CONSUMER BEHAVIOR

BY: Ma’am Murk Fatima

ACTIVITY E-BOOKLET
Hasnain Bhutto
1811265
BBA-4B

Activity #1: Personality Trait test

https://www.16personalities.com/infj-personality

ACTIVITY #2: Short story

Title: True Love

It was a rainy day of July and the monsoon season was on its peak. One guy
skipped his college to enjoy the lovely rainy weather. He wandered in the streets
with his umbrella and rain coat. When he reached the park the heavy rain has been
stopped and the slow drizzle was started. He went to sit under the shades soon after
a pretty girl also came beside him to sit and enjoy the weather. Seeing her
appearance the boy was curious to know that where’s she from and what’s her
name but he was too shy to ask he was seeing her when she was drinking cola and
eating chocolate. Afterward the girl offered him the chocolate which she was
eating so the boy also did not refused and ate the chocolate which she gave. So
they started to talk and they both were enjoying the breathtaking natures view
when the raindrops were falling on the puddles and birds chirping after rain the sun
was as shy the boy were at a time there was sunlight and soon the sun hides behind
the clouds. The boy was thinking that it was his best day of life after he spent his
time he was constantly thinking about those rainy moments which he spent with
that girl. Whenever there was heavy rain the boy skipped the college and the girl
also visits the park at the same time and they both spend time together this was
continuously happening for one week the boy wished that rain never stops so he
meets that girl at their favorite place. One day they both were sharing about their
dreams so the girl told him that she is professional violinist she was searching for a
pianist to do duet with her at a live performance the boy was also a pianist but he
did not told her at that time because he was shy to perform live. After that day
there was no rain and it was a hot scorching day the boy went everywhere to search
that girl to the park but she wasn’t there he was worried and he did not have her
contact to talk to her. Thinking of her passion he went running towards auditorium
and girl was there playing the violin the boy felt the feeling of the love and he was
too shy but he told her how he feels about her and he also told her that he is a
pianist too. After that they had duet together and performed live in front of
audience everyone loved there music and the girl violin and boys piano was
synched together just like their soul. In the end their true love never died and they
had their life together as professional musicians.

ACTIVITY#3: Major reference groups

Activity#4: Ad Analysis

It is an ad of Gatorade an energy drink promoting Gatorade Pakistan Sports with a Hashtag

#Respectthesweat this ad focuses on the Gatorade Pakistan sports award to tribute to all
sportsmen and sportswomen for their immense efforts in winning countless accolades for the
country. It is inspiring, motivational inspirational and bound to make and budding athlete walk
the same road as our legends once did. Asim Azhar which is very popular in young generation
will be performing in this award show. These awards and this ad include many sports such
hockey, javelin, squash, snooker, football and cricket.
 

This is cover magazine picture which is an ad of Rici Melion promoting their brand by showing
that the star Actor and singer Farhan Saeed the main lead actor from movie Tich button and prem
gali wearing their Outfit this ad looks appealing and entertaining so that the people who are
following Farhan Saeed and those people who are fan of Farhan Saed will definitely buy Rici
Melion outfit which is ethically right.
Activity#5: Critical thinking of picture (Coke)

Punch line

1. Rahenge hamesha aas paas jb coke ho pas.

2. Jab coke ho pass to roshan hojae har raat
ACTIVITY#6: Tri compound

Cadbury Dairy Milk

Target audience: The main target of it mainly is children and youths that are in
the segments of occupation and in the age group. Cadbury dairy milk commonly
targets all types of customers whether they are young and old, male or female. And
now the target markets which is selected and targeted by it is according to age,
gender, occupation and income of potential customers.

When the target audience will see the product their first thought will be to eat
something sweet as referred by their punch line kuch meetha hojae instantly gives
the thought to consumer about sweet chocolate when they want to eat.

ACTIVITY#6: Tapal green tea ad review:

This advertisement highlights high context category, from this advertisement the
customers get concept that green tea wants to create awareness that people should
adopt healthier life. Tapaal green tea will help them in getting the desired fitness
by reducing their weight. In this advertisement is shown a normal daily life woman
is shown which is feeling fresh and healthy by using tapaal green tea.
Activity#7: Value preposition

The success of Starbucks is based on their unique value proposition. They offer

customer the finest coffee produced by them with strong commitment on creating a
global social impact, served in stores that promote a welcoming and warmth sphere
where everyone can feel “like home”.