Professional Documents
Culture Documents
VITYA
VITYA
MANAGEMENT
COLLEGE OF BUSINESS
PRACTICUM REPORT
BPBX4908 PRACTICUM
SECOND SEMESTER A181 (2018/2019)
PREPARED FOR:
DR KHAIROL ANUAR BIN ISHAK
PREPARED BY:
243297
Acknowledgement
First and foremost, I would like to express my deepest appreciation to all those who have
provided me the possibilities to complete this report as well as my internship program in the time
period of four months. I am glad as I could complete this internship program as UUM’s student.
This internship program also known as industrial training program is specially coordinated for
undergraduate students to get the opportunity of exposing and experience themselves in real
working life. It is also as the first step of career setting for the students.
A special gratitude to my UUM report supervisor, Dr Khairol Anuar Bin Ishak, whose
internship program especially in writing this report. I would like to express my deepest gratitude
to Mr. Asit Nautiyal, Director of Business Development of sales and marketing department for
giving me much attention and time in order to guide me through this industrial training. I had
learnt so much throughout this industrial training period and act like a real employee as I had a
chance to learn new task and other knowledge. He had been a wonderful person to inspire me
Last but not least, thanks to all the employee of Emery Oleochemicals (M) Sdn. Bhd.
who were so supportive throughout my internship period in the company. They have been a
wonderful team of colleague and have taught in various aspects of working life and business.
Without this team, it would have been impossible for me to complete my internship program.
Once again I would like to express my sincere appreciation to all of you who are involved either
directly or indirectly in order to carry out and helped to set up the final report. Hopefully the
experience and guidelines that has gained will be used as the first step once promising career.
SCHOOL OF BUSINESS MANAGEMENT
COLLEGE OF BUSINESS
ACKNOWLEDGEMENT
BPBX4908 PRACTICUM
Contents
Part 1: Introduction to Organization.............................................................................................1
1.0 Introduction............................................................................................................................ 1
3.2 Bio-Lubricants.................................................................................................................. 15
3.6 OleoBasics....................................................................................................................... 19
7.1 Strengths.......................................................................................................................... 35
7.2 Weaknesses..................................................................................................................... 37
7.3 Opportunities.................................................................................................................... 39
7.4 Threats............................................................................................................................. 41
8.1 SO Strategies................................................................................................................... 43
8.2 WO Strategies.................................................................................................................. 44
8.3 ST Strategies................................................................................................................... 45
8.4 WT Strategies.................................................................................................................. 46
9.0 Theories and Practices That I Have Gained In the Given Task............................................48
9.2 Practicum Program Help in Preparing To Enter the Workforce In The Future..................54
9.3 Constraints While Undergoing the Practicum Training and How I Cope...........................55
10.0 Conclusion......................................................................................................................... 56
11.0 References........................................................................................................................ 58
12.0 Appendices........................................................................................................................ 59
Appendix A: Malaysia............................................................................................................. 59
Appendix B: Germany............................................................................................................ 60
1.0 Introduction
Practicum or internship in one way by which we student are given an opportunity to apply the
theories and learning from universities. It also helps us to obtain applicable knowledge and skills
by performing in actual work settings. This Industrial Training Program is compulsory for
students in University Utara Malaysia (UUM) before they graduate. For Bachelor of Business
Administration with Honors, a syllabus of practical training must be carried out when the
students have taken all the required subjects. Practical training is one of the university policies
in which practical training is held on final semester for the duration of four months or 17 weeks
(11th February 2019 until 10th June 2019). Besides providing the opportunities for students to
experience the real working environment before graduation, the students will be able to relate
the theories that learnt in the university into practical aspects respectively to their field of
studies. In addition, by practicum can produce students who are knowledgeable about the
intricacies of their jobs, creative, innovative and also dynamic. The students are expected to be
more confident when they have graduated and venture into the real working world.
During the practicum period, each student will be monitored by three separate parties
which were report supervisor (School of Business Management Lecturer), visiting supervisor
(College Of Business Lecturer) and supervisors (employer) that was appointed by the
organization in which the student was placed. The purposes of having those supervisors were to
provide guidance to the students in the implementation of the practical work and to ensure that
Lastly, students had to prepare a practicum report, which is an important aspect in the
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after the four month period of industrial training. In the report, the important scope which needs
end with the conclusions. My placement for practical training was in Emery Oleochemicals (M)
Sdn Bhd, Teluk Panglima Garang (TPG), Selangor. My placement in Emery was scheduled in
Sales & Marketing department from 11th February 2019 until 10th June 2019.
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Emery Oleochemicals (M) Sdn Bhd manufactures natural-based chemicals made from natural
oils and fats. It offers agrochemical formulations, bio-lubricants, eco-friendly polyols, green
polymer additives, home and personal wellness products, and environmentally friendly
alternatives. The company also offers DEHYLUB 4105, an ester with high thermal and
hydrolytic stability combined with low temperature and lubrication properties for customers in
The company offers its products for use in home and personal care, construction,
automotive, lubricants, packaging, food and beverage, pharmaceuticals, textiles and leathers,
paper and ink, electrical and electronic appliance, furniture and bedding, agricultural, and
transportation industries, as well as for paints, coatings, adhesives, sealants, and elastomers
applications. It offers its products through a distribution network in Malaysia and internationally.
Selangor, Malaysia
The company was formerly known as Cognis Oleochemicals (M) Sdn Bhd and changed
its name to Emery Oleochemicals (M) Sdn Bhd in May 2009. The company was founded in
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1989 and is based in Shah Alam, Malaysia with production, sales, and marketing locations in
Cincinnati, Ohio; Düsseldorf and Loxstedt, Germany; Selangor, Malaysia; Tsukuba, Japan;
Tuen Mun, Hong Kong; and Anyang, South Korea. As of November 24, 2008, Emery
Oleochemicals (M) Sdn Bhd operates as a joint venture between PTT Global Chemical Public
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Emery Oleochemicals (M) Sdn Bhd is a Malaysian oleochemical company. Emery operates
production plants in Malaysia, the United States and Germany. Its products serve a wide range
of industries, including agriculture, heavy industry and consumer products. The company is a
50:50 joint venture between Malaysian agriculture group Sime Darby Plantation and PTT Global
Chemical of Thailand. Emery traces its origins to 1840, when Thomas Emery began converting
lard discarded by meat producers in Cincinnati into candles and lamp oil. In 1887, the Emery
Candle Company was incorporated. From then, the company underwent expansion and
diversification, most notably under the stewardship of John J. "Jack" Emery, Jr. (grandson of
founder Thomas Emery) and was renamed Emery Industries. Jack Emery headed the company
until 1968, and was the last of the family to run the business.
In 1978, Emery Industries was merged into National Distillers and Chemical Corp. In
1989, the business was acquired by Henkel and became part of its Chemicals Group. Henkel
Chemicals Group was later renamed Cognis and was spun off by Henkel in 2001. In 2006,
Cognis transferred its global oleochemicals business to Cognis Oleochemicals, a 50:50 joint
venture between Cognis and Golden Hope Plantations of Malaysia. The business's
headquarters were moved to Teluk Panglima Garang (near Banting) in Malaysia. Golden Hope
subsequently underwent a merger with Guthrie and Sime Darby in 2007, with the enlarged
group retaining the Sime Darby name. Cognis sold its 50% stake in the company to PTT Global
Chemical in 2008.
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Following the exit of Cognis, the company revived the "Emery" brand name and was
made from natural oils and fats. It is one of the largest oleochemical manufacturers in the United
States, along with Vantage Specialty Chemicals. Emery's products are organized into six
business units: Agro Green, Bio-Lubricants, Eco-Friendly Polyols, Green Polymer Additives,
Home and Personal Wellness, and OleoBasics. The company's main production plants are in
Teluk Panglima Garang, Cincinnati, Ohio and Loxstedt, Germany. Cincinnati and Loxstedt also
house the group's technical development centers (TDCs). Its Dusseldorf plant and operations
was sold to another Malaysian agriculture group, Kuala Lumpur Kepong, in 2015.
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Year Event
(Thailand)
2008 The Emery Oleochemicals brand is launched, a nod to the rich Emery legacy
2012 Asia Pacific’s first integrated plastic additives starts up in a complex adjacent to
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We believe that tomorrow's world will be shaped by all that we do today. Guided by our purpose
practices throughout our international network, Emery Oleochemicals believes that through our
understanding of our customers’ business needs and changing societal requirements, we are
able to exceed their expectations and continuously create new business value.
chemicals, our core values and established business governance ensures that we operate
responsibly, therefore ensuring a long-term sustainable future for our employees, business
partners, community and investors. After all, we are committed to building a brand that
embraces innovation, diversity and quality that spans the spectrum of products and services we
offer.
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Competitive Advantage We strive to be the best and provide value-added advantages to our
stakeholders.
Innovation We embark on continuous improvement and offer innovative
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Emery’s objective is to “ACT SUSTAINABLY”, where our actions across the board aim to
deliver sustainable methods to achieve our long term goals and advocates day-to-day behaviors
at the workplace and beyond. It is a rallying call to our team members and business partners
alike to play a leading role in mitigating sustainable development risks through responsible
operations. Emery also aim to provide a progressive, inclusive and safe workplace for our
employees so as to retain and attract talents, invest in the communities in which we do business
to uphold our ‘license to operate and realize progressive ways to reduce our impact on the
This code of conduct and Ethical Business Policy has been established to promote, enhance
and support.
i. Respect for our planet and the natural environment which supports present and
future generations.
We are guided by the 10 principles of the United Nations Global Compact (UNGC). The UNGC
encourages companies to embrace and embed universal principles in their business. The
UNGC addresses human rights, labor, the environment and corruption, and provides a
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Through a global operation that spans three regions: Asia Pacific, Europe and North America;
we provide customers with best-in-class renewable solutions recognized for its ability to improve
safety. Our products, derived from renewable resources are predominantly made from natural
oils and fats such as palm kernel oil and tallow. From commodity chemicals to semi-specialty to
specialty chemicals, we are able to meet your specific application needs in many high-growth
sectors such as home and personal care, construction, automotive, lubricants, packaging, food
poised to provide you, differentiated, customizable and innovative solutions. Backed by our
support both exclusive and joint solutions development efforts with our customers. Together, we
aim to bring our business closer to the high-growth marketplace, leveraging our pipeline of
Emery Oleochemicals’ solutions portfolio spans six business units, providing you with
over 3,000 products and a growing base of leading product brands. Today, our expanded
portfolio includes products that are Roundtable for Sustainable Palm Oil (RSPO) Supply Chain
System Certified for Segregated (SG) and Mass Balance (MB). In remaining committed to
producing effective renewable and sustainable solutions that contribute towards the
development of more efficient end user goods and industrial products for our customers; our
i. Agro Green
ii. Bio-Lubricants
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vi. OleoBasics
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Emery’s Agro Green business is committed to being your preferred agriculture solutions partner
for high-performance, natural-based products that include weed control, insect control and
performance products that enhance efficacy. We are passionate about developing products that
We provide the marketplace with renewable solutions that even Mother Nature is proud
improved worker safety, no known resistance and bee-friendly are just some of the benefits our
customers enjoy as we tap into the unique capabilities of our renewable feedstock chemistry
and focus on research and technological advancements to provide you with differentiated and
innovative solutions.
3.2 Bio-Lubricants
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We believe our natural-based lubricant solutions have the ability to move the world. Our Bio-
Lubricant brands DEHYLUB®, TERRADRIL®, EMEROX®, EMERY® are recognized for their
insights, and back-end integration to renewable feedstock has resulted in lubricant solutions
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Emery’s polyols can help to achieve your performance and sustainability objectives. We are the
leading pioneer in oleochemicals and ozonolysis technology. Coupled with our team’s deep
specialty chemicals, this makes us uniquely positioned to support your specific polyol
requirements while ensuring performance, quality, ease of use and security of supply.
sustainability. They are excellent raw materials for use in the manufacture of a broad range of
end products and applications including flexible foam, rigid foam, coatings, adhesives, sealants
content
v. Cost competitive
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Emery Oleochemicals manufactures high value, renewable polymer additive solutions that offer
excellent technical performance. Our Green Polymer Additives product portfolio includes
lubricants, plasticizers and viscosity depressants, antistatic and antifogging agents as well as
release agents made from sustainable materials that are formulated to optimize production and
improve efficiency. Our LOXIOL®, EDENOL® and EMEROX® brands stand for high quality and
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specialty esters and product formulations. We focus on product development based on the
Our portfolio includes a wide range of Oleochemicals and Surfactants for a variety of
dispersing agents and many more. We constantly collaborate with our partners in extending our
product range to ensure your product is ready to meet the most demanding requirements and
remain committed to expanding our technical, sales and services to become your preferred
3.6 OleoBasics
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175 years of heritage and innovation for renewable solutions suited from basics to niche
applications. We proudly trace our 175-year heritage in oleochemicals to The Emery Candle
Company, a store-front that manufactured and produced tallow for oil lamps in Cincinnati in
1840. Today, having established a brand that is synonymous with the production of high quality,
our ability of offering back-end integration, sustainable access to renewable feedstock; global
footprint and in-depth technical know-how. With products that are predominantly made from
natural oils and fats such as palm oil, palm kernel oil and tallow, our wide ranging product
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Emery establishes 5S approach in each department to make sure clean, efficient and safe
manner to enhance their employee productivity, visual management and to ensure the
introduction of standardized working. The aim of 5S in Emery is the need to introduce standard
operational practices to ensure efficient, repeatable and safe ways of working. Therefore,
Emery’s employees in Teluk Panglima Garang, Selangor need to follow the rules as below.
i. Sort - Decide the proper amount of chemicals to be kept in the area and move the
ii. Set in order - All chemicals should be properly labeled. The label should include
chemical name, chemical description, storage location and the expired date.
iii. Shine - Operators should clean their areas at the end of each shift. By doing this
they will likely notice anything out of the ordinary such as chemical leaks, worn lift
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iv. Standardize - Work instructions, checklists, standard work and other documentation
are developed. Color coding and standard colors are sometimes used for the
chemicals.
v. Sustain - Sustaining is the continuation of the Sort, Set in order, Shine and
Standardize steps. The organization must strive to make 5S a way of life so the
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Emery has set the dress code for all the employees in the organization which has been followed
by all the workers. Employees are encouraged to wear formal attire from Monday until
Thursday. For those employees under probation period or doing practicum in Emery are also
advise to wear formal attire to make sure everyone follow Emery’s culture. Meanwhile, those
who are working in the lab and production area need to wear Emery’s uniform which is grey in
color. On Friday, all the employees are given privileged to wear casual attire such as jeans and
t-shirt. Besides that, Emery also highly concentrates on the safety and set rules to the employee
Figure 4.2: Dress code for men Figure 4.3: Dress code for women
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Emery has come out with effective communication tool among their workers and top
management besides email which is intercom phone. This communication tools allow
employees to ask questions to their senior management and seek for help through intercom
phone. Besides that, it also can connect from one department to another. From here, Emery
management can ensure that their messages to employees are actually being delivered to them
and can solve their problem or doubt immediately. Emery set the rules to all the office
employees and top management to have email account in their computer or laptop in order for a
smooth communication.
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ii. Years of service award - Token of appreciation to those who has been loyal to Emery
iii. Meal subsidies - All the employees in Emery have subsidies RM3 on their daily meal
at the canteen.
iv. Discounted health checkups - Employees are given MICARE health card to use
i. Employees are not allowed to smoke at the prohibited area. Those caught smoking
ii. Employees are allowed to smoke at the smoking zone or outside of the company.
i. Employees in production area and lab are compulsory to wear boots or safety shoes
ii. Safety goggles or spectacles must be worn when there is a risk of flying particles or
iii. Do not bring any flammable items near the chemicals or hazardous liquids and
employees must return all tools and equipment upon their separation from the
company.
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Emery Oleochemicals (M) Sdn Bhd is divided into two sections under management section and
operation section. My practicum placement is located in sales and marketing department under
management section. Each department under management section has its own descriptive
work and have different functions and responsibilities. The sales and marketing department is
the team which will connect with Emery’s customers directly. Sales and marketing department
will cover the customers from all around the world such as Europe, China, India, Middle East
and other regions. Thus, the team will devide the task among themself. An employee will cover
a region but there are also cases an employee that covers more than a region. During my
praticum, I was able to access customer requirement from all the region.
A purchase order (PO) is a commercial document and first official offer issued by a buyer to a
seller indicating types, quantities, and agreed prices for products or services. It is used to
control the purchasing of products and services from external suppliers. Once the Purchase
Order is created, the PO should be submitted for approval to the concern authority. The
approval process is initiated by sending a request for approval to the concerned authority and
i. The requester approving the purchase order should be assigned with the Purchase
ii. While creating a purchase order the approver should be selected from the approver's
iii. If the approver is not selected or if there are no approver in the list, a warning
iv. Once the request is submitted for approval the status of the PO changes to PO
Pending Approval.
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i. Click the Purchase tab in the header pane to open the PO List View page.
ii. Select the Open POs to be submitted for approval using the Filter drop down. Click
the PO name link.
iii. From the PO details page, click Actions tab -> Submit for Approval option. The
iv. Enable Send Mail Notification check box, if you wish to send a mail to the approver
v. The field is pre populated with the email address of the approvers. If required, you
vii. Click Send. The mail notification is sent to the user addressed in the field of the
notification.
Once the PO is submitted for approval, a mail is sent to the user addressed in the field. The
email contains the link to the PO requiring approval. Clicking the link displays the PO awaiting
approval. The user can also approve/reject the PO directly from the application.
i. Login to the Service Desk Plus - MSP application with your login credentials.
iii. Select the POs Pending for Approval using the Filter drop down. Click the PO
name link.
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iv. From the PO details page, click Actions tab -> Approve/Reject option. You can send
The approved Purchase Order is grouped under the status Approved POs while all the rejected
Purchase Orders is grouped under Rejected POs status. The Rejected POs can be deleted
completely from the system or can be edited and sent for approval again.
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The major problem that I found during my practicum is that Emery employees in sales and
marketing department take leaves and come late frequently. Employees who are allowed to
sustain an excessive number of absences and lateness without any apparent penalty from
management can affect others performance. It creates a cycle that leads to low productivity,
poor employee morale and a high turnover rate. From my observation, a few of the
employees would take leave every week. Discipline is one of the most important aspects of
the organization and the discipline problem can be seen when they are on leave frequently.
This may lead to their works to delay and drag, which can affect performance of this
company.
The other major problem that I found in Emery is the server of internet and system are the
serious problem that had make employees who work in Emery become frustrated and stress
because of the system down, unstable and lag. The entire computer that provided by the
company were linked to the system in order to perform the task, such as intranet and
company email. So all of the task that need to use computer or office phone were unable to
do when the system crash. Due to this, employees are unable to access the file, email and
intranet even the office telephone unable to use. Besides that, the system is taking long time
to recover. Therefore, the employees may have difficulties in finishing their task at particular
time.
The sudden changes in term and conditional without any proper notice is one of the problem
that I found in the company. This problem has led employees become confuse about their
job and do not know what to do next. Moreover, employees also feel unsatisfied with their
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boss and the reluctant to change. The communication between the boss and employees is
important to reduce misunderstanding and the employees will become more faithful and
obey the rules. Therefore, a non-friendly environment is created between management and
employees.
There’s poor communications within the organizations, between top management and
departments. Certain issues and task are informed late to the person in charge such as
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replying email to sales and marketing team regarding the products. Therefore, the
department had to wait to receive the email, take time to understand the enquiry and to
proceed within the due date fixed by the manager. Furthermore, certain tasks are
overlapped and overlooked because of confusion in roles and responsibilities which are
The lack of supervision from the superior also may lead to some problems in the company.
The company’s managing director doesn’t actively involved in the company administration
and operation. This makes the employees to act carelessly at certain time. Other than that, it
also makes the employees to take advantage on some matters such as doing unrelated
works during working hours. For example, the server of internet and system problem is not
Many employees sometimes did not understand what is the real problem and how to solve it
in order not happen again. This is because they are simply doing work without any
appropriate courses related to their work specification. Thus, employees could not clearly
understand and cannot upgrade their knowledge according to new technology and system.
That is the main reason why internet server and system in Emery have not been solve and
always having problem. Therefore, for a better result it is a must for all employees to
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The problems in the organization will lead to serious or major impact to its organization. The
works that are assigned to sales and marketing department will be delayed because of the
problems. Indirectly, the organization performance will be affected and the objectives and
aim of company goals might not achieved. Other than that, the employees will be lack of
time to complete their works as they have to meet the deadlines. When the employees
started to rush in completing the tasks to meet the deadlines, it will lead to silly mistakes. For
example, an appointment with customer need to be arrange in a rush due to limited period
The Emery employees face difficulties in receiving recognition from the Head of department.
This might affect the performance of the organization. Therefore, the organization will face
difficulties in getting recognition too. Employees are lack of proper planning and in their
performance. When they did not get any recognition or awards, their motivation level will be
low and tend to switch to another company. Motivations is very important for all the
employees. They need motivations to boost their energy level and to give good performance
in their works. This will lead them and the organization to get recognition and good
reputation from all around the world as well to maintain their standards.
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SWOT Analysis of Emery Oleochemicals (M) Sdn. Bhd. shows the strengths, weaknesses,
Helpful Harmful
Strengths Weaknesses
Opportunities Threats
7.1 Strengths
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The management for the human capital within the organization is vital for the organization to
develop competitive advantage so that the organization can compete with their competitors. The
organization needs to determine whether their employees are capable, skillful and experience or
not. The more effective management of human capital, the easier the firm can achieve success
in the industry. Emery has implemented a competitive salary package to their employees in
order to recruit and retain individual’s performance. Other than that, they also adopted several
among their employees such as Supervisor Development Programme and Group Leader
S2- 5S Approach
Through the 5S method, the company able to improve the organizational climate quickly and
bring back motivation to employees with more quality of life came increased productivity and
efficiency. 5S approach is including clean their areas at the end of each shift and their
stationaries during and after the working hour. Most all of the employees follow 5S in this
company. This will improve the performance of this company. The communication between the
boss and employees are important to reduce misunderstanding and the employees will be more
loyal and obey rules as well respect their bosses. Therefore, Emery continuously increase their
productivity more efficient and in effective processes, reduced costs and make work
environments more favorable, organized and enjoyable. However, the supervisor is practiced to
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manufacturing sites and sales and marketing offices in Malaysia, United States, and Germany
with network covering over 50 countries globally and 1000 employees worldwide. This is
because Emery has developed manufacturing partnerships with some of the world’s leading
corporation in the manufacturing field such as Sime Darby Plantation and PTT Global Chemical
7.2 Weaknesses
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It is important for Emery Oleochemicals (M) Sdn. Bhd. to make improvement on computer
facilities in order to enable the workers to follow the footsteps of the entire agency. For example,
when transferring the documents from supervisor’s computer to trainee’s computer, some
documents are unable to open due to different version of Microsoft and that might buy sometime
in order to convert the documents to the old version. This has caused inefficiency in the work.
They can increase numbers of computers and other facilities for employees to do the works.
Employees in Emery Oleochemicals (M) Sdn. Bhd. has a limited parking space. Due to this
situation, it is difficult for the trainees to find parking. The space of parking is limited which
makes them to rush in the morning. If there are more parking lots, it will much easier for
employees and trainees. As this company requires a large workforce and the majority of them
prefer to use a car to go to work. Each of the parking needs to be addressed by numbers or
employees name. The employees cannot continually rush to begin their work because they
have a hard time finding a parking space. A parking shortage is a serious problem, but it is
something that can be avoided or remedied if Emery provide more parking spaces for
Another problem that is facing by Emery is lack of expert employees. Expert employees plays
the most important role in an organization. From my observation, some of the employees are
lack of skills and are not expert in certain task. Their performance will not reach the objectives
and aim of Emery and this will affect the whole organization. Therefore, Emery need enough
expert employees who has all the skills and ability to perform the tasks with great time
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management and could discuss to come up with strategies and ideas to improve Emery
Oleochemicals. Besides that, most of the time supervisor is busy with his work because his
work load is too many and the time to monitor the trainees has become lesser. In the end
trainees do not have enough time to learn more new things. Supervisor need to approach
trainees face to face in order to settle the problem that occur in work place and to gain more
knowledge.
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7.3 Opportunities
Emery Oleochemicals (M) Sdn. Bhd. is a world leader and global manufacturer of high-
the highest quality. It helped Emery to increase their sales during the year which seen under
review. The company seeks market opportunities in Roundtable for Sustainable Palm Oil
(RSPO). RSPO will transform markets to make sustainable palm oil the norm to develop,
implement, verify, assure and periodically review credible global standards for the entire supply
chain of sustainable palm oil. The company also seeks co-operations in contract manufacturing
with large companies that recognize worldwide such as Sime Darby and PTT Global Chemical.
Therefore, Emery have the opportunity to expand their business into other develop countries as
well.
Another chance that may increase organizational performance is to improve communicate skills
among the employees. It may help the employees to speak out their initiative and ideas without any
barriers. It also may tighten the relationship between superior and subordinate. By then, the
employee will feel comfortable and thus may increase the loyalty towards the company.
Emery has high potential to increase profit and could attract more new customers. This is
because Emery has good image and reputation for their best service for their customers. Other
than that, Emery has been received awards for Excellence in Environmental, Health, Safety &
Security Performance by the Ohio Chemistry Technology Council (OCTC) for Safety Leadership
Program in 2011, 2012, 2014, 2015, 2016 and 2017, Risk Reduction Award by the Alliance for
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Chemical Safety for INFIGREEN® Polyols Process in 2016, Cincinnati USA Partnership Growth
Award in 2013, Manny Award for Innovative Solutions to Environmental Problems in 2012 and
2013. In 2009 and 2011, Emery has received Frost & Sullivan Asia Pacific Green Excellence
Award for Product Innovation in Renewable Chemicals. Emery received Champion of the 2011
Corporate Friends of the House Society, Ronald McDonald House in 2011 meanwhile Partner of
the Fire Brigades in 2008. Emery is also creating a fine name in Malaysia and in global
manufacturing outsourcing arena. Therefore, I personally feel that this is an opportunity for
Emery to build and maintain their reputations and gain more customers and maintain their good
name.
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7.4 Threats
Marketing is one of the way to enhance the products that provide by the company. With a great
marketing, it will make the customers to be aware about this organization’s services. Marketing
plays an important role in developing the business in the market. Unfortunately, Emery is lack of
marketing because they maintain relationship with their regular customer only. Based on my
observation, Emery did not do any marketing and there are very less advertisement about
Emery services and products. This weaknesses will lead to the situation that only regular
Since Emery Oleochemicals is the company who provides integrated manufacturing chemicals
for home and personal care, construction, automotive, lubricants, packaging, food and
beverage, pharmaceuticals, textiles and leathers, paper and ink, electrical and electronic
appliance, furniture and others should go through custom approval before progressing the
shipment to the customer. The sudden changes and new government policies may threat the
company process. The recent governments policies about custom regulation have cause a
great concern for the industry. Strict government regulatory is also considered as threat for
Emery. There are many government regulations and policies need to be follow by the company
such as minimum wage legislation, cargo insurance and mainly about the custom shipment. If
companies fail to follow or break the rule which enforced by government, it will bring them into
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Strength Weakness
S1 Effective training W1 Less upgraded computer
Internal Programmes facilities
S2 5S Approach W2 Limited parking space
External S3 Well-known worldwide W3 Supervisor has insufficient
time to monitor the trainees
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8.1 SO Strategies
Emery Oleochemicals with four manufacturing sites in Malaysia, United States, and Germany
manufactures chemicals for home and personal care, construction, automotive, lubricants,
packaging, food and beverage, pharmaceuticals, textiles and leathers, paper and ink, electrical
and electronic appliance, furniture and others. There are many wins from Emery’s stable of
using this strength, Emery expand their business into other develop countries or new market as
well by creating fine name in Malaysia and in global manufacturing outsourcing arena and to be
Emery is specialized in product and service in home and personal care, construction,
automotive, lubricants, packaging, food and beverage, pharmaceutical, textiles, electrical and
electronics, and agriculture. Therefore, the strategy to maximize high image and reputation as
maintaining a fast service to customer which is a competitive advantage of Emery can boost up
and indirectly increase high image and reputation. This is because satisfied customer who
experienced a high level manufacturing capabilities will be a loyal customer and give best rating.
By achieving the performance target and customer satisfaction, Emery can have a high image
and reputation.
8.2 WO Strategies
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Emery Oleochemicals should minimize the weakness which is insufficient parking space by
taking effective action of the strategic location to increase profits and for more since most of
Emery’s customer are from overseas. To avoid Emery employees and customers from facing
more difficulties, Emery should provide more parking spaces by building parking lot. This
strategy will definitely can increase high image and reputation of Emery which indirectly can add
more profits. The more parking spaces are available, the more comfortability felt by Emery
Emery’s management team should communicate with the employees to let know the flow of the
operations as well all their decisions and the progress of the business operations. The staffs
should be given opportunity to voice out their suggestions in order for the business betterment.
Apart from that, the company may appoint a leader to communicate with higher management in
monthly basis for the company to know the employees needs and problems. This will help the
company to reduce employee turnover among the employees as the employees will appreciate
the company effort to consider their needs and problems. A well communication will able the
employees understand the changes and follow according to the changes. Thus, I suggest that
the company should list the term that have been modified or changed by the top management
8.3 ST Strategies
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Emery Oleochemicals should manage the employees and business operations more efficiently.
The top management should do routine supervision on the business operations. They have to
make sure that the employees tasks are not overlapped and in proper manner so that the
important documents are filed and the employees are following all the company rules and
regulations. The top management also has to inform all the decisions made to the employees as
soon as possible so that the employees are always up-to-date with the company progress.
Besides that, make sure the employees follow government regulations and policies that need to
be follow by the company such as minimum wage legislation, cargo insurance and mainly about
the custom shipment. Emery can set an approach or procedures that need to be followed in
their daily working routine to avoid any trouble to Emery such as penalty from the government.
Emery is well known for its quality and fast services of integrated manufacturing chemicals
throughout worldwide. In order to upgrade its services and overcome the lack of marketing
requirement that can minimize this threat. Other than that, new marketing strategies should be
technology advanced which should be effective and easier to reach all customers and also
attract new customers other than using emails and skype. One of the best marketing strategies
may come out is with hire more sales and marketing executives to attract new customer and
promote Emery’s service and product throughout the country to increase the customer. With a
great direct marketing, it will make the customers to be aware about this organization.
Therefore, marketing plays an important role in developing the business in the market.
8.4 WT Strategies
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Emery Oleochemicals is a bigger manufacturing company thus all the employees need to be
technology advanced which should be effective and easier to reach all customers and also
attract new customers. These technologies advancement is very necessary for sales and
marketing executives because they need to travel the countries to reach them. They must make
sure all the software and apps or different version of Microsoft should the install in the personal
computer in order to make efficiency in the work when direct with different customers for
business attraction. This also will be easier for management to track the customer’s requirement
Emery should provide training and develop innovations to compete with their competitors. For
the lack of expert employees, Emery should provide training program frequently to upgrade the
Emery’s employee’s skills and their performance. Emery should add more training to its
employees so that they can increase the credibility and productivity of the organization.
Therefore, lack of expert staffs can be minimized by providing training program and will be able
to face the competitors and increase in financial profit from the previous year’s target. Besides,
Emery also can increase the number of potential customers for good recognition that gains
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I strongly recommend Emery Oleochemicals to focus on their weakness. Emery should improve
their weaknesses first to become more desirable employer. Emery should target to be a better
service provider and increase number of products and come out with own brand product over
worldwide. Besides, the top management should responsible in increase their communication
among the staffs and the organization. The management should communicate and discuss their
decisions and progresss to all employees so that the employees will get the idea of what’s
happening around them. The employees should be given an opportunity to voice out their
suggestions for a better management. Apart from that, the organization can appoint a leader to
communicate with higher management monthly for the organization to know the employees
needs and problems. This will help the company to reduce employee’s turnover and the
employees will appreciate their leader’s effort for considering their needs and problems.
A well communication will make the employees understand the changes and follow
them. Therefore, I suggest that Emery should discuss with the employees and compose a
memo to inform the employees about these changes or emailing them. In addition, Emery’s
management must come out with rules or procedures where head of each department should
monitor the employee’s task given. Emery should manage the section head and employees
more efficiently especially sales and marketing department and customer service department
because they are the one interacting directly with the customers. The leader must make sure
that each employee’s tasks are not overlapped and are done without mistakes and most
importantly the employees are following the organization’s rules and regulations. Therefore, the
head of the department has an authority to monitor the employees in the organization. Lastly,
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9.0 Theories and Practices That I Have Gained In the Given Task
In this 4 months duration of internships, I have gained a lot of knowledge and skills
independent learning and team building skills. The training given in practicum program is mind
opening as well as it taught me on how to adapt with colleagues who are way more elder than
me and who has different characters and point of view. In order to compete in working life, the
main thing I need to do is adapting with new environment and new people. Besides that, I
learned how to adapt myself in such group of people throughout this industrial training. It also
makes me to observe things from different outlook. I started to observe the work tasks and
people deeper.
Besides that, I learned how to do certain things and how not to do certain things in
working life. For example, I learned to double check all the documentation tasks that I did in
order to avoid mistakes. This is because certain employees in the company used to do their
task in hurry and likely make silly mistakes which gave a bad impression on them from the
superior. I also find out so much about working life through this practicum program. Not only
from the view of developing practical competencies, I also realized how has the entire
management process the work of daily task. This program helps me to gain depth of
understanding in the business and its management field. I think this was the most crucial thing
During my industrial training period at Emery Oleochemicals, I had learnt the concept of
patient with the staffs and certainty I had contributed in terms of ideas as well as my
handling works and key in data in excel sheet. I also helped my supervisor to capture the
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product image and prepare the description of each products. I assign to do other tasks such as
arrange claimed sheet form for each employee under Sales and Marketing team.
smoothly even it was quite tiring and may do over time to finish the daily task. This industrial
training experience was very educative because it makes me to learn many things and to be
self-reliance without depending on anyone. Overall, I had great practicum experiences of being
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Industrial training is the opportunity for the students to expose to the real working environment
and gaining knowledge. During my industrial training period which started from 11 th February
2019 until 10th June 2019 at Emery Oleochemicals (M) Sdn. Bhd. I had been exposed to the real
scenario of private sector working procedure. Thus, I can relate the theories learned in the
university with the industry training that I had done for almost 17 weeks. On the first day, I
reported my attendance to the Human Resource Executives in Emery who is Ms. Manisha. She
had given me a short briefing about the flows of works at Emery Oleochemicals and especially
in Sales and Marketing department. She explained to me about the rules and regulations of the
Besides, she also reminds me as a practical student, the main objective is to observe
the real working environment and able to adapt well in the organization. Meanwhile, the
secretary of Head of Sales and Marketing, Ms. Mariam shared much of the knowledge
regarding the starting point Emery where it comes from up to the latest improvement of Emery
especially in Sales and Marketing department. Almost every Monday she will give short brief
about job task and give some motivational talk to the team. Also, she had highlighted four most
important things for an individual to be succeeded in their career, which are knowledge, skills,
i. Computer Skills
I learned in details more about the functions of Microsoft Outlook and Microsoft Excel which
I studied in STID (Computer Application class) where I had an opportunity to really make
use of it in working environment. Most of my tasks include the use of the Website, Microsoft
Excel and Microsoft Outlook. Even when key-in the data in the sheet I have to use certain
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shortcut keys to make my task easier and faster. All this while I learn it theoretically but now
I learnt the importance of teamwork during my practical. When there’s a task given, we help
each other as a team to complete it. In my company, some might have to do multi task to
complete all the work in company. When the work load is very heavy we will form in small
team to complete the task. For example, during mid of the year many enquiry about the
products will occur from customer. Thus, we form small group or divided according two
groups so that we minimize our work and can save energy and time. Most of time we will
Practicum experience gave me a chance to see how things really works, trying out new
things, take risks, experiment and make mistakes. Whenever I get an unclear task from my
supervisor, I tried to do it on my own first or ask the senior staff Ms. Narmathaa and Ms.
Meerasri. I used to have the fear yet in whatever situation, my supervisor will treat me well
even though I make mistakes my supervisor patiently guided me to do the tasks in a right
manner. Thus, I learnt the importance of trial and error, and mistake making in the tasks.
First of all I learned to come early to work that is 10 minutes earlier to work so that I can
manage to get parking. I learned how to manage time when performing certain tasks as for
some people time is crucial. Since most of our task involve multi task work so I have divided
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my time wisely so that I can finish my daily job routine on time. Hence, time management is
very important in any job as it will give impact on the company’s reputation.
v. Communication Skill
commitment when I’m are able to communicate up and down the communication chain in
my team. I also sharpened English language for my daily interaction and email replies to
other departments here. Most of us communicate in English with each other, thus my usage
To carry out office routine tasks which require extensive use equipment and machines in the
office to add more efficiency and save time to do the work. I have gained some experiences
to operate office equipment such as photocopy machines, fax machines, computer and
telephone. Even though it seems easy to use the equipment but without a proper procedure
and accurate manner, it might damage the equipment of the company. These skills I have
Throughout my internship, I have gained more experience about working environment and
business trends nowadays. They are several skills that I feel have been improved in myself
which is personal skills, interpersonal skill, presentation skill, numeracy skill, writing skill and
also have gained self-confidence. In the aspect of personal appearance I learned a basic
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skill of positive body language and negative body language in professions level. It might be
strange that certain body language we felt it is right but at the organizations level it might be
wrong especially when in meeting room or talking with a person. A person body language
and appearance will demonstrate whether the person has full concentration on the meeting
or not. The writing skill is another important part of communication. Good writing skills allow
us to communicate the message with clarity and ease to a far larger audience than through
Although I have placed under Sales and Marketing department which is related to my
education field, I really faced many difficulties to learn all tasks in short time. I have to
perform multi task skills so I found many difficulties to complete the entire task on time and
feel so stress. Sometimes I have to learn for myself some new things. But my supervisor
willing to spend time to correct all my mistakes and that make me easy to learn. At first the
work really make me feel stress but later on I learn to work under the pressure.
The supervisor in the office made me to think more creatively and apply what I studied in
creative and innovative subject by asking my ideas and opinion on doing certain tasks. The
opinions on doing tasks within a new way. I contributed certain new ideas such as placing
the name card in the name card folder according to alphabetic and country. Thus, it will
make my supervisor’s life better and easy to search for customers email address or contact
number.
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9.2 Practicum Program Help in Preparing To Enter the Workforce In The Future
For a final year student, industrial training is one of the compulsory programmed. Through my
own experience I find out that it is totally different from what we learn. Once we entered working
field, the most important part is punctuality and discipline. It teaches us on how to be a
responsible and independent person in every work and it’s important to be a responsible person
and not to depend on other people to complete our task given. Besides that, in universities we
are more familiar with our friends, course mates, and lecturers. But in an organization, we will
be facing with different types of people and culture. For an example, in my organizational I will
be facing foreign employees and many different suppliers and customers. When we meet
different type of people, we need to have a good communication skill. This will be a good
experience for industrial training student to improve their communication skill and learnt on how
Other than that, industry training will help fresh graduate to involve themselves socially
with working colleagues. They can learn on how to be friendly with working colleagues and this
could lead to good communication network. However, this priceless experience may help fresh
depend on the place or company where the student had their internship because they are many
types of companies such as manufacturing, forwarding and so on. The experience that gains by
the students depends on their job scope. Some students will get more experience compare then
other students. During my internship, I had to work under Sales and Marketing department so I
gain a lot of new experience by working in multi task environment. I was given different type of
task such as from capturing of sample products until key in the description of the products.
Giving chance for me to evaluate the company by myself and see if that is the place I might
wish to work. Lastly, I can say that my industrial training gave me the best experience ever.
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9.3 Constraints While Undergoing the Practicum Training and How I Cope
really helps a lot. Studies in University only is not enough to prepare for working in future. Along
the internship period, student will realize and get knowledge in all aspect such as work culture,
work environment, knowledge of product or services, manner, self-confidence and improve our
communication skill. Almost 17 weeks of industrial training at Emery Oleochemicals (M) Sdn.
As I am new to the company and my colleagues are way older than me, I always fear to
communicate with the employees. I fear that they might not respond to me if I communicate
with them because I am just an internship student. However, I solved this constraint by
making myself brave to interact with them more often and with polite manner. By this, they
feel so comfortable with me. They became close to me and friendly as well.
Internship period taught a lot of new things and knowledge. For an example, I myself from
Bachelor of Business Administration background but I learned a lot on Sales and Marketing.
I learned a lot regarding sales such as replying the customers via email which asking about
product images and description, quotation about the products and much more. But I have
difficulties on learning such things as I don’t have any practical or theory understanding on
that field. At first, I felt hard to learn such things but now I am proud of myself as I know the
whole process of sales and marketing. However, I practice myself to ask my supervisor’s
opinion and advice to learn more new things. As day goes, I can understand how those
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10.0 Conclusion
student’s life by enhancing the employable skills of graduates. This program prepares work-
ready students for industries. An exposure to industry practice is important for the students in
order to acquire employability skills through industrial experience. This program is a chance for
every student to put what they have learned at university to work in the kind of real life situations
when they start their career. It also gives students a great experience during their
undergraduate studies. From this practicum program, some of them are well-performed
students have also even received conditional job offers from the same company employers. The
students have been offered job upon the completion of their studies. Thus, it can be said that
the practicum program can be a powerful component to increase the student’s employability
capability. Apart from that, this program helps the students to be aware of what the present
In addition, I felt happy and lucky to have my industrial training in Emery Oleochemicals
(M) Sdn. Bhd. because I am able to apply the knowledge and skills that I have learnt from the
curriculum. Apart from that, I really appreciate that Emery gave me the chance to expose to the
real workplace and gained a lot of knowledge and skills that cannot be learned from textbooks.
All the colleagues in Emery was patience and always give me a helping hand to deal with the
problem that I have faced during the industrial training. In addition, I have built up my confident
to accept the challenge or task that never seen before during the industrial training. With four
month placement, it has provided me the opportunities to develop and improve my soft and
functional skills. All of this valuable experience and knowledge that I have gained were not only
acquired through the direct involvement in the task given, but also through other aspect of the
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training such as work observation, interaction with colleagues, superior, and other third party
Certainly, the skills like teamwork, ability to identify and solve problems, the effective
communication skills as well as help each other are very essential and can be developed during
the industrial training period. Last but not least, I would highly appreciate for the cooperation,
guidance and knowledge as well as the great experiences that had been shared with me along
the industrial training period. Those experiences and knowledge gained will last me a lifetime
and of course these would be a valuable asset for me as a fresh graduate which will be hunted
for a job soon. Last but not least, I will use all the experience that I gained from Emery in my
future prospect.
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11.0 References
Company Overview of Emery Oleochemicals Group. (n.d.). Retrieved June 13, 2019, from
https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=5644158
https://en.wikipedia.org/wiki/Emery_Oleochemicals
Emery Oleochemicals (M) Sdn. Bhd. | Member. (n.d.). Retrieved June 13, 2019, from
https://rspo.org/members/1135/Emery-Oleochemicals-M-Sdn.-Bhd
Emery Oleochemicals | Natural-Based, Specialty Chemicals. (n.d.). Retrieved June 13, 2019,
from https://www.emeryoleo.com/
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12.0 Appendices
Appendix A: Malaysia
Co-surfactants Plant
(2016)
Sulphonation Plant
(2015)
Appendix B: Germany
Esterification (2013)
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Beading Tower (2014)
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Technical Development
Center (2013)
TDC, Loxstedt
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TDC, Cincinnati
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