus, Vishal Mega Mart, Shopper Stop etc which leads
to increase their sales volume ,revenue, increase their customer footfall and converting
the potential customers into the actual customers. This process was carried after every
one week. This ultimately helps in setting the prices of various products of our
organization.
In CATCHMENT ANALYSIS we also came to know about the potential customer base
around those upcoming Reliance Hyper Markets. It includes the demographical factors
like age, income level, population, sex etc. It ultimately helps in targeting the potential
customers. It also helps in knowing the frequency of buying and what product does the
prospective consumers purchase on a regular basis.
CONCLUSION
82
Retail in India is still at a very early stage. Most retail firms are companies from other
industries that are now entering the retail sector on account of its amazing potential.
There are only a handful of companies with a retail background.
Besides the urban market, India’s rural market has just started to be seen as a viable
option and companies who understand what the rural consumer wants will grow to
incredible heights. The bulk of India’s population still live in rural areas and to be able to
cater specifically to them will mean generating tremendous amounts of business.
Business, specifically retail business must focus on the most important factor in the
Indian mind-set----Value for Money. Indian consumers are ready to pay almost any
amount of money for a product or service as long as they feel they are getting good Value
for Money. This is often misconstrued as being tight fisted or interested in lower priced
and/or lower quality products.
In the end i conclude this project by admitting the fact that opening up a Hyper Market by
Reliance will be really advantageous because of the ongoing boom in retail industry
which is expected to grow at a pace of 25-30 % in the coming 3-5 Years. Because of the
changing consumer behaviour it will be a great opportunity for the Hyper Markets to
target their potential customers and to grow their business.
SUGGESTIONS
83
1. Aggressive advertising campaigns should be taken so as to make Reliance Hyper
Market more popular among common masses.
2. The Company should try to explore new formats in retail operations where there is no
competition to be the pioneer.
3. More attractive promotional offers should be devised to achieve customer loyalty and
retaining them for a longer period of time.
4. Company and sales force should concentrate more on strengthening their retail and
distribution relationship and communication.
5. Better storage facility, timely supply of goods and an effective system to redress
complaints.
6. The company should make all out efforts to retain the competitive edge in pricing over
its competitors.
7. There should be the facility for home delivery of the products.
8. Local Taste should be considered while opening a store.
84
REFERENCES
• www.ril.com
• www.retailonline.com
• www.hindustantimes.com
• www.timesofindia.com
• www.google.com
85
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“Reliance-A Foray Into Retail”

A project report submitted in fulfillment for the

Under the guidance of :

Corporate Guide: Faculty Guide:

“Reliance-A Foray Into Retail”

I hereby declare that this report is a sincere output of my work with

Date: Place: New Delhi

A project is never the work of an individual. It is moreover a

The present work is an effort to throw light on Retail in Reliance

With the deep sense of gratitude i acknowledge the encouragement

6 weeks training at RELIANCE RETAIL was an amazing experience, as this

S.NO. TOPIC PAGE NO.

2. Founder Chairman- A Tribute 06

6. Growth through Governance 12

7. Products and Brands 13

9. Performance of the organization 17

10. Major Subsidiaries and Associates 28

11. Retail Industry: An Overview 29

12. Reliance Retail 45

13. Introduction of the Topic 49

14. Competitors Analysis 55

15. Aims & Objectives 64

16. Research Methodology 65

17. Data Analysis and Interpretation 66

18. Summary of Findings 82

The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest

"Growth has no limit at Reliance. I keep revising my vision.

Spirit of Shri Dhirubhai H. Ambani (Quotes)

"You do not require an invitation to make profits."

Board of Directors of Reliance Industries Limited

Ramniklal H. Ambani Mansingh L. Bhakta

Yogendra P. Trivedi Dr. D. V. Kapur

Prof. Ashok Misra Prof. Dipak C Jain

The Company's policy is to maintain optimum combination of Executive and Non-

Promoter Director Mukesh D. Ambani Chairman &

Executive Directors Nikhil R. Meswani

Independent Directors Mansingh L. Bhakta

GROWTH THROUGH GOVERNANCE

Reliance is in the forefront of implementation of Corporate Governance best

Corporate Governance at Reliance is based on the following

• Independent verification and safeguarding integrity of the Company's financial

• A sound system of risk management and internal control.

• Timely and balanced disclosure of all material information concerning the

• Transparency and accountability.

• Compliance with all the applicable laws and regulations.

• Fair and equitable treatment of all its stakeholders including employees,

PRODUCTS AND BRANDS

The Company's subsidiary Reliance Infrastructure Ltd. is currently establishing

The Company's operations can be classified into three segments namely:

• Petroleum Refining and Marketing business

The Company is:

• The world's largest producer of Polyester Fiber and Yarn

Growth is care for good health

Growth is care for safety

Growth is care for the environment

Growth is betting on our people

Growth is thinking beyond business