OR

b) How are ethical issues involved in ethical dilemma?

UNIT-III
4. a) Define Privacy. Why everyone value privacy so high and protect it
as a right?
OR
b) Is Whistle blowing ethical or unethical? Explain
UNIT-IV
5. a) Which are the four areas of pricing considered as unethical and
illegal?
OR
b) What are the most common types of advertising? Explain the
ethical issues involved in it
UNIT-V
6. a) What is Insider Trading? Why it is legal? What are the unethical
aspects involved in Insider Trading
OR
b) Responsible auditing is the need of the hour. Explain
SECTION-C
7. Case Study (Compulsory):
10
Mr. Vir Sinha, M.D. Natural Beverages Ltd., was looking at the “AD
Punchline” created by his product manager Jatin Shah. He was taken
aback by the claim that their new product “NATU-RAS” energy drink is
“The best fitness plan for your health-real fruit and no sugar”.

Jatin Shah, the Product Manager, was little uneasy when asked by his
M.D. as to how we can claim “Best health plan drink” when they know
that they are preservatives and permissive food colours. Jatin defended by
saying that all shampoo and hair oil advertisements also make similar
hyper claims as a mode of communicating superiority of their respective
brands.

Discuss how in this case the question of ethics in advertising has been
linked to persuasive product communication for “NATU-RAS”
[51,53,55/II T/215]
[41/XI T/315]
 [Dec-15]
[MMH-711/MPIBA-1104B]
MBA, Twinning MBA (CMU), MBA (HRM) & IMBA Degree
Examination
II TRIMESTER / XI TRIMESTER
ETHICS IN BUSINESS & CORPORATE GOVERNANCE
(MBA,MBA(CMU),MHRM: Effective from the admitted batch 2015–16)
(IMBA: Effective from the admitted batch 2012–13)
Time: 3 Hours Max.Marks: 60
---------------------------------------------------------------------------------------------------
Instructions: All parts of a section must be answered in one place only.
Figures in the right hand margin indicate marks allotted.
---------------------------------------------------------------------------------------------------
SECTION-A
1. Answer any FIVE of the following:
Each answer should not exceed one page. (5x2=10)
a) Ethical dilemmas
b) Whistle blowing
c) Glass ceiling
d) Work-life balance
e) Forbearance
f) Caveat Emptor
g) Renunciation
h) Corporate Governance
SECTION-B
Answer the following: (5x8=40)
UNIT-I
2. a) Explain the following concepts: Ethics, Business Ethics, Moral
overconfidence and Moral disengagement
OR
b) Ethics has no place in business. Discuss this statement
UNIT-II
3. a) What are ethical codes? How do these help business
organizations?
 OR
b) How are ethical issues involved in ethical dilemma?
UNIT-III
4. a) Define Privacy. Why everyone value privacy so high and protect it
as a right?
OR
b) Is Whistle blowing ethical or unethical? Explain
UNIT-IV
5. a) Which are the four areas of pricing considered as unethical and
illegal?
OR
b) What are the most common types of advertising? Explain the
ethical issues involved in it
UNIT-V
6. a) What is Insider Trading? Why it is legal? What are the unethical
aspects involved in Insider Trading
OR
b) Responsible auditing is the need of the hour. Explain
SECTION-C
7. Case Study (Compulsory):
10
Mr. Vir Sinha, M.D. Natural Beverages Ltd., was looking at the “AD
Punchline” created by his product manager Jatin Shah. He was taken
aback by the claim that their new product “NATU-RAS” energy drink is
“The best fitness plan for your health-real fruit and no sugar”.

Jatin Shah, the Product Manager, was little uneasy when asked by his
M.D. as to how we can claim “Best health plan drink” when they know
that they are preservatives and permissive food colours. Jatin defended by
saying that all shampoo and hair oil advertisements also make similar
hyper claims as a mode of communicating superiority of their respective
brands.

Discuss how in this case the question of ethics in advertising has been
linked to persuasive product communication for “NATU-RAS”
[51,53,55/II T/215]
[41/XI T/315]
 [Dec-15]
[MMH-711/MPIBA-1104B]
MBA, Twinning MBA (CMU), MBA (HRM) & IMBA Degree
Examination
II TRIMESTER / XI TRIMESTER
ETHICS IN BUSINESS & CORPORATE GOVERNANCE
(MBA,MBA(CMU),MHRM: Effective from the admitted batch 2015–16)
(IMBA: Effective from the admitted batch 2012–13)
Time: 3 Hours Max.Marks: 60
---------------------------------------------------------------------------------------------------
Instructions: All parts of a section must be answered in one place only.
Figures in the right hand margin indicate marks allotted.
---------------------------------------------------------------------------------------------------
SECTION-A
1. Answer any FIVE of the following:
Each answer should not exceed one page. (5x2=10)
a) Ethical dilemmas
b) Whistle blowing
c) Glass ceiling
d) Work-life balance
e) Forbearance
f) Caveat Emptor
g) Renunciation
h) Corporate Governance
SECTION-B
Answer the following: (5x8=40)
UNIT-I
2. a) Explain the following concepts: Ethics, Business Ethics, Moral
overconfidence and Moral disengagement
OR
b) Ethics has no place in business. Discuss this statement
UNIT-II
3. a) What are ethical codes? How do these help business
organizations?