[Sept-15]

[MPRBA-MM-404B]
MBA Degree Examination
IV TRIMESTER
RETAIL MANAGEMENT
(Effective from the admitted batch 2013–14)
Time: 3 Hours Max.Marks: 60
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Instructions: All parts of the unit must be answered in one place only.
Figures in the right hand margin indicate marks allotted.
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SECTION-A
1. Answer any FIVE of the following:
Each answer should not exceed one page. (5x2=10)
a)Retail as a career
b)Types of Retail Stores
c)Merchandise
d)SCM
e)Marketing Mix
f)Retail Store Operations
g)Service Retailing
h)Gap Analysis
SECTION-B
Answer the following: (5x8=40)
UNIT-I
2. a) Explain the Evolution of Retail in India
OR
b) Discuss the factors which influence Retail Change in India
UNIT-II
3. a) What are types of Ownership in Retail Business
OR
b) Differentiate Store based and non store based Retailing
 UNIT-III
4. a) What is Merchandise Planning?
OR
b) Discuss the SCM in Retailing
UNIT-IV
5. a) Differentiate Mark UPS and Mark downs Retail Pricing
OR
b) Discuss the Retail Pricing Strategies
UNIT-V
6. a) Explain Retail Marketing Mix
OR
b) What is meant by Retail Communication Mix?
SECTION-C
7. Case Study (Compulsory): 10

In June 2004, Pantaloons Retail India Limited, (PRIL) a leading

retailing group in India, opened its first Central Mall, “Bangalore
Central,” in the garden city of Bangalore, the capital of
Karnataka. “Bangalore Central” followed the Selfridges Model 3
that aimed at redefining and revolutionizing the paradigm of
lifestyle retailing in India. The mall was a result of PRIL’s desire
to set up a shopping centre with world class ambience, which
represents the spirit of modern affluent society. With ‘shop, eat
and celebrate’ as its theme and tagline, “Bangalore Central” was
aimed at making shopping a leisure activity, where customers can
eat, relax and enjoy themselves as well. This five-floor mall
holds 300 brands of products for men, women, youngsters and
children, along with playing host to beauty parlours, food joints
and recreation facilities. It sells almost everything from basics to
the extravagant, from apparel to white goods 4, from home
furnishing to groceries. It houses a Central Square, dedicated for
product launches, impromptu events, daring displays, shows
and exhibitions. The mall also has a separate section providing a
variety of services such as travel, financial, investment, insurance
and entertainment (like ticket booking for concerts and cinemas).
Besides it also has some innovative features like centralized
billing and Radio Central, India’s first in-house radio station.
Analysts were quick to point that “Bangalore Central” might mark
the beginning of another successful hypermarket 5 chain under the
aegis of Kishore Biyani (Biyani), the founder, CEO and managing
director of PRIL.

Question:
What is the secret of Success of Pantaloons Retail in India?

[51/IV T/215]